{ "site": "扬帆出海", "type": "article", "page": 24, "page_size": 500, "total": 18926, "updated": "2026-07-23T09:06:30+08:00", "items": [ { "type": "article", "id": 8522, "title": "别死盯《羊了个羊》 土耳其团队用表情包做超休闲手游火爆了欧美", "canonical": "https://www.yfchuhai.com/article/8522.html", "markdown": "https://www.yfchuhai.com/bot/article/8522.md", "published": "2022-11-08T09:11:00+08:00", "author": "扬帆出海", "tags": [], "summary": "你有没有发现，现代人聊天越来越爱用表情包了？这种表情包文化，已经作为一种人类的新型语言形式在全世界范围扩散，甚至跨越了语言文化壁垒。" }, { "type": "article", "id": 8516, "title": "突发！京东出海又折戟，转型B2B的Joybuy又关停", "canonical": "https://www.yfchuhai.com/article/8516.html", "markdown": "https://www.yfchuhai.com/bot/article/8516.md", "published": "2022-11-07T18:11:59+08:00", "author": "爆哥", "tags": [], "summary": "仅仅不到半年的时间，JOYBUY再次暂停，京东出海业务还会做一轮新的调整。" }, { "type": "article", "id": 8518, "title": "B面“世界杯”：备货中的义乌工厂、卖家和品牌", "canonical": "https://www.yfchuhai.com/article/8518.html", "markdown": "https://www.yfchuhai.com/bot/article/8518.md", "published": "2022-11-07T18:11:54+08:00", "author": "后浪小小班", "tags": [ "11.8扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "经济周期，赛事轮回。2022年的卡塔尔世界杯，第一次放在北半球的冬季，叠加黑五、网一、双11等传统旺季，中国制造与之相关的每个环节都将躁动起来。" }, { "type": "article", "id": 8521, "title": "曾拿下出海收入Top30，这家中型厂商又悄悄测试了一款SLG", "canonical": "https://www.yfchuhai.com/article/8521.html", "markdown": "https://www.yfchuhai.com/bot/article/8521.md", "published": "2022-11-07T18:11:43+08:00", "author": "DAG", "tags": [], "summary": "最近，乐易的又一新品《Post Havoc: Aftermath》开放了测试，算起来这款游戏是乐易今年冒头的第三款SLG，并且不出所料地再次尝试了不同题材。" }, { "type": "article", "id": 8519, "title": "被TikTok带爆！一款10年产品价格连翻数倍", "canonical": "https://www.yfchuhai.com/article/8519.html", "markdown": "https://www.yfchuhai.com/bot/article/8519.md", "published": "2022-11-07T18:11:30+08:00", "author": "爱T哥", "tags": [], "summary": "2010 年 9 月，日本富士胶片公司生产了一款名为 富士 X100 的数码相机。在十几年后，这款产品竟然会被 TikTok 用户带回潮流中心。" }, { "type": "article", "id": 8512, "title": "开心灿烂 联合创始人 刘善泉确认担任2022全球互联网产业CEO大会主峰会圆桌嘉宾", "canonical": "https://www.yfchuhai.com/article/8512.html", "markdown": "https://www.yfchuhai.com/bot/article/8512.md", "published": "2022-11-07T18:11:20+08:00", "author": "扬帆出海", "tags": [], "summary": "开心灿烂联合创始人 刘善泉确认担任2022全球互联网产业CEO大会主峰会圆桌嘉宾" }, { "type": "article", "id": 8520, "title": "三周年之际推出新赛制，《三国志·战略版》的比赛让玩家打嗨了", "canonical": "https://www.yfchuhai.com/article/8520.html", "markdown": "https://www.yfchuhai.com/bot/article/8520.md", "published": "2022-11-07T18:11:07+08:00", "author": "林一帆", "tags": [], "summary": "《三国志·战略版》在用户数量突破8000万之后，究竟是怎么让大量玩家对新玩法产生兴趣，这次又是怎么在赛事上下功夫的？" }, { "type": "article", "id": 8517, "title": "大裁员开始，马斯克与推特的“血色婚礼”", "canonical": "https://www.yfchuhai.com/article/8517.html", "markdown": "https://www.yfchuhai.com/bot/article/8517.md", "published": "2022-11-07T17:11:44+08:00", "author": "毕安娣", "tags": [], "summary": "裁员，是马斯克接手推特之前就已经悬在员工头上的剑，如今，以一种迅猛且惨烈的方式，这把剑终于落下。" }, { "type": "article", "id": 8515, "title": "唐彬森又成立一只新基金，目标25亿", "canonical": "https://www.yfchuhai.com/article/8515.html", "markdown": "https://www.yfchuhai.com/bot/article/8515.md", "published": "2022-11-07T17:11:18+08:00", "author": "林京", "tags": [ "11.8扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "分众传媒、红杉等做LP。 挑战者基金主要投向泛消费行业、企业服务和文娱等领域，主要覆盖早中期、成长期及成熟期的项目。" }, { "type": "article", "id": 8514, "title": "非洲电商圣地尼日利亚，离沸腾还少几度？", "canonical": "https://www.yfchuhai.com/article/8514.html", "markdown": "https://www.yfchuhai.com/bot/article/8514.md", "published": "2022-11-07T17:11:00+08:00", "author": "晟远", "tags": [], "summary": "尼日利亚电商市场，以及其身后的广阔非洲大地，是正四处打量的中国跨境行业，下一处水草丰美之地吗？" }, { "type": "article", "id": 8513, "title": "拉美电商现状分析：墨西哥电商市场增速第一、3C及时尚品类为主导", "canonical": "https://www.yfchuhai.com/article/8513.html", "markdown": "https://www.yfchuhai.com/bot/article/8513.md", "published": "2022-11-07T16:11:38+08:00", "author": "Ethan", "tags": [], "summary": "食杂类产品在疫情期间是拉美消费者网购最多的产品，但在2022年，根据Statista的数据，3C品类在前八个国家产生了最多的销售额，其次是时尚。" }, { "type": "article", "id": 8505, "title": "阿里云半年急行军，交上「Back to Basic」第一份答卷", "canonical": "https://www.yfchuhai.com/article/8505.html", "markdown": "https://www.yfchuhai.com/bot/article/8505.md", "published": "2022-11-07T11:11:48+08:00", "author": "邓咏仪 苏建勋", "tags": [], "summary": "国内云市场仍处在“换挡期”，正是积蓄力量，等待下一轮爆发之时。" }, { "type": "article", "id": 8511, "title": "SHEIN一年卖出2000亿，起底最神秘的中国独角兽", "canonical": "https://www.yfchuhai.com/article/8511.html", "markdown": "https://www.yfchuhai.com/bot/article/8511.md", "published": "2022-11-07T11:11:06+08:00", "author": "吴昕", "tags": [], "summary": "国内互联网流量见顶的当下，出海成为了巨头们奋勇争先的选择。\n\n就在这样一条竞争激烈的跨境电商赛道上，有一家低调的玩家，已然握足了筹码。" }, { "type": "article", "id": 8510, "title": "离职腾讯，创业失败后，他们一款20M的产品登顶了热门榜", "canonical": "https://www.yfchuhai.com/article/8510.html", "markdown": "https://www.yfchuhai.com/bot/article/8510.md", "published": "2022-11-07T11:11:04+08:00", "author": "爱游戏的葡萄君", "tags": [ "11.8扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "它没有使用任何高清、复杂的美术素材，整个游戏参考《Influence》做了极简的平面设计，产品只有20M的大小，看上去就像是一个普通的数字棋盘。但在TapTap上，这款游戏上线两年，曾多次登顶热门榜，直到目前还保持着9.2分评价。" }, { "type": "article", "id": 8508, "title": "《荒野乱斗》《万国觉醒》被集体起诉，“开箱子”玩法在美国的监管动态与趋势分析", "canonical": "https://www.yfchuhai.com/article/8508.html", "markdown": "https://www.yfchuhai.com/bot/article/8508.md", "published": "2022-11-07T11:11:00+08:00", "author": "游戏日报", "tags": [ "11.8扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "就中国游戏公司出海所涉的主要法域内开箱子玩法是否构成赌博、该玩法对游戏评级的影响、相关利益团体对该玩法关注的要点以多国在此方面重要的立法执法动态等问题为切入点，简要梳理欧美多国对开箱子玩法的监管动态，以供出海企业参考。" }, { "type": "article", "id": 8503, "title": "扬帆周报 No.28丨联通腾讯成立合营公司、31家游戏上市公司Q3财报解读 一起看更多出海圈大事件", "canonical": "https://www.yfchuhai.com/article/8503.html", "markdown": "https://www.yfchuhai.com/bot/article/8503.md", "published": "2022-11-07T10:11:44+08:00", "author": "扬帆出海", "tags": [], "summary": "扬帆出海为大家整理了一周内出海行业中值得关注的新闻。联通腾讯成立合营公司、31家游戏上市公司Q3财报解读。除此之外扬帆出海还为大家总结了更多出海圈大事件，涉及手游、电商、泛娱乐等方面的重点事件。\n一起看看这周有哪些出海圈值得关注的大事记吧！" }, { "type": "article", "id": 8504, "title": "扬帆每周精选 No.30｜多款精品游戏寻海外发行、流量合作", "canonical": "https://www.yfchuhai.com/article/8504.html", "markdown": "https://www.yfchuhai.com/bot/article/8504.md", "published": "2022-11-07T10:11:42+08:00", "author": "扬帆出海", "tags": [], "summary": "本期精选的合作类型涵盖多款精品手游资源合作与流量需求，寻购清理工具源代码等。接下来就一起看看吧~" }, { "type": "article", "id": 8502, "title": "HDC2022 耀星领航出海：超4万款应用携手HMS生态走向全球", "canonical": "https://www.yfchuhai.com/article/8502.html", "markdown": "https://www.yfchuhai.com/bot/article/8502.md", "published": "2022-11-06T18:11:29+08:00", "author": "华为", "tags": [], "summary": "11月5日，HDC2022华为耀星领航出海高峰论坛在东莞松山湖举办。每一位开发者都是华为想要汇聚的星星之火，而出海开发者更是其中关键的组成部分。截至2022年Q3，已有超4万款应用携手HMS生态走向全球市场。作为开发者重要的激励，价值10亿美金的“耀星计划”激励资源中针对应用出海及海外本地应用发展的“耀星领航海外发展激励”政策全新升级；包括1亿海外终端全域流量和1亿国内耀星扶持，国内和海外联动，助力开发者更加高效地实现出海梦想。" }, { "type": "article", "id": 8501, "title": "拼多多和字节相继入局跨境电商，行业标杆Shein能否保住先发优势？", "canonical": "https://www.yfchuhai.com/article/8501.html", "markdown": "https://www.yfchuhai.com/bot/article/8501.md", "published": "2022-11-06T11:11:40+08:00", "author": "新浪科技", "tags": [ "11.7扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "据报道，当中国Shein（希音）向着全球最大快时尚专业零售商的目标迈进时，它也吸引了一众模仿者，希望能够从Z世代对低价服饰的渴望中获利。拼多多和字节跳动最近几个月分别效仿Shein的模式，推出了Temu和If Yooou两个跨境电商平台。" }, { "type": "article", "id": 8500, "title": "经历股东离开、腾讯投资后，这家SLG公司在海外测试了新品", "canonical": "https://www.yfchuhai.com/article/8500.html", "markdown": "https://www.yfchuhai.com/bot/article/8500.md", "published": "2022-11-06T11:11:26+08:00", "author": "新知君", "tags": [], "summary": "最近一款SLG《Age of Nova》在海外开启了测试，游戏的发行账号Arc Games International似乎有点名不见经传，不过从游戏内的信息来看，这款SLG可能和上海沐睦网络有所关联。" }, { "type": "article", "id": 8499, "title": "历经5年开发，日韩畅销第一，又一款火爆全球的二次元来了？", "canonical": "https://www.yfchuhai.com/article/8499.html", "markdown": "https://www.yfchuhai.com/bot/article/8499.md", "published": "2022-11-06T11:11:10+08:00", "author": "Flamie", "tags": [ "11.7扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "在11月4日正式上线的《胜利的女神：NIKKE》（下文简称《NIKKE》）绝对是这两天最受全球二次元玩家关注的手游。毕竟这款游戏自带的金亨泰与“枪与美少女”题材标签，就已经足够说服人们关注并下载这款游戏。" }, { "type": "article", "id": 8498, "title": "对话Vickie Chen：“对游戏的热爱是AviaGames的核心所在”", "canonical": "https://www.yfchuhai.com/article/8498.html", "markdown": "https://www.yfchuhai.com/bot/article/8498.md", "published": "2022-11-05T13:11:25+08:00", "author": "福布斯公关部", "tags": [ "11.7扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "“领导一家公司，为企业的生存和发展承担全部责任，为投资者带来回报，并带领团队取得成果，这需要很大的毅力。对我来说，游戏在我的生活中一直扮演着重要的角色，无论是职业还是个人，是我创业历程背后的激情所在。”" }, { "type": "article", "id": 8497, "title": "现实和常理冲突，逻辑来帮忙", "canonical": "https://www.yfchuhai.com/article/8497.html", "markdown": "https://www.yfchuhai.com/bot/article/8497.md", "published": "2022-11-05T13:11:13+08:00", "author": "Fable说", "tags": [], "summary": "广告在展示的时候，平台已经给了价值，那么这个用户是否点击，是否转化，与这个价值都没有关系了" }, { "type": "article", "id": 8496, "title": "出海干货丨一发入魂开盲盒恐涉赌 资深专家解析合规要点", "canonical": "https://www.yfchuhai.com/article/8496.html", "markdown": "https://www.yfchuhai.com/bot/article/8496.md", "published": "2022-11-05T12:11:55+08:00", "author": "诺成游戏法", "tags": [], "summary": "本文将从市场常见的盲盒产品的玩法，结合参考现有法律规范、案例，分析盲盒产品的刑事和行政法律风险，并给出合规建议以供参考。" }, { "type": "article", "id": 8495, "title": "对话Content Lab创始人：用好广告营销的千层“套路”，好创意成就好生意", "canonical": "https://www.yfchuhai.com/article/8495.html", "markdown": "https://www.yfchuhai.com/bot/article/8495.md", "published": "2022-11-05T12:11:54+08:00", "author": "扬帆出海", "tags": [ "11.7扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "当短视频平台成为品牌们的广告流量洼地，一场关于广告营销的较量开始了" }, { "type": "article", "id": 8494, "title": "月活暴增2254%！欧美社交新宠BeReal凭什么打败TikTok和ins？", "canonical": "https://www.yfchuhai.com/article/8494.html", "markdown": "https://www.yfchuhai.com/bot/article/8494.md", "published": "2022-11-04T18:11:48+08:00", "author": "品牌方舟", "tags": [], "summary": "一个号称“反修图、零滤镜”的社交平台「BeReal」正逆势崛起，甚至被马斯克发推关注，连一头扎进元宇宙的扎克伯格也来抢着模仿。" }, { "type": "article", "id": 8493, "title": "在老家做跨境，“真卷”还是“真香”？", "canonical": "https://www.yfchuhai.com/article/8493.html", "markdown": "https://www.yfchuhai.com/bot/article/8493.md", "published": "2022-11-04T18:11:23+08:00", "author": "zhifang", "tags": [], "summary": "“我在老家做跨境，钱多事少离家近”——在家乡赚外汇，岂不美哉？" }, { "type": "article", "id": 8492, "title": "迅速崛起，TikTok Shop入选越南最受欢迎电商平台", "canonical": "https://www.yfchuhai.com/article/8492.html", "markdown": "https://www.yfchuhai.com/bot/article/8492.md", "published": "2022-11-04T18:11:20+08:00", "author": "马叔", "tags": [], "summary": "TikTok Shop越南站点进步神速。" }, { "type": "article", "id": 8491, "title": "游艺春秋 CEO 陈澍确认担任2022全球互联网产业CEO大会 主峰会演讲嘉宾", "canonical": "https://www.yfchuhai.com/article/8491.html", "markdown": "https://www.yfchuhai.com/bot/article/8491.md", "published": "2022-11-04T16:11:54+08:00", "author": "扬帆出海", "tags": [], "summary": "游艺春秋 CEO 陈澍确认担任2022全球互联网产业CEO大会 主峰会演讲嘉宾" }, { "type": "article", "id": 8490, "title": "财报 | 泡泡玛特（9992.HK）：海外收入翻倍，持续回购彰显信心", "canonical": "https://www.yfchuhai.com/article/8490.html", "markdown": "https://www.yfchuhai.com/bot/article/8490.md", "published": "2022-11-04T14:11:29+08:00", "author": "方博云", "tags": [], "summary": "公司公告最新业务状况，预计2022Q3收入同比下滑区间为5%至10%（未经审计），大陆区域同比下滑10%至15%，港澳台及海外同比增长115%至120%。" }, { "type": "article", "id": 8489, "title": "TikTok电商正在筹备进入西班牙", "canonical": "https://www.yfchuhai.com/article/8489.html", "markdown": "https://www.yfchuhai.com/bot/article/8489.md", "published": "2022-11-04T14:11:17+08:00", "author": "王晓寒", "tags": [], "summary": "品牌工厂在TikTok官网招聘主页发现，TikTok发布了西班牙美妆品类主管、时尚品类主管、物流运营主管等12个职位的招聘信息，工作地点都在马德里。" }, { "type": "article", "id": 8487, "title": "你需要用电子露营游戏来看风景吗？", "canonical": "https://www.yfchuhai.com/article/8487.html", "markdown": "https://www.yfchuhai.com/bot/article/8487.md", "published": "2022-11-04T14:11:14+08:00", "author": "他实", "tags": [], "summary": "由enish开发的由TV动画《Yurucamp△》（摇曳露营△）首个改编手游（Tsuna Camp △）预计在今年秋季推出。" }, { "type": "article", "id": 8485, "title": "腾讯埋了5年的伏笔，今天又用上了", "canonical": "https://www.yfchuhai.com/article/8485.html", "markdown": "https://www.yfchuhai.com/bot/article/8485.md", "published": "2022-11-04T14:11:05+08:00", "author": "张雪", "tags": [], "summary": "11月2日，一则腾讯和中国联通设立新公司获批的消息在市场上引起广泛关注，消息带来的影响还在持续发酵。" }, { "type": "article", "id": 8488, "title": "英雄游戏入局战棋赛道，20多年历史的IP表现如何？英雄游戏入局战棋赛道，20多年历史的IP表现如何？", "canonical": "https://www.yfchuhai.com/article/8488.html", "markdown": "https://www.yfchuhai.com/bot/article/8488.md", "published": "2022-11-04T14:11:02+08:00", "author": "新知君", "tags": [], "summary": "11月3日，英雄游戏的《风色幻想命运传说》正式公测上线了。这一国产IP至今已经有长达23年的历史，也是不少战棋玩家心目中的经典。" }, { "type": "article", "id": 8480, "title": "2022年全球美妆个护行业报告", "canonical": "https://www.yfchuhai.com/article/8480.html", "markdown": "https://www.yfchuhai.com/bot/article/8480.md", "published": "2022-11-04T13:11:49+08:00", "author": "Ethan", "tags": [], "summary": "美国和欧洲的美容化妆品行业营收出现新的增长点。然而，亚洲作为主要市场之一仍然充满着挑战。" }, { "type": "article", "id": 8483, "title": "拉美网红营销洞察：品牌新宠还是高危雷区？", "canonical": "https://www.yfchuhai.com/article/8483.html", "markdown": "https://www.yfchuhai.com/bot/article/8483.md", "published": "2022-11-04T13:11:49+08:00", "author": "LM123", "tags": [], "summary": "拉美地区的网红营销有何特别之处？未来发展的前景又是如何？海外网红推广这副牌还能不能打？" }, { "type": "article", "id": 8479, "title": "VC月报：10月融资金额仅8.5亿，创下近两年最低", "canonical": "https://www.yfchuhai.com/article/8479.html", "markdown": "https://www.yfchuhai.com/bot/article/8479.md", "published": "2022-11-04T13:11:36+08:00", "author": "吴卓铖", "tags": [], "summary": "根据 Messari 统计，10 月加密 VC 公开的投资项目共 71 个，环比下降 26%（2022 年 9 月共 97 个项目），同比下降 46%（2021 年 10 月共 131 个项目）。" }, { "type": "article", "id": 8484, "title": "Temu放大招？大批亚马逊卖家或彻底没单", "canonical": "https://www.yfchuhai.com/article/8484.html", "markdown": "https://www.yfchuhai.com/bot/article/8484.md", "published": "2022-11-04T13:11:02+08:00", "author": "小知", "tags": [], "summary": "近日有媒体报道，Temu即将上线“砍一刀”功能。有跨境行业人士表示，欧美市场不适合拼多多采用国内流行的“砍一刀”手段，会存在“诱导营销”和“不正当竞争”的风险。" }, { "type": "article", "id": 8478, "title": "盘点沙特游戏市场，中国出海游戏该如何撩动中东土豪？", "canonical": "https://www.yfchuhai.com/article/8478.html", "markdown": "https://www.yfchuhai.com/bot/article/8478.md", "published": "2022-11-04T11:11:10+08:00", "author": "扬帆出海", "tags": [], "summary": "根据Newzoo发布的《2022年全球游戏市场报告》，中东、拉丁美洲、亚太地区和非洲等新兴市场将在2022年及之后的几年内成为市场中增长的主要力量。" }, { "type": "article", "id": 8477, "title": "怎样不融资靠内容营销从0做到$2000万ARR？解析ClickUp早期的三套增长组合拳", "canonical": "https://www.yfchuhai.com/article/8477.html", "markdown": "https://www.yfchuhai.com/bot/article/8477.md", "published": "2022-11-04T10:11:27+08:00", "author": "觐开JK", "tags": [], "summary": "今天，让我们来尝试解析ClickUp白手起家的增长绝活：\n如何用内容营销获取海量精准流量？\n如何确保每周发布新版本而不翻车？\n免费的承诺如何换来付费的用户？" }, { "type": "article", "id": 8476, "title": "登上社交榜Top11 热门IP游戏《Pokémon GO》亲自下场做交友", "canonical": "https://www.yfchuhai.com/article/8476.html", "markdown": "https://www.yfchuhai.com/bot/article/8476.md", "published": "2022-11-04T10:11:16+08:00", "author": "扬帆出海", "tags": [], "summary": "在官方网站发出的第二波庆典活动公告中，Niantic又为美国玩家们带来了新的惊喜。他们宣告Niantic Campfire将在本次节日中向美国部分地区的训练师开放，方便玩家在万圣节的副本战斗中寻找其他好友。" }, { "type": "article", "id": 8475, "title": "Hago 联席CEO 刘焕通确认担任2022全球互联网产业CEO大会 主峰会演讲嘉宾", "canonical": "https://www.yfchuhai.com/article/8475.html", "markdown": "https://www.yfchuhai.com/bot/article/8475.md", "published": "2022-11-04T09:11:57+08:00", "author": "扬帆出海", "tags": [], "summary": "Hago 联席CEO 刘焕通确认担任2022全球互联网产业CEO大会 主峰会演讲嘉宾" }, { "type": "article", "id": 8471, "title": "90后创办的国潮品牌做独立站，曾获得千万融资", "canonical": "https://www.yfchuhai.com/article/8471.html", "markdown": "https://www.yfchuhai.com/bot/article/8471.md", "published": "2022-11-03T14:11:46+08:00", "author": "Molly", "tags": [], "summary": "是市场选择了他们，而不是他们选择了市场" }, { "type": "article", "id": 8469, "title": "和腾讯设立合营公司，联通连夜回应；知情人士称苹果已冻结招聘至明年九月；拼多多海外跨境电商平台拟上线砍一刀", "canonical": "https://www.yfchuhai.com/article/8469.html", "markdown": "https://www.yfchuhai.com/bot/article/8469.md", "published": "2022-11-03T14:11:44+08:00", "author": "雷峰网", "tags": [], "summary": "国家市场监管总局批准中国联通与腾讯设立混改新公司，不涉及母公司股权变更" }, { "type": "article", "id": 8473, "title": "嘉御资本卫哲：投跨境电商将是最好的消费投资的风险对冲", "canonical": "https://www.yfchuhai.com/article/8473.html", "markdown": "https://www.yfchuhai.com/bot/article/8473.md", "published": "2022-11-03T14:11:41+08:00", "author": "亿邦动力", "tags": [], "summary": "中国的资本市场会迎来一个跨境电商出海品牌的板块。这个春天很快就来了。" }, { "type": "article", "id": 8468, "title": "老牌大厂的心酸与不易：从“业内第三”到人才出逃，如今第4次冲刺上市", "canonical": "https://www.yfchuhai.com/article/8468.html", "markdown": "https://www.yfchuhai.com/bot/article/8468.md", "published": "2022-11-03T14:11:30+08:00", "author": "Corgi", "tags": [], "summary": "几天前，蜗牛传出了将于纳斯达克上市的消息，让这家被戏称为游戏圈“黄埔军校”的昔日大厂再次回归众人视野。从招股书披露的信息来看，蜗牛显然已经不再留恋过去，而是准备重新出发。" }, { "type": "article", "id": 8472, "title": "出海日本，坚持做难而正确的事", "canonical": "https://www.yfchuhai.com/article/8472.html", "markdown": "https://www.yfchuhai.com/bot/article/8472.md", "published": "2022-11-03T14:11:28+08:00", "author": "品牌方舟", "tags": [], "summary": "纵观国货品牌，在日本踏浪掘金的品牌也不少，以美妆市场为例，滋色、花知晓、花西子，都是出海日本的代表先锋。\n \n日本市场究竟存在着怎样的机遇？\n \n出海日本又有哪些值得注意的要点？" }, { "type": "article", "id": 8474, "title": "《阿瓦隆之王》荣获大设计奖年度游戏行业大奖 | 专访趣加视觉创意负责人常颖 ​", "canonical": "https://www.yfchuhai.com/article/8474.html", "markdown": "https://www.yfchuhai.com/bot/article/8474.md", "published": "2022-11-03T14:11:19+08:00", "author": "游戏日报", "tags": [], "summary": "本次获得设计领域青睐的趣加互娱视觉创意团队的《阿瓦隆之王》是本届大设计奖游戏行业八大类别评选中，产生的唯一平面设计类获奖作品。" }, { "type": "article", "id": 8470, "title": "版号空窗期，米哈游网易老产品频繁冲榜的密码是什么", "canonical": "https://www.yfchuhai.com/article/8470.html", "markdown": "https://www.yfchuhai.com/bot/article/8470.md", "published": "2022-11-03T14:11:11+08:00", "author": "桂志伟", "tags": [], "summary": "每当打开TapTap准备入坑一款新游时，却不由得产生选择困难症。从上至下滑动整个热门榜，能让人有点击欲望的，似乎还是那些“老熟人”。" }, { "type": "article", "id": 8466, "title": "《2022年全球IP游戏市场洞察》- IP改编手游贡献了全球畅销手游收入的24%", "canonical": "https://www.yfchuhai.com/article/8466.html", "markdown": "https://www.yfchuhai.com/bot/article/8466.md", "published": "2022-11-03T13:11:07+08:00", "author": "分析师Ting Qian", "tags": [], "summary": "《2022年全球IP游戏市场洞察》报告将针对当前移动游戏市场IP化发展与动向进行介绍与分析。" }, { "type": "article", "id": 8467, "title": "十年出海的一家公司到底可以经过几个周期", "canonical": "https://www.yfchuhai.com/article/8467.html", "markdown": "https://www.yfchuhai.com/bot/article/8467.md", "published": "2022-11-03T12:11:58+08:00", "author": "Sharpwhimsy", "tags": [], "summary": "跨国管理经营相当不易，但这显然在同行里成为无可比拟的优势。也许这才是中国出海公司国际化的深水区。" }, { "type": "article", "id": 8465, "title": "七倍溢价出海，子不语如何打造“跨境鞋服第一股”", "canonical": "https://www.yfchuhai.com/article/8465.html", "markdown": "https://www.yfchuhai.com/bot/article/8465.md", "published": "2022-11-03T12:11:46+08:00", "author": "李天骄", "tags": [], "summary": "时代予以中国跨境电商最好的礼物，是国产替代潮。\n两百年后，产业优势来到了中国，而我们敲开海外市场的矛，则是“中国制造”，中国品牌开始源源不断地开辟海外市场，这一历史进程中诞生了一个又一个耳熟能详的“国货之光”：海尔、格力、李宁、安踏、小米、华为...到今天的主角—子不语集团。" }, { "type": "article", "id": 8464, "title": "成立第四家日本自研工作室，网易游戏的全球化布局做得怎么样了？", "canonical": "https://www.yfchuhai.com/article/8464.html", "markdown": "https://www.yfchuhai.com/bot/article/8464.md", "published": "2022-11-03T12:11:37+08:00", "author": "游戏陀螺", "tags": [], "summary": "历数网易近两三年在海外的动作可以发现，通过吸收优质制作人、成立自研工作室，这家巨头已经在日本游戏业扎下了较深的根基，全球化之势箭在弦上。" }, { "type": "article", "id": 8462, "title": "什么？毕业生的初创团队也在打造自己的游戏内容宇宙", "canonical": "https://www.yfchuhai.com/article/8462.html", "markdown": "https://www.yfchuhai.com/bot/article/8462.md", "published": "2022-11-03T12:11:17+08:00", "author": "茶馆小二儿", "tags": [], "summary": "炭焱网络明明是一家初创小团队，却想着打造游戏内容宇宙，孵化出属于自身的国潮IP。\n\n\n\n听起来这个目标像是年轻人的口嗨，但这个愿景的雏形已隐约有些模样了。" }, { "type": "article", "id": 8460, "title": "Go Korea! 5G网速全球第一、巨头林立，韩国还有哪些掘金机会？｜2022出海地图·韩国站", "canonical": "https://www.yfchuhai.com/article/8460.html", "markdown": "https://www.yfchuhai.com/bot/article/8460.md", "published": "2022-11-03T10:11:25+08:00", "author": "Nativex", "tags": [], "summary": "出海大势已来，对比其前两年，出海竞争更为激烈，海外环境也发生巨大变化。因此，Nativex 推出2022出海地图，为大家逐一解读全球主要市场的基本面貌、重点赛道、文化差异与增长机遇，为你全球增长之旅提供导航。上一期我们讲完印尼站，本期我们来到成熟发达的韩国市场。" }, { "type": "article", "id": 8459, "title": "重磅预告丨300+CEO相邀北京聚焦出海 第三届GICC全球互联网产业CEO大会12月开幕", "canonical": "https://www.yfchuhai.com/article/8459.html", "markdown": "https://www.yfchuhai.com/bot/article/8459.md", "published": "2022-11-03T10:11:23+08:00", "author": "扬帆出海", "tags": [], "summary": "12月8日-9日·北京，“让未来可见”——2022全球互联网产业CEO大会（GICC）即将启航" }, { "type": "article", "id": 8457, "title": "31家游戏上市公司Q3财报解读：冰川凭《X-Hero》玩爆海外 营收4.32亿同比增长334.88%", "canonical": "https://www.yfchuhai.com/article/8457.html", "markdown": "https://www.yfchuhai.com/bot/article/8457.md", "published": "2022-11-03T10:11:13+08:00", "author": "扬帆出海", "tags": [], "summary": "就着诸多游戏公司2022三季报的发布一起来聊一聊未来。" }, { "type": "article", "id": 8458, "title": "重磅预告丨300+CEO相邀北京聚焦出海 第三届GICC全球互联网产业CEO大会12月开幕", "canonical": "https://www.yfchuhai.com/article/8458.html", "markdown": "https://www.yfchuhai.com/bot/article/8458.md", "published": "2022-11-03T10:11:08+08:00", "author": "扬帆出海", "tags": [], "summary": "12月8日-9日·北京，“让未来可见”——2022全球互联网产业CEO大会（GICC）即将启航" }, { "type": "article", "id": 8453, "title": "前作上线19天流水破亿，五年后这个系列新作首曝", "canonical": "https://www.yfchuhai.com/article/8453.html", "markdown": "https://www.yfchuhai.com/bot/article/8453.md", "published": "2022-11-02T20:11:54+08:00", "author": "爱游戏的葡萄君", "tags": [], "summary": "由网龙网络开发、金山世游发行的MMORPG《魔域手游2》首曝并同步上线了新CG，预计将会在春节前夕正式公测。" }, { "type": "article", "id": 8455, "title": "堆料个性美术，能否带动玩法？《Memento Mori》的困境", "canonical": "https://www.yfchuhai.com/article/8455.html", "markdown": "https://www.yfchuhai.com/bot/article/8455.md", "published": "2022-11-02T20:11:51+08:00", "author": "丸子", "tags": [ "11.3扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "日本开发商Bank of Innovation开发的二次元手游《Memento Mori》于10月18日全球首发，一上线就赚足了目光。但是许多玩家对于游戏所采取的AFK模式与卡牌对撞的玩法设计并不买账。" }, { "type": "article", "id": 8456, "title": "网易又官宣新工作室，任命小林裕幸担任总裁", "canonical": "https://www.yfchuhai.com/article/8456.html", "markdown": "https://www.yfchuhai.com/bot/article/8456.md", "published": "2022-11-02T20:11:49+08:00", "author": "泽塔（编译）", "tags": [], "summary": "网易游戏近日宣布，他们在大阪设立了新工作室GPTRACK50，并任命前卡普空游戏制作人小林裕幸担任总裁。" }, { "type": "article", "id": 8451, "title": "双11大促在即，TikTok电商在印尼上线官方商城，意味着什么？", "canonical": "https://www.yfchuhai.com/article/8451.html", "markdown": "https://www.yfchuhai.com/bot/article/8451.md", "published": "2022-11-02T20:11:00+08:00", "author": "zhifang", "tags": [], "summary": "跨境商家和全球化品牌尤其关注TikTok电商的动态，就在最近，“TikTok Shop商城”在东南亚地区的印尼上线。这对于跨境商家意味着什么？" }, { "type": "article", "id": 8450, "title": "空气投篮CEO 卫来确认担任2022全球互联网产业CEO大会主峰会圆桌嘉宾", "canonical": "https://www.yfchuhai.com/article/8450.html", "markdown": "https://www.yfchuhai.com/bot/article/8450.md", "published": "2022-11-02T17:11:53+08:00", "author": "扬帆出海", "tags": [], "summary": "空气投篮CEO 卫来确认担任2022全球互联网产业CEO大会主峰会圆桌嘉宾" }, { "type": "article", "id": 8448, "title": "如何正确看待谷歌淡马锡东南亚数字经济报告", "canonical": "https://www.yfchuhai.com/article/8448.html", "markdown": "https://www.yfchuhai.com/bot/article/8448.md", "published": "2022-11-02T15:11:10+08:00", "author": "MW", "tags": [], "summary": "谷歌、淡马锡和咨询公司贝恩联合发布了2022年版的《东南亚数字经济》报告。" }, { "type": "article", "id": 8449, "title": "20位大佬集体发声！4万亿规模跨境市场将迎来新的春天？", "canonical": "https://www.yfchuhai.com/article/8449.html", "markdown": "https://www.yfchuhai.com/bot/article/8449.md", "published": "2022-11-02T15:11:07+08:00", "author": "任倩文 何洋", "tags": [], "summary": "从二级市场来看，投资组合中包含跨境电商 是最好的消费投资的风险对冲方式。" }, { "type": "article", "id": 8442, "title": "近七成跨境卖家选择新平台，亚马逊真的不行了？", "canonical": "https://www.yfchuhai.com/article/8442.html", "markdown": "https://www.yfchuhai.com/bot/article/8442.md", "published": "2022-11-02T13:11:49+08:00", "author": "小知", "tags": [], "summary": "亚马逊今年来的日子并不好过。根据最新财报数据显示，本季度亚马逊的增速已经逐渐放缓，营收略低于分析师的预期，亚马逊还预计Q4季度的收入将远低于预期，发展显现颓势。" }, { "type": "article", "id": 8447, "title": "这一次，朝夕光年能复刻“畅销Top3”的惊人成绩吗？", "canonical": "https://www.yfchuhai.com/article/8447.html", "markdown": "https://www.yfchuhai.com/bot/article/8447.md", "published": "2022-11-02T13:11:48+08:00", "author": "Rum、Jimmy", "tags": [], "summary": "作为朝夕光年旗下又一款航海王IP作品，而且同样是动作冒险游戏，不少玩家都对《代号：伙伴》充满期待。" }, { "type": "article", "id": 8441, "title": "超火爆！除了电热毯，中国这一商品也在欧洲大卖！", "canonical": "https://www.yfchuhai.com/article/8441.html", "markdown": "https://www.yfchuhai.com/bot/article/8441.md", "published": "2022-11-02T13:11:41+08:00", "author": "海贸会", "tags": [], "summary": "“中国高领毛衣”突然空降热搜。前段时间法国总统马克龙在一段视频讲话中身穿高领毛衣，引发热议。有报道称，马克龙此举是在以身作则，呼吁广大法国人民加强物理保暖，减少冬季的能源使用，共同应对此次的欧洲能源危机。" }, { "type": "article", "id": 8446, "title": "游戏大厂涌向新加坡？腾讯、米哈游、莉莉丝都出动了", "canonical": "https://www.yfchuhai.com/article/8446.html", "markdown": "https://www.yfchuhai.com/bot/article/8446.md", "published": "2022-11-02T13:11:39+08:00", "author": "willow", "tags": [ "11.3扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "究竟是什么能让这个金融中心摇身一变，成为游戏圈中的香饽饽呢？大量企业入驻导致新加坡物价房价飙升的事情是否属实？又有多少厂商跟随着出海发行的时代热潮来到这片陌生的国度？这些都促使我们重新去了解这个换了模样的新加坡。" }, { "type": "article", "id": 8444, "title": "蜜芽APP关停，洋码头人去楼空：进口电商\"寒冬\"悄然来临?", "canonical": "https://www.yfchuhai.com/article/8444.html", "markdown": "https://www.yfchuhai.com/bot/article/8444.md", "published": "2022-11-02T13:11:13+08:00", "author": "陈烈", "tags": [], "summary": "跨境进口电商平台，究竟该如何自救?" }, { "type": "article", "id": 8443, "title": "搜索量飙升！又一款可爱服装走红TikTok搜索量飙升！又一款可爱服装走红TikTok", "canonical": "https://www.yfchuhai.com/article/8443.html", "markdown": "https://www.yfchuhai.com/bot/article/8443.md", "published": "2022-11-02T13:11:00+08:00", "author": "爱T哥", "tags": [], "summary": "随着出生率的下降，婴儿衣服和玩具的成本开始越来越少地分摊给多个孩子，这使得消费者能接受比在以往看来更为昂贵的宝宝产品，由此也将带动新一轮宝宝用品的消费潮。" }, { "type": "article", "id": 8440, "title": "头部大厂投放操盘手分享：海外投放如何搭建素材评估系统", "canonical": "https://www.yfchuhai.com/article/8440.html", "markdown": "https://www.yfchuhai.com/bot/article/8440.md", "published": "2022-11-02T09:11:29+08:00", "author": "何俊杰", "tags": [ "流量玄学——海外信息流优化师的必学干货" ], "summary": "做给自己分析数据，提高素材效果用，达到了基本要求，能分析出来结论就好，别陷进去无穷无尽的过度开发。" }, { "type": "article", "id": 8439, "title": "掘金出海第一课：靠广告日入百万？出海手游如何打好混合变现这张牌", "canonical": "https://www.yfchuhai.com/article/8439.html", "markdown": "https://www.yfchuhai.com/bot/article/8439.md", "published": "2022-11-02T09:11:17+08:00", "author": "扬帆出海", "tags": [ "11.3扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "《掘金出海》第一课，我们通过对产品商业化模式的透彻解析和对广告增长的透彻解析，帮助开发者真正实现降本增效，找到增长的“道”与“术”。" }, { "type": "article", "id": 8434, "title": "美泰163 CEO Amy Huang确认担任2022全球互联网产业CEO大会 主峰会演讲嘉宾", "canonical": "https://www.yfchuhai.com/article/8434.html", "markdown": "https://www.yfchuhai.com/bot/article/8434.md", "published": "2022-11-01T18:11:41+08:00", "author": "扬帆出海", "tags": [], "summary": "美泰163 CEO Amy Huang确认担任2022全球互联网产业CEO大会 主峰会演讲嘉宾" }, { "type": "article", "id": 8436, "title": "2022年欧洲体育&户外品类趋势报告", "canonical": "https://www.yfchuhai.com/article/8436.html", "markdown": "https://www.yfchuhai.com/bot/article/8436.md", "published": "2022-11-01T18:11:20+08:00", "author": "Ethan", "tags": [], "summary": "本篇报告将从多角度解读体育&户外用品在欧洲市场的表现，带卖家全方位领略欧洲热门品类趋势。" }, { "type": "article", "id": 8435, "title": "百度地图输出“竞争力”", "canonical": "https://www.yfchuhai.com/article/8435.html", "markdown": "https://www.yfchuhai.com/bot/article/8435.md", "published": "2022-11-01T18:11:03+08:00", "author": "锌刻度", "tags": [ "11.2扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "从C端走向B端" }, { "type": "article", "id": 8430, "title": "熬过至暗时刻，顺丰重回第一", "canonical": "https://www.yfchuhai.com/article/8430.html", "markdown": "https://www.yfchuhai.com/bot/article/8430.md", "published": "2022-11-01T17:11:49+08:00", "author": "吴昕", "tags": [ "11.2扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "那个业绩一骑绝尘的顺丰回来了。\n\n\n\n顺丰控股发布了第三季度财报，以19.6亿的净利润领跑同侪，以亮眼业绩证明了其强大韧性。" }, { "type": "article", "id": 8429, "title": "年营收30亿，智明星通投资的这家SLG厂商赢麻了", "canonical": "https://www.yfchuhai.com/article/8429.html", "markdown": "https://www.yfchuhai.com/bot/article/8429.md", "published": "2022-11-01T17:11:38+08:00", "author": "新知君", "tags": [], "summary": "近日，智明星通发布公告表示，拟通过北京产权交易所公开挂牌交易转让所持有的江娱互动（River Game）13.5%的股权。目前江娱互动的股东全部权益价值为25.98亿元。\n\n \n\n短短几年间，智明星通的这笔投资为他们带来了至少18倍的回报。" }, { "type": "article", "id": 8433, "title": "半年营收20亿！On昂跑如何凭千元跑鞋走向世界？", "canonical": "https://www.yfchuhai.com/article/8433.html", "markdown": "https://www.yfchuhai.com/bot/article/8433.md", "published": "2022-11-01T17:11:38+08:00", "author": "品牌方舟", "tags": [], "summary": "这个从阿尔卑斯山走出的品牌——On昂跑，凭借一双双售价超千元的跑鞋，一年营收近30亿元人民币。\n虽定价不菲，但却没有影响到人们对它的喜爱。2021年9月16日，On昂跑在纽约证券交易所正式挂牌上市，截至收盘，公司市值为95亿美元（约合人民币600亿）。\n如此耀眼成绩的背后，On昂跑是如何异军突起的？" }, { "type": "article", "id": 8428, "title": "当了5年出海一哥，这家大厂狠砸研发，连测10款游戏", "canonical": "https://www.yfchuhai.com/article/8428.html", "markdown": "https://www.yfchuhai.com/bot/article/8428.md", "published": "2022-11-01T17:11:30+08:00", "author": "shadow", "tags": [], "summary": "过去10个月，FunPlus接连开测了10款新游，平均每月一款。更夸张的是，其中有8款是在短短3个月内相继推出的。当了5年出海一哥的FunPlus也开始卷起来了。至于它在卷什么？看好什么？" }, { "type": "article", "id": 8427, "title": "美国社交媒体神话破灭：谁是罪魁祸首？", "canonical": "https://www.yfchuhai.com/article/8427.html", "markdown": "https://www.yfchuhai.com/bot/article/8427.md", "published": "2022-11-01T17:11:22+08:00", "author": "努力码稿的小浪", "tags": [ "11.2扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "据报道，美国社交媒体广告经历了长达10年的高速增长后，如今戛然而止。是谁扼杀了这个行业？" }, { "type": "article", "id": 8432, "title": "11月4日下午｜云栖大会・跨国企业数字创新论坛，与跨国企业共话数字时代新机遇", "canonical": "https://www.yfchuhai.com/article/8432.html", "markdown": "https://www.yfchuhai.com/bot/article/8432.md", "published": "2022-11-01T17:11:14+08:00", "author": "Alibaba Cloud International", "tags": [], "summary": "11月4日下午，2022云栖大会「数智聚力，云创未来」跨国企业数字创新论坛将在杭州云栖小镇B馆3-3举行" }, { "type": "article", "id": 8426, "title": "前Zynga中国总裁田行智联合创办的亚创拟上市：市值25亿美元 公司PPT曝光", "canonical": "https://www.yfchuhai.com/article/8426.html", "markdown": "https://www.yfchuhai.com/bot/article/8426.md", "published": "2022-11-01T13:11:43+08:00", "author": "雷建平", "tags": [], "summary": "前Zynga中国总裁田行智（Andy Tian）联合创办的亚洲创新集团（Asia Innovations Group Limited，简称“亚创集团”）日前拟通过SPAC模式上市。" }, { "type": "article", "id": 8425, "title": "塔防版《吸血鬼幸存者》？这款游戏连续15天霸榜日本付费榜TOP1", "canonical": "https://www.yfchuhai.com/article/8425.html", "markdown": "https://www.yfchuhai.com/bot/article/8425.md", "published": "2022-11-01T13:11:31+08:00", "author": "窝兜兜", "tags": [ "11.2扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "近日，一款由韩国游戏公司GameCoaster所研发，采取买断制模式的Roguelike塔防游戏《Dungeon Squad》登上了日本、中国香港、中国台湾地区付费榜TOP1，其中日本从上线至今更是连续霸榜了15天。该游戏售价为4.99美元。" }, { "type": "article", "id": 8423, "title": "字节跳动又一个梦要碎了", "canonical": "https://www.yfchuhai.com/article/8423.html", "markdown": "https://www.yfchuhai.com/bot/article/8423.md", "published": "2022-11-01T13:11:17+08:00", "author": "周月明", "tags": [], "summary": "9月底，字节跳动宣布上线新的快时尚独立站IfYooou，主营女装等品类，宣称主要覆盖英国、法国、意大利、西班牙等主流欧洲市场 。但近日，通过网站分析工具SimilarWeb查询IfYooou近段时间的表现，发现短时间内其已经出现“流量危机”。" }, { "type": "article", "id": 8421, "title": "抢跑年终购物季，《2022 电商 App 营销现状报告》现已上架！", "canonical": "https://www.yfchuhai.com/article/8421.html", "markdown": "https://www.yfchuhai.com/bot/article/8421.md", "published": "2022-11-01T10:11:51+08:00", "author": "扬帆出海", "tags": [], "summary": "2022 年进入第四季度，电商行业在经历疫情初期的高速增长后，也进入了冷却期。面对即将到来的世界杯和购物季，电商 App 的营销人员需要全新的分析和策略，把握住难得的黄金时间。" }, { "type": "article", "id": 8420, "title": "高居非游戏收入榜Top4 这家公司居然靠着“拈花惹草”走红全球", "canonical": "https://www.yfchuhai.com/article/8420.html", "markdown": "https://www.yfchuhai.com/bot/article/8420.md", "published": "2022-11-01T10:11:13+08:00", "author": "扬帆出海", "tags": [], "summary": "PictureThis首次走向海外市场，是在2017年的7月。这是一款以AI作为基础，能识别数千种植物的智能软件。随着大规模的“宅家时间”的到来，花园似乎成了唯一的精神寄托。PictureThis突然就变得炙手可热，冲进了英国应用类免费榜前十。" }, { "type": "article", "id": 8414, "title": "米哈游、鹰角、腾讯正悄悄卷这个全新赛道", "canonical": "https://www.yfchuhai.com/article/8414.html", "markdown": "https://www.yfchuhai.com/bot/article/8414.md", "published": "2022-10-31T18:10:49+08:00", "author": "爱游戏的葡萄君", "tags": [ "11.1扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "游戏音乐除了做大IP、满足粉丝外，还能有别的什么价值，值得大家砸这么多的资源进去……或许鹰角的这场音乐会能提供一些答案。" }, { "type": "article", "id": 8416, "title": "蔚小理们进入“饥饿游戏”", "canonical": "https://www.yfchuhai.com/article/8416.html", "markdown": "https://www.yfchuhai.com/bot/article/8416.md", "published": "2022-10-31T18:10:33+08:00", "author": "洞见数据研究院", "tags": [], "summary": "今年7月，由于销量下滑，小鹏打响了“降价抢单”第一枪——线下门店开启促销活动。\n\n \n\n但就数据反馈看，降价促销并未将小鹏的销量拉回上升通道。" }, { "type": "article", "id": 8419, "title": "苹果高盛再次联手", "canonical": "https://www.yfchuhai.com/article/8419.html", "markdown": "https://www.yfchuhai.com/bot/article/8419.md", "published": "2022-10-31T18:10:25+08:00", "author": "白话华尔街", "tags": [ "11.1扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "随着苹果产品销量放缓，该公司正在加快对其他领域的布局以寻找新的增长引擎。" }, { "type": "article", "id": 8412, "title": "2022世界杯App运营卷出圈——觉得世界杯没热度？那是因为你没选对方法！", "canonical": "https://www.yfchuhai.com/article/8412.html", "markdown": "https://www.yfchuhai.com/bot/article/8412.md", "published": "2022-10-31T18:10:15+08:00", "author": "Jason", "tags": [], "summary": "距离世界杯开幕只有不到一个月的时间了，为你奉上《2022世界杯App运营卷出圈》小贴士，看看各种横跨 App to Web、 社交媒体、私域流量、KOL的App营销玩法，看谁能胜人一筹，冠绝群雄！" }, { "type": "article", "id": 8415, "title": "微博放不下电商", "canonical": "https://www.yfchuhai.com/article/8415.html", "markdown": "https://www.yfchuhai.com/bot/article/8415.md", "published": "2022-10-31T18:10:12+08:00", "author": "燃次元工作室", "tags": [], "summary": "在过去一年里，电商业务并没有什么起色，但微博对电商业务并没有放弃。\n\n \n\n实际上，微博电商最近一年动作有些频繁，甚至略显着急。" }, { "type": "article", "id": 8411, "title": "KLab China CEO 樱田 洋行确认担任2022全球互联网产业CEO大会 主峰会演讲嘉宾", "canonical": "https://www.yfchuhai.com/article/8411.html", "markdown": "https://www.yfchuhai.com/bot/article/8411.md", "published": "2022-10-31T17:10:03+08:00", "author": "扬帆出海", "tags": [], "summary": "KLab China CEO 樱田 洋行确认担任2022全球互联网产业CEO大会 主峰会演讲嘉宾" }, { "type": "article", "id": 8405, "title": "一群高管从心动出走创业，已悄悄在海外发了超10款游戏", "canonical": "https://www.yfchuhai.com/article/8405.html", "markdown": "https://www.yfchuhai.com/bot/article/8405.md", "published": "2022-10-31T13:10:55+08:00", "author": "Corgi", "tags": [], "summary": "如果要说最近热门的组合，休闲+中重度可能是其中之一。但因为各家厂商在“休闲”“中重度”元素配比上的取舍各有千秋，自然也为市场带来了不同风格的产品。《深渊猎人》硬核的玩法裹上休闲的包装，可以看出他们想要与热门竞品做出差异的初衷。" }, { "type": "article", "id": 8410, "title": "每生产100件就能卖出98件！2022年SHEIN营收或超240亿美元", "canonical": "https://www.yfchuhai.com/article/8410.html", "markdown": "https://www.yfchuhai.com/bot/article/8410.md", "published": "2022-10-31T13:10:53+08:00", "author": "爆哥", "tags": [], "summary": "知情人士透露，SHEIN商品总价值预计将在 2022 年增长 50%，达到 300 亿美元。" }, { "type": "article", "id": 8409, "title": "手机厂商“卷”到了手腕上", "canonical": "https://www.yfchuhai.com/article/8409.html", "markdown": "https://www.yfchuhai.com/bot/article/8409.md", "published": "2022-10-31T13:10:45+08:00", "author": "刘旷公众号", "tags": [], "summary": "在一众可穿戴设备产品中，智能手环、智能手表更是凭借其所具备的时尚、便携等特点脱颖而出，备受消费者喜爱。在此背景下，智能手环、智能手表赛道也引得各路玩家竞相追逐。" }, { "type": "article", "id": 8408, "title": "拼多多的出海决心：以投放换下载，低价低质无法赢得用户", "canonical": "https://www.yfchuhai.com/article/8408.html", "markdown": "https://www.yfchuhai.com/bot/article/8408.md", "published": "2022-10-31T13:10:37+08:00", "author": "刘亚丹", "tags": [], "summary": "从9月拼多多宣布做海外跨境电商——Temu开始，其势头就一直高涨。低价和广告虽然带来了短期流量，同样做低价电商的Wish却已经迎来用户大量流失和业绩亏损，Temu的前景似乎并不明朗。至少在海外社交媒体，Temu还没有引起用户广泛的讨论，而低价带来的质量隐患已经出现。" }, { "type": "article", "id": 8407, "title": "印尼每日观察七印尼互联网商品定价", "canonical": "https://www.yfchuhai.com/article/8407.html", "markdown": "https://www.yfchuhai.com/bot/article/8407.md", "published": "2022-10-31T13:10:08+08:00", "author": "chamberlain", "tags": [], "summary": "商品定价，太重要了，无论互联网行业还是传统行业，定价的成败直接关乎产品未来的市场表现。" }, { "type": "article", "id": 8406, "title": "“新野蛮人”马斯克", "canonical": "https://www.yfchuhai.com/article/8406.html", "markdown": "https://www.yfchuhai.com/bot/article/8406.md", "published": "2022-10-31T13:10:05+08:00", "author": "郭海惟", "tags": [ "11.1扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "他抱着440亿美金和一个洗手盆，空降到了硅谷互联网世界的权力中心，成为人类历史上第一个私有化控制主流社交媒体的超级富豪。" }, { "type": "article", "id": 8404, "title": "扬帆每周精选 No.29｜数十款精品小游戏及足球手游寻海外发行", "canonical": "https://www.yfchuhai.com/article/8404.html", "markdown": "https://www.yfchuhai.com/bot/article/8404.md", "published": "2022-10-31T10:10:56+08:00", "author": "扬帆出海", "tags": [], "summary": "本期精选的合作类型涵盖多款精品手游资源合作与流量需求，优质发行寻游戏产品合作。接下来就一起看看吧~" }, { "type": "article", "id": 8403, "title": "扬帆周报 No.27丨苹果正式允许NFT应用上架iOS、马斯克正式接管推特 一起看更多出海圈大事件", "canonical": "https://www.yfchuhai.com/article/8403.html", "markdown": "https://www.yfchuhai.com/bot/article/8403.md", "published": "2022-10-31T10:10:11+08:00", "author": "扬帆出海", "tags": [], "summary": "扬帆出海为大家整理了一周内出海行业中值得关注的新闻。苹果正式允许NFT应用上架iOS、马斯克正式接管推特、游族海外大动作不断。除此之外扬帆出海还为大家总结了更多出海圈大事件，涉及手游、电商、泛娱乐等方面的重点事件。\n一起看看这周有哪些出海圈值得关注的大事记吧！" }, { "type": "article", "id": 8399, "title": "游戏公司开抢动画赛道？鹰角和悠星也出手了！", "canonical": "https://www.yfchuhai.com/article/8399.html", "markdown": "https://www.yfchuhai.com/bot/article/8399.md", "published": "2022-10-30T10:10:49+08:00", "author": "Bugmond", "tags": [], "summary": "9月《赛博朋克：边缘行者》的后劲还没有完全过去，10月底游戏动画化的赛道就又引来了一位新的挑战者。鹰角与Yostar Pictures共同制作的《明日方舟：黎明前奏》主线动画在10月29日放出了自己的第一集。" }, { "type": "article", "id": 8400, "title": "销量太好，比亚迪顾不上降价", "canonical": "https://www.yfchuhai.com/article/8400.html", "markdown": "https://www.yfchuhai.com/bot/article/8400.md", "published": "2022-10-30T10:10:27+08:00", "author": "王笑渔", "tags": [], "summary": "比亚迪新能源汽车累计销量超118万辆，同比增长249.56%，其中9月销量首次突破20万辆。作为对比，特斯拉在前个三季度的累计全球交付量达90.9万辆，被比亚迪远远甩开。" }, { "type": "article", "id": 8398, "title": "《三体》动画定档，全网“催更人”的沸腾之夜", "canonical": "https://www.yfchuhai.com/article/8398.html", "markdown": "https://www.yfchuhai.com/bot/article/8398.md", "published": "2022-10-30T09:10:58+08:00", "author": "佳璇 李乐蜀", "tags": [], "summary": "《三体》动画，终于定档了！" }, { "type": "article", "id": 8396, "title": "出海人PARTY |创造？创躁！12月互联网人最潮派对等你来“躁”", "canonical": "https://www.yfchuhai.com/article/8396.html", "markdown": "https://www.yfchuhai.com/bot/article/8396.md", "published": "2022-10-29T15:10:36+08:00", "author": "扬帆出海", "tags": [], "summary": "12月8日·北京无限创躁——互联网出海人派对 正式开“躁”！" }, { "type": "article", "id": 8397, "title": "马斯克完成交易正式入主推特 立即开除原CEO、CFO", "canonical": "https://www.yfchuhai.com/article/8397.html", "markdown": "https://www.yfchuhai.com/bot/article/8397.md", "published": "2022-10-29T15:10:08+08:00", "author": "箫雨", "tags": [ "10.31扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "马斯克想要打造一个与微信一样的多功能平台或超级应用..." }, { "type": "article", "id": 8395, "title": "黑五偶遇世界杯，跨境电商如何乘风而上？（附完整报告下载）", "canonical": "https://www.yfchuhai.com/article/8395.html", "markdown": "https://www.yfchuhai.com/bot/article/8395.md", "published": "2022-10-29T14:10:30+08:00", "author": "扬帆出海", "tags": [ "10.31扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "这次在世界杯+黑五的双buff加成下，一个寒冬中的风口即将拉开序幕，为了让卖家们能够追赶2022的最新风口，扬帆出海携手Vonage、WhatsApp，共同打造2022最前沿的营销宝典——《2022电子商务增长报告：破解品牌社交化营销密码》，为2022的收官之战划上一个圆满的句号。" }, { "type": "article", "id": 8394, "title": "亚马逊在埃及大动作：新仓库、全球客服中心均落开罗", "canonical": "https://www.yfchuhai.com/article/8394.html", "markdown": "https://www.yfchuhai.com/bot/article/8394.md", "published": "2022-10-28T17:10:45+08:00", "author": "中东跨境电商汇", "tags": [], "summary": "亚马逊在埃及进行重投资，新仓库、全球客服中心均落中东" }, { "type": "article", "id": 8393, "title": "3年做到7亿美元估值！这一矿泉水品牌靠反向营销杀出红海", "canonical": "https://www.yfchuhai.com/article/8393.html", "markdown": "https://www.yfchuhai.com/bot/article/8393.md", "published": "2022-10-28T17:10:23+08:00", "author": "品牌方舟BrandArk", "tags": [ "10.31扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "美国杀出一家矿泉水品牌「Liquid Death」，打破以往矿泉水一贯的清新、纯净形象，大搞反向营销。" }, { "type": "article", "id": 8390, "title": "工厂转型跨境，他把几个独立站做的有声有色", "canonical": "https://www.yfchuhai.com/article/8390.html", "markdown": "https://www.yfchuhai.com/bot/article/8390.md", "published": "2022-10-28T16:10:59+08:00", "author": "Molly", "tags": [], "summary": "中国制造业的发展经历了漫长的十多年，从制造到智造，从代工到自主品牌出海，一直在不断的升级转型，成立于厦门的Worthfind（欣维发）就经历了这一过程。" }, { "type": "article", "id": 8392, "title": "3个月花5亿砸向副玩法！冰川网络业绩全解读！游戏股最大黑马？", "canonical": "https://www.yfchuhai.com/article/8392.html", "markdown": "https://www.yfchuhai.com/bot/article/8392.md", "published": "2022-10-28T16:10:49+08:00", "author": "Ellie", "tags": [], "summary": "Q3到底发生了什么？这家黑马公司三季度表现如何？业绩增长是否可持续？" }, { "type": "article", "id": 8389, "title": "“电子木鱼”的走红，是年轻人焦虑转移的新方式？", "canonical": "https://www.yfchuhai.com/article/8389.html", "markdown": "https://www.yfchuhai.com/bot/article/8389.md", "published": "2022-10-28T15:10:38+08:00", "author": "小羊", "tags": [ "10.31扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "电子木鱼的流行更像是一种集体的焦虑转移，而非真的要把个人生活全都交给赛博佛祖。" }, { "type": "article", "id": 8382, "title": "每日瑜伽CEO 李祖鹏确认担任2022全球互联网产业CEO大会主峰会圆桌嘉宾", "canonical": "https://www.yfchuhai.com/article/8382.html", "markdown": "https://www.yfchuhai.com/bot/article/8382.md", "published": "2022-10-28T15:10:30+08:00", "author": "扬帆出海", "tags": [], "summary": "每日瑜伽CEO 李祖鹏确认担任2022全球互联网产业CEO大会主峰会圆桌嘉宾" }, { "type": "article", "id": 8384, "title": "深耕云游戏的这三年，元境营收呈阶梯式增长，机构竞争力评级第一", "canonical": "https://www.yfchuhai.com/article/8384.html", "markdown": "https://www.yfchuhai.com/bot/article/8384.md", "published": "2022-10-28T15:10:06+08:00", "author": "游戏陀螺", "tags": [], "summary": "国内云游戏行业仍在快速发展，且已有“黑马”脱颖而出" }, { "type": "article", "id": 8381, "title": "迪士尼高管：我们渴望与游戏行业的小团队合作", "canonical": "https://www.yfchuhai.com/article/8381.html", "markdown": "https://www.yfchuhai.com/bot/article/8381.md", "published": "2022-10-28T14:10:42+08:00", "author": "泽塔（编译）", "tags": [], "summary": "2016年，当迪士尼宣布将停止开发游戏，回归传统的IP授权模式时，很多人觉得迪士尼承认了自己的失败。然而过去的几年里，这家娱乐巨头与EA、索尼、Bethesda、育碧、史克威尔艾尼克斯、Gameloft、微软和Take-Two等著名发行商达成合作，玩家们也看到越来越多的迪士尼IP衍生游戏进入了市场。" }, { "type": "article", "id": 8380, "title": "前作全球流水破十亿，这款游戏新作表现到底怎样", "canonical": "https://www.yfchuhai.com/article/8380.html", "markdown": "https://www.yfchuhai.com/bot/article/8380.md", "published": "2022-10-28T14:10:31+08:00", "author": "爱游戏的葡萄君", "tags": [], "summary": "几天前，由钛核互动研发、英雄游戏发行的三国题材ARPG《极无双2》，在国内正式上线。它在国际市场也有过不错的表现，半年前在海外上线后，《极无双2》曾登上多个国家和地区的畅销榜Top10。作为比较早进入无双类手游赛道的开发商，在市面上同类产品逐渐增多的情况下，他们究竟会怎么处理《极无双2》？" }, { "type": "article", "id": 8379, "title": "《王者荣耀》，七年之痒了吗？", "canonical": "https://www.yfchuhai.com/article/8379.html", "markdown": "https://www.yfchuhai.com/bot/article/8379.md", "published": "2022-10-28T14:10:16+08:00", "author": "刺猬公社编辑部", "tags": [], "summary": "2022年10月28日，《王者荣耀》和它的玩家们迎来了周年庆。在旁人千百次审视与分析的目光中，《王者荣耀》一直红到了第七个年头。“王者不是游戏，而是一种社交手段。”" }, { "type": "article", "id": 8383, "title": "放置手游《Mythic Heroes》，打破了我们对韩国发行的认知", "canonical": "https://www.yfchuhai.com/article/8383.html", "markdown": "https://www.yfchuhai.com/bot/article/8383.md", "published": "2022-10-28T14:10:01+08:00", "author": "Corgi", "tags": [], "summary": "众所周知，韩国市场的攻克难度不算低，游戏厂商想要在这里发行好一款产品已实属不易，如果想要让这款产品的好成绩保持得长久一些，那更是难上加难。" }, { "type": "article", "id": 8377, "title": "《Game+ 应云而生》活动圆满落幕｜精准洞察游戏出海新趋势，迎击海外发行新挑战", "canonical": "https://www.yfchuhai.com/article/8377.html", "markdown": "https://www.yfchuhai.com/bot/article/8377.md", "published": "2022-10-28T10:10:38+08:00", "author": "扬帆出海", "tags": [], "summary": "在数字化时代，数据和技术能够为游戏出海带来怎样的助力？海外发行需要具备的“素质”又是什么？" }, { "type": "article", "id": 8376, "title": "2022GICC | 第二批20+位参会行业知名嘉宾公布 扬帆出海年度盛会11月将开幕", "canonical": "https://www.yfchuhai.com/article/8376.html", "markdown": "https://www.yfchuhai.com/bot/article/8376.md", "published": "2022-10-28T10:10:13+08:00", "author": "扬帆出海", "tags": [], "summary": "开幕在即！12月08日-09日·北京，“让未来可见”——2022第三届全球互联网产业CEO大会（GICC）即将起航！" }, { "type": "article", "id": 8378, "title": "深耕二次元卡牌赛道 游族新作登上日本畅销TOP 7", "canonical": "https://www.yfchuhai.com/article/8378.html", "markdown": "https://www.yfchuhai.com/bot/article/8378.md", "published": "2022-10-28T10:10:10+08:00", "author": "扬帆出海", "tags": [], "summary": "千禧年时曾有一个著名哲学问题：人类是否会与AI相爱？\n\n\n\n这个伦理困境在一时间成为那时的“热搜”， 引发了全球的讨论。二十年后，同样的问题浮现，可人们似乎已经默认接受：玩家爱上了纸片人。" }, { "type": "article", "id": 8374, "title": "超级数字场景成为现实，为什么《和平精英》抢跑了开放世界的未来？​", "canonical": "https://www.yfchuhai.com/article/8374.html", "markdown": "https://www.yfchuhai.com/bot/article/8374.md", "published": "2022-10-27T18:10:44+08:00", "author": "游戏日报", "tags": [], "summary": "开放世界品类的发展已经迈入了第二阶段！第二阶段的特点，是头部开放世界产品正在积极探索的未来——更大的开放度，和基于其上的更深层价值。" }, { "type": "article", "id": 8372, "title": "为什么中国科技创新全球化的前哨不在新加坡，而在匈牙利？", "canonical": "https://www.yfchuhai.com/article/8372.html", "markdown": "https://www.yfchuhai.com/bot/article/8372.md", "published": "2022-10-27T18:10:40+08:00", "author": "骆轶航", "tags": [], "summary": "新加坡 V.S. 匈牙利：“走出去”的两个镜像" }, { "type": "article", "id": 8371, "title": "腾讯、网易、米哈游舞剑海外", "canonical": "https://www.yfchuhai.com/article/8371.html", "markdown": "https://www.yfchuhai.com/bot/article/8371.md", "published": "2022-10-27T18:10:32+08:00", "author": "刘旷公众号", "tags": [], "summary": "在这10年间，无论是在精品主机游戏发达的欧美市场，还是在二次元、偶像文化浓厚的日韩市场，亦或者是在像东南亚、中东这样颇具发展潜力的新兴市场，都能看到国产游戏的身影。" }, { "type": "article", "id": 8375, "title": "沐瞳技术VP 李斌确认担任2022全球互联网产业CEO大会主峰会圆桌嘉宾", "canonical": "https://www.yfchuhai.com/article/8375.html", "markdown": "https://www.yfchuhai.com/bot/article/8375.md", "published": "2022-10-27T18:10:27+08:00", "author": "扬帆出海", "tags": [], "summary": "沐瞳技术VP 李斌确认担任2022全球互联网产业CEO大会主峰会圆桌嘉宾" }, { "type": "article", "id": 8370, "title": "宠物智能硬件赛道火了，小米早已布局，李佳琦也来了", "canonical": "https://www.yfchuhai.com/article/8370.html", "markdown": "https://www.yfchuhai.com/bot/article/8370.md", "published": "2022-10-27T18:10:24+08:00", "author": "吴梅梅", "tags": [], "summary": "伴随着现代人养宠物的观念变化，“科学养宠”“精细化养宠”正成为潮流。宠物用品的智能化正是顺应这一潮流，成为可预见的发展趋势。" }, { "type": "article", "id": 8364, "title": "2022Q3 BrandOS榜单发布丨中东市场童装新竞争：Hibobi、SHEIN的社媒营销答卷", "canonical": "https://www.yfchuhai.com/article/8364.html", "markdown": "https://www.yfchuhai.com/bot/article/8364.md", "published": "2022-10-27T14:10:45+08:00", "author": "OneSight", "tags": [], "summary": "2022Q3《BrandOS TOP100 出海品牌社媒影响力榜单》于今日正式发布！" }, { "type": "article", "id": 8362, "title": "叫板红牛，全球首款负碳饮品Tenzing如何实现野蛮生长？｜新XIU", "canonical": "https://www.yfchuhai.com/article/8362.html", "markdown": "https://www.yfchuhai.com/bot/article/8362.md", "published": "2022-10-27T13:10:59+08:00", "author": "Foodaily", "tags": [], "summary": "营业额年均增长300%，连续三年成为英国运动能量增长最快的饮料品牌，Tenzing的制胜法宝仅仅是依靠“负碳”吗？" }, { "type": "article", "id": 8361, "title": "赚了10个亿，分红10个亿！《羊了个羊》背后公司大手笔，实控人拿走3亿，公司股价三个月跌去38%", "canonical": "https://www.yfchuhai.com/article/8361.html", "markdown": "https://www.yfchuhai.com/bot/article/8361.md", "published": "2022-10-27T13:10:41+08:00", "author": "李泽东", "tags": [], "summary": "10月26日，吉比特（603444）发布公告，前三季度净利润10.12亿元，同比下降16.07%，拟10派140元，合计拟派发现金红利10.06亿元。而就在10月10日，吉比特称间接持有《羊了个羊》研发商20%的股权。" }, { "type": "article", "id": 8366, "title": "上线即登顶iOS免费榜！这款「题材+玩法」双创新驱动的新品成功突围卡牌赛道", "canonical": "https://www.yfchuhai.com/article/8366.html", "markdown": "https://www.yfchuhai.com/bot/article/8366.md", "published": "2022-10-27T13:10:34+08:00", "author": "南山", "tags": [ "10.28扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "《空之要塞》成功的核心诱因，是其牢牢抓住了卡牌赛道“同质化”的两大命门——“题材”与“玩法”，并给出了更具想象力的全新解法。" }, { "type": "article", "id": 8368, "title": "欧洲冬天刚刚开始，电热毯就过气了", "canonical": "https://www.yfchuhai.com/article/8368.html", "markdown": "https://www.yfchuhai.com/bot/article/8368.md", "published": "2022-10-27T13:10:21+08:00", "author": "周月明", "tags": [ "10.28扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "近段时间，欧洲能源危机成为全球关注的焦点，随着气温渐降，欧洲人如何过冬也让大洋彼岸的中国人“操碎了心”。部分中国跨境卖家也看到了商机。“但并不是所有品类都是如此，而且暂时还属于短期硬需求。”由于带电产品出口政策更为严格，目前欧洲保暖产品的需求开始偏向于“无电产品”，电暖系列的需求高峰已经过去了。" }, { "type": "article", "id": 8365, "title": "“快递丝绸之路”首发 全球双11菜鸟中欧公路货量增长超100%", "canonical": "https://www.yfchuhai.com/article/8365.html", "markdown": "https://www.yfchuhai.com/bot/article/8365.md", "published": "2022-10-27T13:10:18+08:00", "author": "电商Pro", "tags": [], "summary": "菜鸟续写加速度的“快递丝绸之路”。" }, { "type": "article", "id": 8363, "title": "TapTap测试8.1分，这款新作会成为年轻人第一款动森like手游吗？", "canonical": "https://www.yfchuhai.com/article/8363.html", "markdown": "https://www.yfchuhai.com/bot/article/8363.md", "published": "2022-10-27T13:10:15+08:00", "author": "茶馆小二儿", "tags": [], "summary": "近日，TapTap旗下已有144万预约的自研手游《心动小镇》开启二测。《心动小镇》的出现很惊喜，通过此次测试，有不少玩家称之为最好的“种田手游”，或许其将成为同类作品中的强力竞争者。" }, { "type": "article", "id": 8367, "title": "“流量密码”被做成游戏：《Meme Challenge》在9个地区登上游戏榜前10", "canonical": "https://www.yfchuhai.com/article/8367.html", "markdown": "https://www.yfchuhai.com/bot/article/8367.md", "published": "2022-10-27T13:10:02+08:00", "author": "笨蛋果实", "tags": [], "summary": "在互联网冲浪高强度的人们，或多或少都会刷到过“Meme”相关的内容。这样一种源于社交的网络文化现象，被来自土耳其的一家专攻超休闲品类的游戏工作室MagicLab敏锐捕捉，然后做成了手游产品《Meme Challenge: Dank Memes》" }, { "type": "article", "id": 8360, "title": "拯救“单身狗”玩家 中国创业者在海外做起了陪玩生意", "canonical": "https://www.yfchuhai.com/article/8360.html", "markdown": "https://www.yfchuhai.com/bot/article/8360.md", "published": "2022-10-27T10:10:15+08:00", "author": "扬帆出海", "tags": [ "10.28扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "作为单排玩家，难免遇上脾气差、技术菜的队友，即使有带飞全局的理想，也不得不在队友欢声笑语送出的一个个人头下怀疑人生。在缺位的需求下，“电子朋友”——职业游戏陪玩应运而生。在E-Pal平台上，每一个陪玩者均被称为“e-Pal”（电子朋友）。" }, { "type": "article", "id": 8359, "title": "谷歌非游专场|谷歌增长与变现多位专家亲授 分享非游类App出海新爆点", "canonical": "https://www.yfchuhai.com/article/8359.html", "markdown": "https://www.yfchuhai.com/bot/article/8359.md", "published": "2022-10-27T10:10:12+08:00", "author": "扬帆出海", "tags": [ "10.28扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "如何获取高质量的用户是非游戏类应用开发者们关注的重点话题。作为全球最大的产品开发平台和广告媒体之一，谷歌为出海 App 玩家提供了一站式服务。" }, { "type": "article", "id": 8356, "title": "游戏谷 董事长&CEO 张小蝶确认担任2022全球互联网产业CEO大会 主峰会演讲嘉宾", "canonical": "https://www.yfchuhai.com/article/8356.html", "markdown": "https://www.yfchuhai.com/bot/article/8356.md", "published": "2022-10-26T19:10:54+08:00", "author": "扬帆出海", "tags": [], "summary": "游戏谷 董事长&CEO 张小蝶确认担任2022全球互联网产业CEO大会 主峰会演讲嘉宾" }, { "type": "article", "id": 8357, "title": "速卖通“猛攻”巴西，它会是下一个跨境独角兽吗？", "canonical": "https://www.yfchuhai.com/article/8357.html", "markdown": "https://www.yfchuhai.com/bot/article/8357.md", "published": "2022-10-26T18:10:49+08:00", "author": "LM123", "tags": [], "summary": "速卖通看到了巴西市场的的巨大潜力，目前正在投资交付路线、提升分销系统、不断提升快速的交付速度和打造物美价廉的产品优势进军巴西市场。" }, { "type": "article", "id": 8358, "title": "亚马逊做LP，1.5亿美元要投给女性、同性恋等特殊创业者", "canonical": "https://www.yfchuhai.com/article/8358.html", "markdown": "https://www.yfchuhai.com/bot/article/8358.md", "published": "2022-10-26T18:10:38+08:00", "author": "栀子", "tags": [], "summary": "创业，“九死一生”，而对特殊创业者而言，更是难上加难。" }, { "type": "article", "id": 8351, "title": "这款13年IP改编的新作开启第一次测试，玩家会买账吗？", "canonical": "https://www.yfchuhai.com/article/8351.html", "markdown": "https://www.yfchuhai.com/bot/article/8351.md", "published": "2022-10-26T13:10:58+08:00", "author": "rum、Jimmy", "tags": [], "summary": "继承了“赛尔”IP的抽卡养成策略RPG《赛尔计划》在公布之后受到了玩家们的持续关注。但是就首测的游戏体验以及玩家反馈来看，承载了一代人童年回忆的赛尔号，这次好像并没能平稳落地。" }, { "type": "article", "id": 8348, "title": "淘宝+京东+盒马鲜生？这家中东电商平台玩太花了吧！", "canonical": "https://www.yfchuhai.com/article/8348.html", "markdown": "https://www.yfchuhai.com/bot/article/8348.md", "published": "2022-10-26T13:10:50+08:00", "author": "龚馨雨", "tags": [], "summary": "中东电商平台6th street.com开设的海湾合作委员会第一家Phygital商店。Phygital是physical和digital的合成单词，即在一家商店中结合实体和数字方面的购物体验，类似于国内的新零售平台盒马鲜生" }, { "type": "article", "id": 8355, "title": "国货美妆出海先锋，是如何立足国际的？", "canonical": "https://www.yfchuhai.com/article/8355.html", "markdown": "https://www.yfchuhai.com/bot/article/8355.md", "published": "2022-10-26T13:10:47+08:00", "author": "品牌方舟", "tags": [], "summary": "26个国产美妆品牌，25个在出海。在美妆出海的队伍中，有哪些佼佼者呢？中国美妆品牌出海现状如何？DTC美妆的出海归途在哪？" }, { "type": "article", "id": 8350, "title": "2022人才变局：拼命挤进游戏圈的年轻人，500人抢一个岗位？", "canonical": "https://www.yfchuhai.com/article/8350.html", "markdown": "https://www.yfchuhai.com/bot/article/8350.md", "published": "2022-10-26T13:10:36+08:00", "author": "willow", "tags": [], "summary": "23届的游戏行业秋招形势已经可以用哀鸿遍野来形容了，整个游戏行业都开始盛行“降本增效”的主旋律，不止大幅缩小秋招规模，部分企业还选择直接闭门不见，更有甚者已经开始大规模裁员砍项目。不止是游戏行业，整个互联网行业都在进行“开源节流”性的缩编，不少应届生也卷起来了。" }, { "type": "article", "id": 8354, "title": "不买量，不营销，这款神奇的游戏下架半年后居然逆袭了？！", "canonical": "https://www.yfchuhai.com/article/8354.html", "markdown": "https://www.yfchuhai.com/bot/article/8354.md", "published": "2022-10-26T13:10:36+08:00", "author": "茶馆小二儿", "tags": [], "summary": "代入感，是大多数游戏都想为玩家带来的一种体验。然而有这么一款游戏，它却只允许玩家成为故事的旁观者，而不是参与者——它就是由墨西哥游戏工作室HyperBeard打造的《月兔历险记（Tsuki Adventure）》。" }, { "type": "article", "id": 8349, "title": "数款游戏成功出海韩国，黑马都出自什么赛道？", "canonical": "https://www.yfchuhai.com/article/8349.html", "markdown": "https://www.yfchuhai.com/bot/article/8349.md", "published": "2022-10-26T13:10:33+08:00", "author": "新知君", "tags": [ "10.27扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "在出海潮流下，今年走进韩国市场前列的有什么样的新老产品？今年还有机会突破出海韩国的瓶颈吗？" }, { "type": "article", "id": 8352, "title": "洞察2023新趋势，亿邦品牌全球化新势力峰会揭秘", "canonical": "https://www.yfchuhai.com/article/8352.html", "markdown": "https://www.yfchuhai.com/bot/article/8352.md", "published": "2022-10-26T13:10:31+08:00", "author": "扬帆出海", "tags": [], "summary": "2022年（第二届）亿邦品牌全球化新势力峰会，将于10月28日在上海举行。虽然当今世界充满不确定性，市场情绪也在持续波动，但全球化是不变的大趋势下的常青赛道，也是中国企业成为新一代世界级品牌的必经之路。" }, { "type": "article", "id": 8353, "title": "美团外卖或勇闯香港市场，是降维打击还是南橘北枳？", "canonical": "https://www.yfchuhai.com/article/8353.html", "markdown": "https://www.yfchuhai.com/bot/article/8353.md", "published": "2022-10-26T13:10:18+08:00", "author": "刺猬公社编辑部", "tags": [ "10.27扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "10月上旬，多家媒体报道称，美团正在筹备一个针对香港市场的新项目，主做外卖业务，由前快手国际化事业部负责人仇广宇带队。美团新项目保密级别很高，即使在内部，也一直保持着非公开的状态。但美团近期的对外招聘动作，验证了美团外卖业务即将进军香港市场的猜想。" }, { "type": "article", "id": 8346, "title": "游戏行业彷徨2022", "canonical": "https://www.yfchuhai.com/article/8346.html", "markdown": "https://www.yfchuhai.com/bot/article/8346.md", "published": "2022-10-26T13:10:13+08:00", "author": "爱游戏的葡萄君", "tags": [], "summary": "2022年，「宅经济」红利消退，用户付费能力下降，版号影响行业预期，资本市场急转直下，不少获得大厂投资，项目预计成本超过5000万的明星团队因断粮而倒闭，到处都有缩招和裁员的传闻，从业者们也开始重新审视自己的收入预期。" }, { "type": "article", "id": 8343, "title": "“擅用魔法”的外国人，却被盗墓笔记IP一整个拿捏了", "canonical": "https://www.yfchuhai.com/article/8343.html", "markdown": "https://www.yfchuhai.com/bot/article/8343.md", "published": "2022-10-26T10:10:59+08:00", "author": "扬帆出海", "tags": [ "10.27扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "6年前，一些外国朋友偶然通过YouTube看到了一部名为《盗墓笔记》的电视剧，然后就深深地爱上了这个题材。而由于中西方国家截然不同的文化历史，海外友人虽被中国盗墓文化的魅力所吸引，但仅凭一些“大触”们的用爱发电和晦暗难懂的文字翻译，很难满足他们的胃口。那如果在游戏中呢？" }, { "type": "article", "id": 8345, "title": "泛娱乐盛会丨美琦佳成、Emerging Vision、LesPark 等多家公司CEO确认参加2022GICC大会", "canonical": "https://www.yfchuhai.com/article/8345.html", "markdown": "https://www.yfchuhai.com/bot/article/8345.md", "published": "2022-10-26T10:10:27+08:00", "author": "扬帆出海", "tags": [], "summary": "开幕在即！12月08日-09日·北京，“让未来可见”——2022第三届全球互联网产业CEO大会（GICC）即将起航！" }, { "type": "article", "id": 8337, "title": "从淘宝到速卖通，Liitokala靠卖电池年销5000万", "canonical": "https://www.yfchuhai.com/article/8337.html", "markdown": "https://www.yfchuhai.com/bot/article/8337.md", "published": "2022-10-25T20:10:55+08:00", "author": "后浪小小班", "tags": [], "summary": "能源危机下，海外多国电价居高不下。尤其是2022年，欧洲各国的能源紧缺问题开始明显，清洁能源也显得愈发重要。据电池品牌Liitokala负责人张妮透露，近3个月来Liitokala欧洲市场的销售额环比增长了200%。" }, { "type": "article", "id": 8342, "title": "「井英科技」获数百万元种子+轮融资，重点布局海外广告短视频创作市场", "canonical": "https://www.yfchuhai.com/article/8342.html", "markdown": "https://www.yfchuhai.com/bot/article/8342.md", "published": "2022-10-25T20:10:28+08:00", "author": "韦世玮", "tags": [], "summary": "伴随TikTok商业化的崛起，整体广告主对广告短视频的创作需求将大幅度提升。但现阶段，行业面向出海客户尚未形成一个成熟的解决方案。嗅到这一新的市场增长点和需求，CreativeFitting推出了外国”真人“短视频一站式生产平台。" }, { "type": "article", "id": 8341, "title": "两轮电动出海，新市场需要什么样的“小电驴”", "canonical": "https://www.yfchuhai.com/article/8341.html", "markdown": "https://www.yfchuhai.com/bot/article/8341.md", "published": "2022-10-25T20:10:18+08:00", "author": "施忆", "tags": [], "summary": "曾经的“自行车大国”如今同样也是“电动两轮车大国”，内需外因叠加，拉动出海路。" }, { "type": "article", "id": 8340, "title": "两个理工男，卖了1500万件遮阳伞", "canonical": "https://www.yfchuhai.com/article/8340.html", "markdown": "https://www.yfchuhai.com/bot/article/8340.md", "published": "2022-10-25T20:10:07+08:00", "author": "有趣有料有价值", "tags": [ "10.26扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "紧跟泡泡玛特、完美日记和奈雪的茶步伐，防晒界“网红一哥”蕉下也铆足了劲准备冲刺上市。在资本的催化下，“盲盒第一股”、“新国货美妆之光”、“奶茶第一股”相继诞生，他们在拔得行业头筹的同时也迎来资本市场的高光，但在所谓的“颜值即正义”以及各式热闹的营销过后，股价大跌、市值缩水，更重要的是无法逃避市场的检验。那么已经盈利的蕉下能够跳出网红新消费带来的“新鲜感陷阱”吗？" }, { "type": "article", "id": 8338, "title": "评分暴跌成常态？B站《非匿名指令》美术带不动玩法", "canonical": "https://www.yfchuhai.com/article/8338.html", "markdown": "https://www.yfchuhai.com/bot/article/8338.md", "published": "2022-10-25T20:10:00+08:00", "author": "新知君", "tags": [], "summary": "10月20日，由北京掌趣科技研发、哔哩哔哩游戏发行的《非匿名指令》开启了第三次测试。" }, { "type": "article", "id": 8336, "title": "现在的小游戏已经得花2年去预研玩法了吗？", "canonical": "https://www.yfchuhai.com/article/8336.html", "markdown": "https://www.yfchuhai.com/bot/article/8336.md", "published": "2022-10-25T16:10:43+08:00", "author": "游戏葡萄", "tags": [ "10.26扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "《塔防精灵》的制作思路近似手游。为了将自走棋搬到小游戏上，他们不惜花费近2年的时间来不断推演核心玩法与商业化的设计。在游戏上线后，他们也采用了同行看起来有些“傻”，但能大幅提升用户粘性的研发、运营思路。" }, { "type": "article", "id": 8335, "title": "畅读集团 董事长 邹建峰确认担任2022全球互联网产业CEO大会主峰会圆桌嘉宾", "canonical": "https://www.yfchuhai.com/article/8335.html", "markdown": "https://www.yfchuhai.com/bot/article/8335.md", "published": "2022-10-25T15:10:24+08:00", "author": "扬帆出海", "tags": [], "summary": "畅读集团 董事长 邹建峰确认担任2022全球互联网产业CEO大会主峰会圆桌嘉宾" }, { "type": "article", "id": 8331, "title": "养生达人新中产，撑起千亿级营养补充剂市场", "canonical": "https://www.yfchuhai.com/article/8331.html", "markdown": "https://www.yfchuhai.com/bot/article/8331.md", "published": "2022-10-25T11:10:52+08:00", "author": "36氪", "tags": [], "summary": "营养补充剂市场悄然崛起，“新独角兽”AG持续为消费者寻找答案。" }, { "type": "article", "id": 8330, "title": "拳头产品1.8亿下载，藏着4款新游，这家公司的下一代产品有多能打？", "canonical": "https://www.yfchuhai.com/article/8330.html", "markdown": "https://www.yfchuhai.com/bot/article/8330.md", "published": "2022-10-25T11:10:38+08:00", "author": "恶魔摸摸猫", "tags": [ "10.26扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "在做出全球爆款之后，江娱互动的下一代SLG产品会是什么样子的？除此之外，他们又看准了哪些品类的市场空间？是否能够复刻SLG赛道的成功呢？" }, { "type": "article", "id": 8334, "title": "重押网红营销，需要增长动力的Klarna也开始做视频内容了", "canonical": "https://www.yfchuhai.com/article/8334.html", "markdown": "https://www.yfchuhai.com/bot/article/8334.md", "published": "2022-10-25T11:10:36+08:00", "author": "zhifang", "tags": [], "summary": "Klarna共宣布了4项产品功能更新。在新功能的加持下，用“海外版花呗”来简单粗暴地对标Klarna完全不合适了。" }, { "type": "article", "id": 8333, "title": "Stadia关停在即，云游戏的风口停了？", "canonical": "https://www.yfchuhai.com/article/8333.html", "markdown": "https://www.yfchuhai.com/bot/article/8333.md", "published": "2022-10-25T11:10:17+08:00", "author": "张宇", "tags": [], "summary": "“尽管Stadia为消费者提供流媒体游戏的方式，建立在强大的技术基础之上，但它没有获得我们预期的用户吸引力，因此我们做出了艰难的决定，开始逐步关闭我们的Stadia流媒体服务。”Stadia副总裁兼总经理菲尔・哈里森（Phil Harrison）表示，谷歌的云游戏平台Stadia将在2023年1月18日关闭服务器。" }, { "type": "article", "id": 8329, "title": "年度盛会丨游戏谷、北美传讯、美琦佳成、苏嘉科技、Emerging Vision 等多家公司CEO确认参加2022GICC大会", "canonical": "https://www.yfchuhai.com/article/8329.html", "markdown": "https://www.yfchuhai.com/bot/article/8329.md", "published": "2022-10-25T10:10:23+08:00", "author": "扬帆出海", "tags": [], "summary": "开幕在即！12月08日-09日·北京，“让未来可见”——2022第三届全球互联网产业CEO大会（GICC）即将起航！" }, { "type": "article", "id": 8327, "title": "国潮女装出海：密扇的东方魂让米兰“高攀不起”", "canonical": "https://www.yfchuhai.com/article/8327.html", "markdown": "https://www.yfchuhai.com/bot/article/8327.md", "published": "2022-10-25T10:10:21+08:00", "author": "扬帆出海", "tags": [ "10.25扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "国潮品牌密扇能在众多的出海女装品牌中备受瞩目，离不开它的“中国魂”。这个脱胎于中国文化美学的国潮品牌是如何征服国际的呢？" }, { "type": "article", "id": 8324, "title": "迪斯科装饰TikTok走红， “镜面砖”在亚马逊卖到脱销！", "canonical": "https://www.yfchuhai.com/article/8324.html", "markdown": "https://www.yfchuhai.com/bot/article/8324.md", "published": "2022-10-24T19:10:27+08:00", "author": "爱T哥", "tags": [ "10.25扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "消费者们正在寻找再次庆祝的方式，寻找快乐的时刻。而唤起欢乐的方式，有时只需要用灯光照亮一个覆盖着镜面瓷砖的球体一样简单" }, { "type": "article", "id": 8323, "title": "Meta大中华区行业副总经理 David Chen确认担任2022全球互联网产业CEO大会 主峰会演讲嘉宾", "canonical": "https://www.yfchuhai.com/article/8323.html", "markdown": "https://www.yfchuhai.com/bot/article/8323.md", "published": "2022-10-24T16:10:16+08:00", "author": "扬帆出海", "tags": [], "summary": "Meta大中华区行业副总经理 David Chen确认担任2022全球互联网产业CEO大会 主峰会演讲嘉宾" }, { "type": "article", "id": 8319, "title": "点点互动、Funplus都在偷师，Minigame的精髓不只在广告", "canonical": "https://www.yfchuhai.com/article/8319.html", "markdown": "https://www.yfchuhai.com/bot/article/8319.md", "published": "2022-10-24T15:10:42+08:00", "author": "新知君", "tags": [], "summary": "老实说Minigame早就不算什么新鲜事。但《X-HERO》运用Minigame的套路却是特别的。游戏强调休闲玩法的领域不局限于买量素材，而是延展到整体包装。" }, { "type": "article", "id": 8321, "title": "扬帆周报 No.26丨TikTok 冲击10亿DAU、热搜再造现象级游戏 一起看更多出海圈大事件", "canonical": "https://www.yfchuhai.com/article/8321.html", "markdown": "https://www.yfchuhai.com/bot/article/8321.md", "published": "2022-10-24T15:10:41+08:00", "author": "扬帆出海", "tags": [], "summary": "扬帆出海为大家整理了一周内出海行业中值得关注的新闻。TikTok 冲击10亿DAU大关，热搜再次成为现象级游戏背景。除此之外扬帆出海还为大家总结了更多出海圈大事件，涉及手游、电商、泛娱乐等方面的重点事件。\n一起看看这周有哪些出海圈值得关注的大事记吧！" }, { "type": "article", "id": 8322, "title": "扬帆每周精选 No.28｜盲盒App寻品牌合作 多款精品游戏寻发行", "canonical": "https://www.yfchuhai.com/article/8322.html", "markdown": "https://www.yfchuhai.com/bot/article/8322.md", "published": "2022-10-24T15:10:39+08:00", "author": "扬帆出海", "tags": [], "summary": "本期精选的合作类型涵盖多款精品手游资源合作与流量需求，盲盒App寻品牌合作。接下来就一起看看吧~" }, { "type": "article", "id": 8320, "title": "靠美术，如何将横屏地牢探险的游戏装进竖屏的手机里，《黑猫来自天空》是这么做的", "canonical": "https://www.yfchuhai.com/article/8320.html", "markdown": "https://www.yfchuhai.com/bot/article/8320.md", "published": "2022-10-24T15:10:19+08:00", "author": "丸子", "tags": [], "summary": "《黑猫来自天空》开启了首轮测试，相比较此前游戏在TapTap与好游快爆上极佳的口碑，这次游戏的测试服风评则很有争议。测试服的评分也只有6.1分那么多，与玩家开测前巨大的期待值有较大落差。" }, { "type": "article", "id": 8318, "title": "海外版拼多多登顶App Store：“羊毛可以迟到，但不会缺席”", "canonical": "https://www.yfchuhai.com/article/8318.html", "markdown": "https://www.yfchuhai.com/bot/article/8318.md", "published": "2022-10-24T15:10:15+08:00", "author": "RebbecaRen王博源", "tags": [ "10.25扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "曾几何时，国产电商app在App Store下载榜超过Amazon还属于难得的奇迹，直到“裂变营销大师”拼多多亲自下场，不但在美国市场印证了这个响当当的名号，也让美国人尝到了薅羊毛的乐趣。" }, { "type": "article", "id": 8317, "title": "2023年值得关注的10家IPO公司", "canonical": "https://www.yfchuhai.com/article/8317.html", "markdown": "https://www.yfchuhai.com/bot/article/8317.md", "published": "2022-10-24T15:10:05+08:00", "author": "LUCY BREWSTER", "tags": [], "summary": "2022年是硅谷的高估值和交易量遭遇双重打击的一年，初创公司同样遭到重创，由于市场大环境不利，今年的IPO大幅放缓。" }, { "type": "article", "id": 8316, "title": "马斯克带货男士香水！畅销欧美的Dior Sauvage能有多圈钱？", "canonical": "https://www.yfchuhai.com/article/8316.html", "markdown": "https://www.yfchuhai.com/bot/article/8316.md", "published": "2022-10-24T12:10:51+08:00", "author": "品牌方舟", "tags": [], "summary": "上周，埃隆·马斯克又在网上整活。他化身“美版李佳琦”在推特上大肆推广一款名为Burnt Hair（烧焦头发）的男士香水。马斯克进军香水界这一举动看似是在闹笑话，实则是在释放一个行业的信号。" }, { "type": "article", "id": 8315, "title": "有赞、微盟“卷”向海外", "canonical": "https://www.yfchuhai.com/article/8315.html", "markdown": "https://www.yfchuhai.com/bot/article/8315.md", "published": "2022-10-24T12:10:47+08:00", "author": "刘旷公众号", "tags": [], "summary": "随着各行业企业数字化转型进程按下了加速键，SaaS（软件即服务）概念也开始进一步升温。众所周知，有赞和微盟就是一直扎根于电商SaaS赛道的服务商。" }, { "type": "article", "id": 8314, "title": "网易投资，朝夕光年发行，这款卡牌冲上了69个国家免费Top 10", "canonical": "https://www.yfchuhai.com/article/8314.html", "markdown": "https://www.yfchuhai.com/bot/article/8314.md", "published": "2022-10-24T12:10:39+08:00", "author": "爱游戏的葡萄君", "tags": [], "summary": "Ben Brode作为最早构建《炉石传说》原型的核心成员，其新作不仅在IP价值的发挥运用、对局的娱乐性上完成了自我超越，还颠覆了《炉石传说》当年所确立的CCG养成与付费模式。" }, { "type": "article", "id": 8313, "title": "群雄割据的巴西市场，这些本土公司能站稳脚跟么？", "canonical": "https://www.yfchuhai.com/article/8313.html", "markdown": "https://www.yfchuhai.com/bot/article/8313.md", "published": "2022-10-24T12:10:28+08:00", "author": "游戏陀螺", "tags": [], "summary": "近日，Newzoo预测2022年巴西游戏市场将达到27亿美元的规模，这一数字再次领先墨西哥，成为拉美第一大游戏市场" }, { "type": "article", "id": 8312, "title": "年度盛会|2022GICC大会首批嘉宾曝光 与300+行业CXO一同寻获出海的坚定", "canonical": "https://www.yfchuhai.com/article/8312.html", "markdown": "https://www.yfchuhai.com/bot/article/8312.md", "published": "2022-10-24T10:10:45+08:00", "author": "扬帆出海", "tags": [], "summary": "开幕在即！12月08日-09日·北京，“让未来可见”——2022第三届全球互联网产业CEO大会（GICC）即将起航！" }, { "type": "article", "id": 8311, "title": "9月榜单|弓箭传说团队新作《Survivor!.io》海外收入突破2亿，爱奇艺新游全球营收增长超500%", "canonical": "https://www.yfchuhai.com/article/8311.html", "markdown": "https://www.yfchuhai.com/bot/article/8311.md", "published": "2022-10-24T10:10:42+08:00", "author": "扬帆出海", "tags": [], "summary": "2022年的游戏赛道，品类与玩法的“创新融合”依然是差异化打法的核心战略。" }, { "type": "article", "id": 8310, "title": "新品爆料|壳木悄悄在用一款三消RPG探底Live2D“舰娘”的市场盘子", "canonical": "https://www.yfchuhai.com/article/8310.html", "markdown": "https://www.yfchuhai.com/bot/article/8310.md", "published": "2022-10-24T10:10:21+08:00", "author": "扬帆出海", "tags": [], "summary": "现在游戏题材的性别边界越来越模糊了，游戏厂商们也注意到了这一现象，因此更多方向的品类尝试得以被开发。三消这一被认为偏向于女性向的玩法，也出现了多款男性向产品，力求激活男性向三消的“隐藏血脉”。" }, { "type": "article", "id": 8306, "title": "Temu 吊打 Fanno！If Yooou岌岌可危？", "canonical": "https://www.yfchuhai.com/article/8306.html", "markdown": "https://www.yfchuhai.com/bot/article/8306.md", "published": "2022-10-21T18:10:51+08:00", "author": "爆哥", "tags": [ "10.24扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "目前Temu的直访流量占比特别的高，说明这个网站目前的海外受众已经有一定的粘性。当然这不一定代表在用户心智中占有很强的地位，目前Temu还是通过低价策略在圈市场。" }, { "type": "article", "id": 8305, "title": "ZAFUL 品牌战略CMO 姜娜确认担任2022全球互联网产业CEO大会 线上品牌DTC分论坛演讲嘉宾", "canonical": "https://www.yfchuhai.com/article/8305.html", "markdown": "https://www.yfchuhai.com/bot/article/8305.md", "published": "2022-10-21T18:10:34+08:00", "author": "扬帆出海", "tags": [], "summary": "ZAFUL 品牌战略CMO 姜娜确认担任2022全球互联网产业CEO大会 线上品牌DTC分论坛演讲嘉宾" }, { "type": "article", "id": 8308, "title": "头部游戏都在实践的“内容营销”，有哪些值得借鉴之处？", "canonical": "https://www.yfchuhai.com/article/8308.html", "markdown": "https://www.yfchuhai.com/bot/article/8308.md", "published": "2022-10-21T18:10:18+08:00", "author": "游戏日报", "tags": [], "summary": "营销已经走到了“变革临界点”，营销费用缩水、效果标准提升，这样的大环境背景，也就催生了游戏厂商对“内容营销”的探索与追求。" }, { "type": "article", "id": 8307, "title": "结束用户流失后，Netflix现在更看重营收", "canonical": "https://www.yfchuhai.com/article/8307.html", "markdown": "https://www.yfchuhai.com/bot/article/8307.md", "published": "2022-10-21T18:10:04+08:00", "author": "努力码稿的小浪", "tags": [], "summary": "走出低谷之后的Netflix却在悄然进行着重心转型：从用户增长转向营收增长，转变思路拥抱广告，实现营收多元化。" }, { "type": "article", "id": 8300, "title": "下半年横扫中美日韩多国畅销榜的，竟然是一款国产休闲游戏", "canonical": "https://www.yfchuhai.com/article/8300.html", "markdown": "https://www.yfchuhai.com/bot/article/8300.md", "published": "2022-10-21T14:10:47+08:00", "author": "爱游戏的葡萄君", "tags": [], "summary": "一款轻中度的Roguelike，怎么就双榜制霸了呢。" }, { "type": "article", "id": 8299, "title": "网易一连曝出3款“放置卡牌”，光美术就吊打一众厂商？", "canonical": "https://www.yfchuhai.com/article/8299.html", "markdown": "https://www.yfchuhai.com/bot/article/8299.md", "published": "2022-10-21T14:10:31+08:00", "author": "DAG", "tags": [ "10.24扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "在AFK成功后，众多厂商纷纷入局放置品类，网易也不例外，网易就海外接连测试了三款放置卡牌类游戏，其中欧美幻想题材的《Castle Caper》无论是美术还是玩法框架都颇为完整。" }, { "type": "article", "id": 8304, "title": "出海干货 | 最“卷”的美妆赛道，品牌如何有效营销?", "canonical": "https://www.yfchuhai.com/article/8304.html", "markdown": "https://www.yfchuhai.com/bot/article/8304.md", "published": "2022-10-21T14:10:30+08:00", "author": "品牌方舟", "tags": [ "10.24扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "美妆业内一直戏称，有一种基本矛盾叫：日益上涨的营销成本与不成正比的营销回报之间的矛盾。在海外，面对新的市场环境、目标客户画像、不同文化市场偏好等因素，出海的美妆品牌们如何执行有效营销？" }, { "type": "article", "id": 8302, "title": "这家曾两次险些倒闭的手游公司，如何在行业内站稳脚跟？", "canonical": "https://www.yfchuhai.com/article/8302.html", "markdown": "https://www.yfchuhai.com/bot/article/8302.md", "published": "2022-10-21T14:10:14+08:00", "author": "GR编译", "tags": [], "summary": "在近乎陷入绝境的情况下，HyperBeard孤注一掷，制作了采用可爱画风的《小偷猫》(Kleptocats)“既是因为我们觉得它令人上瘾，也因为我们只剩下最后3个月，时间不够我们做任何其他游戏。”" }, { "type": "article", "id": 8303, "title": "大厂转身：字节造帝国，阿里建联邦", "canonical": "https://www.yfchuhai.com/article/8303.html", "markdown": "https://www.yfchuhai.com/bot/article/8303.md", "published": "2022-10-21T14:10:08+08:00", "author": "古廿", "tags": [], "summary": "字节修长城、阿里破淘宝，梁汝波与张勇不同的守江山之道。" }, { "type": "article", "id": 8301, "title": "半价Model 3，撑起4万亿市值特斯拉？", "canonical": "https://www.yfchuhai.com/article/8301.html", "markdown": "https://www.yfchuhai.com/bot/article/8301.md", "published": "2022-10-21T14:10:00+08:00", "author": "王笑渔", "tags": [ "10.24扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "“特斯拉的市值，很可能超过苹果以及沙特阿美石油公司的市值总和。”这是特斯拉CEO埃隆·马斯克，在2022第三季度财报电话会上夸下的海口。" }, { "type": "article", "id": 8296, "title": "财报解读 | 赤子城前三季度营收同比增长25% 虚拟社交新品登陆谷歌平台", "canonical": "https://www.yfchuhai.com/article/8296.html", "markdown": "https://www.yfchuhai.com/bot/article/8296.md", "published": "2022-10-21T10:10:55+08:00", "author": "扬帆出海", "tags": [ "10.21扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "赤子城科技发布2022年前三季度未经审核营运数据。扬帆出海将对其披露数据进行简要分析，同时介绍赤子城本季度产品情况。" }, { "type": "article", "id": 8293, "title": "爆款的秘密：掌握产品卖点挖掘思路，转化率UpUp！", "canonical": "https://www.yfchuhai.com/article/8293.html", "markdown": "https://www.yfchuhai.com/bot/article/8293.md", "published": "2022-10-21T10:10:33+08:00", "author": "橙四海", "tags": [ "10.21扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "跨境电商黄金季来临，万圣节、感恩节、圣诞节接踵而至。而在十一月下旬，四年一度的世界杯也紧随而来，作为跨境卖家，自然不能错过这波流量高峰。木瓜移动行业解决方案专家【贾光梅Cherish】为大家讲解产品卖点的提炼与包装。" }, { "type": "article", "id": 8297, "title": "印尼每日观察一印尼宏观", "canonical": "https://www.yfchuhai.com/article/8297.html", "markdown": "https://www.yfchuhai.com/bot/article/8297.md", "published": "2022-10-21T10:10:33+08:00", "author": "Chamberlain", "tags": [], "summary": "未来数十年，印尼仍然是普通人可以做梦的地方。" }, { "type": "article", "id": 8298, "title": "印尼每日观察六《××出海，你出海了吗？》", "canonical": "https://www.yfchuhai.com/article/8298.html", "markdown": "https://www.yfchuhai.com/bot/article/8298.md", "published": "2022-10-21T10:10:31+08:00", "author": "chamberlain", "tags": [], "summary": "××出海们既不是研究机构也不是咨询公司，至少他们的自我定位是媒体，是的，您没看错，是媒体。" }, { "type": "article", "id": 8295, "title": "预告|币安原CFO等多位海外大咖亲临分享 GICC线上四大分论坛嘉宾及主题抢先看", "canonical": "https://www.yfchuhai.com/article/8295.html", "markdown": "https://www.yfchuhai.com/bot/article/8295.md", "published": "2022-10-21T10:10:27+08:00", "author": "扬帆出海", "tags": [ "10.21扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "构建出海最高规格的高层交流圈层，打通信息认知、出海人才、出海大平台资源关系以及行业创投资本立体化资源，是扬帆出海每年耗费大量精力举办GICC的宗旨，历经三届的积淀和发展，今年将为大家呈现更多的精彩内容。" }, { "type": "article", "id": 8294, "title": "东京融资故事：寒冬中的21亿指路3.0社交终点", "canonical": "https://www.yfchuhai.com/article/8294.html", "markdown": "https://www.yfchuhai.com/bot/article/8294.md", "published": "2022-10-21T10:10:24+08:00", "author": "扬帆出海", "tags": [], "summary": "社交分为熟人和陌生人两类群体。熟人能做的很多，一群来自天南海北的陌生人又为何相聚？" }, { "type": "article", "id": 8292, "title": "Aramex以2.65亿美元现金收购跨境电商MyUS", "canonical": "https://www.yfchuhai.com/article/8292.html", "markdown": "https://www.yfchuhai.com/bot/article/8292.md", "published": "2022-10-20T19:10:14+08:00", "author": "春天列车", "tags": [], "summary": "迪拜上市的快递公司 Aramex (ARMX.DU) 表示，已经以约 2.65 亿美元的全现金交易收购了总部位于佛罗里达州的电子商务公司 Access USA Shipping LLC （MyUS）" }, { "type": "article", "id": 8291, "title": "LesPark创始人 廖卓营确认担任2022全球互联网产业CEO大会 线上泛娱乐分论坛演讲嘉宾", "canonical": "https://www.yfchuhai.com/article/8291.html", "markdown": "https://www.yfchuhai.com/bot/article/8291.md", "published": "2022-10-20T16:10:28+08:00", "author": "扬帆出海", "tags": [], "summary": "LesPark创始人 廖卓营确认担任2022全球互联网产业CEO大会 线上泛娱乐分论坛演讲嘉宾" }, { "type": "article", "id": 8288, "title": "离开去哪儿的日子", "canonical": "https://www.yfchuhai.com/article/8288.html", "markdown": "https://www.yfchuhai.com/bot/article/8288.md", "published": "2022-10-20T15:10:28+08:00", "author": "胡喆", "tags": [ "10.21扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "2015年这个合并大年里，携程和去哪儿的合并可能不是体量最大的，但一定是最有谍战片氛围的。" }, { "type": "article", "id": 8290, "title": "你是否也忽视了这个中东电商小旺季：排灯节", "canonical": "https://www.yfchuhai.com/article/8290.html", "markdown": "https://www.yfchuhai.com/bot/article/8290.md", "published": "2022-10-20T15:10:26+08:00", "author": "春天列车", "tags": [], "summary": "大家如果身在中东就知道，印度是外来人口第一大来源国，沙特和阿联酋是GCC最重要的两个国家，这两个国家的印度人加起来超过了500万，而排灯节（Diwali）是印度最盛大的节日。" }, { "type": "article", "id": 8289, "title": "上线2天冲到日本畅销第四，这款游戏把风格化做到了极致", "canonical": "https://www.yfchuhai.com/article/8289.html", "markdown": "https://www.yfchuhai.com/bot/article/8289.md", "published": "2022-10-20T15:10:11+08:00", "author": "爱游戏的葡萄君", "tags": [], "summary": "最唯美的童话故事，与最拜金的烂俗套路放在了一起" }, { "type": "article", "id": 8281, "title": "烧掉莉莉丝6000万后，这家SLG厂商找到了新资方", "canonical": "https://www.yfchuhai.com/article/8281.html", "markdown": "https://www.yfchuhai.com/bot/article/8281.md", "published": "2022-10-20T13:10:50+08:00", "author": "新知君", "tags": [], "summary": "在《卡塔纪元》身上，的确可以从军团设计等创新点看出开发团队的关注点，对ROK-like品类的创新提出一个新思路。" }, { "type": "article", "id": 8285, "title": "异军突起的社交电商超级平台？Elenas 狙击下一只拉美独角兽", "canonical": "https://www.yfchuhai.com/article/8285.html", "markdown": "https://www.yfchuhai.com/bot/article/8285.md", "published": "2022-10-20T13:10:50+08:00", "author": "LM123", "tags": [ "10.21扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "Elenas是哥伦比亚的一个社交电商平台，得益于帮助低收入女性实现从“灶边台”到“半边天”的转变，进而促进女性营销“她增量”.Elenas是否具备成为拉美社交电商巨头的能力？是什么促使Elenas的这门生意越做越大？" }, { "type": "article", "id": 8280, "title": "「炉石之父」新作上线，《Marvel Snap》是卖IP还是真有料？", "canonical": "https://www.yfchuhai.com/article/8280.html", "markdown": "https://www.yfchuhai.com/bot/article/8280.md", "published": "2022-10-20T13:10:30+08:00", "author": "LLEWYN", "tags": [], "summary": "10月18日《Marvel Snap》上线了。它即是「炉石之父」Ben Brode自创工作室的首作，又有着漫威IP的加持，还由朝夕光年Nuverse在海外发行。Ben Brode在接受PC Gamer采访时放出了「我认为Marvel Snap会成为史上最流行的卡牌游戏」这样的豪言。" }, { "type": "article", "id": 8284, "title": "聊聊汽车出海，卖车只是第一步", "canonical": "https://www.yfchuhai.com/article/8284.html", "markdown": "https://www.yfchuhai.com/bot/article/8284.md", "published": "2022-10-20T13:10:26+08:00", "author": "市值榜团队", "tags": [], "summary": "中国新能源汽车出海的成绩如何？自主品牌与造车新势力路径有何不同？最大的挑战是什么？" }, { "type": "article", "id": 8279, "title": "押注仙侠MMORPG，买量停不下来，广州游戏厂商在这个市场疯狂搞钱！", "canonical": "https://www.yfchuhai.com/article/8279.html", "markdown": "https://www.yfchuhai.com/bot/article/8279.md", "published": "2022-10-20T13:10:24+08:00", "author": "Ellie", "tags": [], "summary": "港澳台地区，这个文化同根同源，又几乎没有语言障碍的市场，向来是中国游戏厂商出海的第一站。\n广州游戏公司在港澳台市场表现如何？具有哪些特征？哪些公司走在了前面？" }, { "type": "article", "id": 8278, "title": "“腾讯再有本事，也要出海讨生活”", "canonical": "https://www.yfchuhai.com/article/8278.html", "markdown": "https://www.yfchuhai.com/bot/article/8278.md", "published": "2022-10-20T13:10:18+08:00", "author": "黄青春", "tags": [], "summary": "人再有本事，也难抵抗命运的不仁慈。我们都在海里，像沙子。" }, { "type": "article", "id": 8287, "title": "2022 年 9 月中国非游戏厂商及应用出海收入 30 强", "canonical": "https://www.yfchuhai.com/article/8287.html", "markdown": "https://www.yfchuhai.com/bot/article/8287.md", "published": "2022-10-20T13:10:18+08:00", "author": "data.ai", "tags": [ "10.21扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "9月中国非游戏厂商出海收入排行榜出炉，榜单前五名依旧由字节跳动、欢聚集团、腾讯、瑞奇软件和美图占据。" }, { "type": "article", "id": 8283, "title": "15款国产SLG手游厮杀印度市场，朝夕光年新作跻身中流", "canonical": "https://www.yfchuhai.com/article/8283.html", "markdown": "https://www.yfchuhai.com/bot/article/8283.md", "published": "2022-10-20T13:10:17+08:00", "author": "桂志伟", "tags": [], "summary": "出海印度几多英雄折戟，多少美人迟暮，还叹少年意气风发。我们聚焦此前被视为“鸡肋”的印度手游市场，看看它切要的一面。" }, { "type": "article", "id": 8277, "title": "倒计时6天！10.25线上活动报名丨逐一突破出海痛点，共话新兴市场发展秘籍", "canonical": "https://www.yfchuhai.com/article/8277.html", "markdown": "https://www.yfchuhai.com/bot/article/8277.md", "published": "2022-10-20T10:10:48+08:00", "author": "扬帆出海", "tags": [], "summary": "2022年10月25日晚19:00-20:30，“Game+ 应云而生”线上直播准时开启" }, { "type": "article", "id": 8272, "title": "美国第一美妆品牌！这一独立站如何收割两千万粉丝？", "canonical": "https://www.yfchuhai.com/article/8272.html", "markdown": "https://www.yfchuhai.com/bot/article/8272.md", "published": "2022-10-20T10:10:28+08:00", "author": "品牌方舟", "tags": [], "summary": "在美国，就有着这么一个常年霸榜美妆第一的品牌ColourPop，凭借着出色的社媒营销和跨界联名俘获了超千万的粉丝，它究竟有何过人之处？" }, { "type": "article", "id": 8270, "title": "你正在刷的热搜，已经被人做成了热门榜TOP3的爆款游戏", "canonical": "https://www.yfchuhai.com/article/8270.html", "markdown": "https://www.yfchuhai.com/bot/article/8270.md", "published": "2022-10-20T10:10:19+08:00", "author": "茶馆小二儿", "tags": [], "summary": "在“数米事件”登上热搜后的不到一周时间里，就有一款名为《数1亿粒米》的小游戏现身抖音小游戏热门榜单，且截至目前，该游戏已经冲上了抖音新游榜TOP2、热门榜TOP3。" }, { "type": "article", "id": 8276, "title": "新游解读|容易烂尾的续作？莉莉丝与不落俗套的《剑与远征2》", "canonical": "https://www.yfchuhai.com/article/8276.html", "markdown": "https://www.yfchuhai.com/bot/article/8276.md", "published": "2022-10-20T09:10:27+08:00", "author": "扬帆出海", "tags": [], "summary": "要做出一部让大部分人满意的续作的难度似乎比再产出一个爆款更加困难。在前者的光环照耀下《剑与远征2》自然被大家注入了更多期待，我们也不由得担心起来剑与远征系列会不会“晚节不保”。" }, { "type": "article", "id": 8274, "title": "GameRefinery月评重磅上线！9月手游市场一览", "canonical": "https://www.yfchuhai.com/article/8274.html", "markdown": "https://www.yfchuhai.com/bot/article/8274.md", "published": "2022-10-19T18:10:01+08:00", "author": "Liftoff + Vungle", "tags": [ "10.20扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "九月关键词：战斗通行证，新的或额外的战斗通行证被添加到主要游戏中" }, { "type": "article", "id": 8273, "title": "美琦佳成CEO兼创始人 王芗琦确认担任2022全球互联网CEO大会 线上泛娱乐分论坛演讲嘉宾", "canonical": "https://www.yfchuhai.com/article/8273.html", "markdown": "https://www.yfchuhai.com/bot/article/8273.md", "published": "2022-10-19T17:10:52+08:00", "author": "扬帆出海", "tags": [ "10.20扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "美琦佳成CEO兼创始人 王芗琦确认担任2022全球互联网CEO大会 线上泛娱乐分论坛演讲嘉宾" }, { "type": "article", "id": 8265, "title": "留给快手海外业务的时间不多了", "canonical": "https://www.yfchuhai.com/article/8265.html", "markdown": "https://www.yfchuhai.com/bot/article/8265.md", "published": "2022-10-19T13:10:10+08:00", "author": "张进 林觉民", "tags": [], "summary": "快手出海属于典型的战略懒惰，战术勤奋，可惜了Zack、邵凯、徐智威、仇广宇这些人，令人唏嘘。" }, { "type": "article", "id": 8264, "title": "多轮跳票，首日畅销前20，这款游戏的美术音乐你不得不服", "canonical": "https://www.yfchuhai.com/article/8264.html", "markdown": "https://www.yfchuhai.com/bot/article/8264.md", "published": "2022-10-19T13:10:07+08:00", "author": "Bugmond", "tags": [], "summary": "水彩风格的人物和别出心裁的混色以及墨迹效果，让其在一众角色以复杂元素为主的二次元手游中脱颖而出" }, { "type": "article", "id": 8268, "title": "拼多多Temu冲上美国榜首！悄悄攻入非洲", "canonical": "https://www.yfchuhai.com/article/8268.html", "markdown": "https://www.yfchuhai.com/bot/article/8268.md", "published": "2022-10-19T13:10:06+08:00", "author": "雨果跨境", "tags": [], "summary": "作为拼多多跨境平台的首个站点，Temu在美国地区已经获得了不少的流量和影响力。" }, { "type": "article", "id": 8267, "title": "口碑炸裂！这款还在测试的战棋肉鸽游戏为何备受认可", "canonical": "https://www.yfchuhai.com/article/8267.html", "markdown": "https://www.yfchuhai.com/bot/article/8267.md", "published": "2022-10-19T13:10:00+08:00", "author": "丸子", "tags": [], "summary": "刚刚开放测试的肉鸽+战棋玩法的游戏获得了不错的人气与口碑，这样一款游戏是如何征服玩家的呢？《太古之火》的亮点都有哪些方面？它又遇到哪些问题？" }, { "type": "article", "id": 8260, "title": "年度盛会|2022全球互联网CEO大会定档12月 100+行业CXO确认出席GICC", "canonical": "https://www.yfchuhai.com/article/8260.html", "markdown": "https://www.yfchuhai.com/bot/article/8260.md", "published": "2022-10-19T10:10:59+08:00", "author": "扬帆出海", "tags": [], "summary": "12月08日-09日·北京，“让未来可见”——2022GICC | 第三届全球互联网产业CEO大会即将启航" }, { "type": "article", "id": 8261, "title": "今年双十一如何提前布局？你需要看这场鸟哥笔记直播峰会！", "canonical": "https://www.yfchuhai.com/article/8261.html", "markdown": "https://www.yfchuhai.com/bot/article/8261.md", "published": "2022-10-19T10:10:44+08:00", "author": "鸟哥笔记", "tags": [], "summary": "今年的双十一，抖音和小红书又会有什么不同的营销手段和打法？作为品牌商又如何提前洞察这些变化从而更快、更精准的进行双十一布局？身为消费者的我们又如何利用这些布局更好的薅平台羊毛？" }, { "type": "article", "id": 8259, "title": "专访ONEMT：出海圈的六边形战士是如何炼成的？", "canonical": "https://www.yfchuhai.com/article/8259.html", "markdown": "https://www.yfchuhai.com/bot/article/8259.md", "published": "2022-10-19T10:10:33+08:00", "author": "扬帆出海", "tags": [ "10.20扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "六边形战士常用来形容各项核心技能全部拉满，鲜有短板的勇者。而这样一个动漫属性的形容，竟然可以套在一家游戏出海的大厂身上。" }, { "type": "article", "id": 8262, "title": "增设【2022年优秀未来游戏制作团队奖】 第九届游戏行业金口奖火热报名中", "canonical": "https://www.yfchuhai.com/article/8262.html", "markdown": "https://www.yfchuhai.com/bot/article/8262.md", "published": "2022-10-19T10:10:20+08:00", "author": "游戏日报", "tags": [], "summary": "由游戏日报和游理游据研究院主办的“2022年第九届游戏行业金口奖”正式启动，报名通道已同步开放" }, { "type": "article", "id": 8258, "title": "弯道超车逆转美国，中国汽车逐步占领墨西哥", "canonical": "https://www.yfchuhai.com/article/8258.html", "markdown": "https://www.yfchuhai.com/bot/article/8258.md", "published": "2022-10-18T21:10:44+08:00", "author": "徐亦李 Yili", "tags": [], "summary": "目前共有六家来自中国的汽车品牌登陆了墨西哥，中国汽车品牌是墨西哥上半年增长最快的品牌" }, { "type": "article", "id": 8251, "title": "TikTok 冲刺 10 亿日活，将去巴西直播卖货", "canonical": "https://www.yfchuhai.com/article/8251.html", "markdown": "https://www.yfchuhai.com/bot/article/8251.md", "published": "2022-10-18T21:10:07+08:00", "author": "晚点团队", "tags": [], "summary": "TikTok 已经定下 2022 年底全球日活跃用户数（DAU）超 10.5 亿的目标，目前这家全球最大短视频平台日活为 8 亿多。" }, { "type": "article", "id": 8257, "title": "Emerging Vision创始人兼CEO 崔怀舟确认担任2022全球互联网产业CEO大会 线上泛娱乐分论坛演讲嘉宾", "canonical": "https://www.yfchuhai.com/article/8257.html", "markdown": "https://www.yfchuhai.com/bot/article/8257.md", "published": "2022-10-18T16:10:05+08:00", "author": "扬帆出海", "tags": [], "summary": "Emerging Vision创始人兼CEO 崔怀舟确认担任2022全球互联网产业CEO大会 线上泛娱乐分论坛演讲嘉宾" }, { "type": "article", "id": 8247, "title": "为什么每个大厂，都在押注视频云？", "canonical": "https://www.yfchuhai.com/article/8247.html", "markdown": "https://www.yfchuhai.com/bot/article/8247.md", "published": "2022-10-18T12:10:51+08:00", "author": "刺猬公社编辑部", "tags": [], "summary": "阿里、腾讯、百度、京东、小米、声网、金山......都来了" }, { "type": "article", "id": 8253, "title": "谷歌Stadia凉了，海外“互联网+游戏”真的不行了？", "canonical": "https://www.yfchuhai.com/article/8253.html", "markdown": "https://www.yfchuhai.com/bot/article/8253.md", "published": "2022-10-18T12:10:33+08:00", "author": "西北偏北", "tags": [], "summary": "Stadia副总裁Phil Harrison在谷歌官方博客发表声明，Stadia云游戏平台由于“并未如预期般吸引用户”，因此“做出了开始关闭Stadia流媒体服务的艰难决定”" }, { "type": "article", "id": 8255, "title": "DTC时尚品牌Mack Weldon：什么才是重塑男士基本款？", "canonical": "https://www.yfchuhai.com/article/8255.html", "markdown": "https://www.yfchuhai.com/bot/article/8255.md", "published": "2022-10-18T12:10:24+08:00", "author": "品牌方舟", "tags": [], "summary": "近年来，伴随着“他经济”的市场规模日益壮大，不少行业都迎来新一轮的颠覆，越来越多新品牌在资本加持下入场掘金" }, { "type": "article", "id": 8256, "title": "中国气泡水走红海外 菜鸟助力元气森林拓展海外市场", "canonical": "https://www.yfchuhai.com/article/8256.html", "markdown": "https://www.yfchuhai.com/bot/article/8256.md", "published": "2022-10-18T12:10:19+08:00", "author": "电商Pro", "tags": [ "10.19扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "国产气泡水加速出海，菜鸟联手元气森林打造国货出海解决方案。" }, { "type": "article", "id": 8249, "title": "一款濒临被砍的手游，如何用内容运营继续存活了3年4个月？", "canonical": "https://www.yfchuhai.com/article/8249.html", "markdown": "https://www.yfchuhai.com/bot/article/8249.md", "published": "2022-10-18T12:10:11+08:00", "author": "爱游戏的葡萄君", "tags": [ "10.19扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "上线不到一年，公司高层就计划关服，这样的手游项目或许不在少数，但能避开被砍危机，还继续存活到3年有余的，恐怕就不多了。从这个角度来说，《天华百剑 斩》算是一个罕见的案例。" }, { "type": "article", "id": 8245, "title": "俄罗斯买量新规，互联网广告进入备案登记时代", "canonical": "https://www.yfchuhai.com/article/8245.html", "markdown": "https://www.yfchuhai.com/bot/article/8245.md", "published": "2022-10-18T10:10:06+08:00", "author": "诺诚游戏团队", "tags": [], "summary": "新法规要求广告商、广告分销商和广告系统运营商向 Roskomnadzor 提交有关广告的信息。该信息通过广告数据运营商（“ADO”）传输给监管机构。" }, { "type": "article", "id": 8244, "title": "争融资、扩市场 中国DTC品牌正在穿越寒冬", "canonical": "https://www.yfchuhai.com/article/8244.html", "markdown": "https://www.yfchuhai.com/bot/article/8244.md", "published": "2022-10-18T09:10:45+08:00", "author": "扬帆出海", "tags": [ "10.18扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "当跨境电商告别野蛮生长，过热的出海行业开始平复如初。看似平静无波的湖面之下，仍将不时泛起波澜。更多出海电商玩家仍在积蓄实力，以“品牌化”优势的利刃，破开海外市场的一线生机。" }, { "type": "article", "id": 8241, "title": "苏嘉科技 Funder and Managing Director Jaron Tam确认担任2022全球互联网产业CEO大会 线上品牌DTC分论坛演讲嘉宾", "canonical": "https://www.yfchuhai.com/article/8241.html", "markdown": "https://www.yfchuhai.com/bot/article/8241.md", "published": "2022-10-17T18:10:38+08:00", "author": "扬帆出海", "tags": [], "summary": "苏嘉科技 Funder and Managing Director Jaron Tam确认担任2022全球互联网产业CEO大会 线上品牌DTC分论坛演讲嘉宾" }, { "type": "article", "id": 8243, "title": "新势力出海：国内没玩明白，海外困难依旧", "canonical": "https://www.yfchuhai.com/article/8243.html", "markdown": "https://www.yfchuhai.com/bot/article/8243.md", "published": "2022-10-17T17:10:52+08:00", "author": "孙晓巍", "tags": [], "summary": "新能源品牌在国内你追我赶的紧要关头，在海外却组团出海，形成了另一道与众不同的产业风景" }, { "type": "article", "id": 8242, "title": "吓不倒人的《纸嫁衣》，是怎么成了“中式恐怖”的扛把子", "canonical": "https://www.yfchuhai.com/article/8242.html", "markdown": "https://www.yfchuhai.com/bot/article/8242.md", "published": "2022-10-17T17:10:11+08:00", "author": "铂伊西娅", "tags": [], "summary": "“中国人更懂怎么吓坏中国人”。" }, { "type": "article", "id": 8240, "title": "借鉴亚马逊，TikTok Shop或在美国有大动作！？", "canonical": "https://www.yfchuhai.com/article/8240.html", "markdown": "https://www.yfchuhai.com/bot/article/8240.md", "published": "2022-10-17T14:10:54+08:00", "author": "John", "tags": [], "summary": "TikTok或将借鉴亚马逊的FBA模式，在美国建立一个新的物流和仓储网络体系，以支持其电商业务在当地的发展。" }, { "type": "article", "id": 8236, "title": "灵犀互娱的第3款“三国”浮出水面，竟然是一个从没做过的品类", "canonical": "https://www.yfchuhai.com/article/8236.html", "markdown": "https://www.yfchuhai.com/bot/article/8236.md", "published": "2022-10-17T14:10:53+08:00", "author": "Corgi", "tags": [ "10.18扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "有点腻了，终于来新的了。后宫还三年选一次秀，玩家也不能总和原来那些纸片人过" }, { "type": "article", "id": 8239, "title": "《火炬之光：无限》、《十三月》同日上线，「暗黑-Like」手游大时代即将到来？", "canonical": "https://www.yfchuhai.com/article/8239.html", "markdown": "https://www.yfchuhai.com/bot/article/8239.md", "published": "2022-10-17T14:10:44+08:00", "author": "南山", "tags": [ "10.18扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "「暗黑-Like」在历经长达25年的时间后，似乎终于找到了一种相对合理的“手游化”思路，跳出了PC端的桎梏，在移动端迎来了新生。" }, { "type": "article", "id": 8237, "title": "收购同行、估值5亿！Dia&Co如何在大码女装市场脱颖而出？", "canonical": "https://www.yfchuhai.com/article/8237.html", "markdown": "https://www.yfchuhai.com/bot/article/8237.md", "published": "2022-10-17T14:10:16+08:00", "author": "品牌方舟", "tags": [], "summary": "Dia&Co是如何抓住大码女装市场痛点，实现循环良性增长的？" }, { "type": "article", "id": 8232, "title": "布局“取代手机”的下一个终端 谁在抢占先机？", "canonical": "https://www.yfchuhai.com/article/8232.html", "markdown": "https://www.yfchuhai.com/bot/article/8232.md", "published": "2022-10-17T11:10:50+08:00", "author": "全天候科技", "tags": [], "summary": "重新站上风口，当前的AR离“下一代移动终端”的梦想还有多远？" }, { "type": "article", "id": 8234, "title": "调整业务、停建仓库、冻结招聘，亚马逊掀起「降本增效」潮", "canonical": "https://www.yfchuhai.com/article/8234.html", "markdown": "https://www.yfchuhai.com/bot/article/8234.md", "published": "2022-10-17T11:10:25+08:00", "author": "努力码稿的小浪", "tags": [], "summary": "亚马逊一直秉持着一条独特的原则：增长比盈利更重要。然而，在2022年已过去三个季度的情况下，基调已明显改变，亚马逊股价已下跌33%" }, { "type": "article", "id": 8231, "title": "花钱看马赛克，Netflix让大家一夜梦回2007", "canonical": "https://www.yfchuhai.com/article/8231.html", "markdown": "https://www.yfchuhai.com/bot/article/8231.md", "published": "2022-10-17T11:10:15+08:00", "author": "虎嗅APP", "tags": [], "summary": "过去几个月来，Netflix一直在筹备着广告版服务，目前争议声最大的莫过于广告版中720P的分辨率问题" }, { "type": "article", "id": 8233, "title": "“种植铅笔”在TikTok爆红！品牌一个月吸粉10万", "canonical": "https://www.yfchuhai.com/article/8233.html", "markdown": "https://www.yfchuhai.com/bot/article/8233.md", "published": "2022-10-17T11:10:10+08:00", "author": "跨境爱T哥", "tags": [], "summary": "“种植铅笔”借助 TikTok 平台再度爆红，直接引爆了全球消费者的购物热情" }, { "type": "article", "id": 8235, "title": "中东美容与个护市场新风向，消费者也愿意为环保溢价买单？", "canonical": "https://www.yfchuhai.com/article/8235.html", "markdown": "https://www.yfchuhai.com/bot/article/8235.md", "published": "2022-10-17T11:10:01+08:00", "author": "中东跨境电商汇", "tags": [ "10.18扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "环保产品是一个受欢迎的细分市场，只有在买家认为环保溢价合理的情况下，他们才会愿意在该细分市场上花钱。" }, { "type": "article", "id": 8225, "title": "字节的“小红书”，从日本到东南亚", "canonical": "https://www.yfchuhai.com/article/8225.html", "markdown": "https://www.yfchuhai.com/bot/article/8225.md", "published": "2022-10-17T10:10:49+08:00", "author": "彭慧", "tags": [ "10.17扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "字节垂涎小红书的种草模式不是一天两天了。甚至在海外，字节也在复制小红书的模式" }, { "type": "article", "id": 8216, "title": "百万预约，内容为先，这个口碑系列的续作上线了", "canonical": "https://www.yfchuhai.com/article/8216.html", "markdown": "https://www.yfchuhai.com/bot/article/8216.md", "published": "2022-10-17T10:10:34+08:00", "author": "爱游戏的葡萄君", "tags": [ "10.17扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "由上海茉丘莉旗下宝石研工作室开发的《宝石研物语：伊恩之石》今日终于上线了，作为bilibili游戏今年在国内上线的第二款商业手游、《宝石研物语》系列的第三作，《伊恩之石》也承载了研发团队不小的期待。" }, { "type": "article", "id": 8229, "title": "扬帆周报 No.25丨谷歌关闭旗下云游戏服务Stadia 看看出海圈本周又有哪些大事件", "canonical": "https://www.yfchuhai.com/article/8229.html", "markdown": "https://www.yfchuhai.com/bot/article/8229.md", "published": "2022-10-17T09:10:46+08:00", "author": "扬帆出海", "tags": [], "summary": "十月进程已经过半，扬帆出海为大家整理了一周内出海行业中值得关注的新闻。谷歌关闭旗下云游戏服务Stadia。除此之外扬帆出海还为大家总结了更多出海圈大事件，涉及手游、电商、泛娱乐等方面的重点事件。一起看看这周有哪些出海圈值得关注的大事记吧！" }, { "type": "article", "id": 8230, "title": "扬帆每周精选 No.27｜海外小说等待流量方合作 多款游戏寻发行", "canonical": "https://www.yfchuhai.com/article/8230.html", "markdown": "https://www.yfchuhai.com/bot/article/8230.md", "published": "2022-10-17T01:10:58+08:00", "author": "扬帆出海", "tags": [ "扬帆出海每周合作精选" ], "summary": "本期精选的合作类型涵盖多款精品手游资源合作与流量需求，海外小说App寻求流量。接下来就一起看看吧~" }, { "type": "article", "id": 8227, "title": "中国“热”席卷欧洲的背后：烧不起天然气，那就“烧”电热毯吧", "canonical": "https://www.yfchuhai.com/article/8227.html", "markdown": "https://www.yfchuhai.com/bot/article/8227.md", "published": "2022-10-17T00:10:44+08:00", "author": "扬帆出海", "tags": [], "summary": "随着国际形势变化，中国电热产品走红欧洲，这次规模盛大的爆发式增长对整体行业有什么影响，又能给中国生产商留下什么启示?让我们不妨冷静下来，看看增长背后的“真相”。" }, { "type": "article", "id": 8228, "title": "买量贵、获客难 泛娱乐出海企业如何破解用户增长痛点？", "canonical": "https://www.yfchuhai.com/article/8228.html", "markdown": "https://www.yfchuhai.com/bot/article/8228.md", "published": "2022-10-17T00:10:38+08:00", "author": "扬帆出海", "tags": [], "summary": "“品效结合”的最佳出海实践" }, { "type": "article", "id": 8226, "title": "五年后“重生归来” 匿名社交Gas登顶美榜第一上演现实爽文", "canonical": "https://www.yfchuhai.com/article/8226.html", "markdown": "https://www.yfchuhai.com/bot/article/8226.md", "published": "2022-10-16T23:10:26+08:00", "author": "扬帆出海", "tags": [], "summary": "一批又一批的匿名社交产品成为每代人的共同记忆" }, { "type": "article", "id": 8221, "title": "拼多多和字节在海外打起来之前，先要完成一个共同目标：击败SHEIN", "canonical": "https://www.yfchuhai.com/article/8221.html", "markdown": "https://www.yfchuhai.com/bot/article/8221.md", "published": "2022-10-14T18:10:50+08:00", "author": "沈丹阳", "tags": [], "summary": "在国内互联网企业开启大航海时代后，字节跳动和拼多多还是不可避免地踏入了同一条河流。而在这条河流里已经站着一个它们现阶段都需要挑战的对手：SheIn" }, { "type": "article", "id": 8222, "title": "马斯克又搞“新业务”？售卖“烧焦头发”香水，几小时入账超700万元", "canonical": "https://www.yfchuhai.com/article/8222.html", "markdown": "https://www.yfchuhai.com/bot/article/8222.md", "published": "2022-10-14T18:10:08+08:00", "author": "融中财经", "tags": [ "10.17扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "马斯克已将自己的社交媒体平台推特上的自我介绍改为“香水推销员”。" }, { "type": "article", "id": 8220, "title": "北美传讯 创始人兼CEO Chris Pereira 确认担任2022全球互联网产业CEO大会 线上品牌DTC分论坛演讲嘉宾", "canonical": "https://www.yfchuhai.com/article/8220.html", "markdown": "https://www.yfchuhai.com/bot/article/8220.md", "published": "2022-10-14T17:10:50+08:00", "author": "扬帆出海", "tags": [], "summary": "北美传讯 创始人兼CEO Chris Pereira确认出席2022全球互联网产业CEO大会 帮助中国企业 讲好全球化故事" }, { "type": "article", "id": 8223, "title": "Airwallex空中云汇再获融资，重磅推出云绘计划", "canonical": "https://www.yfchuhai.com/article/8223.html", "markdown": "https://www.yfchuhai.com/bot/article/8223.md", "published": "2022-10-14T17:10:43+08:00", "author": "空中云汇跨境服务", "tags": [ "10.20扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "近日，Airwallex空中云汇完成1亿美元E2轮融资，本轮融资过后，Airwallex空中云汇的总融资额超9亿美元，估值仍保持在55亿美元。" }, { "type": "article", "id": 8219, "title": "抖音集团焕新，“字节跳动”成为历史？", "canonical": "https://www.yfchuhai.com/article/8219.html", "markdown": "https://www.yfchuhai.com/bot/article/8219.md", "published": "2022-10-14T13:10:51+08:00", "author": "全天候科技", "tags": [], "summary": "今年5月字节跳动（香港）有限公司更名抖音集团（香港）有限公司后，公司进一步“去字节跳动”" }, { "type": "article", "id": 8218, "title": "尴尬了，Burberry", "canonical": "https://www.yfchuhai.com/article/8218.html", "markdown": "https://www.yfchuhai.com/bot/article/8218.md", "published": "2022-10-14T13:10:37+08:00", "author": "昭晰", "tags": [], "summary": "2020年，Burberry 将传统战马标换成了TB字母标志。品牌新标志辨识度低，成了 Burberry 近年来遭遇的多重尴尬境地一隅。" }, { "type": "article", "id": 8213, "title": "5000元猫砂盆，收割上亿铲屎官？", "canonical": "https://www.yfchuhai.com/article/8213.html", "markdown": "https://www.yfchuhai.com/bot/article/8213.md", "published": "2022-10-14T13:10:29+08:00", "author": "努力码稿的小浪", "tags": [], "summary": "电器最基本的是安全，而不是智能，宠物电器更是如此。要成为新风口，这个行业还有诸多问题需要解决。" }, { "type": "article", "id": 8217, "title": "王卫不能再等了，顺丰必须拿下东南亚市场", "canonical": "https://www.yfchuhai.com/article/8217.html", "markdown": "https://www.yfchuhai.com/bot/article/8217.md", "published": "2022-10-14T13:10:22+08:00", "author": "电商君", "tags": [], "summary": "国内快递巨头们在东南亚物流市场的鏖战，才刚刚开始。" }, { "type": "article", "id": 8215, "title": "自研暗黑like海外上线，能成为心动的收入担当吗？", "canonical": "https://www.yfchuhai.com/article/8215.html", "markdown": "https://www.yfchuhai.com/bot/article/8215.md", "published": "2022-10-14T13:10:13+08:00", "author": "窝兜兜", "tags": [], "summary": "心动网络自研的全新ARPG游戏《火炬之光：无限》上线首日便登上多地iOS免费榜TOP10，截至目前还位于15个地区前十。" }, { "type": "article", "id": 8214, "title": "用“二次元”的皮做一款SLG，这家大厂终于出手了", "canonical": "https://www.yfchuhai.com/article/8214.html", "markdown": "https://www.yfchuhai.com/bot/article/8214.md", "published": "2022-10-14T13:10:02+08:00", "author": "DAG", "tags": [ "10.17扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "IGG推出了一款尚未出现爆款的组合——SLG+二次元，《AG》作为IGG在这个方向上的第二款产品，对品类融合做了非常成熟的处理。" }, { "type": "article", "id": 8210, "title": "同行看了都emo！紫龙天花板级战棋韩国开测", "canonical": "https://www.yfchuhai.com/article/8210.html", "markdown": "https://www.yfchuhai.com/bot/article/8210.md", "published": "2022-10-14T09:10:08+08:00", "author": "扬帆出海", "tags": [ "10.14扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "当你讲述的故事足够动人时，即使是只想碎片化游玩的休闲玩家，也无法不“屈服”" }, { "type": "article", "id": 8209, "title": "Shein母公司泄露数百万客户隐私，遭纽约州罚款190万美元", "canonical": "https://www.yfchuhai.com/article/8209.html", "markdown": "https://www.yfchuhai.com/bot/article/8209.md", "published": "2022-10-13T19:10:43+08:00", "author": "Morketing Global", "tags": [], "summary": "时尚品牌Shein和Romwe背后的公司Zoetop将被纽约州罚款190万美元" }, { "type": "article", "id": 8208, "title": "英国购物趋势：空气炸锅、保暖内衣和羽绒被等遭疯抢", "canonical": "https://www.yfchuhai.com/article/8208.html", "markdown": "https://www.yfchuhai.com/bot/article/8208.md", "published": "2022-10-13T19:10:04+08:00", "author": "Ethan", "tags": [], "summary": "英国消费者正在抢购毯子、蜡烛和空气炸锅等产品，试图在今年冬天降低家庭能源成本" }, { "type": "article", "id": 8207, "title": "eMarketer 预测 2022 美国订阅电商销售额将提升 15% ，与店匠科技共同解读三大优势", "canonical": "https://www.yfchuhai.com/article/8207.html", "markdown": "https://www.yfchuhai.com/bot/article/8207.md", "published": "2022-10-13T17:10:39+08:00", "author": "店匠Shoplazza", "tags": [], "summary": "预计 2022 年美国订阅电商销售额将增长 15%；食品、美容个护等生活必需品类是订阅电商增长的最强驱动力；订单履约能力是商家保持订阅服务稳定增长的关键" }, { "type": "article", "id": 8205, "title": "中国汽车出口激增可持续吗？", "canonical": "https://www.yfchuhai.com/article/8205.html", "markdown": "https://www.yfchuhai.com/bot/article/8205.md", "published": "2022-10-13T14:10:58+08:00", "author": "不止十一人", "tags": [], "summary": "中国汽车海外市场的未来，主要在欧洲发达地区、东南亚、印度、南美洲" }, { "type": "article", "id": 8204, "title": "聆听Z世代，品牌财富新密码？", "canonical": "https://www.yfchuhai.com/article/8204.html", "markdown": "https://www.yfchuhai.com/bot/article/8204.md", "published": "2022-10-13T14:10:44+08:00", "author": "品牌方舟", "tags": [], "summary": "不夸张的说，Z世代正在重新定义这个世界。" }, { "type": "article", "id": 8203, "title": "一个月卖出129万条！欧洲人买爆中国电热毯？", "canonical": "https://www.yfchuhai.com/article/8203.html", "markdown": "https://www.yfchuhai.com/bot/article/8203.md", "published": "2022-10-13T14:10:30+08:00", "author": "小马看跨境电商", "tags": [], "summary": "越来越多的欧洲人开始寻找物美价廉、能耗较低的取暖设备。来自中国的电暖器、电热毯等取暖“神器”的出口今年出现了爆发式增长。" }, { "type": "article", "id": 8202, "title": "出海大佬销声匿迹，一家成都公司的起起落落落", "canonical": "https://www.yfchuhai.com/article/8202.html", "markdown": "https://www.yfchuhai.com/bot/article/8202.md", "published": "2022-10-13T14:10:10+08:00", "author": "新知君", "tags": [], "summary": "在手游领域达到全国游戏公司TOP5之后，它却十分突然地宣布转型去做3A游戏" }, { "type": "article", "id": 8198, "title": "站在分岔口的女性向：米哈游、叠纸、网易、腾讯谁能赢？", "canonical": "https://www.yfchuhai.com/article/8198.html", "markdown": "https://www.yfchuhai.com/bot/article/8198.md", "published": "2022-10-13T12:10:51+08:00", "author": "Corgi", "tags": [ "10.14扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "“恋爱感”已经不再是厂商发力的重点，取而代之的或是换装、推理甚至模拟经营等玩法，也可能是跳出恋爱体验之外的群像叙事剧情体验" }, { "type": "article", "id": 8199, "title": "公司曾获腾讯投资，这款Furry游戏能成为二次元黑马吗？", "canonical": "https://www.yfchuhai.com/article/8199.html", "markdown": "https://www.yfchuhai.com/bot/article/8199.md", "published": "2022-10-13T12:10:03+08:00", "author": "原创 爱游戏的葡萄君", "tags": [ "10.14扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "美少女真的不吃香了？" }, { "type": "article", "id": 8196, "title": "详解美国出口管制新规，对中国企业影响深远", "canonical": "https://www.yfchuhai.com/article/8196.html", "markdown": "https://www.yfchuhai.com/bot/article/8196.md", "published": "2022-10-13T11:10:45+08:00", "author": "楼仙英 戴梦皓", "tags": [ "10.14扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "这是自2020年4月28日以来对于EAR规模最大的一次修订，根据本次的规则修订公告说明，本次EAR规则指向性非常明显，即：以先进计算芯片和超级计算机为切入点，全面加强对中国半导体行业，特别是国内先进制程能力建立的限制。同时，由于半导体产业与其他相关行业领域的紧密联系，本次影响预计将会进一步波及到智能汽车、数据中心、云计算等相关应用领域。" }, { "type": "article", "id": 8194, "title": "《广告平台综合表现报告》第十五版解读：新渠道能否治好开发者的“流量内耗”", "canonical": "https://www.yfchuhai.com/article/8194.html", "markdown": "https://www.yfchuhai.com/bot/article/8194.md", "published": "2022-10-13T11:10:31+08:00", "author": "扬帆出海", "tags": [ "10.13扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "最全海外投放流量地图" }, { "type": "article", "id": 8195, "title": "Facebook BM被封APP牵连 如何避免？", "canonical": "https://www.yfchuhai.com/article/8195.html", "markdown": "https://www.yfchuhai.com/bot/article/8195.md", "published": "2022-10-13T11:10:26+08:00", "author": "何俊杰", "tags": [ "流量玄学——海外信息流优化师的必学干货" ], "summary": "前两天有朋友问，自己的BM被封了，里面的APP已经无法更换BM，有无解决办法。" }, { "type": "article", "id": 8197, "title": "长年占据沙特畅销榜Top 5，这家来自北京的棋牌出海厂商在中东做大佬", "canonical": "https://www.yfchuhai.com/article/8197.html", "markdown": "https://www.yfchuhai.com/bot/article/8197.md", "published": "2022-10-13T11:10:03+08:00", "author": "Enjoy出海", "tags": [], "summary": "中东地区已成为发展潜力巨大的新兴手游出海目的地" }, { "type": "article", "id": 8191, "title": "布局进入中东北非市场，对于亚马逊来说意味着什么？", "canonical": "https://www.yfchuhai.com/article/8191.html", "markdown": "https://www.yfchuhai.com/bot/article/8191.md", "published": "2022-10-12T18:10:43+08:00", "author": "中东跨境电商汇", "tags": [], "summary": "布局进入中东北非市场，对于亚马逊来说意味着什么？" }, { "type": "article", "id": 8193, "title": "9月黑马飙升榜 |《羊了个羊》热度席卷非洲", "canonical": "https://www.yfchuhai.com/article/8193.html", "markdown": "https://www.yfchuhai.com/bot/article/8193.md", "published": "2022-10-12T18:10:38+08:00", "author": "DataSparkle", "tags": [ "10.13扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "三消游戏《羊了个羊》强势出圈，相似产品在非洲市场表现如何？" }, { "type": "article", "id": 8190, "title": "2022年9月中国手游发行商全球收入排行榜", "canonical": "https://www.yfchuhai.com/article/8190.html", "markdown": "https://www.yfchuhai.com/bot/article/8190.md", "published": "2022-10-12T18:10:32+08:00", "author": "战略分析师Nan Lu", "tags": [ "10.13扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "共42个中国厂商入围全球手游发行商收入榜TOP100，合计吸金18.8亿美元，占全球TOP100手游发行商收入38.3%" }, { "type": "article", "id": 8181, "title": "谁给了中国咖啡品牌出海信心？", "canonical": "https://www.yfchuhai.com/article/8181.html", "markdown": "https://www.yfchuhai.com/bot/article/8181.md", "published": "2022-10-12T12:10:56+08:00", "author": "吴怼怼", "tags": [], "summary": "这场蔓延到中国的第三次咖啡浪潮，中心或许已经从欧美转移到亚洲" }, { "type": "article", "id": 8186, "title": "从8.3分跌至6.7分，这款女性向游戏为理想化付出了现实代价？", "canonical": "https://www.yfchuhai.com/article/8186.html", "markdown": "https://www.yfchuhai.com/bot/article/8186.md", "published": "2022-10-12T12:10:53+08:00", "author": "茶馆小二儿", "tags": [], "summary": "为游戏故事持续付费，可以吗？" }, { "type": "article", "id": 8185, "title": "被炒火的“情感维系”水瓶，成TikTok年轻人养生的最后体面", "canonical": "https://www.yfchuhai.com/article/8185.html", "markdown": "https://www.yfchuhai.com/bot/article/8185.md", "published": "2022-10-12T12:10:39+08:00", "author": "爱T哥", "tags": [], "summary": "无论到哪里都会随身携带，它确实都改变了我的生活" }, { "type": "article", "id": 8184, "title": "凭什么《羊了个羊》火了整整一个月？", "canonical": "https://www.yfchuhai.com/article/8184.html", "markdown": "https://www.yfchuhai.com/bot/article/8184.md", "published": "2022-10-12T12:10:20+08:00", "author": "新知君", "tags": [], "summary": "《羊了个羊》已经火了快一个月了，一款游戏这样风行的盛况，应该只有2017年《王者荣耀》席卷一切的时候有过。" }, { "type": "article", "id": 8183, "title": "反攻BBA老家却不为卖更多的车？蔚来要在欧洲讲一个什么样的汽车创新故事", "canonical": "https://www.yfchuhai.com/article/8183.html", "markdown": "https://www.yfchuhai.com/bot/article/8183.md", "published": "2022-10-12T12:10:10+08:00", "author": "董楠 王飞", "tags": [], "summary": "这又是一个怎样的，中国车企的出海故事？" }, { "type": "article", "id": 8182, "title": "被吹成“二游年度最强黑马”的塔防新作，是炒作还是真有点东西？", "canonical": "https://www.yfchuhai.com/article/8182.html", "markdown": "https://www.yfchuhai.com/bot/article/8182.md", "published": "2022-10-12T12:10:05+08:00", "author": "Sam", "tags": [], "summary": "聊聊关于这款「全3D二次元塔防」的二三事" }, { "type": "article", "id": 8179, "title": "百亿扶持国牌出海 拼多多能否再造电商界\"TikTok\"神话", "canonical": "https://www.yfchuhai.com/article/8179.html", "markdown": "https://www.yfchuhai.com/bot/article/8179.md", "published": "2022-10-12T09:10:02+08:00", "author": "扬帆出海", "tags": [ "10.12扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "拼多多董事长兼CEO陈磊在9月宣布拼多多正式出海" }, { "type": "article", "id": 8178, "title": "一场改写腾讯网易命运的大迁徙", "canonical": "https://www.yfchuhai.com/article/8178.html", "markdown": "https://www.yfchuhai.com/bot/article/8178.md", "published": "2022-10-11T16:10:43+08:00", "author": "黄青春", "tags": [ "10.12扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "国际化或将重塑游戏厂商的研发与发行势力版图" }, { "type": "article", "id": 8177, "title": "沐瞳携热门动漫IP进场，这款月收入曾破2亿的游戏在海外市场表现如何？", "canonical": "https://www.yfchuhai.com/article/8177.html", "markdown": "https://www.yfchuhai.com/bot/article/8177.md", "published": "2022-10-11T16:10:32+08:00", "author": "Enjoy出海", "tags": [], "summary": "热门IP改编游戏具有强大的吸金能力，但实际上，从开发者的角度来讲，粉丝们对于原作的钟情导致了对游戏的超高要求，想要得到认可并非易事" }, { "type": "article", "id": 8169, "title": "三年涌入8000万玩家，《三国志·战略版》如何守住国内SLG天花板？", "canonical": "https://www.yfchuhai.com/article/8169.html", "markdown": "https://www.yfchuhai.com/bot/article/8169.md", "published": "2022-10-11T13:10:58+08:00", "author": "新知君", "tags": [], "summary": "自2019年9月《三国志·战略版》上线国内市场，过去这三年来SLG赛道的挑战者不断，而《三国志·战略版》至今依然稳守国内SLG天花板的位置。" }, { "type": "article", "id": 8175, "title": "Airwallex空中云汇完成1亿美元E2轮融资，估值仍保持55亿美元", "canonical": "https://www.yfchuhai.com/article/8175.html", "markdown": "https://www.yfchuhai.com/bot/article/8175.md", "published": "2022-10-11T13:10:58+08:00", "author": "Airwallex", "tags": [], "summary": "Airwallex空中云汇的业务保持了强劲增长态势并再创新高" }, { "type": "article", "id": 8173, "title": "2022年德国电商市场报告", "canonical": "https://www.yfchuhai.com/article/8173.html", "markdown": "https://www.yfchuhai.com/bot/article/8173.md", "published": "2022-10-11T13:10:57+08:00", "author": "Ethan", "tags": [], "summary": "4月，Scholz表示，德国正在极尽所能摆脱对俄罗斯的依赖，并将在夏季停用来自俄罗斯的煤炭，年底停用俄罗斯石油。能源危机影响着德国，而飙升的物价才是本地消费者所能切实感受到的。" }, { "type": "article", "id": 8168, "title": "“华流”掀起，国货快时尚征战海外", "canonical": "https://www.yfchuhai.com/article/8168.html", "markdown": "https://www.yfchuhai.com/bot/article/8168.md", "published": "2022-10-11T13:10:46+08:00", "author": "全天候科技", "tags": [], "summary": "当市场喊着“年轻人抛弃快时尚”、“快时尚大溃败”之际，国内不少企业却在这个赛道悄然布局。" }, { "type": "article", "id": 8172, "title": "年营收从30万到2.5亿！DTC品牌Bombas一年卖出上亿双袜子", "canonical": "https://www.yfchuhai.com/article/8172.html", "markdown": "https://www.yfchuhai.com/bot/article/8172.md", "published": "2022-10-11T13:10:33+08:00", "author": "品牌方舟", "tags": [], "summary": "从小小的袜子起家，「买一件，捐一件」的魔力在哪里？" }, { "type": "article", "id": 8167, "title": "顶流《原神》，两个月竟做了多达20场联动", "canonical": "https://www.yfchuhai.com/article/8167.html", "markdown": "https://www.yfchuhai.com/bot/article/8167.md", "published": "2022-10-11T13:10:32+08:00", "author": "willow", "tags": [ "10.12扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "一天之内，仅十分钟，@原神微博官号连宣三场联动" }, { "type": "article", "id": 8174, "title": "苹果Lightning接口「末日」将至：每年损失百亿利润，但九成网友叫好", "canonical": "https://www.yfchuhai.com/article/8174.html", "markdown": "https://www.yfchuhai.com/bot/article/8174.md", "published": "2022-10-11T13:10:23+08:00", "author": "努力码稿的小浪", "tags": [], "summary": "多位专家指出，高昂的配件以及MFi认证费为苹果带来了大量利润，这是苹果不愿意统一充电接口的根本原因所在。如果苹果最终遵循欧盟新规，每年的损失可能会超过百亿元。" }, { "type": "article", "id": 8171, "title": "做全品类平台，SHEIN的野心开始暴露", "canonical": "https://www.yfchuhai.com/article/8171.html", "markdown": "https://www.yfchuhai.com/bot/article/8171.md", "published": "2022-10-11T13:10:20+08:00", "author": "月涯", "tags": [ "10.12扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "以后，快时尚巨头不足以用来形容SHEIN了。" }, { "type": "article", "id": 8170, "title": "呼之欲出的苹果MR 已布局10余年", "canonical": "https://www.yfchuhai.com/article/8170.html", "markdown": "https://www.yfchuhai.com/bot/article/8170.md", "published": "2022-10-11T13:10:07+08:00", "author": "MetaPostOfficial", "tags": [], "summary": "在如今的头显市场，Meta是当之无愧的“最强王者”，但当具有高度创新基因以及雄厚研发实力的苹果入局，Meta一家独大的局面能否被打破？" }, { "type": "article", "id": 8166, "title": "二次元赛道中的一股清流？这款游戏“放置”到了日本玩家心窝", "canonical": "https://www.yfchuhai.com/article/8166.html", "markdown": "https://www.yfchuhai.com/bot/article/8166.md", "published": "2022-10-11T09:10:43+08:00", "author": "扬帆出海", "tags": [ "10.11扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "当生活用品变成魔法妖精，一个魔幻现实主义的故事开始了" }, { "type": "article", "id": 8165, "title": "全球时尚电子零售品牌SHEIN在迪拜举办首场儿童时装秀，呼吁社会关注自闭症儿童", "canonical": "https://www.yfchuhai.com/article/8165.html", "markdown": "https://www.yfchuhai.com/bot/article/8165.md", "published": "2022-10-10T17:10:44+08:00", "author": "迪拜人", "tags": [], "summary": "近日，全球时尚、美容和生活方式产品在线零售商SHEIN在迪拜举办了首场儿童时装秀，旨在呼吁社会关注自闭症儿童，并为其筹集善款资金。" }, { "type": "article", "id": 8164, "title": "年报居然巨亏超6000亿人民币，字节跳动到底发生了什么大事？", "canonical": "https://www.yfchuhai.com/article/8164.html", "markdown": "https://www.yfchuhai.com/bot/article/8164.md", "published": "2022-10-10T17:10:09+08:00", "author": "诗文漫步", "tags": [], "summary": "普通人看了禁不住出了一身冷汗，难道字节不行了？" }, { "type": "article", "id": 8162, "title": "3YData推出《CPP广告实践手册》，助力 App Store买量效果提升！", "canonical": "https://www.yfchuhai.com/article/8162.html", "markdown": "https://www.yfchuhai.com/bot/article/8162.md", "published": "2022-10-10T14:10:11+08:00", "author": "3YData", "tags": [], "summary": "近日，苹果表示将在不久之后正式上线 “Today” 标签广告位（目前可预订），将广告在 “Today” 选项卡中进行展示，该广告位展示位置流量大，素材展示吸引力强，是广告主们投放的优质新选择。" }, { "type": "article", "id": 8158, "title": "优质户外家具将成为中东下一个消费新趋势？大卖家这样说..", "canonical": "https://www.yfchuhai.com/article/8158.html", "markdown": "https://www.yfchuhai.com/bot/article/8158.md", "published": "2022-10-10T11:10:58+08:00", "author": "中东跨境电商汇", "tags": [], "summary": "优质户外家具将成为中东下一个消费新趋势？大卖家这样说" }, { "type": "article", "id": 8155, "title": "首测惊艳，网易雷火这款武侠MMO的红与黑", "canonical": "https://www.yfchuhai.com/article/8155.html", "markdown": "https://www.yfchuhai.com/bot/article/8155.md", "published": "2022-10-10T11:10:43+08:00", "author": "吴迪", "tags": [], "summary": "最难的不是复刻经典，而是不断突破自我。" }, { "type": "article", "id": 8157, "title": "美团筹备出境：首站试点中国香港，已确定业务负责人", "canonical": "https://www.yfchuhai.com/article/8157.html", "markdown": "https://www.yfchuhai.com/bot/article/8157.md", "published": "2022-10-10T11:10:38+08:00", "author": "晚点团队", "tags": [ "10.11扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "美团正从各部门抽调人手支持国际化业务，技术部门开始开发包括英语、西班牙语和阿拉伯语等在内的多语言平台。目前，美团国际化业务仍在调研阶段。" }, { "type": "article", "id": 8156, "title": "从试水到重兵布局，为什么越来越多的出海企业关注线下？", "canonical": "https://www.yfchuhai.com/article/8156.html", "markdown": "https://www.yfchuhai.com/bot/article/8156.md", "published": "2022-10-10T11:10:35+08:00", "author": "后浪学派", "tags": [], "summary": "业内人士分析称，纯线上销售思维或将成为未来中国出海企业加速品牌塑造中的一个障碍，品牌卖家更应提早布局海外线下渠道。" }, { "type": "article", "id": 8160, "title": "大厂掀起的又一次内卷：32款大作竟然都瞄准“多端上线”？", "canonical": "https://www.yfchuhai.com/article/8160.html", "markdown": "https://www.yfchuhai.com/bot/article/8160.md", "published": "2022-10-10T11:10:33+08:00", "author": "Flamie", "tags": [ "10.11扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "走进“跨端热潮”，我们将从另一角度认识到游戏业从研发到发行的各个环节正在形成的新常态。" }, { "type": "article", "id": 8159, "title": "Meta员工都不想用的Horizon Worlds出了什么问题？（一文回顾其发展史）", "canonical": "https://www.yfchuhai.com/article/8159.html", "markdown": "https://www.yfchuhai.com/bot/article/8159.md", "published": "2022-10-10T11:10:17+08:00", "author": "潇飞", "tags": [], "summary": "据外媒刚刚拿到的 Meta 内部备忘录显示，Meta VR 社交元宇宙应用平台 Horizon Worlds 存在太多的质量问题，甚至连自家研发人员几乎很少使用它。" }, { "type": "article", "id": 8152, "title": "惊！小组件游戏也加入锁屏的一亩三分地了？", "canonical": "https://www.yfchuhai.com/article/8152.html", "markdown": "https://www.yfchuhai.com/bot/article/8152.md", "published": "2022-10-10T09:10:34+08:00", "author": "扬帆出海", "tags": [], "summary": "iOS系统又双叒叕更新了，今天的这篇文章，我们来聊一聊游戏分支。" }, { "type": "article", "id": 8151, "title": "扬帆每周精选 No.26｜优质游戏寻海外流量 海外公司岗位招聘", "canonical": "https://www.yfchuhai.com/article/8151.html", "markdown": "https://www.yfchuhai.com/bot/article/8151.md", "published": "2022-10-10T09:10:31+08:00", "author": "扬帆出海", "tags": [ "扬帆出海每周合作精选" ], "summary": "本期精选的合作类型涵盖多款精品手游资源合作与流量需求，APP寻本地测试等。接下来就一起看看吧~" }, { "type": "article", "id": 8147, "title": "专访麦吉太文人力资源和行政负责人Sonya Sun：为何说裁员反而是机会？", "canonical": "https://www.yfchuhai.com/article/8147.html", "markdown": "https://www.yfchuhai.com/bot/article/8147.md", "published": "2022-10-09T18:10:55+08:00", "author": "游戏日报", "tags": [ "10.10扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "裁员，是今年游戏行业热门话题之一，头部大厂在降本增效，中腰部厂商动辄砍掉整个项目团队，寒冬似乎遍布整个游戏行业。但实际上在行业裁员浪潮的另一面，有部分企业却在低调发育趁机储备人才，麦吉太文（Magic Tavern）便是其中之一。" }, { "type": "article", "id": 8149, "title": "比亚迪、蔚来携手杀进BBA老家！国产电动车海外卖爆，前8月超半数销欧洲", "canonical": "https://www.yfchuhai.com/article/8149.html", "markdown": "https://www.yfchuhai.com/bot/article/8149.md", "published": "2022-10-09T18:10:49+08:00", "author": "武凯", "tags": [], "summary": "今年1-8月，我国出口电动载人汽车同比增长49.5%，总价值同比增长92.5%，超过半数出口到欧洲。" }, { "type": "article", "id": 8146, "title": "华为产品与解决方案总裁丁耘：从个人英雄到群体英雄", "canonical": "https://www.yfchuhai.com/article/8146.html", "markdown": "https://www.yfchuhai.com/bot/article/8146.md", "published": "2022-10-09T18:10:33+08:00", "author": "丁耘", "tags": [], "summary": "当今的世界不再是一个人能单打独斗闯天下了，产品的成功必须依赖于一个团队，必须依赖群体英雄，而不是个人英雄。只有管理制度和流程、人才和文化，彼此形成稳定的三角，才能让英雄“倍”出，让成功可以复制。" }, { "type": "article", "id": 8148, "title": "谷歌杀死274个产品，给中国企业带来什么启示", "canonical": "https://www.yfchuhai.com/article/8148.html", "markdown": "https://www.yfchuhai.com/bot/article/8148.md", "published": "2022-10-09T18:10:20+08:00", "author": "杜晨", "tags": [], "summary": "谷歌突然宣布关闭旗下云游戏服务Stadia ，此前它已先后“杀死”了270多个产品。" }, { "type": "article", "id": 8150, "title": "新表情将至？腾讯申请新狗头图形商标", "canonical": "https://www.yfchuhai.com/article/8150.html", "markdown": "https://www.yfchuhai.com/bot/article/8150.md", "published": "2022-10-09T18:10:07+08:00", "author": "IT之家", "tags": [ "10.10扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "IT之家 10 月 9 日消息，腾讯科技 （深圳） 有限公司近日申请注册多个狗头形象图形商标以及“微信创意表情”商标，国际分类含广告销售、教育娱乐、通讯服务等，当前商标状态均为注册申请中。" }, { "type": "article", "id": 8143, "title": "跳出内卷，华为云、阿里云再战东南亚", "canonical": "https://www.yfchuhai.com/article/8143.html", "markdown": "https://www.yfchuhai.com/bot/article/8143.md", "published": "2022-10-09T15:10:59+08:00", "author": "吴俊宇 谢丽容", "tags": [], "summary": "东南亚云市场规模大约是中国本土市场的21%，且目前正显示出更强劲的需求潜力" }, { "type": "article", "id": 8140, "title": "年增速超300%，跨境卖家转战东南亚直播电商", "canonical": "https://www.yfchuhai.com/article/8140.html", "markdown": "https://www.yfchuhai.com/bot/article/8140.md", "published": "2022-10-09T15:10:51+08:00", "author": "电商君", "tags": [], "summary": "现在的东南亚，像极了十几年前淘宝刚兴起时的中国，电商行业处在“闭着眼睛都能挣钱”的黄金时代。\n\n\n数据显示，2021年，东南亚的电商GMV达到1200亿美元，预计2025年将达到3600亿美元；其中，直播电商的GMV为200亿美元（约1400亿人民币），订单量同比增长了115%，年增长率达到了令人恐怖的306%！\n按这种发展速度，东南亚的直播电商市场规模突破万亿，也就是这几年内的事！" }, { "type": "article", "id": 8142, "title": "拼多多Temu大动作！要抢服务商的蛋糕", "canonical": "https://www.yfchuhai.com/article/8142.html", "markdown": "https://www.yfchuhai.com/bot/article/8142.md", "published": "2022-10-09T15:10:51+08:00", "author": "雨果跨境", "tags": [], "summary": "\"据服务商透露，拼多多目前仍在大量招募摄影服务商。\"\n海外版拼多多Temu登陆美国至今已一月有余，虽然没有标志性的“砍一刀”，但Temu依然动作不断。雨果跨境发现，Temu在后台已经上线一个新功能——摄影服务，目的显然是为了提高卖家上传的图片质量，提高商品转化率。" }, { "type": "article", "id": 8133, "title": "腾讯、米哈游、鹰角大手笔进场，游戏公司又盯上了一条新赛道", "canonical": "https://www.yfchuhai.com/article/8133.html", "markdown": "https://www.yfchuhai.com/bot/article/8133.md", "published": "2022-10-09T15:10:42+08:00", "author": "Bugmond", "tags": [], "summary": "9月份的扳机社，在动画区丢了一份王炸。谁也没能想到，一个仅仅继承了世界观与几个角色的原创剧情动画，居然能够拯救一个在一年多前就已经间接被宣判死刑的游戏。" }, { "type": "article", "id": 8144, "title": "跨境电商“厂二代”出海记：一个产品，曾经只赚2美金，现在却能赚20美金", "canonical": "https://www.yfchuhai.com/article/8144.html", "markdown": "https://www.yfchuhai.com/bot/article/8144.md", "published": "2022-10-09T15:10:39+08:00", "author": "中国跨境电商综合试验区", "tags": [], "summary": "我幻想着自己叱咤投融资行业，成为翻云覆雨的投行高手。”顶尖商业精英的经历还没坚持半年，一个杭州来电将她拉回现实：家里工厂几近半停滞状态，要赶紧回家继承家业" }, { "type": "article", "id": 8145, "title": "Stadia关闭，谷歌把寒气传递给腾讯、网易", "canonical": "https://www.yfchuhai.com/article/8145.html", "markdown": "https://www.yfchuhai.com/bot/article/8145.md", "published": "2022-10-09T15:10:08+08:00", "author": "樟稻", "tags": [ "10.10扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "9月29日，Stadia副总裁兼总经理菲尔·哈里森（Phil Harrison），在谷歌官方博客上发表文章宣布，Stadia将在2023年1月18日关闭服务器。" }, { "type": "article", "id": 8138, "title": "前5分钟都留不住玩家，现在的游戏新手教程到底差在哪？", "canonical": "https://www.yfchuhai.com/article/8138.html", "markdown": "https://www.yfchuhai.com/bot/article/8138.md", "published": "2022-10-09T14:10:17+08:00", "author": "爱游戏的葡萄君", "tags": [], "summary": "玩家首次进入游戏的第一印象至关重要，它决定了玩家会不会留下，后续口碑传播后又会对新进产生重要影响，我们习惯的称这部分为新手引导。\n\n长篇大论式的、填鸭教学式的、满屏红点式的（哪里亮点哪里），让玩家苦不堪言，想快速跳过。\n\n本文将以另一个视角切入——“玩家首次体验”（FTUE-First Time Users Experience），从常见问题出发，系统的介绍了FTUE设计方法，帮助我们更好的设计玩家首次体验，代入玩家、击中玩家、留住玩家。" }, { "type": "article", "id": 8137, "title": "年收入超1亿美元，他们猛怼SLG，一年做出了3款新品", "canonical": "https://www.yfchuhai.com/article/8137.html", "markdown": "https://www.yfchuhai.com/bot/article/8137.md", "published": "2022-10-09T14:10:13+08:00", "author": "DAG", "tags": [], "summary": "2019年，《西部游戏》（West Game，以下简称 西部）的出现打破了美国SLG市场题材逐渐固化的局面。作为一款由中小厂商开发的产品，《西部》在众多SLG竞品的包围下连续两年（2020、2021）海外收入超1亿美元，这个成绩让人颇有些意外。\n在这款产品取得成功后，其厂商乐易在今年8月测试了一款星际异虫题材的SLG新作《Marsaction: Infinite Ambition》。回顾过去近一年的时间，他们一共推出了3款SLG新品，并对不同的题材做了尝试。" }, { "type": "article", "id": 8139, "title": "扬帆·七天乐丨复盘2022出海10大话题", "canonical": "https://www.yfchuhai.com/article/8139.html", "markdown": "https://www.yfchuhai.com/bot/article/8139.md", "published": "2022-10-09T13:10:46+08:00", "author": "扬帆出海", "tags": [ "复盘2022出海10大话题" ], "summary": "今天我们将一起回顾2022出海10大话题，这些已经发生的行业里程碑事件会对整个生态造成什么样的影响？我们今天一起来盘！" }, { "type": "article", "id": 8135, "title": "干货集 | 复盘出海明星产品 聚焦拉美市场各行业洞察", "canonical": "https://www.yfchuhai.com/article/8135.html", "markdown": "https://www.yfchuhai.com/bot/article/8135.md", "published": "2022-10-09T11:10:04+08:00", "author": "扬帆出海", "tags": [ "洞察拉美-国庆特辑" ], "summary": "假期7天过得如此之快，以至于接下来的七天显得如此难捱。好在，编辑部也有在放假期间为出海人“充电”：我们总结整理了今年中国出海十佳手游/应用/话题/报告，将一年中的大咖采访内容摘出，并将拉美市场的系列观察整理成文，分享给关注市场动向的读者。如果你错过了前些天的更新，此刻正是再度背上行囊，找寻灵感的好时机。" }, { "type": "article", "id": 8136, "title": "重磅预告丨300+CEO相邀北京聚焦出海 第三届GICC全球互联网产业CEO大会12月开幕", "canonical": "https://www.yfchuhai.com/article/8136.html", "markdown": "https://www.yfchuhai.com/bot/article/8136.md", "published": "2022-10-09T10:10:20+08:00", "author": "扬帆出海", "tags": [], "summary": "扬帆出海，与你同行。\n\n \n\n作为扬帆出海年度最重磅的品牌活动之一，全球互联网产业CEO大会（简称GICC）已经连续举办三年。\n\n \n\n构建出海最高规格的高层交流圈层，打通信息认知、出海人才、出海大平台资源关系以及行业创投资本立体化资源，是扬帆出海每年耗费大量精力举办GICC的宗旨，历经三届的积淀和发展，今年将为大家呈现更多的精彩内容。" }, { "type": "article", "id": 8134, "title": "首场元宇宙婚礼引爆微博热搜 中青宝董事长打造特色婚礼", "canonical": "https://www.yfchuhai.com/article/8134.html", "markdown": "https://www.yfchuhai.com/bot/article/8134.md", "published": "2022-10-08T19:10:56+08:00", "author": "扬帆出海", "tags": [], "summary": "中青宝现任董事长李逸伦将于10月8日大婚，《MetaLove元囍》将以该婚礼为原型，致力于实现对婚礼现场的1：1复刻，通过数字化技术打造线上线下虚实梦幻联动婚礼，构建兼具沉浸感、科技感的数字婚礼现场。" }, { "type": "article", "id": 7709, "title": "洞察拉美（三）丨游戏市场：增势明显的“黑马效应”", "canonical": "https://www.yfchuhai.com/article/7709.html", "markdown": "https://www.yfchuhai.com/bot/article/7709.md", "published": "2022-10-08T16:10:35+08:00", "author": "扬帆出海", "tags": [ "洞察拉美-国庆特辑" ], "summary": "得益于互联网以及智能手机普及率的提高，拉美地区的移动游戏市场也得以实现猛烈增长。" }, { "type": "article", "id": 8132, "title": "对话APUS创始人李涛：八年蛰伏，坐稳出海头把交椅", "canonical": "https://www.yfchuhai.com/article/8132.html", "markdown": "https://www.yfchuhai.com/bot/article/8132.md", "published": "2022-10-08T14:10:50+08:00", "author": "胡展嘉", "tags": [], "summary": "2020～2021年，受地缘以及疫情黑天鹅影响，中国创业者出海无疑正在经历前所未有之新变局。时针已经拨进2022年，他们目前的境况如何？有哪些经验和教训值得分享？出海未来是否还有机会？" }, { "type": "article", "id": 8120, "title": "马斯克买推特：肥皂剧大结局了么？难讲！", "canonical": "https://www.yfchuhai.com/article/8120.html", "markdown": "https://www.yfchuhai.com/bot/article/8120.md", "published": "2022-10-08T09:52:29+08:00", "author": "郑峻", "tags": [], "summary": "短短一周时间，天天新闻都有马斯克。有前沿科技，有业绩发布，有收购交易，有国际时事，还有火箭升空。无论什么新闻，无论是红是黑，马斯克都牢牢抓住媒体的关注焦点，始终占据网络的头部流量。这就是全球首富马斯克，也是头号网红马斯克。" }, { "type": "article", "id": 8121, "title": "最热衷为服务和环保支付溢价的Z世代，还有哪些独特的网购习惯？", "canonical": "https://www.yfchuhai.com/article/8121.html", "markdown": "https://www.yfchuhai.com/bot/article/8121.md", "published": "2022-10-08T09:52:21+08:00", "author": "徐亦李 Yili", "tags": [], "summary": "Z世代（Generation Z）一词是欧美流行用语，特指在90年代末至2010年初出生的一代人。" }, { "type": "article", "id": 8122, "title": "我没想到，Supercell竟然一个多月连砍两款手游", "canonical": "https://www.yfchuhai.com/article/8122.html", "markdown": "https://www.yfchuhai.com/bot/article/8122.md", "published": "2022-10-08T09:52:11+08:00", "author": "willow、泽塔", "tags": [ "10.8扬帆出海资讯午报：出海圈热点天天看" ], "summary": "就在10月3日，芬兰手游巨头Supercell在官网发布公告，将于10月31日，停止运营正处于测试发布阶段的模拟经营游戏《Everdale》（下文称山谷物语）。" }, { "type": "article", "id": 8123, "title": "欧洲消费者开启狂买模式，除了电热毯，跨境卖家还能卖什么？", "canonical": "https://www.yfchuhai.com/article/8123.html", "markdown": "https://www.yfchuhai.com/bot/article/8123.md", "published": "2022-10-08T09:52:05+08:00", "author": "zhifang", "tags": [ "10.8扬帆出海资讯午报：出海圈热点天天看" ], "summary": "“电热毯出口欧洲”的消息最近火了，甚至一度窜到微博热榜前几位。中国家用电器协会的一组数据表明，尽管今年以来多数家用电器对欧洲出口额呈下降趋势，空调、电热毯、电暖气、电热水器在1~7月的出口额保持增长，其中电热毯增速最高。" }, { "type": "article", "id": 8126, "title": "SHEIN上线一个内衣独立站！流量开始起飞", "canonical": "https://www.yfchuhai.com/article/8126.html", "markdown": "https://www.yfchuhai.com/bot/article/8126.md", "published": "2022-10-08T09:51:55+08:00", "author": "Molly", "tags": [], "summary": "通过多品牌布局策略，扩大市场领域。SHEIN这次推出的内衣品牌能再造神话吗？" }, { "type": "article", "id": 8127, "title": "衣服、鞋类和配饰等品类最火！2022年法国电商市场报告", "canonical": "https://www.yfchuhai.com/article/8127.html", "markdown": "https://www.yfchuhai.com/bot/article/8127.md", "published": "2022-10-08T09:51:49+08:00", "author": "雨果网", "tags": [], "summary": "作为世界第七大经济体，法国总能激起零售商们的兴趣。在经历了几年的“炼狱考验”之后，法国消费者仍对未来较为乐观。他们精通互联网，对创新持开放态度，也热衷于高质量产品——这也是电商企业能够成功扩张的关键性因素。" }, { "type": "article", "id": 8128, "title": "最新中东消费者调查：电商进入了高增长阶段", "canonical": "https://www.yfchuhai.com/article/8128.html", "markdown": "https://www.yfchuhai.com/bot/article/8128.md", "published": "2022-10-08T09:51:44+08:00", "author": "中东跨境电商汇", "tags": [ "10.8扬帆出海资讯午报：出海圈热点天天看" ], "summary": "全球知名支付服务商Checkout出具了最新版报告《2022 年中东和北非地区的数字化转型》，其中佐证了因为疫情而加速发展的电子商务趋势将持续存在，中东和北非地区的电子商务已进入稳定、高增长的时代，为电子商务参与者提供了更多机会。" }, { "type": "article", "id": 8129, "title": "游戏观察：从7个角度看《幻塔》国际版如何做全球宣发", "canonical": "https://www.yfchuhai.com/article/8129.html", "markdown": "https://www.yfchuhai.com/bot/article/8129.md", "published": "2022-10-08T09:51:40+08:00", "author": "游戏日报", "tags": [], "summary": "今年8月10日，《幻塔》国际版正式上线，作为一款由完美世界研发，腾讯发行的产品，其本身自带颇高的关注度。" }, { "type": "article", "id": 8130, "title": "扬帆·七天乐丨2022年度10份高价值出海行业报告", "canonical": "https://www.yfchuhai.com/article/8130.html", "markdown": "https://www.yfchuhai.com/bot/article/8130.md", "published": "2022-10-08T09:51:35+08:00", "author": "扬帆出海", "tags": [], "summary": "今天我们将一起回顾2022年度10报告，看看这一年有哪些干货满满的优质报告！" }, { "type": "article", "id": 8131, "title": "洞察拉美（五）丨支付：旧壁垒和新趋势", "canonical": "https://www.yfchuhai.com/article/8131.html", "markdown": "https://www.yfchuhai.com/bot/article/8131.md", "published": "2022-10-08T09:51:31+08:00", "author": "扬帆出海", "tags": [ "洞察拉美-国庆特辑" ], "summary": "国庆假期中，我们将对拉美进行榜单、游戏、泛娱乐以及支付方向的全面洞察，帮助出海人能够顺利登陆”桑巴“大陆，打开新世界大门！" }, { "type": "article", "id": 8124, "title": "烧光百亿后，快手海外加速变现", "canonical": "https://www.yfchuhai.com/article/8124.html", "markdown": "https://www.yfchuhai.com/bot/article/8124.md", "published": "2022-10-08T09:10:03+08:00", "author": "赵云合", "tags": [ "10.8扬帆出海资讯午报：出海圈热点天天看" ], "summary": "在出海的道路上，也许会有艰难险阻，但我们会无比坚定地走下去。" }, { "type": "article", "id": 8119, "title": "洞察拉美（四）丨电商：逆势崛起，启航“桑巴”蓝海", "canonical": "https://www.yfchuhai.com/article/8119.html", "markdown": "https://www.yfchuhai.com/bot/article/8119.md", "published": "2022-10-07T10:10:47+08:00", "author": "扬帆出海", "tags": [ "洞察拉美-国庆特辑" ], "summary": "国庆假期中，我们将对拉美进行榜单、游戏、泛娱乐以及支付方向的全面洞察，帮助出海人能够顺利登陆”桑巴“大陆，打开新世界大门！" }, { "type": "article", "id": 8118, "title": "扬帆·七天乐丨复盘2022年度10佳新品手游", "canonical": "https://www.yfchuhai.com/article/8118.html", "markdown": "https://www.yfchuhai.com/bot/article/8118.md", "published": "2022-10-07T10:10:20+08:00", "author": "扬帆出海", "tags": [ "2022年度10佳出海新品手游复盘" ], "summary": "2022年10佳新品手游回顾" }, { "type": "article", "id": 8117, "title": "狠砸7亿，出动400人团队，网易这款新品真的“没有对手”？", "canonical": "https://www.yfchuhai.com/article/8117.html", "markdown": "https://www.yfchuhai.com/bot/article/8117.md", "published": "2022-10-05T10:10:03+08:00", "author": "手游那点事", "tags": [], "summary": "前不久（9月30日），网易的《逆水寒手游》开启了首次测试。" }, { "type": "article", "id": 8116, "title": "PICO困难重重：内容存短板、盈利不清晰，元宇宙无着落", "canonical": "https://www.yfchuhai.com/article/8116.html", "markdown": "https://www.yfchuhai.com/bot/article/8116.md", "published": "2022-10-04T23:10:37+08:00", "author": "曹双涛", "tags": [], "summary": "它能挑起字节布局元宇宙的大梁？" }, { "type": "article", "id": 8115, "title": "洞察拉美（二）丨泛娱乐：音乐、交友，停不下来", "canonical": "https://www.yfchuhai.com/article/8115.html", "markdown": "https://www.yfchuhai.com/bot/article/8115.md", "published": "2022-10-04T14:10:45+08:00", "author": "扬帆出海", "tags": [ "洞察拉美-国庆特辑" ], "summary": "国庆假期中，我们将对拉美进行榜单、游戏、泛娱乐以及支付方向的全面洞察，帮助出海人能够顺利登陆”桑巴“大陆，打开新世界大门！" }, { "type": "article", "id": 8114, "title": "扬帆·七天乐 | 2022出海大咖说", "canonical": "https://www.yfchuhai.com/article/8114.html", "markdown": "https://www.yfchuhai.com/bot/article/8114.md", "published": "2022-10-04T14:10:17+08:00", "author": "扬帆出海", "tags": [], "summary": "2022年大咖专访精华内容回顾" }, { "type": "article", "id": 6939, "title": "专访Xsolla大中华区负责人陈京波：合作70%头部厂商 我们为出海游戏定制多元解决方案", "canonical": "https://www.yfchuhai.com/article/6939.html", "markdown": "https://www.yfchuhai.com/bot/article/6939.md", "published": "2022-10-04T11:10:26+08:00", "author": "扬帆出海", "tags": [ "2022出海大咖说" ], "summary": "本次扬帆出海特地邀请到游戏商务公司Xsolla大中华区负责人陈京波，为读者分享游戏出海过程的实战经验。" }, { "type": "article", "id": 8113, "title": "洞察拉美（一）丨市场总览：盘点各国市场的出海“黑马”", "canonical": "https://www.yfchuhai.com/article/8113.html", "markdown": "https://www.yfchuhai.com/bot/article/8113.md", "published": "2022-10-03T21:10:56+08:00", "author": "扬帆出海", "tags": [ "洞察拉美-国庆特辑" ], "summary": "洞察拉美各国市场概况" }, { "type": "article", "id": 8112, "title": "扬帆·七天乐丨2022年度移动应用复盘", "canonical": "https://www.yfchuhai.com/article/8112.html", "markdown": "https://www.yfchuhai.com/bot/article/8112.md", "published": "2022-10-03T21:10:48+08:00", "author": "扬帆出海", "tags": [], "summary": "共同回顾今年出海圈的“明星App”" }, { "type": "article", "id": 8111, "title": "抖音加码图文“种草”，小红书颤抖了吗？", "canonical": "https://www.yfchuhai.com/article/8111.html", "markdown": "https://www.yfchuhai.com/bot/article/8111.md", "published": "2022-10-03T14:10:58+08:00", "author": "明明", "tags": [ "2022年度移动应用复盘" ], "summary": "“向每一个缝隙要流量增长”的存量竞争时代来了。" }, { "type": "article", "id": 8106, "title": "扬帆每周精选 No.25｜优质游戏寻CPS流量渠道 多款手游寻国内外发行", "canonical": "https://www.yfchuhai.com/article/8106.html", "markdown": "https://www.yfchuhai.com/bot/article/8106.md", "published": "2022-10-02T14:10:41+08:00", "author": "扬帆出海", "tags": [ "扬帆出海每周合作精选" ], "summary": "本期精选的合作类型涵盖多款精品手游发行、资源合作与流量需求等。接下来就一起看看吧~" }, { "type": "article", "id": 8108, "title": "从互联网角落里走出来的Figma", "canonical": "https://www.yfchuhai.com/article/8108.html", "markdown": "https://www.yfchuhai.com/bot/article/8108.md", "published": "2022-10-02T13:10:39+08:00", "author": "翟文婷", "tags": [], "summary": "国产替代是大势所趋。承接这样的刚性需求，是中国版Figma的机会，更是难关。" }, { "type": "article", "id": 8107, "title": "蕉下应该成为中国版lululemon吗？", "canonical": "https://www.yfchuhai.com/article/8107.html", "markdown": "https://www.yfchuhai.com/bot/article/8107.md", "published": "2022-10-02T13:10:36+08:00", "author": "弋曈", "tags": [], "summary": "好公司满足需求，伟大的公司创造需求。" }, { "type": "article", "id": 8105, "title": "扬帆周报 No.24丨亚洲创新集团将通过SPAC赴美上市 看看出海圈本周又有哪些大事件", "canonical": "https://www.yfchuhai.com/article/8105.html", "markdown": "https://www.yfchuhai.com/bot/article/8105.md", "published": "2022-10-01T15:10:17+08:00", "author": "扬帆出海", "tags": [], "summary": "十月的第一天，扬帆出海为大家整理了一周内出海行业中值得关注的新闻。移动社交企业亚洲创新集团将通过SPAC赴美上市！除此之外扬帆出海还为大家总结了更多出海圈大事件，涉及手游、电商、泛娱乐等方面的重点事件。\n一起看看这周有哪些出海圈值得关注的大事记吧！" }, { "type": "article", "id": 8104, "title": "9.27《出海UP说》圆满结束：话尽泛娱乐新潮玩法 助力拥挤赛道迸发青春活力", "canonical": "https://www.yfchuhai.com/article/8104.html", "markdown": "https://www.yfchuhai.com/bot/article/8104.md", "published": "2022-10-01T15:10:15+08:00", "author": "扬帆出海", "tags": [], "summary": "9.27《出海UP说》圆满落幕！" }, { "type": "article", "id": 8109, "title": "海外新兴市场领先的移动社交企业亚洲创新集团将通过SPAC赴美上市", "canonical": "https://www.yfchuhai.com/article/8109.html", "markdown": "https://www.yfchuhai.com/bot/article/8109.md", "published": "2022-10-01T12:10:26+08:00", "author": "亚洲创新集团", "tags": [], "summary": "2022年迄今为止宣布的全球最大消费互联网SPAC上市计划" }, { "type": "article", "id": 8103, "title": "“眼光毒辣”的Lilysilk：一年毛利上涨131%的神秘绝技", "canonical": "https://www.yfchuhai.com/article/8103.html", "markdown": "https://www.yfchuhai.com/bot/article/8103.md", "published": "2022-10-01T12:10:21+08:00", "author": "扬帆出海", "tags": [], "summary": "一个从中国本土走出去的南京品牌，要在红海中杀出自己的一片天地。" }, { "type": "article", "id": 8099, "title": "快看漫画的活法： 别想着B站化，专心出海吧", "canonical": "https://www.yfchuhai.com/article/8099.html", "markdown": "https://www.yfchuhai.com/bot/article/8099.md", "published": "2022-09-30T11:09:34+08:00", "author": "壹叔团队", "tags": [ "2022年度移动应用复盘" ], "summary": "每到夏天，快看漫画都会适时的出来刷一下存在感，向外界展示这家国内最大的漫画平台依然还活得不错。" }, { "type": "article", "id": 8102, "title": "亚马逊在拉美为什么敌不过美客多？", "canonical": "https://www.yfchuhai.com/article/8102.html", "markdown": "https://www.yfchuhai.com/bot/article/8102.md", "published": "2022-09-30T11:09:34+08:00", "author": "Ethan", "tags": [], "summary": "本篇文章将以股市表现为切入点，分析拉美两大电商巨头今后的走势，以及增量前景。" }, { "type": "article", "id": 8101, "title": "一年狂销千万！箱包品牌artrips的出海突围之路", "canonical": "https://www.yfchuhai.com/article/8101.html", "markdown": "https://www.yfchuhai.com/bot/article/8101.md", "published": "2022-09-30T11:09:20+08:00", "author": "品牌方舟", "tags": [], "summary": "作为箱包市场上绝对的“高颜值选手“，artrips挖掘到了市场变化下消费者的痛点需求，售卖仅一年就狂揽千万销售额，出海之路也顺风顺水，跻身亚马逊的luggage新品榜第2名。" }, { "type": "article", "id": 8093, "title": "「羊了个羊」 捧红了「3 Tiles」 白俄这家手游“扛把子”背后还有哪些爆款手游", "canonical": "https://www.yfchuhai.com/article/8093.html", "markdown": "https://www.yfchuhai.com/bot/article/8093.md", "published": "2022-09-30T10:09:55+08:00", "author": "扬帆出海", "tags": [ "9.30扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "酷似数独的数字连连看，在欧美市场生根发芽" }, { "type": "article", "id": 8097, "title": "《暗黑破坏神：不朽》正在打破玩家们的偏见", "canonical": "https://www.yfchuhai.com/article/8097.html", "markdown": "https://www.yfchuhai.com/bot/article/8097.md", "published": "2022-09-30T10:09:37+08:00", "author": "鳗鱼", "tags": [], "summary": "SensorTower数据统计，游戏海外上线不到两个月已经超过1亿美元收入，7月在国内上线至今也保持在畅销榜TOP10，今年还没有新品能够在排名靠前之余还保持稳定成绩。" }, { "type": "article", "id": 8096, "title": "加入超休闲：推高新游戏、激活老游戏的良方？", "canonical": "https://www.yfchuhai.com/article/8096.html", "markdown": "https://www.yfchuhai.com/bot/article/8096.md", "published": "2022-09-30T10:09:24+08:00", "author": "游戏陀螺", "tags": [], "summary": "以吸量庞大的超休闲游戏宣传卖点作为副玩法加入到其他品类游戏的模式，在近年来被越来越多厂商认可" }, { "type": "article", "id": 8094, "title": "仍战！独立站品牌出海平稳向好，Airwallex空中云汇集结10位专家洞悉全新机遇", "canonical": "https://www.yfchuhai.com/article/8094.html", "markdown": "https://www.yfchuhai.com/bot/article/8094.md", "published": "2022-09-30T10:09:08+08:00", "author": "Airwallex", "tags": [ "9.30扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "获客成本高，量起不来，如何避坑？看Shopify、Google、德勤、SHEIN、维卓等十位行业大咖，如何重构独立站出海新增长模型。" }, { "type": "article", "id": 8088, "title": "入局蓝海市场|进军巴西&墨西哥关键入口是什么？", "canonical": "https://www.yfchuhai.com/article/8088.html", "markdown": "https://www.yfchuhai.com/bot/article/8088.md", "published": "2022-09-29T11:09:57+08:00", "author": "LM123", "tags": [], "summary": "近年来，由于东南亚和欧美市场的竞争越来越大，为了脱离“内卷”的市场环境，许多出海商家都把矛头对准了拉丁美洲市场" }, { "type": "article", "id": 8092, "title": "菲律宾司法部：打击网络赌博，菲将遣返4万名中国公民", "canonical": "https://www.yfchuhai.com/article/8092.html", "markdown": "https://www.yfchuhai.com/bot/article/8092.md", "published": "2022-09-29T11:09:57+08:00", "author": "黄栋星", "tags": [ "9.30扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "菲律宾《马尼拉时报》28日称，司法部的这一系列动作是由最近一连串与离岸博彩公司有关的绑架等犯罪活动引发的。“确保这些罪行不会发生，这是我们的工作，也是对社会的责任。”菲律宾司法部发言人克拉瓦诺表示，“我们认为最好是发出一个信号，表明这种行为是不可容忍的，是这个国家所不能接受的。" }, { "type": "article", "id": 8090, "title": "SAGI GAMES 创始人 曾嵘 聊休闲手游立项干货专题", "canonical": "https://www.yfchuhai.com/article/8090.html", "markdown": "https://www.yfchuhai.com/bot/article/8090.md", "published": "2022-09-29T11:09:48+08:00", "author": "扬帆出海", "tags": [], "summary": "突破认知的《休闲游戏方法论》" }, { "type": "article", "id": 8091, "title": "一手好牌的Shopee打翻了“蜜罐”", "canonical": "https://www.yfchuhai.com/article/8091.html", "markdown": "https://www.yfchuhai.com/bot/article/8091.md", "published": "2022-09-29T11:09:45+08:00", "author": "后浪学派", "tags": [ "9.30扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "最近几周，纽约证券交易所上市公司 Sea Ltd （冬海集团）的电子商务部门 Shopee 一直处于风口浪尖。" }, { "type": "article", "id": 8089, "title": "Rokid获网龙4000万美元投资", "canonical": "https://www.yfchuhai.com/article/8089.html", "markdown": "https://www.yfchuhai.com/bot/article/8089.md", "published": "2022-09-29T11:09:37+08:00", "author": "93913", "tags": [], "summary": "9月1日，Rokid官方发布图片一则，显示其获得网龙网络4000万美元投资" }, { "type": "article", "id": 8087, "title": "野心勃勃却折戟沉沙，Supercell的《部落战线》是怎么「死」的？", "canonical": "https://www.yfchuhai.com/article/8087.html", "markdown": "https://www.yfchuhai.com/bot/article/8087.md", "published": "2022-09-29T11:09:07+08:00", "author": "游戏陀螺", "tags": [], "summary": "在测试了16个月之后，Supercell宣布将停止《部落战线》的开发，整个服务器将在今年9月底彻底关闭" }, { "type": "article", "id": 8086, "title": "次留一度仅剩20%，如今上线5年全球注册近3亿：你可能低估了这款游戏", "canonical": "https://www.yfchuhai.com/article/8086.html", "markdown": "https://www.yfchuhai.com/bot/article/8086.md", "published": "2022-09-29T10:09:42+08:00", "author": "严锦彦", "tags": [ "9.30扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "是时候来复盘一下它的长线运营了。" }, { "type": "article", "id": 8085, "title": "错位竞争，疯狂买量，网易、三七、阿里、4399在这两个市场“杀”出一条生路！", "canonical": "https://www.yfchuhai.com/article/8085.html", "markdown": "https://www.yfchuhai.com/bot/article/8085.md", "published": "2022-09-29T10:09:41+08:00", "author": "Ellie", "tags": [], "summary": "109亿，这是全球第二大手游市场日本，以及第四大手游市场韩国上半年的游戏市场收入。" }, { "type": "article", "id": 8084, "title": "奈飞和腾讯，谁更《三体》？", "canonical": "https://www.yfchuhai.com/article/8084.html", "markdown": "https://www.yfchuhai.com/bot/article/8084.md", "published": "2022-09-29T10:09:04+08:00", "author": "毕安娣", "tags": [], "summary": "没到真的开播，一律当吹牛" }, { "type": "article", "id": 8083, "title": "当广告遇上兵法：见招拆招巧解投放难题，运筹帷幄决胜变现获客", "canonical": "https://www.yfchuhai.com/article/8083.html", "markdown": "https://www.yfchuhai.com/bot/article/8083.md", "published": "2022-09-29T09:09:46+08:00", "author": "扬帆出海", "tags": [], "summary": "当挑战与机遇同时来临，“专业性”就成为了成功的关键" }, { "type": "article", "id": 8078, "title": "我理解的休闲游戏（上）——平台如何定义休闲游戏", "canonical": "https://www.yfchuhai.com/article/8078.html", "markdown": "https://www.yfchuhai.com/bot/article/8078.md", "published": "2022-09-28T19:09:58+08:00", "author": "曾嵘", "tags": [ "曾嵘 休闲游戏文章专题" ], "summary": "从 2018 年起， SAGI GAMES 一直在休闲游戏领域深耕。作为一个员工以硬核玩家为主的游戏公司，怎样才能做好休闲游戏呢？今天简单聊一聊。\n\n想做好休闲游戏，首先要定义什么是休闲游戏。只有获得了清晰的定义，我们在讨论休闲游戏时，才不至于出现「鸡同鸭讲」的情况。这会浪费大量时间，无助于提升效率。\n\n我们先来看看，Steam、AppStore 和 GooglePlay 是如何定义休闲游戏的。" }, { "type": "article", "id": 8081, "title": "我理解的休闲游戏（下）——超休闲和小游戏教给 SAGI 的知识", "canonical": "https://www.yfchuhai.com/article/8081.html", "markdown": "https://www.yfchuhai.com/bot/article/8081.md", "published": "2022-09-28T19:09:50+08:00", "author": "曾嵘", "tags": [ "曾嵘 休闲游戏文章专题" ], "summary": "前两篇文章一直在讨论休闲游戏的定义。讨论得越多，我越发现难以对休闲游戏做一个明确的定义。\n\n本节并不是为了否定中篇第五节的标题，而是为了提供另一个角度。" }, { "type": "article", "id": 8079, "title": "微信小游戏：风口还是泡沫", "canonical": "https://www.yfchuhai.com/article/8079.html", "markdown": "https://www.yfchuhai.com/bot/article/8079.md", "published": "2022-09-28T19:09:37+08:00", "author": "曾嵘", "tags": [ "曾嵘 休闲游戏文章专题" ], "summary": "当前对于小游戏创业者来说，到底是风口还是泡沫？" }, { "type": "article", "id": 8080, "title": "我理解的休闲游戏（中）——超休闲、小游戏、轻中重度、独立游戏", "canonical": "https://www.yfchuhai.com/article/8080.html", "markdown": "https://www.yfchuhai.com/bot/article/8080.md", "published": "2022-09-28T19:09:34+08:00", "author": "曾嵘", "tags": [ "曾嵘 休闲游戏文章专题" ], "summary": "行业中我们经常会碰到这些术语：「超休闲游戏、小游戏、H5，中度、重度、独立游戏」。我们先把这些概念梳理清楚，才可以接着聊。" }, { "type": "article", "id": 8082, "title": "羊了个羊：我没有，不是我，你别瞎说啊", "canonical": "https://www.yfchuhai.com/article/8082.html", "markdown": "https://www.yfchuhai.com/bot/article/8082.md", "published": "2022-09-28T19:09:09+08:00", "author": "曾嵘", "tags": [ "曾嵘 休闲游戏文章专题" ], "summary": "最近微信小游戏羊了个羊火爆天际，不少朋友问我怎么看。我总觉得在游戏最火的时候写一篇文章就是为了蹭流量，就一直拖着没写。" }, { "type": "article", "id": 8077, "title": "开发商正在放弃Android应用，用户可能面临风险", "canonical": "https://www.yfchuhai.com/article/8077.html", "markdown": "https://www.yfchuhai.com/bot/article/8077.md", "published": "2022-09-28T11:09:56+08:00", "author": "cnBate", "tags": [], "summary": "最近的数据显示，跟iOS或iPad应用相比，Android应用在没有更新的情况下被放弃的数量更多" }, { "type": "article", "id": 8072, "title": "Netflix成立了一家手游工作室", "canonical": "https://www.yfchuhai.com/article/8072.html", "markdown": "https://www.yfchuhai.com/bot/article/8072.md", "published": "2022-09-28T11:09:49+08:00", "author": "泽塔（编译）", "tags": [], "summary": "Netflix正持续加大在游戏领域的投入。" }, { "type": "article", "id": 8075, "title": "美柚海外版 MeetYou 冲入榜单 Top 10，非洲健康赛道布局初现", "canonical": "https://www.yfchuhai.com/article/8075.html", "markdown": "https://www.yfchuhai.com/bot/article/8075.md", "published": "2022-09-28T11:09:44+08:00", "author": "DataSparkle", "tags": [ "9.29扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "互联网技术正在改变非洲的健康服务，数字化为所有人的医疗保健及健康铺平了道路。2020 年新冠疫情迫使非洲认真审视其医疗行业的状况、成功和不足，暴露出技术可以实现的变革和创新的必要性。" }, { "type": "article", "id": 8071, "title": "阿里云 华为云集体出海，云计算走向全球", "canonical": "https://www.yfchuhai.com/article/8071.html", "markdown": "https://www.yfchuhai.com/bot/article/8071.md", "published": "2022-09-28T11:09:24+08:00", "author": "老电", "tags": [], "summary": "这一次，请看中国云厂商的风采。" }, { "type": "article", "id": 8073, "title": "中国APP如何慢慢融入墨西哥人的手机桌面和生活", "canonical": "https://www.yfchuhai.com/article/8073.html", "markdown": "https://www.yfchuhai.com/bot/article/8073.md", "published": "2022-09-28T11:09:16+08:00", "author": "徐亦李 Yili", "tags": [], "summary": "随着墨西哥移动网络覆盖范围进一步扩展和人们上网设备的更新，在未来的一段时间内还会保持相当不错的增长趋势，互联网与墨西哥人的生活已经密不可分。" }, { "type": "article", "id": 8074, "title": "TikTok出海那些年，改变了什么？", "canonical": "https://www.yfchuhai.com/article/8074.html", "markdown": "https://www.yfchuhai.com/bot/article/8074.md", "published": "2022-09-28T11:09:07+08:00", "author": "后浪学派", "tags": [ "9.29扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "心脏与字节只能有一个跳动" }, { "type": "article", "id": 8068, "title": "《出海洞察前线·长沙站》圆满落幕：全链路打通出海脉络 市场变化一手掌握", "canonical": "https://www.yfchuhai.com/article/8068.html", "markdown": "https://www.yfchuhai.com/bot/article/8068.md", "published": "2022-09-28T10:09:41+08:00", "author": "扬帆出海", "tags": [], "summary": "前沿技术联合拓展蓝海，助力中国企业顺丰出海！" }, { "type": "article", "id": 8069, "title": "从吸血鬼幸存者到弹壳特攻队：浅谈rogue玩法的手游化思路", "canonical": "https://www.yfchuhai.com/article/8069.html", "markdown": "https://www.yfchuhai.com/bot/article/8069.md", "published": "2022-09-28T10:09:33+08:00", "author": "爱吃甜品的老铁", "tags": [], "summary": "本文会从卡牌构筑的肉鸽谈起，聊一下我对rogue玩法手游化的看法" }, { "type": "article", "id": 8070, "title": "日出20000单，福建跨境卖家“盲盒”卖炸了", "canonical": "https://www.yfchuhai.com/article/8070.html", "markdown": "https://www.yfchuhai.com/bot/article/8070.md", "published": "2022-09-28T10:09:32+08:00", "author": "爆哥", "tags": [ "9.29扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "在福建厦门其实有个卖家，依靠“盲盒”这一个玩法，就能做到日出20000单。" }, { "type": "article", "id": 8067, "title": "小本子大生意 盘一盘手帐App出海新赛道", "canonical": "https://www.yfchuhai.com/article/8067.html", "markdown": "https://www.yfchuhai.com/bot/article/8067.md", "published": "2022-09-28T09:09:47+08:00", "author": "扬帆出海", "tags": [ "9.29扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "这届用户在线上做起了手账本" }, { "type": "article", "id": 8066, "title": "官宣！智齿科技成为WhatsApp中国商业合作伙伴， 助力中国出海及全球企业实现一体化客户联络", "canonical": "https://www.yfchuhai.com/article/8066.html", "markdown": "https://www.yfchuhai.com/bot/article/8066.md", "published": "2022-09-27T20:09:20+08:00", "author": "智齿科技", "tags": [], "summary": "近日，一体化客户联络解决方案提供商智齿科技与社交网络服务巨头Meta旗下即时通讯产品WhatsApp达成合作，成为Meta在中国首家客户联络领域合作伙伴" }, { "type": "article", "id": 8065, "title": "走，出海去！美国社交观察", "canonical": "https://www.yfchuhai.com/article/8065.html", "markdown": "https://www.yfchuhai.com/bot/article/8065.md", "published": "2022-09-27T18:09:52+08:00", "author": "Carol", "tags": [], "summary": "今天让我们一起走进美国，看看这颗「社交皇冠上的明珠」，该如何摘取。" }, { "type": "article", "id": 8063, "title": "8个0的宣发预算，这款二次元的广告太凶了！", "canonical": "https://www.yfchuhai.com/article/8063.html", "markdown": "https://www.yfchuhai.com/bot/article/8063.md", "published": "2022-09-27T16:09:35+08:00", "author": "Corgi", "tags": [], "summary": "今天，国服iOS免费榜的榜首位置易主了。" }, { "type": "article", "id": 8064, "title": "【出海榜单】2022 年 8 月中国游戏厂商及应用出海 EMEA 地区收入 30 强", "canonical": "https://www.yfchuhai.com/article/8064.html", "markdown": "https://www.yfchuhai.com/bot/article/8064.md", "published": "2022-09-27T16:09:06+08:00", "author": "data.ai", "tags": [], "summary": "8月中国游戏厂商EMEA地区出海收入榜单前4名稳定不变，由腾讯、莉莉丝、IM30、米哈游持续占领" }, { "type": "article", "id": 8060, "title": "心动这一年", "canonical": "https://www.yfchuhai.com/article/8060.html", "markdown": "https://www.yfchuhai.com/bot/article/8060.md", "published": "2022-09-27T15:09:59+08:00", "author": "游戏葡萄", "tags": [], "summary": "在最近两年的上海游戏圈，心动一直是最被热议的公司之一。" }, { "type": "article", "id": 8059, "title": "lululemon：收割蜜桃臀，围猎中产男", "canonical": "https://www.yfchuhai.com/article/8059.html", "markdown": "https://www.yfchuhai.com/bot/article/8059.md", "published": "2022-09-27T15:09:50+08:00", "author": "赵卫卫", "tags": [], "summary": "女性意识的崛起是lululemon的基本盘，而中产男性才是lululemon更大的增量所在。" }, { "type": "article", "id": 8061, "title": "100多款高仿“羊了个羊”井喷，谁能复制日入百万造富神话？", "canonical": "https://www.yfchuhai.com/article/8061.html", "markdown": "https://www.yfchuhai.com/bot/article/8061.md", "published": "2022-09-27T15:09:33+08:00", "author": "王琳 杨晓鹤", "tags": [ "9.28扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "赶紧蹭流量，赶紧赚钱。" }, { "type": "article", "id": 8062, "title": "新兴品牌弯道超车？DTC出海如何做好用户共创", "canonical": "https://www.yfchuhai.com/article/8062.html", "markdown": "https://www.yfchuhai.com/bot/article/8062.md", "published": "2022-09-27T15:09:31+08:00", "author": "品牌方舟", "tags": [], "summary": "或许各大品牌都知道要将用户摆在重要的位置，然而在全球市场上，也不乏有品牌因为各种各样特殊的原因，离现实中的用户越来越远——这也将成为新兴品牌弯道超车的机会。" }, { "type": "article", "id": 8057, "title": "6.3万人评分高达9.7！他的游戏为何令玩家大受震撼？", "canonical": "https://www.yfchuhai.com/article/8057.html", "markdown": "https://www.yfchuhai.com/bot/article/8057.md", "published": "2022-09-27T14:09:16+08:00", "author": "阿一", "tags": [], "summary": "燃灯已经36岁了。已成为两个孩子父亲的他，依旧乐观、积极，和憧憬中的自己一样，具备未知的可能性。" }, { "type": "article", "id": 8055, "title": "复盘字节游戏：氪了几百亿元，没算出人性", "canonical": "https://www.yfchuhai.com/article/8055.html", "markdown": "https://www.yfchuhai.com/bot/article/8055.md", "published": "2022-09-27T11:09:14+08:00", "author": "晚点团队", "tags": [], "summary": "最不像字节的事业部，做字节最不擅长的那类生意。" }, { "type": "article", "id": 8051, "title": "厦门这家游戏“扛把子” 让海外玩家也迷上了修仙", "canonical": "https://www.yfchuhai.com/article/8051.html", "markdown": "https://www.yfchuhai.com/bot/article/8051.md", "published": "2022-09-27T09:09:43+08:00", "author": "扬帆出海", "tags": [ "9.28扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "成仙或是成魔，《一念逍遥》成功迈入国际市场。" }, { "type": "article", "id": 8052, "title": "出海明星项目投放负责人分享：素材为王之下，广告技术团队的价值在哪？", "canonical": "https://www.yfchuhai.com/article/8052.html", "markdown": "https://www.yfchuhai.com/bot/article/8052.md", "published": "2022-09-27T09:09:35+08:00", "author": "颠木", "tags": [ "9.28扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "缘由今天的一个分享讨论会，给了我非常多的启发和思考。藉此机会，进行一个思考和总结，理清楚未来广告技术团队的业务价值。" }, { "type": "article", "id": 8050, "title": "中国三星携手金山办公推动多设备协同办公 打造突破性办公新体验", "canonical": "https://www.yfchuhai.com/article/8050.html", "markdown": "https://www.yfchuhai.com/bot/article/8050.md", "published": "2022-09-26T15:09:29+08:00", "author": "观视频工作室", "tags": [], "summary": "9月23日，中国三星与金山办公宣布达成战略合作，针对多设备协同办公展开深度合作，助力高效办公应用创新和用户体验提升" }, { "type": "article", "id": 8049, "title": "4个案例：站在“微笑曲线”两端的中国出海企业", "canonical": "https://www.yfchuhai.com/article/8049.html", "markdown": "https://www.yfchuhai.com/bot/article/8049.md", "published": "2022-09-26T14:09:43+08:00", "author": "后浪学派", "tags": [ "9.27扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "中国企业在近数十年间，开启了在全球价值链上的进阶之路。" }, { "type": "article", "id": 8048, "title": "《2022年超休闲手游市场洞察》- 全球超休闲手游下载量已突破87亿，下载放缓但收入持续升高", "canonical": "https://www.yfchuhai.com/article/8048.html", "markdown": "https://www.yfchuhai.com/bot/article/8048.md", "published": "2022-09-26T11:09:31+08:00", "author": "分析师Rui Ma", "tags": [ "9.27扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "2022年全球超休闲⼿游下载量较2021年有所下降，而游戏内购收入却保持增长态势，2022年前8个月累计收入逼近1.6亿美元。" }, { "type": "article", "id": 8046, "title": "再见，百度糯米", "canonical": "https://www.yfchuhai.com/article/8046.html", "markdown": "https://www.yfchuhai.com/bot/article/8046.md", "published": "2022-09-26T11:09:22+08:00", "author": "月涯", "tags": [], "summary": "时代的眼泪再次落下，中国首家上市团购平台在成立12年后即将走向终点。" }, { "type": "article", "id": 8047, "title": "历时两年，腾讯这款产品还能在新国粹上玩出什么？", "canonical": "https://www.yfchuhai.com/article/8047.html", "markdown": "https://www.yfchuhai.com/bot/article/8047.md", "published": "2022-09-26T11:09:18+08:00", "author": "果脯", "tags": [ "9.27扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "近几年不少产品都会选择与传统文化联动，其中不乏具备亮点的案例，但也有部分产品过于追求表层的还原， 没能深度结合品牌特色，真正展现出传统文化的内涵。" }, { "type": "article", "id": 8045, "title": "Pico出海不计成本，但并没准备好", "canonical": "https://www.yfchuhai.com/article/8045.html", "markdown": "https://www.yfchuhai.com/bot/article/8045.md", "published": "2022-09-26T10:09:59+08:00", "author": "丸都山", "tags": [], "summary": "在被正式纳入“字节系”的一年后，Pico对于出海的渴望已溢于言表。" }, { "type": "article", "id": 8040, "title": "中国女孩创业肯尼亚农场", "canonical": "https://www.yfchuhai.com/article/8040.html", "markdown": "https://www.yfchuhai.com/bot/article/8040.md", "published": "2022-09-26T10:09:38+08:00", "author": "《环球》杂志", "tags": [], "summary": "28岁的江苏女孩李奕，没有跟多数在非洲的同龄人一样在中资企业上班，而是选择与当地人合开了一家农业公司。" }, { "type": "article", "id": 8042, "title": "阿拉伯青年大调查：网购人数翻了五倍，Tiktok跻身最受欢迎的社媒平台", "canonical": "https://www.yfchuhai.com/article/8042.html", "markdown": "https://www.yfchuhai.com/bot/article/8042.md", "published": "2022-09-26T10:09:37+08:00", "author": "中东跨境电商汇", "tags": [ "9.27扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "根据ASDA'A BCW委托IDS Research & Consultancy于5月13日至6月16日在其本国对3400名18至24岁的阿拉伯男性和女性公民进行了面对面访谈，这些公民在50个城市来自17个阿拉伯国家。" }, { "type": "article", "id": 8043, "title": "为了打造沉浸式“古代战争”体验，这款游戏究竟有多执着？", "canonical": "https://www.yfchuhai.com/article/8043.html", "markdown": "https://www.yfchuhai.com/bot/article/8043.md", "published": "2022-09-26T10:09:23+08:00", "author": "南山", "tags": [], "summary": "《率土之滨》推出了六周年大版本，试图沿着“总体战争”的主题，站在更宏观、更真实的角度去审视一番SLG游戏内容的演进方向，以“还原古代战争”为目标，重新定义SLG战争形态" }, { "type": "article", "id": 8044, "title": "CDPR丢失王座的两个月，暗流涌动的波兰游戏业", "canonical": "https://www.yfchuhai.com/article/8044.html", "markdown": "https://www.yfchuhai.com/bot/article/8044.md", "published": "2022-09-26T10:09:12+08:00", "author": "游戏陀螺", "tags": [], "summary": "就在两个月前，《消逝的光芒》系列开发商Techland以约153.8亿元的估值跑赢CD Projekt，成为波兰第一大游戏公司。" }, { "type": "article", "id": 8039, "title": "广州200+游戏公司倒闭", "canonical": "https://www.yfchuhai.com/article/8039.html", "markdown": "https://www.yfchuhai.com/bot/article/8039.md", "published": "2022-09-26T10:09:11+08:00", "author": "本纪", "tags": [], "summary": "近期，本纪正在整理了一份中国游戏公司大全。期间我们整理了一份广州游戏公司注销、吊销名单。" }, { "type": "article", "id": 8041, "title": "Google投资了AI儿童阅读应用PlaBook，旨在对孩子的阅读能力进行更加全面的评测", "canonical": "https://www.yfchuhai.com/article/8041.html", "markdown": "https://www.yfchuhai.com/bot/article/8041.md", "published": "2022-09-26T10:09:05+08:00", "author": "映魅咨询", "tags": [], "summary": "近日，据海外媒体报道，总部位于美国堪萨斯的教育科技创业公司PlaBook宣布已经从Google公司那里获得了10万美元的投资。" }, { "type": "article", "id": 8038, "title": "福建企业出海 已经卷到了“仙”界", "canonical": "https://www.yfchuhai.com/article/8038.html", "markdown": "https://www.yfchuhai.com/bot/article/8038.md", "published": "2022-09-25T15:09:54+08:00", "author": "发财金刚", "tags": [ "9.26扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "神仙也出差。" }, { "type": "article", "id": 8036, "title": "扬帆每周精选 No.24｜优质游戏寻全球流量合作 多款手游寻国内外发行", "canonical": "https://www.yfchuhai.com/article/8036.html", "markdown": "https://www.yfchuhai.com/bot/article/8036.md", "published": "2022-09-25T15:09:42+08:00", "author": "扬帆出海", "tags": [ "扬帆出海每周合作精选" ], "summary": "​本期精选的合作类型涵盖多款精品手游发行、资源合作与流量需求等。接下来就一起看看吧~" }, { "type": "article", "id": 8037, "title": "和本地教育科技公司合作，游戏化学习平台Kahoot！进入韩国市场", "canonical": "https://www.yfchuhai.com/article/8037.html", "markdown": "https://www.yfchuhai.com/bot/article/8037.md", "published": "2022-09-25T15:09:38+08:00", "author": "映魅咨询", "tags": [], "summary": "Kahoot!进入韩国市场" }, { "type": "article", "id": 8035, "title": "扬帆周报 No.23丨前索尼互娱北美区CEO加入腾讯 看看出海圈本周又有哪些大事件", "canonical": "https://www.yfchuhai.com/article/8035.html", "markdown": "https://www.yfchuhai.com/bot/article/8035.md", "published": "2022-09-24T22:09:49+08:00", "author": "扬帆出海", "tags": [], "summary": "9月进入尾声，扬帆出海为大家整理了一周内出海行业中值得关注的新闻。前索尼互娱北美区CEO加入腾讯，除此之外扬帆出海还为大家总结了更多出海圈大事件，涉及手游、电商、泛娱乐等方面的重点事件。\n\n一起看看这周有哪些出海圈值得关注的大事记吧！" }, { "type": "article", "id": 8034, "title": "Moloco 发布机器学习白皮书，揭秘机器学习如何赋能移动营销", "canonical": "https://www.yfchuhai.com/article/8034.html", "markdown": "https://www.yfchuhai.com/bot/article/8034.md", "published": "2022-09-24T22:09:43+08:00", "author": "扬帆出海", "tags": [], "summary": "Moloco重磅发布机器学习白皮书" }, { "type": "article", "id": 8033, "title": "节目精华回顾 | 如何把握新兴市场红利 打通商业化变现路径？", "canonical": "https://www.yfchuhai.com/article/8033.html", "markdown": "https://www.yfchuhai.com/bot/article/8033.md", "published": "2022-09-24T22:09:38+08:00", "author": "扬帆出海", "tags": [], "summary": "真知灼见 一文共赏" }, { "type": "article", "id": 8032, "title": "独角兽高增速光环下的印度：经济发展机遇和挑战", "canonical": "https://www.yfchuhai.com/article/8032.html", "markdown": "https://www.yfchuhai.com/bot/article/8032.md", "published": "2022-09-23T17:09:25+08:00", "author": "贾铭", "tags": [ "9.26扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "印度有很多地方值得我们关注。" }, { "type": "article", "id": 8027, "title": "早上开会，下午走人，Shopee中国大裁员", "canonical": "https://www.yfchuhai.com/article/8027.html", "markdown": "https://www.yfchuhai.com/bot/article/8027.md", "published": "2022-09-23T16:09:55+08:00", "author": "风清", "tags": [], "summary": "跑得快，不一定是好事。" }, { "type": "article", "id": 8028, "title": "近两年屡出爆款的「超休闲+中重度」融合游戏，悄悄开始了新一轮升级", "canonical": "https://www.yfchuhai.com/article/8028.html", "markdown": "https://www.yfchuhai.com/bot/article/8028.md", "published": "2022-09-23T16:09:47+08:00", "author": "南山", "tags": [ "9.26扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "近年来，「超休闲+中重度」这条手游研发侧的“暗线”，伴随着海内外市场越来越多爆款的出现，愈发受到行业的关注。" }, { "type": "article", "id": 8030, "title": "创意技巧、实操案例、专家解读，来看看这本白皮书《全球创意风向标：北美SLG游戏篇》都讲了啥", "canonical": "https://www.yfchuhai.com/article/8030.html", "markdown": "https://www.yfchuhai.com/bot/article/8030.md", "published": "2022-09-23T16:09:47+08:00", "author": "Nativex", "tags": [], "summary": "基于多年丰富的增长经验，Nativex 推出《全球创意风向标 - 北美 SLG 游戏篇》 ，围绕 SLG 最具代表性的北美市场，进行创意解析。" }, { "type": "article", "id": 8031, "title": "美版拼多多Temu买买买初体验：一刀没砍，十天到货，东西是真便宜", "canonical": "https://www.yfchuhai.com/article/8031.html", "markdown": "https://www.yfchuhai.com/bot/article/8031.md", "published": "2022-09-23T16:09:31+08:00", "author": "Rebbeca Ren", "tags": [], "summary": "拼多多的Temu月初强势上线，剑指美国电商。真实的消费者怎么看。" }, { "type": "article", "id": 8029, "title": "快手“五战”出海，重整海外业务剑指巴西", "canonical": "https://www.yfchuhai.com/article/8029.html", "markdown": "https://www.yfchuhai.com/bot/article/8029.md", "published": "2022-09-23T16:09:24+08:00", "author": "LM123", "tags": [ "9.26扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "屡屡碰壁的快手海外业务，迎来了新的调整。" }, { "type": "article", "id": 8025, "title": "一款SLG卖起了数字藏品，FunPlus的下一步是什么？", "canonical": "https://www.yfchuhai.com/article/8025.html", "markdown": "https://www.yfchuhai.com/bot/article/8025.md", "published": "2022-09-23T15:09:33+08:00", "author": "修理", "tags": [], "summary": "最近，FunPlus的《阿瓦隆之王》推出了六周年系列数字藏品。据了解，这是FunPlus首次涉足数字藏品领域，同时也是国内首个SLG游戏发布3D模型数字藏品的案例。" }, { "type": "article", "id": 8024, "title": "「没有一家游戏公司是稳定的」", "canonical": "https://www.yfchuhai.com/article/8024.html", "markdown": "https://www.yfchuhai.com/bot/article/8024.md", "published": "2022-09-23T15:09:32+08:00", "author": "落日飞车、Jagger", "tags": [], "summary": "裁员过去或多或少都有些征兆，现在则很难预判。全球从业者也越来越清醒地意识到「没有一家游戏公司是稳定的。」" }, { "type": "article", "id": 8023, "title": "“消失”一年后，朝夕光年又偷偷测试了这款新游戏", "canonical": "https://www.yfchuhai.com/article/8023.html", "markdown": "https://www.yfchuhai.com/bot/article/8023.md", "published": "2022-09-23T15:09:29+08:00", "author": "DAG", "tags": [], "summary": "提到朝夕光年，或许大多数玩家会第一时间想到《航海王热血航线》，并且前不久官宣的ARPG《代号：伙伴》和CCG《MARVEL SNAP》都获得了不小的关注。" }, { "type": "article", "id": 8022, "title": "8月报告：国内游戏收入200.07亿元，环比较上月反弹", "canonical": "https://www.yfchuhai.com/article/8022.html", "markdown": "https://www.yfchuhai.com/bot/article/8022.md", "published": "2022-09-23T14:09:34+08:00", "author": "伽马数据", "tags": [], "summary": "作为中国音像与数字出版协会主管的中国游戏产业研究院的战略合作伙伴，伽马数据发布了《2022年8月游戏产业报告》。" }, { "type": "article", "id": 8021, "title": "中国游戏，治好了中东土豪的精神内耗", "canonical": "https://www.yfchuhai.com/article/8021.html", "markdown": "https://www.yfchuhai.com/bot/article/8021.md", "published": "2022-09-23T13:09:14+08:00", "author": "蓝鲸财经", "tags": [], "summary": "据统计，2022年上半年的中东游戏榜单前10位中，中国游戏公司拿下了6席；在最不差钱的沙特App Store10大游戏收入榜下载榜里，中国游戏公司拿下8席。" }, { "type": "article", "id": 8020, "title": "9.27活动报名丨 唤醒2022社交新玩法 和大咖共话增长", "canonical": "https://www.yfchuhai.com/article/8020.html", "markdown": "https://www.yfchuhai.com/bot/article/8020.md", "published": "2022-09-23T10:09:47+08:00", "author": "扬帆出海", "tags": [], "summary": "2022年9月27日晚19：00—20：10钛动科技携手扬帆出海共同举办《出海UP说》，多维度找寻泛娱乐出海破局点。" }, { "type": "article", "id": 8019, "title": "“猪”飞猛进 爆款手游《猪来了》背后九九互动分享出海发行5大必备素质", "canonical": "https://www.yfchuhai.com/article/8019.html", "markdown": "https://www.yfchuhai.com/bot/article/8019.md", "published": "2022-09-23T10:09:11+08:00", "author": "扬帆出海", "tags": [ "9.23扬帆出海资讯午报：出海圈热点天天看" ], "summary": "7年全球发行老兵——九九互动的成功方法论" }, { "type": "article", "id": 8007, "title": "Moloco 携手 Adjust ，重磅解读《机器学习赋能移动营销白皮书》", "canonical": "https://www.yfchuhai.com/article/8007.html", "markdown": "https://www.yfchuhai.com/bot/article/8007.md", "published": "2022-09-22T17:09:22+08:00", "author": "Moloco", "tags": [], "summary": "通过机器学习技术，Moloco 助力众多开发者“出海远航”。近期，Moloco 将携手行业顶尖的移动应用归因与营销分析平台 Adjust ，在本次线上课堂与大家一起分享 Adjust 后台 Moloco 相关设置、Moloco《机器学习赋能移动营销白皮书》解读、Adjust 新功能等相关内容，敬请期待！" }, { "type": "article", "id": 8018, "title": "SLG下载集体飙升？腾讯字节网易4399悄悄“加码”的增量市场，战况如何？", "canonical": "https://www.yfchuhai.com/article/8018.html", "markdown": "https://www.yfchuhai.com/bot/article/8018.md", "published": "2022-09-22T14:09:57+08:00", "author": "Ellie", "tags": [ "9.23扬帆出海资讯午报：出海圈热点天天看" ], "summary": "2022年上半年，拉美游戏市场同比增长6.9%，仅次于中东&非洲地区，是全球游戏增速第二大市场。" }, { "type": "article", "id": 8015, "title": "腾讯抄底名单上，又多了一位CEO", "canonical": "https://www.yfchuhai.com/article/8015.html", "markdown": "https://www.yfchuhai.com/bot/article/8015.md", "published": "2022-09-22T14:09:48+08:00", "author": "黄青春", "tags": [], "summary": "前索尼互动娱乐（SIE）美国分部 CEO 兼全球工作室董事长 Shawn Layden 在领英上宣布入职腾讯游戏、并担任顾问" }, { "type": "article", "id": 8016, "title": "TikTok搜索量周榜第一！这款单品又“炸”了", "canonical": "https://www.yfchuhai.com/article/8016.html", "markdown": "https://www.yfchuhai.com/bot/article/8016.md", "published": "2022-09-22T14:09:28+08:00", "author": "爱T哥", "tags": [], "summary": "空气炸锅近期在 TikTok 悄然走红，成为英国用户追捧的“香饽饽”。" }, { "type": "article", "id": 8017, "title": "一笔价值210亿元的捐赠：把公司送给地球，ESG能够撬动多大的想象力？", "canonical": "https://www.yfchuhai.com/article/8017.html", "markdown": "https://www.yfchuhai.com/bot/article/8017.md", "published": "2022-09-22T14:09:23+08:00", "author": "张展 园长", "tags": [ "9.23扬帆出海资讯午报：出海圈热点天天看" ], "summary": "84岁的Yvon Chouinard做出了一个足以震撼世界的举动——把自己价值30亿美元（折合人民币约210亿元）的公司捐给了地球。" }, { "type": "article", "id": 8014, "title": "TapTap8.9分，去年B站发布会压轴的作品表现如何？", "canonical": "https://www.yfchuhai.com/article/8014.html", "markdown": "https://www.yfchuhai.com/bot/article/8014.md", "published": "2022-09-22T14:09:17+08:00", "author": "月下", "tags": [], "summary": "去年的bilibili新品游戏发布会上，bilibili游戏一次带来了16款游戏新作，自研二次元作品《斯露德》压轴登场，备受业内外关注。" }, { "type": "article", "id": 8012, "title": "YouTube Shorts推出创作者分成计划，短视频平台抢人大战一触即发", "canonical": "https://www.yfchuhai.com/article/8012.html", "markdown": "https://www.yfchuhai.com/bot/article/8012.md", "published": "2022-09-22T13:09:52+08:00", "author": "zhifang", "tags": [], "summary": "在更直接的变现方式面前，“为爱发电”不堪一击" }, { "type": "article", "id": 8013, "title": "曾对标SHEIN的阿里独立站allyLikes，流量大幅下滑！", "canonical": "https://www.yfchuhai.com/article/8013.html", "markdown": "https://www.yfchuhai.com/bot/article/8013.md", "published": "2022-09-22T13:09:43+08:00", "author": "Molly", "tags": [], "summary": "再造一个SHEIN，真有那么简单吗？" }, { "type": "article", "id": 8009, "title": "联手全球顶级动画公司，《原神》动画项目为何能引发全球热议？", "canonical": "https://www.yfchuhai.com/article/8009.html", "markdown": "https://www.yfchuhai.com/bot/article/8009.md", "published": "2022-09-22T11:09:39+08:00", "author": "GameRes游资网", "tags": [], "summary": "《原神》二创生态的繁荣，行业基本有目共睹，B站上有着大量播放量超百万千万的二创视频。甚至玩家群体里还有了个梗，「压力来到了官方这边」，调侃官方被玩家比下去了。" }, { "type": "article", "id": 8008, "title": "网易第二款自研项目上线，它会打破市场格局吗", "canonical": "https://www.yfchuhai.com/article/8008.html", "markdown": "https://www.yfchuhai.com/bot/article/8008.md", "published": "2022-09-22T11:09:38+08:00", "author": "吴迪", "tags": [], "summary": "网易也想在EA的领域里分一杯羹" }, { "type": "article", "id": 8005, "title": "精彩继续 | 出海圈首个“云露营”教你用户增长避坑指南", "canonical": "https://www.yfchuhai.com/article/8005.html", "markdown": "https://www.yfchuhai.com/bot/article/8005.md", "published": "2022-09-22T10:09:40+08:00", "author": "扬帆出海", "tags": [], "summary": "灵感对话·焕新出海" }, { "type": "article", "id": 8006, "title": "加价不加量：10月5日App Store应用价格再翻倍 再不氪金就晚了？", "canonical": "https://www.yfchuhai.com/article/8006.html", "markdown": "https://www.yfchuhai.com/bot/article/8006.md", "published": "2022-09-22T10:09:28+08:00", "author": "扬帆出海", "tags": [], "summary": "就在前不久，谷歌宣布新的广告政策和新的延迟机制，（点击阅读：苹果&Google新政解读），苹果也耐不住寂寞，持续上线与开发者核心利益息息相关的最新政策。" }, { "type": "article", "id": 8004, "title": "对话融云：社交泛娱乐出海竞争加剧，这一届出海人要“打好团战”", "canonical": "https://www.yfchuhai.com/article/8004.html", "markdown": "https://www.yfchuhai.com/bot/article/8004.md", "published": "2022-09-22T10:09:16+08:00", "author": "扬帆出海", "tags": [ "2022出海大咖说" ], "summary": "\"I love it when you call me Señorita\" 伴随着充满节奏的拉美舞曲，慵懒散入的微光打在屏幕上，几个年轻人开始“上划”。在这个1v1聊天比看短视频还方便的年代，深沉的眼神，磁性的声音，让人舒适的聊天环境，再加上3秒钟的邂逅，只需轻触下按钮，“Friend”列表中就又多了1人。" }, { "type": "article", "id": 8003, "title": "链接多家出海服务引领者，Taboola深化代理商生态", "canonical": "https://www.yfchuhai.com/article/8003.html", "markdown": "https://www.yfchuhai.com/bot/article/8003.md", "published": "2022-09-21T15:09:09+08:00", "author": "Taboola", "tags": [], "summary": "Taboola与专注出海智能化服务的Tecdo（钛动科技）、为中国品牌出海提供全方位服务的Bluevision（蓝瀚互动）、专注于海外广告投放业务的LoveAd（爱竞）和 为全球企业提供数字媒体整合营销服务的WEZO（维卓）等四家营销服务机构完成签约。" }, { "type": "article", "id": 8002, "title": "卖出千万美元！DTC酒饮品牌Haus的逆袭之路", "canonical": "https://www.yfchuhai.com/article/8002.html", "markdown": "https://www.yfchuhai.com/bot/article/8002.md", "published": "2022-09-21T12:09:31+08:00", "author": "品牌方舟", "tags": [], "summary": "在压力大的时候，人们常常利用酒精来获得短暂的慰藉，却又不想因饮用烈酒而伤身。于是，低酒精系列产品便应运而生。" }, { "type": "article", "id": 8001, "title": "亚洲电竞教父创业？！浮夸的Web 3游戏", "canonical": "https://www.yfchuhai.com/article/8001.html", "markdown": "https://www.yfchuhai.com/bot/article/8001.md", "published": "2022-09-21T11:09:49+08:00", "author": "迷宫", "tags": [ "9.22扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "7月底，由原Riot亚太区CEO Johnson Yeh创立的Ambrus Studio已经完成数百万美元的代币融资，由知名区块链基金Spartan Group、M13领投。Ambrus Studio整体估值达到6500万美元（折合人民币4.45亿元）。" }, { "type": "article", "id": 8000, "title": "张一鸣：当下的力量", "canonical": "https://www.yfchuhai.com/article/8000.html", "markdown": "https://www.yfchuhai.com/bot/article/8000.md", "published": "2022-09-21T11:09:01+08:00", "author": "12个德鲁客", "tags": [], "summary": "转这篇演讲实录并非因为张一鸣、字节跳动的名气，而是其中自然流露出的境界和智慧。" }, { "type": "article", "id": 7994, "title": "华为AppTouch联手沙特运营商Zain KSA推出Z Gallery 助力开发者快速触达沙特用户", "canonical": "https://www.yfchuhai.com/article/7994.html", "markdown": "https://www.yfchuhai.com/bot/article/7994.md", "published": "2022-09-21T10:09:49+08:00", "author": "扬帆出海", "tags": [], "summary": "近期，华为AppTouch携手中东和非洲领先的电信运营商Zain KSA推出了Z Gallery应用商店" }, { "type": "article", "id": 7995, "title": "“整顿”美国网购圈，拼多多出海野心不止“干翻”SHEIN", "canonical": "https://www.yfchuhai.com/article/7995.html", "markdown": "https://www.yfchuhai.com/bot/article/7995.md", "published": "2022-09-21T10:09:40+08:00", "author": "张超 罗丽娟", "tags": [ "9.22扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "多数人将拼多多跨境电商Temu与SHEIN作为“竞争对手”比较，但却忽略了在SHEIN前面始终有另一个名字——亚马逊。拼多多更长远目标或是挑战亚马逊全球跨境电商龙头位置。" }, { "type": "article", "id": 7996, "title": "《幻塔》排名反超《暗黑手游》，海彼新游海外收入近1亿——8月出海TOP30", "canonical": "https://www.yfchuhai.com/article/7996.html", "markdown": "https://www.yfchuhai.com/bot/article/7996.md", "published": "2022-09-21T10:09:34+08:00", "author": "Corgi", "tags": [ "9.22扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "今天（9月20日），Sensor Tower发布了2022年8月中国手游在海外市场收入TOP30的产品情况（下称TOP30）。" }, { "type": "article", "id": 7993, "title": "9.23·长沙活动报名丨剖析游戏出海细分赛道 一起听听大厂怎么说", "canonical": "https://www.yfchuhai.com/article/7993.html", "markdown": "https://www.yfchuhai.com/bot/article/7993.md", "published": "2022-09-21T10:09:30+08:00", "author": "扬帆出海", "tags": [], "summary": "2022年9月23日下午14：30 -17：00，长沙·岳麓希尔顿花园酒店，《出海洞察前线》游戏出海沙龙即将启程！" }, { "type": "article", "id": 7998, "title": "前索尼互娱北美区CEO加入，腾讯游戏海外人才争夺战又进一员", "canonical": "https://www.yfchuhai.com/article/7998.html", "markdown": "https://www.yfchuhai.com/bot/article/7998.md", "published": "2022-09-21T10:09:20+08:00", "author": "游戏陀螺", "tags": [], "summary": "今日，前索尼互动娱乐SIE北美区总裁兼CEO肖恩・莱登(Shawn Layden)在领英上发文宣布加入腾讯游戏，并担任战略顾问一职。他表示，在新岗位中将会为腾讯团队提供建议、协助和支持" }, { "type": "article", "id": 7999, "title": "研发三年总算等到版号，这款卡牌的目标是垂类第一", "canonical": "https://www.yfchuhai.com/article/7999.html", "markdown": "https://www.yfchuhai.com/bot/article/7999.md", "published": "2022-09-21T10:09:04+08:00", "author": "修理", "tags": [], "summary": "上个月，游卡第二款非三国杀IP的卡牌新作《自在西游》也成功拿到版号。据了解，这款游戏由开发过《三国杀名将传》的游卡银河工作室制作，并已研发3年，目前产品刚刚在渠道开启了预约。" }, { "type": "article", "id": 7992, "title": "全网首播 | 出海圈露营“综艺”首秀正式放送 大咖过招句句有料", "canonical": "https://www.yfchuhai.com/article/7992.html", "markdown": "https://www.yfchuhai.com/bot/article/7992.md", "published": "2022-09-21T09:09:25+08:00", "author": "扬帆出海", "tags": [], "summary": "灵感对话·焕新出海" }, { "type": "article", "id": 7991, "title": "程序员用12小时复刻《羊了个羊》，代码已开源！", "canonical": "https://www.yfchuhai.com/article/7991.html", "markdown": "https://www.yfchuhai.com/bot/article/7991.md", "published": "2022-09-20T21:09:09+08:00", "author": "开发游戏的老王", "tags": [ "9.21扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "过去一周，不少人被《羊了个羊》这款游戏虐的不轻，有多少个“再玩一把”的念头，就有多少次被打入深渊的凄凉，甚至还有人评价道：“什么事都可以过去，除了《羊了个羊》第二关”。" }, { "type": "article", "id": 7988, "title": "拼多多跨境有多卷？0.14美元也卖", "canonical": "https://www.yfchuhai.com/article/7988.html", "markdown": "https://www.yfchuhai.com/bot/article/7988.md", "published": "2022-09-20T14:09:33+08:00", "author": "雨果跨境", "tags": [], "summary": "对待卷王，国内卖家褒贬不一，Temu究竟在海外溅起了多大的水花？" }, { "type": "article", "id": 7985, "title": "网易米哈游等CP接连下注，太空题材到底有何魔力？", "canonical": "https://www.yfchuhai.com/article/7985.html", "markdown": "https://www.yfchuhai.com/bot/article/7985.md", "published": "2022-09-20T14:09:17+08:00", "author": "吴迪", "tags": [], "summary": "自去年下半年开始，国内多家 CP 陆续立项或上线了多款以太空科幻为题材的游戏。一直给人以硬核、冷门印象的太空科幻题材突然迎来了一波热潮。" }, { "type": "article", "id": 7989, "title": "CEO亲自上阵，快手电商加速调整", "canonical": "https://www.yfchuhai.com/article/7989.html", "markdown": "https://www.yfchuhai.com/bot/article/7989.md", "published": "2022-09-20T14:09:16+08:00", "author": "李松月", "tags": [ "9.21扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "CEO程一笑出马，快手电商好戏上演" }, { "type": "article", "id": 7987, "title": "2022年8月成功出海的中国手游 -《幻塔》问鼎海外收入增长冠军，多款出海新游收入增长强势", "canonical": "https://www.yfchuhai.com/article/7987.html", "markdown": "https://www.yfchuhai.com/bot/article/7987.md", "published": "2022-09-20T14:09:01+08:00", "author": "分析师Rui Ma", "tags": [], "summary": "Sensor Tower商店情报平台最新数据显示，2022年8月中国手游产品在海外市场收入及下载量排行榜，详细榜单变化如下。" }, { "type": "article", "id": 7986, "title": "“预制房”火到海外，有卖家借“世界杯”接到千万元订单", "canonical": "https://www.yfchuhai.com/article/7986.html", "markdown": "https://www.yfchuhai.com/bot/article/7986.md", "published": "2022-09-20T14:09:00+08:00", "author": "后浪学派", "tags": [ "9.21扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "疫情带来的红利仍在延续。" }, { "type": "article", "id": 7984, "title": "朝夕光年用一款目前很难找到对标竞品的自研新作，向硬核ACT领域发起了挑战", "canonical": "https://www.yfchuhai.com/article/7984.html", "markdown": "https://www.yfchuhai.com/bot/article/7984.md", "published": "2022-09-20T11:09:52+08:00", "author": "南山", "tags": [], "summary": "《晶核》首测表现出的产品成色如何？其又有无可能接棒《航海王热血航线》，成为朝夕光年发行矩阵中的又一爆款呢？" }, { "type": "article", "id": 7983, "title": "这次是沙特！极兔开启中东物流变革大门", "canonical": "https://www.yfchuhai.com/article/7983.html", "markdown": "https://www.yfchuhai.com/bot/article/7983.md", "published": "2022-09-20T11:09:17+08:00", "author": "创业最前线", "tags": [], "summary": "中东市场的极兔之速，毫无悬念的将开启加速度" }, { "type": "article", "id": 7981, "title": "在日本也能霸榜？ 《Apex英雄手游》有哪些成功秘诀", "canonical": "https://www.yfchuhai.com/article/7981.html", "markdown": "https://www.yfchuhai.com/bot/article/7981.md", "published": "2022-09-20T10:09:44+08:00", "author": "泽塔（编译）", "tags": [], "summary": "近日，移动应用市场研究公司Data.ai(前身为App Annie)与GameMakers合作，总结战术竞技手游《Apex英雄手游》在今年上半年的市场表现，并分析了该作能够风靡全球的原因。手游那点事对原文的主要内容进行了编译整理。" }, { "type": "article", "id": 7980, "title": "从一人小作坊，到两款产品流水百亿，起底一家低调的出海公司", "canonical": "https://www.yfchuhai.com/article/7980.html", "markdown": "https://www.yfchuhai.com/bot/article/7980.md", "published": "2022-09-20T10:09:23+08:00", "author": "秋秋", "tags": [], "summary": "一家见证了SLG手游发展史的游戏公司。" }, { "type": "article", "id": 7979, "title": "李彦宏的这个野心太大了", "canonical": "https://www.yfchuhai.com/article/7979.html", "markdown": "https://www.yfchuhai.com/bot/article/7979.md", "published": "2022-09-20T10:09:14+08:00", "author": "陈广晶", "tags": [], "summary": "李彦宏的AI“黑马”终于闯进医药圈了？" }, { "type": "article", "id": 7977, "title": "又一重磅计划！钛动500W，寻找出海合伙人！", "canonical": "https://www.yfchuhai.com/article/7977.html", "markdown": "https://www.yfchuhai.com/bot/article/7977.md", "published": "2022-09-20T09:09:16+08:00", "author": "扬帆出海", "tags": [], "summary": "千金易得，一将难求" }, { "type": "article", "id": 7978, "title": "政策解读 | Google Play广告变现受限？苹果将在年底推出新广告位", "canonical": "https://www.yfchuhai.com/article/7978.html", "markdown": "https://www.yfchuhai.com/bot/article/7978.md", "published": "2022-09-20T09:09:15+08:00", "author": "扬帆出海", "tags": [ "9.21扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "在政策的靴子落地前，开发者要做好充分的准备" }, { "type": "article", "id": 7975, "title": "市值蒸发1700亿美元，这家小巨头“过冬”", "canonical": "https://www.yfchuhai.com/article/7975.html", "markdown": "https://www.yfchuhai.com/bot/article/7975.md", "published": "2022-09-19T14:09:05+08:00", "author": "盛佳莹", "tags": [], "summary": "从无到有的创业课题李小冬已经出色的完成，下一个等待他的课题是如何从攻到守，度过这个冬天。" }, { "type": "article", "id": 7976, "title": "2022年西班牙电商市场报告", "canonical": "https://www.yfchuhai.com/article/7976.html", "markdown": "https://www.yfchuhai.com/bot/article/7976.md", "published": "2022-09-19T14:09:01+08:00", "author": "Ethan", "tags": [], "summary": "分析机构RetailX发布西班牙2021年电商报告，称作为欧盟第四大经济体的西班牙是全球受疫情影响最严重的国家之一，国内生产总值下降11%，失业率自2013年迎来首次上升" }, { "type": "article", "id": 7972, "title": "2022全球手游玩家需求变化洞察", "canonical": "https://www.yfchuhai.com/article/7972.html", "markdown": "https://www.yfchuhai.com/bot/article/7972.md", "published": "2022-09-19T10:09:58+08:00", "author": "益普索Ipsos", "tags": [], "summary": "020年全球疫情爆发，使人们居家和使用手机的时长增加，也带来了全球手游市场在过去两年的高增长。2022 年，海外手游市场增速开始放缓，但较疫情前仍有可观的上涨。" }, { "type": "article", "id": 7968, "title": "潮玩品牌的“救命稻草”：去海外，清库存？", "canonical": "https://www.yfchuhai.com/article/7968.html", "markdown": "https://www.yfchuhai.com/bot/article/7968.md", "published": "2022-09-19T10:09:57+08:00", "author": "习睿", "tags": [], "summary": "潮玩品牌的\"救命稻草\"：去海外,清库存？" }, { "type": "article", "id": 7974, "title": "极兔收购百世快递300天后，现在怎么样了", "canonical": "https://www.yfchuhai.com/article/7974.html", "markdown": "https://www.yfchuhai.com/bot/article/7974.md", "published": "2022-09-19T10:09:40+08:00", "author": "月涯", "tags": [], "summary": "百世解不了极兔的所有难题。" }, { "type": "article", "id": 7971, "title": "《奥比岛》再登畅销榜Top10，除了内容我们还应该关注什么？", "canonical": "https://www.yfchuhai.com/article/7971.html", "markdown": "https://www.yfchuhai.com/bot/article/7971.md", "published": "2022-09-19T10:09:30+08:00", "author": "阿莱斯特", "tags": [], "summary": "由百奥家庭互动研发的《奥比岛：梦想国度》（下称《奥比岛》）今日在中国iOS畅销榜上直线攀升至Top10，与此同时，在微博热搜上也一度冲上第7名。" }, { "type": "article", "id": 7973, "title": "腾讯海外游戏集结东京TGS，二次元手游主机多路出击为那般", "canonical": "https://www.yfchuhai.com/article/7973.html", "markdown": "https://www.yfchuhai.com/bot/article/7973.md", "published": "2022-09-19T10:09:15+08:00", "author": "钱泓言", "tags": [], "summary": "随着多端游戏兴起和全球化进程加剧，国内厂商开始逐渐活跃在各大游戏展会、颁奖典礼现场，从而进一步扩大自身在全球市场的影响力。" }, { "type": "article", "id": 7970, "title": "“中国版Zara”？快时尚品牌Urban Revivo如何叱咤海外", "canonical": "https://www.yfchuhai.com/article/7970.html", "markdown": "https://www.yfchuhai.com/bot/article/7970.md", "published": "2022-09-19T10:09:13+08:00", "author": "品牌出海观察", "tags": [], "summary": "这家本土休闲服巨头每况愈下，曾经打着“不走寻常路”口号的美特斯邦威终究走向了下坡路。" }, { "type": "article", "id": 7966, "title": "啃完华为又嚼苹果，手机壳之王杰美特终于「雪崩」", "canonical": "https://www.yfchuhai.com/article/7966.html", "markdown": "https://www.yfchuhai.com/bot/article/7966.md", "published": "2022-09-19T10:09:09+08:00", "author": "张俊", "tags": [ "9.20扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "iPhone 14刚刚发布，手机壳厂商们已经纷纷推出了配套的手机壳。" }, { "type": "article", "id": 7969, "title": "惊呆！！！亚马逊居然允许DTC品牌在其网站打广告，并引流到独立站", "canonical": "https://www.yfchuhai.com/article/7969.html", "markdown": "https://www.yfchuhai.com/bot/article/7969.md", "published": "2022-09-19T10:09:00+08:00", "author": "孙什么梅", "tags": [], "summary": "DTC 品牌现在可以在亚马逊上购买广告，从而为品牌网站带来流量。" }, { "type": "article", "id": 7965, "title": "巨人把这款二次元放置游戏大改了一遍", "canonical": "https://www.yfchuhai.com/article/7965.html", "markdown": "https://www.yfchuhai.com/bot/article/7965.md", "published": "2022-09-19T09:09:41+08:00", "author": "Bugmond", "tags": [], "summary": "作为一款已经测试过好几次的游戏，巨人网络自研的《龙与世界的尽头》（以下简称《龙与》）早在去年就已经有了相当不错的关注度。" }, { "type": "article", "id": 7964, "title": "朝夕光年今年第一款拿到版号的游戏开测了！虚幻四开发，TapTap 8.8分", "canonical": "https://www.yfchuhai.com/article/7964.html", "markdown": "https://www.yfchuhai.com/bot/article/7964.md", "published": "2022-09-18T17:09:36+08:00", "author": "willow", "tags": [ "9.20扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "朝夕光年能否挣脱“晚入场不看好”的锁链" }, { "type": "article", "id": 7962, "title": "扬帆每周精选 No.23｜游戏社区找自研游戏合作 多款手游寻全球联运/发行", "canonical": "https://www.yfchuhai.com/article/7962.html", "markdown": "https://www.yfchuhai.com/bot/article/7962.md", "published": "2022-09-18T16:09:48+08:00", "author": "扬帆出海", "tags": [ "扬帆出海每周合作精选" ], "summary": "本期精选的合作类型涵盖多款精品手游发行、资源合作与APP联运等。接下来就一起看看吧~" }, { "type": "article", "id": 7963, "title": "收购PICO一周年，抖音迈入元宇宙了吗？", "canonical": "https://www.yfchuhai.com/article/7963.html", "markdown": "https://www.yfchuhai.com/bot/article/7963.md", "published": "2022-09-18T16:09:30+08:00", "author": "刘星志", "tags": [ "9.20扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "距离仍然很遥远" }, { "type": "article", "id": 7961, "title": "扬帆周报 No.22丨苹果计划增设新广告位 看看出海圈本周又有哪些大事件", "canonical": "https://www.yfchuhai.com/article/7961.html", "markdown": "https://www.yfchuhai.com/bot/article/7961.md", "published": "2022-09-18T16:09:17+08:00", "author": "扬帆出海", "tags": [], "summary": "9月过半，扬帆出海为大家整理了一周内出海行业中值得关注的新闻。苹果将于今年年底增加新的App Store广告位；除此之外扬帆出海还为大家总结了更多出海圈大事件，涉及手游、电商、泛娱乐等方面的重点事件。\n一起看看这周有哪些出海圈值得关注的大事记吧！" }, { "type": "article", "id": 7959, "title": "多国下载榜排名飙升50+！ RPG三消换装加持的“互动小说”魅力真有这么大？", "canonical": "https://www.yfchuhai.com/article/7959.html", "markdown": "https://www.yfchuhai.com/bot/article/7959.md", "published": "2022-09-18T15:09:55+08:00", "author": "扬帆出海", "tags": [ "9.19扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "互动叙事类游戏+，给女性向赛道再加码" }, { "type": "article", "id": 7960, "title": "访谈预告丨互联网尽头是元宇宙？《出海那些事》四位业内大咖畅聊新机遇", "canonical": "https://www.yfchuhai.com/article/7960.html", "markdown": "https://www.yfchuhai.com/bot/article/7960.md", "published": "2022-09-18T15:09:21+08:00", "author": "扬帆出海", "tags": [], "summary": "全网首档聚焦【互联网行业出海浪潮下的新鲜事】文化类漫谈节目，第三期即将上线" }, { "type": "article", "id": 7958, "title": "他把30亿美金的公司送给了地球", "canonical": "https://www.yfchuhai.com/article/7958.html", "markdown": "https://www.yfchuhai.com/bot/article/7958.md", "published": "2022-09-16T16:09:12+08:00", "author": "潮人", "tags": [], "summary": "在今天之前，“环保”一词之于服装品牌而言，更倾向于一句漂亮的场面话，尽管“可持续”、“再生”、“循环利用”已然在近年来成为了高定时装屋们争相唱诵的主旋律，但无外乎在面料材质上做营销噱头，借此传递“保护环境”的姿态。" }, { "type": "article", "id": 7953, "title": "\"沉浸式拆箱\"的快感，让多少TikTok用户直接上头！", "canonical": "https://www.yfchuhai.com/article/7953.html", "markdown": "https://www.yfchuhai.com/bot/article/7953.md", "published": "2022-09-16T15:09:53+08:00", "author": "爱T哥", "tags": [], "summary": "低成本高回报" }, { "type": "article", "id": 7956, "title": "亚马逊正考虑在埃及继续扩张", "canonical": "https://www.yfchuhai.com/article/7956.html", "markdown": "https://www.yfchuhai.com/bot/article/7956.md", "published": "2022-09-16T15:09:53+08:00", "author": "中东跨境电商汇", "tags": [], "summary": "根据9月14日的官方声明，亚马逊埃及公司总经理Omar El-Sahy和投资总局首席执行官Mohamed Abdel Wahab讨论了接下来亚马逊在埃及的投资扩张。" }, { "type": "article", "id": 7955, "title": "腾讯游戏，海外投了1000亿", "canonical": "https://www.yfchuhai.com/article/7955.html", "markdown": "https://www.yfchuhai.com/bot/article/7955.md", "published": "2022-09-16T15:09:16+08:00", "author": "覃毅 鄢子为", "tags": [], "summary": "走出去，打破困局。" }, { "type": "article", "id": 7957, "title": "国产美妆出海日本现状：滋色登顶、完美日记“垫底”？", "canonical": "https://www.yfchuhai.com/article/7957.html", "markdown": "https://www.yfchuhai.com/bot/article/7957.md", "published": "2022-09-16T15:09:03+08:00", "author": "品牌方舟", "tags": [ "9.19扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "2020年，日本本土忽然刮起一阵“中国妆”风潮，随着“中国妆”相关话题在日本油管、推特、Instagram上的持续爆火，国产美妆品牌们也纷纷应势出海，在日本市场上尝试深浅，探究在这片市场上掘金的可能性。" }, { "type": "article", "id": 7952, "title": "牛信云正式成为首批WhatsApp官方商业解决方案提供商", "canonical": "https://www.yfchuhai.com/article/7952.html", "markdown": "https://www.yfchuhai.com/bot/article/7952.md", "published": "2022-09-16T13:09:23+08:00", "author": "牛信云", "tags": [], "summary": "牛信云与全球最大社交媒体巨头Meta（Facebook母公司）达成合作，成为国内出海通信领域首批获得WhatsApp Business 官方授权的商业解决方案服务商" }, { "type": "article", "id": 7951, "title": "国风游戏已经进入了新的发展阶段？", "canonical": "https://www.yfchuhai.com/article/7951.html", "markdown": "https://www.yfchuhai.com/bot/article/7951.md", "published": "2022-09-16T11:09:35+08:00", "author": "飞云", "tags": [], "summary": "最近《黑神话：悟空》公布的两个最新演示视频，以及《燕云十六声》这款游戏的初次公布，都引发了诸多热议，尤其这两款国风游戏对于中国传统文化的表现和探索以及挖掘都达到了一个相当深厚的程度。" }, { "type": "article", "id": 7950, "title": "一口气拿出5款自研产品，研发转型后这家华南大厂更能打了！", "canonical": "https://www.yfchuhai.com/article/7950.html", "markdown": "https://www.yfchuhai.com/bot/article/7950.md", "published": "2022-09-16T11:09:30+08:00", "author": "Corgi", "tags": [], "summary": "这是三七互娱旗下研发品牌三七游戏成立的第九个年头，也是他们设立“研发节”的第二年。在这个纪念日背后，是他们专注研发，做好精品游戏的表态。" }, { "type": "article", "id": 7945, "title": "传言一天收入7位数 这款第二关就Over的手游让玩家活成了“舔狗”模样", "canonical": "https://www.yfchuhai.com/article/7945.html", "markdown": "https://www.yfchuhai.com/bot/article/7945.md", "published": "2022-09-16T10:09:58+08:00", "author": "扬帆出海", "tags": [ "复盘2022出海10大话题" ], "summary": "数羊可以是你入睡，玩《羊了个羊》可以让你从此不睡" }, { "type": "article", "id": 7949, "title": "朝夕光年自研ARPG开启测试，会是下一个爆款吗？", "canonical": "https://www.yfchuhai.com/article/7949.html", "markdown": "https://www.yfchuhai.com/bot/article/7949.md", "published": "2022-09-16T10:09:35+08:00", "author": "鳗鱼", "tags": [ "9.19扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "今日（9月15日），朝夕光年绿洲工作室自研的动作游戏《晶核（CoA）》在时隔将近半年之后开启了新一轮测试。" }, { "type": "article", "id": 7948, "title": "超越腾讯百度，京东拼多多杀入互联网广告收入前三", "canonical": "https://www.yfchuhai.com/article/7948.html", "markdown": "https://www.yfchuhai.com/bot/article/7948.md", "published": "2022-09-16T10:09:29+08:00", "author": "深响", "tags": [], "summary": "寒气逼人，“放缓”依然是互联网大厂广告业务的主题词。" }, { "type": "article", "id": 7947, "title": "抓个奸商祭旗：加州起诉亚马逊哄抬物价", "canonical": "https://www.yfchuhai.com/article/7947.html", "markdown": "https://www.yfchuhai.com/bot/article/7947.md", "published": "2022-09-16T10:09:18+08:00", "author": "郑峻", "tags": [], "summary": "加州司法部昨天在旧金山的加州高等法庭向亚马逊提起反垄断诉讼，指称这家电商巨头滥用自己的主导地位，违反加州的市场竞争法，以不正当手段打压第三方卖家，阻碍市场竞争，抬高网上物价。" }, { "type": "article", "id": 7946, "title": "复盘Notion从0到100亿美金的增长路径，给Global SaaS公司带来哪些启示？", "canonical": "https://www.yfchuhai.com/article/7946.html", "markdown": "https://www.yfchuhai.com/bot/article/7946.md", "published": "2022-09-16T10:09:11+08:00", "author": "JK", "tags": [ "9.19扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "当每个人都在收缩的时候，我们该如何扩张？" }, { "type": "article", "id": 7944, "title": "Adobe宣布以约200亿美元的现金和股票收购设计软件公司Figma", "canonical": "https://www.yfchuhai.com/article/7944.html", "markdown": "https://www.yfchuhai.com/bot/article/7944.md", "published": "2022-09-15T21:49:43+08:00", "author": "扬帆出海", "tags": [ "9.16扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "Adobe以约200亿美元的现金和股票收购设计软件公司Figma" }, { "type": "article", "id": 7915, "title": "万亿母婴市场风起云涌，下一个超级品牌从这里诞生？", "canonical": "https://www.yfchuhai.com/article/7915.html", "markdown": "https://www.yfchuhai.com/bot/article/7915.md", "published": "2022-09-15T19:19:26+08:00", "author": "品牌方舟", "tags": [ "9.16扬帆出海资讯晨报：出海圈热点天天看" ], "summary": "艾媒咨询数据显示，2018年到2021年中国母婴市场规模呈上升趋势，截止到2021年12月，中国母婴市场规模为4.9万亿元，同比增长率为19.5%。" }, { "type": "article", "id": 7914, "title": "Facebook应该怎么养号", "canonical": "https://www.yfchuhai.com/article/7914.html", "markdown": "https://www.yfchuhai.com/bot/article/7914.md", "published": "2022-09-15T19:19:18+08:00", "author": "小魏", "tags": [], "summary": "近期看大家的Facebook个号，主页，BM都被封的特别厉害，分享一些个人养号小技巧，希望对大家有帮助。" }, { "type": "article", "id": 7913, "title": "热搜第一背后“推手”浮现！《羊了个羊》如何操作？杨幂、鹿晗、虞书欣、周冬雨等一众明星躺枪！", "canonical": "https://www.yfchuhai.com/article/7913.html", "markdown": "https://www.yfchuhai.com/bot/article/7913.md", "published": "2022-09-15T19:19:12+08:00", "author": "Leo刘尊", "tags": [], "summary": "《羊了个羊》突然爆了！刚拿下微博热搜榜一，服务器却崩了！" } ] }