{ "site": "扬帆出海", "type": "article", "page": 29, "page_size": 500, "total": 18926, "updated": "2026-07-23T09:06:30+08:00", "items": [ { "type": "article", "id": 5692, "title": "阿里云的下一步", "canonical": "https://www.yfchuhai.com/article/5692.html", "markdown": "https://www.yfchuhai.com/bot/article/5692.md", "published": "2022-03-07T03:03:39+08:00", "author": "秦海清", "tags": [], "summary": "凭借先发优势，阿里云常年独占中国云计算市场鳌头，问题是经过十余年的发展，阿里云的增长速度明显不比以前。好在下一步怎么走，阿里云早就想好。云计算的下一场战争，阿里云可能又要“抢跑”了。" }, { "type": "article", "id": 5691, "title": "上线10年被无数游戏抄袭，但它又冲上日本畅销第一了", "canonical": "https://www.yfchuhai.com/article/5691.html", "markdown": "https://www.yfchuhai.com/bot/article/5691.md", "published": "2022-03-07T03:03:36+08:00", "author": "手游那点事", "tags": [], "summary": "随着越来越多的手游迎来上线十周年，移动游戏市场已经开始步入青春期。不过在日本，某些已经问世多年的老游戏仍然拥有强大吸金能力：《怪物弹珠》《Fate/Grand Order》和《龙珠Z：爆裂激战》等作品稳居畅销榜前200名内，有时甚至能进入前十。" }, { "type": "article", "id": 5688, "title": "月下载量破千万，南美畅销榜夺冠，这款Party Game手游海外火了？", "canonical": "https://www.yfchuhai.com/article/5688.html", "markdown": "https://www.yfchuhai.com/bot/article/5688.md", "published": "2022-03-07T01:03:33+08:00", "author": "GameLook", "tags": [], "summary": "对于一位优秀的游戏主播而言，除了电脑、摄像头和麦克风，在ta的直播工具清单里也一定少不了火了两年的《糖豆人：终极挑战赛》。" }, { "type": "article", "id": 5690, "title": "FunPlus的独特在于——让全球最有创意的人才，做他们擅长的工作 | 趣加人物志Chris", "canonical": "https://www.yfchuhai.com/article/5690.html", "markdown": "https://www.yfchuhai.com/bot/article/5690.md", "published": "2022-03-07T01:03:25+08:00", "author": "手游那点事", "tags": [], "summary": "截至目前，FunPlus已经持续吸纳了多名具备全球化背景的行业顶尖高管。由于公司和业务的进一步扩大，打造雇主品牌、吸纳全球优秀人才成为了FunPlus所关注重点之一。这其中包括2022年开端，入职FunPlus旗下首个IP创意工作室Imagendary Studios、前索尼影业副总裁、曾经参与制作《蜘蛛侠：平行宇宙》 的Ryan Pollreisz，以及2021年入职的全球游戏行业资深高管Chris Petrovic。" }, { "type": "article", "id": 5689, "title": "从无人问津的垃圾项目，到年收入数亿“金蛋”，这款手游过去4年经历了什么？", "canonical": "https://www.yfchuhai.com/article/5689.html", "markdown": "https://www.yfchuhai.com/bot/article/5689.md", "published": "2022-03-07T01:03:20+08:00", "author": "GameLook", "tags": [], "summary": "去年2月，GameLook曾报道过一家以色列初创公司Candivore。凭借旗下唯一的三消手游《Match Masters》，彼时该公司获得了1200万美元的融资。" }, { "type": "article", "id": 5687, "title": "出海观察丨日本游戏市场新品爆款频出 三七/心动加入角斗场", "canonical": "https://www.yfchuhai.com/article/5687.html", "markdown": "https://www.yfchuhai.com/bot/article/5687.md", "published": "2022-03-07T01:03:07+08:00", "author": "扬帆出海", "tags": [], "summary": "根据 data.ai 的数据显示，在 2 月日本市场移动游戏下载榜的 5 款新游戏中，有 3 款角色扮演游戏、2 款动作游戏，硬核玩家再次成为日本市场主流。" }, { "type": "article", "id": 5684, "title": "月收入过亿，中老年大妈最爱，这款全球第1隐物手游如何成功的？", "canonical": "https://www.yfchuhai.com/article/5684.html", "markdown": "https://www.yfchuhai.com/bot/article/5684.md", "published": "2022-03-07T01:03:03+08:00", "author": "GameLook", "tags": [], "summary": "在很多游戏开发者的印象中，玩家的主力往往是18-35岁，至少在用户消费和游戏时间方面，这部分用户既有了消费能力，又有可以玩游戏的时间，在很多主流品类当中，这部分玩家也的确是收入的主要贡献者。" }, { "type": "article", "id": 5681, "title": "干货荟萃丨聚焦产品哲学 重磅大厂多角度分享App出海应用难题", "canonical": "https://www.yfchuhai.com/article/5681.html", "markdown": "https://www.yfchuhai.com/bot/article/5681.md", "published": "2022-03-05T12:03:44+08:00", "author": "扬帆出海", "tags": [ "【出海移动增长峰会】精选报道" ], "summary": "3月2日，由Branch发起，扬帆出海联合主办的“出海移动增长峰会—创新思变 '营'运而生”于上海圆满落幕" }, { "type": "article", "id": 5680, "title": "单条4000万播放量，TikTok又带爆这类产品！", "canonical": "https://www.yfchuhai.com/article/5680.html", "markdown": "https://www.yfchuhai.com/bot/article/5680.md", "published": "2022-03-04T06:03:59+08:00", "author": "小哥", "tags": [], "summary": "时尚与发型，永远是Tiktok上最流行的话题趋势。" }, { "type": "article", "id": 5678, "title": "中国手机厂商苦印度久矣", "canonical": "https://www.yfchuhai.com/article/5678.html", "markdown": "https://www.yfchuhai.com/bot/article/5678.md", "published": "2022-03-04T03:03:13+08:00", "author": "牛慧", "tags": [], "summary": "印度的查税风暴终于盯上了华为。" }, { "type": "article", "id": 5675, "title": "谁是家居界的Shein？DTC家居品牌出海如何玩转物流&营销", "canonical": "https://www.yfchuhai.com/article/5675.html", "markdown": "https://www.yfchuhai.com/bot/article/5675.md", "published": "2022-03-04T03:03:08+08:00", "author": "扬帆出海", "tags": [], "summary": "家居行业的出海挑战与发展新机" }, { "type": "article", "id": 5674, "title": "扬帆首发丨《光·遇》制作人陈星汉获得1.6亿美元投资，红衫资本领投", "canonical": "https://www.yfchuhai.com/article/5674.html", "markdown": "https://www.yfchuhai.com/bot/article/5674.md", "published": "2022-03-03T23:43:29+08:00", "author": "扬帆出海", "tags": [], "summary": "thatgamecompany融资1.6亿美元，皮克斯联合创始人艾德·卡姆尔（Ed Catmull）也将加入团队，担任创意文化和战略发展的首席顾问" }, { "type": "article", "id": 5663, "title": "独家 | 客单平均5000元，珠宝品牌「YIN隐」是如何用文化战略做高端品牌的？", "canonical": "https://www.yfchuhai.com/article/5663.html", "markdown": "https://www.yfchuhai.com/bot/article/5663.md", "published": "2022-03-03T11:16:00+08:00", "author": "刀法行研", "tags": [], "summary": "20 世纪最伟大的品牌营销是什么？\n答案是钻石。De Beers的一句“A DIAMOND IS FOREVER”（钻石恒久远，一颗永流传），不仅开启了“钻石=爱情”的浪漫故事，也让这个几乎没有实际功能的碳晶体，变成了一种看得见、摸得着的现代西方价值象征，成了财富、权力和爱情象征的普世认同。" }, { "type": "article", "id": 5672, "title": "《使命召唤手游》总收入突破15亿美元", "canonical": "https://www.yfchuhai.com/article/5672.html", "markdown": "https://www.yfchuhai.com/bot/article/5672.md", "published": "2022-03-03T11:03:58+08:00", "author": "Sensor Tower", "tags": [], "summary": "Sensor Tower 商店情报数据显示，由动视暴雪和腾讯天美工作室联合推出的《使命召唤手游》自2019年10月正式上市以来，全球玩家在该游戏付费已超过15亿美元。" }, { "type": "article", "id": 5661, "title": "独立站海外业务合规的乐歌样本", "canonical": "https://www.yfchuhai.com/article/5661.html", "markdown": "https://www.yfchuhai.com/bot/article/5661.md", "published": "2022-03-03T11:03:57+08:00", "author": "志象网", "tags": [], "summary": "2021年，因违规刷单，大量中国卖家被亚马逊下架，跨境电商业务一夜骤停。本质上 ，亚马逊封禁这些中国卖家的举动深层次的原因在于海外业务合规的要求。" }, { "type": "article", "id": 5660, "title": "游戏行业备受冲击之下，这6家厂商的财报共同说明了什么？", "canonical": "https://www.yfchuhai.com/article/5660.html", "markdown": "https://www.yfchuhai.com/bot/article/5660.md", "published": "2022-03-03T11:03:52+08:00", "author": "游戏魔客", "tags": [ "财报专辑：各大厂商最核心营收数据解读总览" ], "summary": "2022年初，整个游戏行业几乎笼罩在一片沉寂之下，版号暂停，传言四起，买量困境毫无改善的前提下，精品化导致产研成本大幅度提高，不少厂商为求生存选择大幅度裁员，然而上述情况并非这两个月才显现，自2021年下半年冲击便逐渐加大。" }, { "type": "article", "id": 5668, "title": "报告：潮玩大时代来临，2025年国内市场规模将达1500亿元！", "canonical": "https://www.yfchuhai.com/article/5668.html", "markdown": "https://www.yfchuhai.com/bot/article/5668.md", "published": "2022-03-03T11:03:46+08:00", "author": "GameLook", "tags": [], "summary": "从成功上市的泡泡玛特到火爆全网的冰墩墩，从迪士尼的玲娜贝尔到游戏厂商纷纷布局的实体周边，越来越受年轻人追捧的手办、潮玩等商业潜力逐渐凸显出。" }, { "type": "article", "id": 5670, "title": "2021出海韩国：《奇迹之剑》收入第一，超越《原神》", "canonical": "https://www.yfchuhai.com/article/5670.html", "markdown": "https://www.yfchuhai.com/bot/article/5670.md", "published": "2022-03-03T11:03:38+08:00", "author": "winjoo", "tags": [], "summary": "近日，SensorTower发布了2021年韩国手游市场报告，在报告中我们得以对过去一年国产手游在韩国的表现进行一次盘点和分析。" }, { "type": "article", "id": 5665, "title": "出海企业为什么要选择苹果搜索广告ASA作为新的增长点？", "canonical": "https://www.yfchuhai.com/article/5665.html", "markdown": "https://www.yfchuhai.com/bot/article/5665.md", "published": "2022-03-03T11:03:21+08:00", "author": "Bidalgo China", "tags": [], "summary": "公开数据显示：ASA正迅速成为 iOS 的主要营销渠道，在《留存指数全球实力与规模榜单》中排名第一；其iOS内购指数也已经成为该榜单中的第一渠道。" }, { "type": "article", "id": 5666, "title": "“叠纸系”浮出水面，鹰角还来助拳，这家上海年轻公司刚出道即走红？", "canonical": "https://www.yfchuhai.com/article/5666.html", "markdown": "https://www.yfchuhai.com/bot/article/5666.md", "published": "2022-03-03T11:03:15+08:00", "author": "GameLook", "tags": [], "summary": "没有透露玩法，只公布了数段介绍、一些图片和视频，就吸引了大量玩家关注，并斩获10万预约……" }, { "type": "article", "id": 5662, "title": "三个北方跨境电商小城的沸腾与冷却", "canonical": "https://www.yfchuhai.com/article/5662.html", "markdown": "https://www.yfchuhai.com/bot/article/5662.md", "published": "2022-03-03T11:03:07+08:00", "author": "崔海峰", "tags": [], "summary": "在许多商业分析者的眼中，中国跨境电商行业是一幅由巨笔画就的抽象画。" }, { "type": "article", "id": 5664, "title": "行业观察 | 网漫出海再添“新将”字节 头部产品在海外过的怎么样？", "canonical": "https://www.yfchuhai.com/article/5664.html", "markdown": "https://www.yfchuhai.com/bot/article/5664.md", "published": "2022-03-03T11:03:05+08:00", "author": "扬帆出海", "tags": [ "从内容输出到搭建生态 网文漫画出海动态追踪" ], "summary": "大厂又添一家，玩家增多的漫画赛道是蓝海还是红海？" }, { "type": "article", "id": 5669, "title": "重磅报告 | 面对全球1160亿美元的“大蛋糕”，游戏出海路在何方？", "canonical": "https://www.yfchuhai.com/article/5669.html", "markdown": "https://www.yfchuhai.com/bot/article/5669.md", "published": "2022-03-03T07:03:07+08:00", "author": "扬帆出海", "tags": [], "summary": "新机遇·新挑战：2022 游戏应用营销现状报告" }, { "type": "article", "id": 5656, "title": "Shopify自建仓库：388万家独立站“叛军”，有了军火库与高速路", "canonical": "https://www.yfchuhai.com/article/5656.html", "markdown": "https://www.yfchuhai.com/bot/article/5656.md", "published": "2022-03-02T12:03:53+08:00", "author": "亿观分资讯道组", "tags": [], "summary": "独立站蜂拥而起，对亚马逊构成了“威胁”。\n而这个“威胁“力量背后的最大盟主，是Shopify。" }, { "type": "article", "id": 5655, "title": "彪马“改名”，三大运动巨头“转战”NFT", "canonical": "https://www.yfchuhai.com/article/5655.html", "markdown": "https://www.yfchuhai.com/bot/article/5655.md", "published": "2022-03-02T12:03:51+08:00", "author": "十亿消费者", "tags": [], "summary": "近日，国际第三大运动品牌、德国上市公司彪马在推特上把“名字”改了，从此前的PUMA改为“PUMA.eth”。这个“新名字”本身是一个NFT，业内人士认为，这是彪马品牌的一次升级，意味着彪马将继续探索NFT世界。" }, { "type": "article", "id": 5654, "title": "资深剧情策划分享：如何在游戏故事里传递情感？", "canonical": "https://www.yfchuhai.com/article/5654.html", "markdown": "https://www.yfchuhai.com/bot/article/5654.md", "published": "2022-03-02T12:03:48+08:00", "author": "GameLook", "tags": [], "summary": "我们都说游戏是第九艺术，但很少有人能够回答的问题是，游戏能否像电影或者小说那样令人潸然泪下？" }, { "type": "article", "id": 5653, "title": "国内市场“老产品”当家，游戏版号“存粮”还能撑多久？", "canonical": "https://www.yfchuhai.com/article/5653.html", "markdown": "https://www.yfchuhai.com/bot/article/5653.md", "published": "2022-03-02T12:03:45+08:00", "author": "GameLook", "tags": [], "summary": "在这个本应该新游遍地走的榜单中，发行超过1年的“老游戏”占了绝大多数，《原神》《王者荣耀》且不提，《旅行青蛙》《部落冲突》等曾被认为“过气”的产品也顺利冲进前十。" }, { "type": "article", "id": 5652, "title": "心动2021年将亏9.3亿元，专家却说它有大格局？", "canonical": "https://www.yfchuhai.com/article/5652.html", "markdown": "https://www.yfchuhai.com/bot/article/5652.md", "published": "2022-03-02T12:03:35+08:00", "author": "游戏陀螺", "tags": [], "summary": "日前心动公司发布盈利预警公告。公告显示，公司在2021年预计净亏损约人民币8.7至9.3亿元。" }, { "type": "article", "id": 5651, "title": "对话Smile Shop CEO 李锡新：血奴事件下的跨境电商与最真实的柬埔寨市场", "canonical": "https://www.yfchuhai.com/article/5651.html", "markdown": "https://www.yfchuhai.com/bot/article/5651.md", "published": "2022-03-02T12:03:33+08:00", "author": "扬帆出海", "tags": [], "summary": "本地电商视角下的真实柬埔寨互联网市场" }, { "type": "article", "id": 5650, "title": "内推奖金10万、75家超2000个招聘岗位，人才内卷下的“暗潮汹涌”", "canonical": "https://www.yfchuhai.com/article/5650.html", "markdown": "https://www.yfchuhai.com/bot/article/5650.md", "published": "2022-03-02T12:03:31+08:00", "author": "游戏陀螺", "tags": [], "summary": "近期，两则游戏行业的高额内推奖金，引发从业者关注：一则是三七互娱内推制作人奖励8万8，另一则是恺英网络内推几个岗位（UE4客户端主程、TA Leader、游戏发行总监）的伯乐奖金都高达10万。" }, { "type": "article", "id": 5659, "title": "卖爆了！大量中国卖家借“俄乌周边”冲上亚马逊BSR", "canonical": "https://www.yfchuhai.com/article/5659.html", "markdown": "https://www.yfchuhai.com/bot/article/5659.md", "published": "2022-03-02T03:03:43+08:00", "author": "Yola", "tags": [], "summary": "俄乌战争，动荡了整个世界！\n\n\n\n于亚马逊卖家来说有，看什么事件都能看到商机。有人说，现在乌克兰国旗可紧俏了......" }, { "type": "article", "id": 5609, "title": "乌克兰游戏团队向玩家表达歉意：可能无法及时回复信息", "canonical": "https://www.yfchuhai.com/article/5609.html", "markdown": "https://www.yfchuhai.com/bot/article/5609.md", "published": "2022-03-02T03:03:29+08:00", "author": "阿河", "tags": [], "summary": "昨日，俄罗斯对乌克兰宣战并以雷霆之势摧毁了乌克兰的海空力量。突然爆发的战争让整个乌克兰陷入窘境，普通的乌克兰人民原本平静的生活被打破，逃亡或者躲进地下以免遭受战争的波及。\n在游戏界，乌克兰本土的游戏厂商Sengi Games、Frogware、GSC Game World等在推特上纷纷表达对战争的不满，并呼吁玩家们帮助停止战争。" }, { "type": "article", "id": 5637, "title": "在乌中国出海者：从印度“逃”到乌克兰，却再次遭遇变故", "canonical": "https://www.yfchuhai.com/article/5637.html", "markdown": "https://www.yfchuhai.com/bot/article/5637.md", "published": "2022-03-02T03:03:27+08:00", "author": "刘清华", "tags": [], "summary": "2月24日凌晨，让全世界始料未及，俄罗斯向邻国乌克兰发动战争。" }, { "type": "article", "id": 5611, "title": "俄乌冲突，却让这条隐秘的赛道“火”了，国家队和华为都已布局", "canonical": "https://www.yfchuhai.com/article/5611.html", "markdown": "https://www.yfchuhai.com/bot/article/5611.md", "published": "2022-03-02T03:03:24+08:00", "author": "巴里", "tags": [], "summary": "长期以来，电子气体赛道被严重低估，鲜有问津。但最近半年，国家队基金、华为扎堆进场，多达近10起融资 ，不可谓不火爆。" }, { "type": "article", "id": 5638, "title": "市场报告 | 从应用市场看“俄乌战争”", "canonical": "https://www.yfchuhai.com/article/5638.html", "markdown": "https://www.yfchuhai.com/bot/article/5638.md", "published": "2022-03-02T03:03:24+08:00", "author": "AppStare", "tags": [], "summary": "最近“俄乌战争”成为全球人民关注的焦点 ，占据了各大社交媒体、新闻平台的头条。那“俄乌战争”对当地不同行业造成了什么样的影响呢？今天我们通过AppStore应用市场波动来一探究竟。" }, { "type": "article", "id": 5617, "title": "俄乌冲突背后：货币连跌、资金外逃、比特币合法化", "canonical": "https://www.yfchuhai.com/article/5617.html", "markdown": "https://www.yfchuhai.com/bot/article/5617.md", "published": "2022-03-02T03:03:18+08:00", "author": "周舟", "tags": [], "summary": "据最新消息（2月24日），普京在凌晨宣布对乌克兰发起特别军事行动后，不到一天时间，乌克兰国民卫队司令部被摧毁、空军全部瘫痪，乌克兰被全面压制。这是本周俄乌局势的再次升级，此前（2022年2月21日），普京签署总统令，承认乌克兰东部地区由亲俄武装控制的两地区为独立国家。美俄大国博弈下，乌克兰已经分裂，即将步入战争泥潭。" }, { "type": "article", "id": 5649, "title": "年销售近700亿，这个山东男人如何把女装卖到全球150多个国家和地区？", "canonical": "https://www.yfchuhai.com/article/5649.html", "markdown": "https://www.yfchuhai.com/bot/article/5649.md", "published": "2022-03-02T03:03:00+08:00", "author": "毛洪涛", "tags": [], "summary": "低价总是让人上瘾。" }, { "type": "article", "id": 5530, "title": "难：Shopee在印恐遭滑铁卢 印度下架中国App引发卖家出逃", "canonical": "https://www.yfchuhai.com/article/5530.html", "markdown": "https://www.yfchuhai.com/bot/article/5530.md", "published": "2022-03-01T17:50:01+08:00", "author": "扬帆出海", "tags": [], "summary": "第五波下架中国出海App，查税小米华为等企业，印度市场正在成为全球大厂的绞肉机。" }, { "type": "article", "id": 5640, "title": "《2021年韩国移动游戏市场洞察》- 韩国手游市场创收57.2亿美元，RPG游戏占比超66%", "canonical": "https://www.yfchuhai.com/article/5640.html", "markdown": "https://www.yfchuhai.com/bot/article/5640.md", "published": "2022-03-01T16:48:40+08:00", "author": "分析师Ting Qian", "tags": [], "summary": "Sensor Tower 商店情报数据显示，尽管2021年韩国移动游戏市场下载量同比略有下降，但收入依旧增长6.5%，达到57.2亿美元。RPG手游仍然是韩国市场收入最高的游戏类别，占比超过66%。RPG手游收入持续增长的主要原因，一方面归功于天堂系列等经典RPG手游的稳健运营，另一方面则得益于如《奥丁：神叛》、《二之国》等一系列高品质新游的不断推出。" }, { "type": "article", "id": 5648, "title": "一款玩法过时的游戏，为什么还能成为今年日本的第一个二次元爆款？", "canonical": "https://www.yfchuhai.com/article/5648.html", "markdown": "https://www.yfchuhai.com/bot/article/5648.md", "published": "2022-03-01T16:48:32+08:00", "author": "九莲宝灯", "tags": [], "summary": "只有日本市场才有可能出现的产品。" }, { "type": "article", "id": 5639, "title": "Kochava推出Search Ads. Maven ( SAM )", "canonical": "https://www.yfchuhai.com/article/5639.html", "markdown": "https://www.yfchuhai.com/bot/article/5639.md", "published": "2022-03-01T16:48:30+08:00", "author": "扬帆出海", "tags": [], "summary": "在Apple App Store上赢得每一次搜索并获得最佳结果的工具" }, { "type": "article", "id": 5646, "title": "中国游戏企业社会责任报告： 指数连续三年增长 个人信息保护需加强关注", "canonical": "https://www.yfchuhai.com/article/5646.html", "markdown": "https://www.yfchuhai.com/bot/article/5646.md", "published": "2022-03-01T16:48:25+08:00", "author": "伽马数据", "tags": [], "summary": "近日，伽马数据发布了《2021中国游戏企业社会责任报告》。" }, { "type": "article", "id": 5643, "title": "独家 | 抖音测试首款音乐App汽水音乐，腾讯网易迎来新对手？", "canonical": "https://www.yfchuhai.com/article/5643.html", "markdown": "https://www.yfchuhai.com/bot/article/5643.md", "published": "2022-03-01T16:48:22+08:00", "author": "陈桥辉", "tags": [], "summary": "“汽水音乐”App上线" }, { "type": "article", "id": 5645, "title": "跨境电商数字API平台Dowsure完成近2000万美元B轮融资", "canonical": "https://www.yfchuhai.com/article/5645.html", "markdown": "https://www.yfchuhai.com/bot/article/5645.md", "published": "2022-03-01T16:48:18+08:00", "author": "邓云晞", "tags": [], "summary": "助力跨境电商卖家成长。" }, { "type": "article", "id": 5642, "title": "三七vs完美vs世纪华通！1200亿三巨头大洗牌！谁掉队了？", "canonical": "https://www.yfchuhai.com/article/5642.html", "markdown": "https://www.yfchuhai.com/bot/article/5642.md", "published": "2022-03-01T16:48:03+08:00", "author": "Ellie", "tags": [], "summary": "导语：行业大洗牌，A股游戏第一股或将易主！" }, { "type": "article", "id": 5641, "title": "Shopee退出法国市场", "canonical": "https://www.yfchuhai.com/article/5641.html", "markdown": "https://www.yfchuhai.com/bot/article/5641.md", "published": "2022-03-01T16:47:50+08:00", "author": "MW", "tags": [], "summary": "近日，Shopee法国站上出现了“关闭通知”" }, { "type": "article", "id": 5647, "title": "6000亿的小家电赛道，哪些细分品类还有突围的机会？ | 品牌出鞘", "canonical": "https://www.yfchuhai.com/article/5647.html", "markdown": "https://www.yfchuhai.com/bot/article/5647.md", "published": "2022-03-01T16:47:14+08:00", "author": "刀法行研", "tags": [], "summary": "小家电赛道" }, { "type": "article", "id": 4268, "title": "扬帆出海 | 新游找发行大合集", "canonical": "https://www.yfchuhai.com/article/4268.html", "markdown": "https://www.yfchuhai.com/bot/article/4268.md", "published": "2022-03-01T12:19:22+08:00", "author": "扬帆出海", "tags": [], "summary": "扬帆出海 | 新游找发行大合集" }, { "type": "article", "id": 5636, "title": "腾讯，扶不起电商亲「鹅子」", "canonical": "https://www.yfchuhai.com/article/5636.html", "markdown": "https://www.yfchuhai.com/bot/article/5636.md", "published": "2022-03-01T12:03:41+08:00", "author": "刘霞", "tags": [], "summary": "从拍拍网到QQ商城，再到小鹅拼拼，腾讯的电商项目不论生逢何时，最终都经历着同样的败局。手握10亿用户流量池，为什么微信就是做不好电商？腾讯的“电商梦”未来还能继续做下去吗？" }, { "type": "article", "id": 5635, "title": "黑马不断的三消融合游戏，国内厂商最难啃下RPG", "canonical": "https://www.yfchuhai.com/article/5635.html", "markdown": "https://www.yfchuhai.com/bot/article/5635.md", "published": "2022-03-01T12:03:38+08:00", "author": "新知君", "tags": [], "summary": "三消+的品类融合在海外有着不小的市场机会，国内厂商直到近几年才逐渐摸出门道来。" }, { "type": "article", "id": 5634, "title": "游戏公司纷纷押注，这个品类为何成为韩国厂商的“白月光”？", "canonical": "https://www.yfchuhai.com/article/5634.html", "markdown": "https://www.yfchuhai.com/bot/article/5634.md", "published": "2022-03-01T12:03:34+08:00", "author": "GameLook", "tags": [], "summary": "2018年，PUBG横空出世，创造出了韩国射击网游的销量神话，同时也缔造了一家百亿美元市值的上市公司。\n或许是受到了PUBG的启发，又或许是不想“错过”第二款PUBG，曾经死磕MMO的韩国游戏公司似乎也开始向射击游戏领域发力。" }, { "type": "article", "id": 5633, "title": "月收入破4000万，这款奇葩手游能在海外成功，你真想不到！", "canonical": "https://www.yfchuhai.com/article/5633.html", "markdown": "https://www.yfchuhai.com/bot/article/5633.md", "published": "2022-03-01T12:03:32+08:00", "author": "GameLook", "tags": [], "summary": "尽管疫情给手游市场带来的红利正在逐渐消退，但Senser Tower的一份报告显示，去年全球超休闲游戏下载量却逆势大增15%，全年累计下载量达到137亿次。" }, { "type": "article", "id": 5632, "title": "B站投资《梦境链接》研发商，昔日对手成朋友", "canonical": "https://www.yfchuhai.com/article/5632.html", "markdown": "https://www.yfchuhai.com/bot/article/5632.md", "published": "2022-03-01T12:03:28+08:00", "author": "苏于涵", "tags": [], "summary": "这次B站看上的是昔日对手龙拳风暴。2月21日，企查查显示，北京龙拳风暴科技有限公司发生工商变更，新增B站关联公司上海幻电信息科技有限公司为股东，持股4%。" }, { "type": "article", "id": 5630, "title": "突发 | 开发者反馈俄GooglePlay上架无审核 苹果/谷歌支付均已暂停使用", "canonical": "https://www.yfchuhai.com/article/5630.html", "markdown": "https://www.yfchuhai.com/bot/article/5630.md", "published": "2022-03-01T12:03:26+08:00", "author": "扬帆出海", "tags": [], "summary": "对人类而言，和平值得珍惜。对出海企业和从业者而言，看似离我们很遥远的战争，都会带来诸多反噬。" }, { "type": "article", "id": 5629, "title": "柬埔寨警方：“血奴”事件系编造，涉案人员被移送法办", "canonical": "https://www.yfchuhai.com/article/5629.html", "markdown": "https://www.yfchuhai.com/bot/article/5629.md", "published": "2022-02-28T22:32:11+08:00", "author": "柬单网", "tags": [], "summary": "“血奴”事件系编造" }, { "type": "article", "id": 5619, "title": "「钛动科技」完成数亿元B+轮融资，由钟鼎资本投资", "canonical": "https://www.yfchuhai.com/article/5619.html", "markdown": "https://www.yfchuhai.com/bot/article/5619.md", "published": "2022-02-28T14:44:49+08:00", "author": "刘晓潼", "tags": [], "summary": "构建千亿生态，护航中国品牌出海。" }, { "type": "article", "id": 5626, "title": " 数字人民币可以开展跨境支付和国际合作试点", "canonical": "https://www.yfchuhai.com/article/5626.html", "markdown": "https://www.yfchuhai.com/bot/article/5626.md", "published": "2022-02-28T14:43:50+08:00", "author": "经济日报", "tags": [], "summary": "数字人民币，抢购冰墩墩、“碰一碰”付款……借助北京冬奥会，数字人民币完成了全球首秀，成为各方关注焦点。俄罗斯专家赞叹，数字人民币展示中国在金融领域的创新成就，北京冬奥会也将因数字人民币载入史册。" }, { "type": "article", "id": 5627, "title": "TikTok“开路”，直播电商“外卷”", "canonical": "https://www.yfchuhai.com/article/5627.html", "markdown": "https://www.yfchuhai.com/bot/article/5627.md", "published": "2022-02-28T14:43:45+08:00", "author": "韩夏", "tags": [], "summary": "“眼一闭一睁，字节推出的跨境电商女装独立站Dmonstudio没了。” 不过，这对字节海外电商的整体布局来说，可能没有太大影响。" }, { "type": "article", "id": 5628, "title": "跨境电商，红利依旧", "canonical": "https://www.yfchuhai.com/article/5628.html", "markdown": "https://www.yfchuhai.com/bot/article/5628.md", "published": "2022-02-28T14:43:29+08:00", "author": "妮蔻", "tags": [], "summary": "家居版SHEIN？" }, { "type": "article", "id": 5620, "title": "俄罗斯苹果Apple Pay、Google Pay等支付无限期暂停使用", "canonical": "https://www.yfchuhai.com/article/5620.html", "markdown": "https://www.yfchuhai.com/bot/article/5620.md", "published": "2022-02-28T12:02:53+08:00", "author": "雷锋网", "tags": [], "summary": "支付无限期暂停使用" }, { "type": "article", "id": 5623, "title": "神州泰岳2021年业绩快报：总营收43亿元，三款SLG上半年流水超15亿", "canonical": "https://www.yfchuhai.com/article/5623.html", "markdown": "https://www.yfchuhai.com/bot/article/5623.md", "published": "2022-02-28T12:02:21+08:00", "author": "秋秋", "tags": [ "财报专辑：各大厂商最核心营收数据解读总览" ], "summary": "SLG新品或仍在投入期。" }, { "type": "article", "id": 5621, "title": "米哈游投资了一家核聚变能源技术商", "canonical": "https://www.yfchuhai.com/article/5621.html", "markdown": "https://www.yfchuhai.com/bot/article/5621.md", "published": "2022-02-28T12:02:02+08:00", "author": "秋秋", "tags": [], "summary": "在下一盘大棋？" }, { "type": "article", "id": 5615, "title": "传字节收购多家快时尚独立站，Shein已在巴西赚了4亿美元", "canonical": "https://www.yfchuhai.com/article/5615.html", "markdown": "https://www.yfchuhai.com/bot/article/5615.md", "published": "2022-02-28T11:02:50+08:00", "author": "蓝海亿观网", "tags": [], "summary": "此前，有消息称字节跳动上线了女装独立站Dmonstudio，意图对标Shein。\n随后不久，字节跳动否认了此事，并于Dmonstudio上线不到100天的时间内，下线该独立站。" }, { "type": "article", "id": 5613, "title": "又去海外撒钱了，腾讯收购《国王的恩赐》发行商", "canonical": "https://www.yfchuhai.com/article/5613.html", "markdown": "https://www.yfchuhai.com/bot/article/5613.md", "published": "2022-02-28T11:02:26+08:00", "author": "黑猫", "tags": [], "summary": "近日，曾发行过《国王的恩赐》《战争之人》等游戏的老牌发行商1C Entertainment发推宣布，已经正式加入腾讯大家庭。" }, { "type": "article", "id": 5616, "title": "刘慈欣和乔治·马丁，怎么都开始给游戏写设定了？", "canonical": "https://www.yfchuhai.com/article/5616.html", "markdown": "https://www.yfchuhai.com/bot/article/5616.md", "published": "2022-02-28T11:02:02+08:00", "author": "星晖", "tags": [], "summary": "神坛上的《艾尔登法环》，剧情对味吗？" }, { "type": "article", "id": 5614, "title": "美版Keep窘境：不想卖身，但仍未摆脱「疫情概念股」之称 | 海外周选", "canonical": "https://www.yfchuhai.com/article/5614.html", "markdown": "https://www.yfchuhai.com/bot/article/5614.md", "published": "2022-02-28T11:02:00+08:00", "author": "新浪科技", "tags": [], "summary": "2020年10月末，Peloton CEO约翰·弗利（John Foley）跟一位高盛顶尖投资银行家召开视频会议，此时则是为了让客户们向“建设者和创新者”取经。一年前，高盛刚刚帮助他的互联网健身公司上市。" }, { "type": "article", "id": 5612, "title": "游戏第一股卖化妆品，在抢谁的生意？", "canonical": "https://www.yfchuhai.com/article/5612.html", "markdown": "https://www.yfchuhai.com/bot/article/5612.md", "published": "2022-02-28T10:02:28+08:00", "author": "赵晓晓", "tags": [], "summary": "虽然护肤品赛道是最卷消费品赛道之一，但依然有一茬一茬的新玩家和热钱卷入。" }, { "type": "article", "id": 5610, "title": "出海必读 | 这一周 Clubhouse、Meta、Instagram、Tumblr和TikTok平台重大变化盘点", "canonical": "https://www.yfchuhai.com/article/5610.html", "markdown": "https://www.yfchuhai.com/bot/article/5610.md", "published": "2022-02-28T10:02:06+08:00", "author": "扬帆出海", "tags": [], "summary": "社交应用集体更新？" }, { "type": "article", "id": 5622, "title": "暗黑手游到底啥时候上线？3位制作人告诉我们：上半年一定", "canonical": "https://www.yfchuhai.com/article/5622.html", "markdown": "https://www.yfchuhai.com/bot/article/5622.md", "published": "2022-02-28T06:02:46+08:00", "author": "安德鲁", "tags": [], "summary": "“今年一定！”" }, { "type": "article", "id": 5624, "title": "5年达到万亿美元市场规模，时尚电商10大趋势", "canonical": "https://www.yfchuhai.com/article/5624.html", "markdown": "https://www.yfchuhai.com/bot/article/5624.md", "published": "2022-02-28T02:02:11+08:00", "author": "雨果跨境", "tags": [], "summary": "- Feb. 26, 2022 -\n\n如今，电商已经成为最热门的赛道之一，而疫情的来袭也催生出了一批直接面向消费者（DTC）的新玩家。其中，“借势而起”的时尚电商也迎来了爆发的风口。\n\n那么，时尚电商赛道经历了怎样的成长？未来又将有哪些发展趋势？潜藏着哪些机遇与挑战？\n\n36氪出海今天推荐的这篇文章将结合海量的调查数据及真实的品牌、卖家案例，总结2021年时尚电商行业的发展概况，展望行业未来的迭代与发展可能性。" }, { "type": "article", "id": 5673, "title": "3月·上海丨2022出海移动增长峰会即将开幕 与头部大厂解锁增长新路径", "canonical": "https://www.yfchuhai.com/article/5673.html", "markdown": "https://www.yfchuhai.com/bot/article/5673.md", "published": "2022-02-26T15:03:02+08:00", "author": "扬帆出海", "tags": [ "【出海移动增长峰会】精选报道" ], "summary": "3月2日，由Branch发起，扬帆出海联合主办的“出海移动增长峰会—创新思变 '营'运而生”将于上海举办" }, { "type": "article", "id": 5606, "title": "移动互联网年度报告：多款手游月活下滑，强IP是厂商发力点", "canonical": "https://www.yfchuhai.com/article/5606.html", "markdown": "https://www.yfchuhai.com/bot/article/5606.md", "published": "2022-02-25T13:48:15+08:00", "author": "游戏陀螺", "tags": [], "summary": "日前，QuestMobile发布了《2021中国移动互联网年度大报告》，报告指出，在2021年游戏版号缩紧的情况下，强IP游戏产品是厂商的主要发力点。" }, { "type": "article", "id": 5608, "title": "Roblox 2021全球年度数据总结", "canonical": "https://www.yfchuhai.com/article/5608.html", "markdown": "https://www.yfchuhai.com/bot/article/5608.md", "published": "2022-02-25T11:02:46+08:00", "author": "Roblox罗布乐思开发者", "tags": [], "summary": "2021年对于 Roblox 来说，是充满变革性的一年。这一年我们通过共享体验的方式，重新定义了人们聚会的方式。2020年，我们社区的日活用户为3260万，今年已经增长到了接近 5000万，这些用户遍布全球180个国家地区。伴随着用户的增长，让我们发现越来越多才华横溢的开发者，他们利用 Roblox 的最新技术，创造出许多让人身临其境、精彩绝伦的全新体验。我们非常高兴，在 Roblox 上看到社区的成员们，纷纷创造并使用虚拟时尚单品来展现他们的个人特色。" }, { "type": "article", "id": 5595, "title": "涂鸦被爆裁员500-700人 话题登陆脉脉热搜第6名", "canonical": "https://www.yfchuhai.com/article/5595.html", "markdown": "https://www.yfchuhai.com/bot/article/5595.md", "published": "2022-02-25T01:02:59+08:00", "author": "CitReport科技快报网", "tags": [], "summary": "自去年以来，互联网行业的裁员动作一直不断，近日又有脉脉网友在社区爆料IoT云平台涂鸦智能将进行大幅裁员，根据爆料此次涂鸦智能裁员的数量可能多达500-700人。消息一出很快在脉脉社区引发热议，话题一度登陆脉脉热搜第6名。" }, { "type": "article", "id": 5594, "title": "好未来“押宝”出海 收购的这家公司已进入全球收入榜26名", "canonical": "https://www.yfchuhai.com/article/5594.html", "markdown": "https://www.yfchuhai.com/bot/article/5594.md", "published": "2022-02-25T01:02:54+08:00", "author": "扬帆出海", "tags": [], "summary": "被好未来选中的熊猫博士，早期教育出海赛道的No.1" }, { "type": "article", "id": 5593, "title": "字节跳动日本发布漫画应用FizzoToon，2.5亿投资Kiadari引进韩漫", "canonical": "https://www.yfchuhai.com/article/5593.html", "markdown": "https://www.yfchuhai.com/bot/article/5593.md", "published": "2022-02-25T01:02:47+08:00", "author": "GameLook", "tags": [], "summary": "海外漫画市场再添一名强势选手。据Tech星球报道，字节跳动近日在日本上线了漫画APP《Fizzo Toon》，正式进入动漫文化浓厚同时竞争也相当激烈的日本市场。" }, { "type": "article", "id": 5592, "title": "B站投资《梦境链接》手游研发公司龙拳风暴", "canonical": "https://www.yfchuhai.com/article/5592.html", "markdown": "https://www.yfchuhai.com/bot/article/5592.md", "published": "2022-02-25T01:02:43+08:00", "author": "本纪", "tags": [], "summary": "2月21日，北京龙拳风暴科技有限公司发生工商变更，新增B站关联公司上海幻电信息科技有限公司为股东。" }, { "type": "article", "id": 5605, "title": "揭秘：苹果Google应用商店APP排行榜是啥规则？", "canonical": "https://www.yfchuhai.com/article/5605.html", "markdown": "https://www.yfchuhai.com/bot/article/5605.md", "published": "2022-02-25T01:02:35+08:00", "author": "GameLook", "tags": [], "summary": "在应用市场上的排名向来是“兵家必争之地”，靠前的排名无疑会吸引更多的用户下载，对应用程序本身而言同样也是一种无言的褒奖。" }, { "type": "article", "id": 5604, "title": "IP手游成功率暴增，游戏厂商发现了新密码？", "canonical": "https://www.yfchuhai.com/article/5604.html", "markdown": "https://www.yfchuhai.com/bot/article/5604.md", "published": "2022-02-25T01:02:32+08:00", "author": "GameLook", "tags": [], "summary": "2022年，当我们重新讨论起IP改编手游时，我们有什么新的发现？" }, { "type": "article", "id": 5603, "title": "9人团队花6个月做出了爆款，制作人：我们的「机会窗口」最短只有3个月", "canonical": "https://www.yfchuhai.com/article/5603.html", "markdown": "https://www.yfchuhai.com/bot/article/5603.md", "published": "2022-02-25T01:02:29+08:00", "author": "Jimmy", "tags": [], "summary": "自2018年开始，每年的新年以及春节期间，手游市场总会迎来新的「爆款」休闲游戏。" }, { "type": "article", "id": 5601, "title": "别“刷”了！又有两大刷单公司遭亚马逊起诉！", "canonical": "https://www.yfchuhai.com/article/5601.html", "markdown": "https://www.yfchuhai.com/bot/article/5601.md", "published": "2022-02-25T01:02:25+08:00", "author": "Olivia", "tags": [], "summary": "“你还在刷单吗？”" }, { "type": "article", "id": 5600, "title": "极兔进拉美，起网墨西哥", "canonical": "https://www.yfchuhai.com/article/5600.html", "markdown": "https://www.yfchuhai.com/bot/article/5600.md", "published": "2022-02-25T01:02:22+08:00", "author": "邓云晞", "tags": [], "summary": "- Feb. 24, 2022 -\n\n一路向南，极兔开启拉美故事，墨西哥成为首站。" }, { "type": "article", "id": 5599, "title": "专访心光流美陈钰：出海采取“三步走”策略，专注细分市场", "canonical": "https://www.yfchuhai.com/article/5599.html", "markdown": "https://www.yfchuhai.com/bot/article/5599.md", "published": "2022-02-25T01:02:18+08:00", "author": "钱泓言", "tags": [], "summary": "做游戏还是要秉持长期主义" }, { "type": "article", "id": 5598, "title": "网易2021年度财报：在线游戏收入628亿元，同比增长15%", "canonical": "https://www.yfchuhai.com/article/5598.html", "markdown": "https://www.yfchuhai.com/bot/article/5598.md", "published": "2022-02-25T01:02:14+08:00", "author": "爱游戏的葡萄君", "tags": [ "财报专辑：各大厂商最核心营收数据解读总览" ], "summary": "研发费用为人民币140.75亿元。" }, { "type": "article", "id": 5597, "title": "虚拟偶像之热：谁在制造、推动和买单？", "canonical": "https://www.yfchuhai.com/article/5597.html", "markdown": "https://www.yfchuhai.com/bot/article/5597.md", "published": "2022-02-25T01:02:10+08:00", "author": "尹太白", "tags": [], "summary": "虽然虚拟偶像仍处于早期阶段，但已开始朝着智能化、多元化和精细化的方向发展、衍变。与此同时，虚拟偶像也在渗透进各行各业，并由此撬动起了一个难以估量的消费市场。" }, { "type": "article", "id": 5596, "title": "脸书败退苹果崛起，2022 互联网广告开始「变天」", "canonical": "https://www.yfchuhai.com/article/5596.html", "markdown": "https://www.yfchuhai.com/bot/article/5596.md", "published": "2022-02-25T01:02:07+08:00", "author": "汤一涛", "tags": [], "summary": "所有命运赠送的礼物，早已在暗中标好了价格。" }, { "type": "article", "id": 5607, "title": "Keep「再造」Keepland", "canonical": "https://www.yfchuhai.com/article/5607.html", "markdown": "https://www.yfchuhai.com/bot/article/5607.md", "published": "2022-02-25T01:02:05+08:00", "author": "豹变", "tags": [], "summary": "近日，运动科技公司Keep宣布将加大对线下场景的投入力度，并推出“Keep优选健身馆”计划。" }, { "type": "article", "id": 5581, "title": "出海方法论丨买量太卷如何实现千万级增长 来看看这8个获客方向", "canonical": "https://www.yfchuhai.com/article/5581.html", "markdown": "https://www.yfchuhai.com/bot/article/5581.md", "published": "2022-02-24T04:02:48+08:00", "author": "Andrea Knezovic", "tags": [], "summary": "本文由Bidalgo联合扬帆出海共同翻译发布，原作者为Andrea Knezovic" }, { "type": "article", "id": 5590, "title": "专访雷霆CEO翟健：用3亿注册用户的IP，再造一个长线爆款", "canonical": "https://www.yfchuhai.com/article/5590.html", "markdown": "https://www.yfchuhai.com/bot/article/5590.md", "published": "2022-02-24T04:02:34+08:00", "author": "托马斯之颅", "tags": [], "summary": "《奥比岛：梦想国度》的发行将是雷霆2022年的重要一战。" }, { "type": "article", "id": 5589, "title": "雷霆代理《奥比岛》手游？这款13年IP究竟在下什么棋", "canonical": "https://www.yfchuhai.com/article/5589.html", "markdown": "https://www.yfchuhai.com/bot/article/5589.md", "published": "2022-02-24T04:02:29+08:00", "author": "游戏陀螺", "tags": [], "summary": "今天上午，想必不少人的注意力都被微博热搜话题#蹲奥比岛手游测试#吸引了。" }, { "type": "article", "id": 5588, "title": "腾讯全资收购Improbable旗下Inflexion游戏工作室，不再采用Spatial OS", "canonical": "https://www.yfchuhai.com/article/5588.html", "markdown": "https://www.yfchuhai.com/bot/article/5588.md", "published": "2022-02-24T04:02:25+08:00", "author": "GameLook", "tags": [], "summary": "随着元宇宙概念逐步发展，相关的实践也在不断深化，不过元宇宙真正落地依旧面临着诸多挑战，而其中最有趣的可能是“元宇宙狙击手”。" }, { "type": "article", "id": 5587, "title": "这两款2D重度微信小游戏MAU居然超500万，黑马还是套路又变了？", "canonical": "https://www.yfchuhai.com/article/5587.html", "markdown": "https://www.yfchuhai.com/bot/article/5587.md", "published": "2022-02-24T04:02:22+08:00", "author": "GameLook", "tags": [], "summary": "比起最初诞生的两年，现在业内对微信小游戏的讨论已经明显热情不足了。" }, { "type": "article", "id": 5586, "title": "全球供应链乱局，成就它80亿估值", "canonical": "https://www.yfchuhai.com/article/5586.html", "markdown": "https://www.yfchuhai.com/bot/article/5586.md", "published": "2022-02-24T04:02:18+08:00", "author": "刘清华", "tags": [], "summary": "疫情改变的不只是跨境电商行业，还有物流行业。" }, { "type": "article", "id": 5585, "title": "独家 | 纯净美妆成国内新趋势，一年3轮融资的「Dewy Lab淂意」靠什么快速起盘？", "canonical": "https://www.yfchuhai.com/article/5585.html", "markdown": "https://www.yfchuhai.com/bot/article/5585.md", "published": "2022-02-24T04:02:14+08:00", "author": "Siete", "tags": [], "summary": "“纯净美妆（Clean Beauty）”革命自 2015 年起从欧美打响，到 2021 年，在全球美妆市场的整体渗透率已经超过 20%，从一个创新性的风口逐渐演变成为一种确定性的发展方向，不仅先后诞生了包括 Drunk Elephant、Lush、FARMACY 、ILIA 等在内的众多品牌，也引得资生堂、宝洁、联合利华等大集团频频出手收购。" }, { "type": "article", "id": 5583, "title": "下架、销毁、FBA拒收......亚马逊即将全面移除这类产品？", "canonical": "https://www.yfchuhai.com/article/5583.html", "markdown": "https://www.yfchuhai.com/bot/article/5583.md", "published": "2022-02-24T04:02:07+08:00", "author": "Yola", "tags": [], "summary": "下架、销毁！卖家们赶紧移除此类商品" }, { "type": "article", "id": 5582, "title": "封号大潮退去，大批卖家紧盯日本市场", "canonical": "https://www.yfchuhai.com/article/5582.html", "markdown": "https://www.yfchuhai.com/bot/article/5582.md", "published": "2022-02-24T04:02:02+08:00", "author": "雨果跨境", "tags": [], "summary": "日本电商市场规模不断增大，中国卖家们跃跃欲试。然而，逆算法竟成出海日本的“拦路虎”。" }, { "type": "article", "id": 5591, "title": "畅销榜前十产品制作人：做了15年MMO，并不觉得是红海", "canonical": "https://www.yfchuhai.com/article/5591.html", "markdown": "https://www.yfchuhai.com/bot/article/5591.md", "published": "2022-02-24T03:02:30+08:00", "author": "托马斯之颅", "tags": [], "summary": "从《剑侠世界3》看MMO还存在哪些机会？" }, { "type": "article", "id": 5578, "title": "太厉害！小学生兄弟联手开发超30款手游：励志程度不输谷爱凌", "canonical": "https://www.yfchuhai.com/article/5578.html", "markdown": "https://www.yfchuhai.com/bot/article/5578.md", "published": "2022-02-23T15:58:30+08:00", "author": "茶督掌柜", "tags": [], "summary": "小学生兄弟联合开发30个手游" }, { "type": "article", "id": 5575, "title": "吃掉1/4市场，但挤不进收入前20，腾讯网易完美也玩不转了？", "canonical": "https://www.yfchuhai.com/article/5575.html", "markdown": "https://www.yfchuhai.com/bot/article/5575.md", "published": "2022-02-23T15:50:37+08:00", "author": "ohzyh", "tags": [], "summary": "导语：2022年MMO市场能否实现自我革命" }, { "type": "article", "id": 5576, "title": "Product Hunt2022年1月月榜精选——来看看海外有哪些值得关注的新产品", "canonical": "https://www.yfchuhai.com/article/5576.html", "markdown": "https://www.yfchuhai.com/bot/article/5576.md", "published": "2022-02-23T15:50:32+08:00", "author": "佩玻大街537号", "tags": [ "出海新“玩”意：带你第一时间遇见新品" ], "summary": "Product Hunt是全球最流行的发掘有意思新产品的平台。经过近十年的发展，现在已经成为用户发现新产品、创业者获得灵感、投资人寻找新机会，以及创始人对产品进行推广的最好地方。" }, { "type": "article", "id": 5577, "title": "可口可乐、百事围猎元气森林，是段子还是故事？", "canonical": "https://www.yfchuhai.com/article/5577.html", "markdown": "https://www.yfchuhai.com/bot/article/5577.md", "published": "2022-02-23T15:50:23+08:00", "author": "全食在线", "tags": [], "summary": "新年刚过，饮料行业就酝酿一场暗战" }, { "type": "article", "id": 5552, "title": "月收入超5亿元，为何韩漫APP海外如此赚钱，国漫何时崛起？", "canonical": "https://www.yfchuhai.com/article/5552.html", "markdown": "https://www.yfchuhai.com/bot/article/5552.md", "published": "2022-02-23T11:02:53+08:00", "author": "GameLook", "tags": [], "summary": "虽然目前在全球几大漫画消费市场，纸漫依旧影响力不小，但和文学/小说等“前辈”一样，在漫画行业，网络漫画崛起甚至是超越的趋势已然不可逆转，而在这个风口中，来自韩国的网漫平台已经成为最成功的且最具有竞争力的选手之一，其中的佼佼者当属Kakao的《Piccoma》以及NAVER的《Line漫画（Webtoon）》。" }, { "type": "article", "id": 5557, "title": "700万+总下载量、5亿+话题总量，这些新游怎么逆势春节档？", "canonical": "https://www.yfchuhai.com/article/5557.html", "markdown": "https://www.yfchuhai.com/bot/article/5557.md", "published": "2022-02-23T11:02:51+08:00", "author": "修理", "tags": [], "summary": "不是冲刺跑，而是马拉松。" }, { "type": "article", "id": 5556, "title": "日区霸榜5天，心动这款“平台格斗”新作为行业与玩家带来了什么？", "canonical": "https://www.yfchuhai.com/article/5556.html", "markdown": "https://www.yfchuhai.com/bot/article/5556.md", "published": "2022-02-23T11:02:42+08:00", "author": "GameRes游资", "tags": [], "summary": "在2021年7月的TapTap游戏发布会上，心动曝光了多款自研新作，其中一款名为《Flash Party》（下文简称：FP）的“格斗游戏”，凭借亮眼的画风和移动端少见的“平台格斗”核心玩法，在行业和玩家群体中收获了不少的关注度。" }, { "type": "article", "id": 5555, "title": "运营了10年的SLG推出续作，获腾讯发行，它能否成功突围？", "canonical": "https://www.yfchuhai.com/article/5555.html", "markdown": "https://www.yfchuhai.com/bot/article/5555.md", "published": "2022-02-23T11:02:32+08:00", "author": "严锦彦", "tags": [], "summary": "SLG市场还有更多可能。" }, { "type": "article", "id": 5561, "title": "「Z世代」阵地战略升级，如何在 TikTok、Instagram、Pinterest上找\"增量\"? | 德外视窗", "canonical": 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"title": "Animoca收购Grease Monkey，将重点协同NFT产品", "canonical": "https://www.yfchuhai.com/article/5559.html", "markdown": "https://www.yfchuhai.com/bot/article/5559.md", "published": "2022-02-23T11:02:10+08:00", "author": "游戏陀螺", "tags": [], "summary": "近日，据VentureBeat官网报道，香港移动游戏开发商Animoca Brands宣布收购了澳大利亚赛车游戏工作室Grease Monkey Games，目前收购金额暂未透露。" }, { "type": "article", "id": 5553, "title": "龙渊获挑战者资本投资，后者与智明星通渊源深厚", "canonical": "https://www.yfchuhai.com/article/5553.html", "markdown": "https://www.yfchuhai.com/bot/article/5553.md", "published": "2022-02-23T11:02:08+08:00", "author": "游戏茶馆", "tags": [], "summary": "根据天眼查信息显示，成都龙渊网络科技公司近日发生股权变更，新增股东厦门挑战者文创创业投资合伙企业，认缴金额为29.45万元，持股比例2％。相关信息显示，厦门挑战者文创创业投资合伙企业于2020年6月5日成立，除了大股东之外，主要由北京智明星通和京报长安投资管理有限公司等其余三家公司组成。" }, { "type": "article", "id": 5558, "title": "这家为亚马逊游戏开发内容的工作室，打算怎样做大做强？", "canonical": "https://www.yfchuhai.com/article/5558.html", "markdown": "https://www.yfchuhai.com/bot/article/5558.md", "published": "2022-02-23T11:02:02+08:00", "author": "GR编译", "tags": [], "summary": "在“故意处于隐蔽模式”四年后，Secret Society Games希望提高工作室声望，并以一种崭新的面貌向世界展示自己。此前，Secret Society一直不太注重对自我形象的包装，在公司官网上只提到了几名团队成员，以及他们过去参与3A游戏开发的经验，对当前项目的介绍也只有寥寥数语：“专注于联合开发和原创IP项目”。" }, { "type": "article", "id": 5580, "title": "曾在韩发行月流水千万美元爆款 李明携团队加入祖龙娱乐", "canonical": "https://www.yfchuhai.com/article/5580.html", "markdown": "https://www.yfchuhai.com/bot/article/5580.md", "published": "2022-02-23T09:02:28+08:00", "author": "吴丽", "tags": [], "summary": "2月22日，中国知名游戏厂商祖龙娱乐宣布，任命李明（Oscar）担任祖龙娱乐旗下广州奥龙总经理。李明将向董事长兼CEO李青汇报。" }, { "type": "article", "id": 5579, "title": "三七互娱公布年度业绩报告，公司净利润或将达到28亿元", "canonical": "https://www.yfchuhai.com/article/5579.html", "markdown": "https://www.yfchuhai.com/bot/article/5579.md", "published": "2022-02-23T08:02:59+08:00", "author": "游戏葡萄", "tags": [], "summary": "今日（2月22日），三七互娱发布了2021年度业绩报告。" }, { "type": "article", "id": 5563, "title": "电子游戏的新想象，功能游戏Why so serious", "canonical": "https://www.yfchuhai.com/article/5563.html", "markdown": "https://www.yfchuhai.com/bot/article/5563.md", "published": "2022-02-23T02:02:59+08:00", "author": "苏于涵", "tags": [], "summary": "游戏是伊甸园的禁果，还是末日的诺亚方舟" }, { "type": "article", "id": 5567, "title": "二次元大世界MMO新游首曝，森系治愈风会是MMO的未来吗？", "canonical": "https://www.yfchuhai.com/article/5567.html", "markdown": "https://www.yfchuhai.com/bot/article/5567.md", "published": "2022-02-23T02:02:56+08:00", "author": "GameLook", "tags": [], "summary": "都说，曾经称霸国内游戏市场的MMO正在跌落神坛。" }, { "type": "article", "id": 5566, "title": "育碧La Forge研发部门扩大规模，在上海和成都组建团队", "canonical": "https://www.yfchuhai.com/article/5566.html", "markdown": "https://www.yfchuhai.com/bot/article/5566.md", "published": "2022-02-23T02:02:47+08:00", "author": "泽塔（编译）", "tags": [], "summary": "据英文游戏行业媒体GameIndustry.biz报道，法国发行商育碧正在扩大其内部研发部门La Forge，计划在分布于全球各地的5家不同工作室组建团队。" }, { "type": "article", "id": 5562, "title": "跨境直播电商的崛起，还差一个国外“李佳琦”", "canonical": "https://www.yfchuhai.com/article/5562.html", "markdown": "https://www.yfchuhai.com/bot/article/5562.md", "published": "2022-02-23T02:02:46+08:00", "author": "胡润百富", "tags": [], "summary": "据胡润研究院最新发布的《2021全球独角兽榜》数据显示：中国的独角兽公司则以电子商务和健康科技行业居多。中国独角兽主要行业排名第一的是电子商务行业，独角兽数量占比为14%，总价值占比为9%。" }, { "type": "article", "id": 5571, "title": "Twitter创始人Jack Dorsey的故事（一）：天才嬉皮少年的蜕变", "canonical": "https://www.yfchuhai.com/article/5571.html", "markdown": "https://www.yfchuhai.com/bot/article/5571.md", "published": "2022-02-23T02:02:41+08:00", "author": "Lalura", "tags": [], "summary": "今天来聊一下个人过往工作经历里最喜欢的一个商业人物——Twitter的联合创始人Jack Dorsey。" }, { "type": "article", "id": 5574, "title": "TikTok赛道获得千万投资的公司都是做什么的？", "canonical": "https://www.yfchuhai.com/article/5574.html", "markdown": "https://www.yfchuhai.com/bot/article/5574.md", "published": "2022-02-23T02:02:30+08:00", "author": "嘉伟KiahWee", "tags": [], "summary": "千万投资的公司都是做什么的？" }, { "type": "article", "id": 5570, "title": "55个超实用的TIKTOK常用运营工具，强烈建议收藏！", "canonical": "https://www.yfchuhai.com/article/5570.html", "markdown": "https://www.yfchuhai.com/bot/article/5570.md", "published": "2022-02-23T02:02:28+08:00", "author": "YOYO", "tags": [], "summary": "很多朋友，刚刚接触TikTok，对于TikTok的运营工具还不是特别了解。\n\n\n\n好的工具网站对于TikTok后续的运营会起到事半功倍的效果。" }, { "type": "article", "id": 5572, "title": "虚幻引擎5现已推出预览版本！", "canonical": "https://www.yfchuhai.com/article/5572.html", "markdown": "https://www.yfchuhai.com/bot/article/5572.md", "published": "2022-02-23T02:02:27+08:00", "author": "虚幻引擎", "tags": [], "summary": "如果自从去年我们提供虚幻引擎5抢先体验版后，你就一直在急切地等待着一个可用于生产的版本，那么这个消息一定会让你感到高兴——我们已经达到了下一个里程碑：虚幻引擎5现已推出预览版本！" }, { "type": "article", "id": 5573, "title": "声网2021年Q4及全年财报：全球客户规模逐步扩大 稳居RTC市场份额第一", "canonical": "https://www.yfchuhai.com/article/5573.html", "markdown": "https://www.yfchuhai.com/bot/article/5573.md", "published": "2022-02-23T02:02:22+08:00", "author": "金融界", "tags": [ "财报专辑：各大厂商最核心营收数据解读总览" ], "summary": "全球客户规模逐步扩大 稳居RTC市场份额第一" }, { "type": "article", "id": 5564, "title": "海外爆红的字谜游戏 Wordle，现在有了中文版", "canonical": "https://www.yfchuhai.com/article/5564.html", "markdown": "https://www.yfchuhai.com/bot/article/5564.md", "published": "2022-02-23T02:02:18+08:00", "author": "陈子龙", "tags": [], "summary": "2021 年，猜词游戏 Wordle 在海外一夜爆红，简单的规则加上打开即玩的便捷，让许多人都为这款网页小游戏着迷，甚至于每天都要「打卡」。" }, { "type": "article", "id": 5569, "title": "2022春招季：大厂收缩，打工人“下沉”", "canonical": "https://www.yfchuhai.com/article/5569.html", "markdown": "https://www.yfchuhai.com/bot/article/5569.md", "published": "2022-02-23T02:02:17+08:00", "author": "王么么", "tags": [], "summary": "不再为了工作而工作，觉得不合适立马走人，即使待业也不会选择屈就，直到找到下一个满意的的岗位，新一代年轻人的求职观，也成为招聘APP玩家的新机会。" }, { "type": "article", "id": 5568, "title": "字节阿里腾讯，抢着卖衣服，一出手就是几十个亿", "canonical": "https://www.yfchuhai.com/article/5568.html", "markdown": "https://www.yfchuhai.com/bot/article/5568.md", "published": "2022-02-23T02:02:04+08:00", "author": "赵晓晓", "tags": [], "summary": "阿里、字节前高管也加入创业大军。" }, { "type": "article", "id": 5531, "title": "台服畅销榜夺冠，月流水破1000万美元，这款MMO成为出海黑马", "canonical": "https://www.yfchuhai.com/article/5531.html", "markdown": "https://www.yfchuhai.com/bot/article/5531.md", "published": "2022-02-22T11:02:59+08:00", "author": "GameLook", "tags": [], "summary": "去年12月30日上线的《永夜星神》，已经在中国港澳台地区火了很长一段时间了。尤其是在中国台湾，七麦数据显示，该游戏已经连续两个月稳定霸榜台服畅销榜TOP 10，且时不时还小爆发一波，登上TOP 1。" }, { "type": "article", "id": 5534, "title": "10年游戏编剧负责人：从《heaven burns red》看叙事驱动设计", "canonical": "https://www.yfchuhai.com/article/5534.html", "markdown": "https://www.yfchuhai.com/bot/article/5534.md", "published": "2022-02-22T11:02:58+08:00", "author": "茶馆小二儿", "tags": [], "summary": "咕咕咕多次终于在2022年年初正式上线的“红烧天堂”《heaven burns red》，因为顶着麻枝准大师的名头，从曝光伊始就颇为受人关注。二游玩家无不翘首期盼麻婆在近十年反复“跌落神坛”，特别是2020年末《成神之日》把大家彻底干沉默之后，这次回归游戏领域上演绝地反击。" }, { "type": "article", "id": 5528, "title": "由特朗普打造，Truth Social 能消灭「假新闻」吗？", "canonical": "https://www.yfchuhai.com/article/5528.html", "markdown": "https://www.yfchuhai.com/bot/article/5528.md", "published": "2022-02-22T11:02:41+08:00", "author": "王志劭", "tags": [], "summary": "2021 年 1 月 6 日，特朗普的 Twitter 账号被封，同时 Facebook 也无限期暂停了他的脸书和 Instagram 账号，没有了发声和对外宣传的口子，特朗普在民众和支持者面前失了声。\n特朗普，这位曾被众人戏谑「推特治国」的前总统，为了撕掉被各大社交平台「贴在」自己嘴上的封条，决定建立自己的社交平台：Truth Social。" }, { "type": "article", "id": 5532, "title": "AppAnnie分析师：如何通过手游品类趋势制定游戏策略？ ", "canonical": "https://www.yfchuhai.com/article/5532.html", "markdown": "https://www.yfchuhai.com/bot/article/5532.md", "published": "2022-02-22T11:02:32+08:00", "author": "GameLook", "tags": [], "summary": "在2020年的高速增长过后，很多人最开始都认为2021年的手游市场将回到疫情之前的正常水平，然而从全球范围来看，无论是用户下载量还是收入，都维持了比较高的水准。尽管个别品类和市场的下载量同比出现下滑，但与2019年相比，增幅依然很明显。" }, { "type": "article", "id": 5529, "title": "跨境电商，中国假发借力“弯道超车”", "canonical": "https://www.yfchuhai.com/article/5529.html", "markdown": "https://www.yfchuhai.com/bot/article/5529.md", "published": "2022-02-22T11:02:14+08:00", "author": "刘清华", "tags": [], "summary": "因为疫情出不了国，湖南人王俊逸只能国内遥控着自己在非洲尼日利亚的假发生意，像他这样瞄准非洲市场的假发批发商，在国内越来越多。" }, { "type": "article", "id": 5533, "title": "短视频IP游戏化，正在成为休闲游戏新的破局点", "canonical": "https://www.yfchuhai.com/article/5533.html", "markdown": "https://www.yfchuhai.com/bot/article/5533.md", "published": "2022-02-22T11:02:02+08:00", "author": "游戏陀螺", "tags": [], "summary": "近两年，我们总能看到Ohayoo旗下休闲游戏的身影。《王蓝莓的幸福生活》、《翡翠大师》等多款优秀游戏作品不断向我们证明Ohayoo的爆量发行实力。" }, { "type": "article", "id": 5516, "title": "“数字记者”亮相冬奥会！数字人未来走向何方？", "canonical": "https://www.yfchuhai.com/article/5516.html", "markdown": "https://www.yfchuhai.com/bot/article/5516.md", "published": "2022-02-22T10:02:57+08:00", "author": "孙若风", "tags": [], "summary": "2021年6月，新华社媒体融合生产技术与系统国家重点实验室与腾讯互娱旗下NExT Studios工作室联合打造身兼数字记者与数字航天员的“小诤”。通过实时高保真数字人技术，“小诤”在载人航天工程、深空探测工程等场景，从太空到地面的多个虚实结合的数字环境中，开展多样化报道。" }, { "type": "article", "id": 5526, "title": "港交所史上最快IPO横空出世：高瓴、黑石、KKR早已出手，还有一大波PE赶来", "canonical": "https://www.yfchuhai.com/article/5526.html", "markdown": "https://www.yfchuhai.com/bot/article/5526.md", "published": "2022-02-22T10:02:57+08:00", "author": "PE星球", "tags": [], "summary": "2022年第一个月，四家SPAC齐向港交所递交招股书，盛况惊人。有趣的是，背后站着一群庞大的PE队伍——招银国际、泰欣资本基金、龙石资本、春华资本、还有李宁的莱恩资本等等，蔚为壮观。" }, { "type": "article", "id": 5518, "title": "爱优腾游不出南洋", "canonical": "https://www.yfchuhai.com/article/5518.html", "markdown": "https://www.yfchuhai.com/bot/article/5518.md", "published": "2022-02-22T10:02:52+08:00", "author": "苒一", "tags": [], "summary": "踏出第一步，第二步还会远吗？" }, { "type": "article", "id": 5522, "title": "中国企业出海，征战世界", "canonical": "https://www.yfchuhai.com/article/5522.html", "markdown": "https://www.yfchuhai.com/bot/article/5522.md", "published": "2022-02-22T10:02:48+08:00", "author": "半佛仙人", "tags": [ "泛娱乐出海：全领域投放技巧解读" ], "summary": "这是半佛仙人的第809篇原创" }, { "type": "article", "id": 5512, "title": "55亿美元的欧美棋牌游戏市场，2022年有哪些趋势？", "canonical": "https://www.yfchuhai.com/article/5512.html", "markdown": "https://www.yfchuhai.com/bot/article/5512.md", "published": "2022-02-22T10:02:45+08:00", "author": "GameLook", "tags": [], "summary": "在手游市场，棋牌游戏是一个比较特别的品类，它的玩法简单易懂、用户量庞大，但变现方式却和SLG一样依赖大R用户。" }, { "type": "article", "id": 5524, "title": "SensorTower：TikTok成为超休闲游戏广告投放占比最大平台", "canonical": "https://www.yfchuhai.com/article/5524.html", "markdown": "https://www.yfchuhai.com/bot/article/5524.md", "published": "2022-02-22T10:02:44+08:00", "author": "程梦玲", "tags": [], "summary": "DoNews2月10日消息（程梦玲）据SensorTower消息，TikTok成为超休闲游戏广告投放占比最大平台。" }, { "type": "article", "id": 5520, "title": "掘金东南亚，品牌出海正当时", "canonical": "https://www.yfchuhai.com/article/5520.html", "markdown": "https://www.yfchuhai.com/bot/article/5520.md", "published": "2022-02-22T10:02:34+08:00", "author": "36氪", "tags": [], "summary": "跨境电商的2.0时代该走向何方？" }, { "type": "article", "id": 5517, "title": "《赛马娘》技术干货：如何用7秒钟做一部魅力四溢的角色PV？", "canonical": "https://www.yfchuhai.com/article/5517.html", "markdown": "https://www.yfchuhai.com/bot/article/5517.md", "published": "2022-02-22T10:02:23+08:00", "author": "游戏葡萄", "tags": [ "行业动态：全球市场格局新脉络" ], "summary": "去年的2月，日本市场掀起轩然大波，Cygames制作的养成手游《赛马娘 Pretty Derby》正式上线，以近乎空降畅销榜榜首的势头入局，一举成为日本玩家最热衷的手游之一。" }, { "type": "article", "id": 5525, "title": "杭州电商直播现状：机构倒闭、薪资浮夸、店家九赔一赚，亏播流行", "canonical": "https://www.yfchuhai.com/article/5525.html", "markdown": "https://www.yfchuhai.com/bot/article/5525.md", "published": "2022-02-22T10:02:23+08:00", "author": "柳不恭", "tags": [], "summary": "编者按：来自于市场从业者一线的声音，最能够反映行业的真实现状。在电商直播大火的当下，外面的人看到的是一片繁荣，而真正的从业者感受到的却是行业严重内卷。" }, { "type": "article", "id": 5523, "title": "从2021到2022，我们总结了10大品牌趋势关键词", "canonical": "https://www.yfchuhai.com/article/5523.html", "markdown": "https://www.yfchuhai.com/bot/article/5523.md", "published": "2022-02-22T10:02:15+08:00", "author": "冰清", "tags": [], "summary": "2021 年，对消费行业和品牌而言是最好的时代，也是最坏的时代。" }, { "type": "article", "id": 5521, "title": "观察 | “可持续性”话题正盛，中国快时尚品牌如何稳健出海", "canonical": "https://www.yfchuhai.com/article/5521.html", "markdown": "https://www.yfchuhai.com/bot/article/5521.md", "published": "2022-02-22T10:02:12+08:00", "author": "雨果跨境", "tags": [ "出海洞察：大厂元宇宙深耕与海外拓展策略" ], "summary": "本文将带国内跨境卖家共同了解，可持续性时尚的真面目为何样，又是如何“辜负”了人们的期盼。" }, { "type": "article", "id": 5519, "title": "出海，能解救潮玩下半场吗？", "canonical": "https://www.yfchuhai.com/article/5519.html", "markdown": "https://www.yfchuhai.com/bot/article/5519.md", "published": "2022-02-22T10:02:02+08:00", "author": "胡描", "tags": [ "行业动态：全球市场格局新脉络" ], "summary": "从经销业务到直营模式经历了3年多的探索期后，泡泡玛特的出海业务正式跨入新阶段。而跟在泡泡玛特身后的，还有虎视眈眈的TOP TOY、52Toys等潮玩品牌。但潮玩出海的故事，讲好不易。" }, { "type": "article", "id": 5551, "title": "字节教育，卷到海外", "canonical": "https://www.yfchuhai.com/article/5551.html", "markdown": "https://www.yfchuhai.com/bot/article/5551.md", "published": "2022-02-22T06:02:54+08:00", "author": "麻吉", "tags": [], "summary": "国内教培行业发展遇阻之时，一些走出国门的教育App正受到海外学生们的欢迎。\n\n“双减”之下，字节跳动旗下大力教育去年业务线大调整，并经历了两轮大幅裁员。而今年，大力教育的出海业务传出了一些新突破。" }, { "type": "article", "id": 5550, "title": "剧本杀出海！面游派签约星爷御用编剧李思臻，助推中国文化“走出去”", "canonical": "https://www.yfchuhai.com/article/5550.html", "markdown": "https://www.yfchuhai.com/bot/article/5550.md", "published": "2022-02-22T06:02:47+08:00", "author": "伍瑞冰", "tags": [], "summary": "短短几年间，剧本杀在国内发展势如破竹，并借力数字化平台重整破局，开始酝酿一场出海“反攻”。" }, { "type": "article", "id": 5549, "title": "国内安卓商店明确要求剧本杀APP补版号，集体被下架", "canonical": "https://www.yfchuhai.com/article/5549.html", "markdown": "https://www.yfchuhai.com/bot/article/5549.md", "published": "2022-02-22T06:02:42+08:00", "author": "GameLook", "tags": [], "summary": "过去的一年，剧本杀无疑是行业里最红火的风口之一。" }, { "type": "article", "id": 5548, "title": "2秒售出一件，假发选品&营销数据解读", "canonical": "https://www.yfchuhai.com/article/5548.html", "markdown": "https://www.yfchuhai.com/bot/article/5548.md", "published": "2022-02-22T06:02:41+08:00", "author": "孟老师", "tags": [], "summary": "假发变“金丝”" }, { "type": "article", "id": 5546, "title": "战棋赛道，紫龙游戏左右手互搏", "canonical": "https://www.yfchuhai.com/article/5546.html", "markdown": "https://www.yfchuhai.com/bot/article/5546.md", "published": "2022-02-22T04:02:58+08:00", "author": "吕若禹", "tags": [], "summary": "一年不到，《天地劫》流水怎么就跟已发售三年的老游戏一个水准了?" }, { "type": "article", "id": 5535, "title": "快手赚钱，快起来了？", "canonical": "https://www.yfchuhai.com/article/5535.html", "markdown": "https://www.yfchuhai.com/bot/article/5535.md", "published": "2022-02-22T04:02:57+08:00", "author": "李秋涵", "tags": [], "summary": "2月20日，持续近一个月的北京冬奥会落下帷幕。这是国民热情最高涨的一届冬奥会，从开幕到闭幕，几乎全民都在追冬奥、看赛事。互联网大厂也没有错过这场流量盛宴，大力出手争抢用户和广告商。" }, { "type": "article", "id": 5538, "title": "2022年不新发游戏版号？ 游戏工委相关负责人：没有这样的消息", "canonical": "https://www.yfchuhai.com/article/5538.html", "markdown": "https://www.yfchuhai.com/bot/article/5538.md", "published": "2022-02-22T04:02:49+08:00", "author": "温梦华 李佳宁 朱鹏", "tags": [], "summary": "一石激起千层浪。随着消息发酵，多家游戏公司股价应声下跌。音数协游戏工委相关负责人则告诉每经记者：“没有这样的消息。”" }, { "type": "article", "id": 5540, "title": "2022年无网游新版号？多方辟谣，造谣者已销号", "canonical": "https://www.yfchuhai.com/article/5540.html", "markdown": "https://www.yfchuhai.com/bot/article/5540.md", "published": "2022-02-22T04:02:47+08:00", "author": "游戏智库", "tags": [], "summary": "又一则关于游戏版号的消息被辟谣了。" }, { "type": "article", "id": 5544, "title": "越南游戏开发成长史：从像素小鸟到NFT游戏", "canonical": "https://www.yfchuhai.com/article/5544.html", "markdown": "https://www.yfchuhai.com/bot/article/5544.md", "published": "2022-02-22T04:02:46+08:00", "author": "施忆", "tags": [ "全球爆款游戏发行讯息与内容集合" ], "summary": "像素小鸟的短暂成功激励了许多本土工作室出海。" }, { "type": "article", "id": 5542, "title": "三条赛道，十大自研工作室：这家7岁的北京厂牌改名了", "canonical": "https://www.yfchuhai.com/article/5542.html", "markdown": "https://www.yfchuhai.com/bot/article/5542.md", "published": "2022-02-22T04:02:36+08:00", "author": "修理", "tags": [], "summary": "从「互娱」到「游戏」。" }, { "type": "article", "id": 5536, "title": "竞业协议：大厂人才战的“核按钮”", "canonical": "https://www.yfchuhai.com/article/5536.html", "markdown": "https://www.yfchuhai.com/bot/article/5536.md", "published": "2022-02-22T04:02:31+08:00", "author": "王红霞", "tags": [], "summary": "全员竞业" }, { "type": "article", "id": 5541, "title": "网易技术策划：如此广受好评的叙事手段，大家怎么都不敢用？", "canonical": "https://www.yfchuhai.com/article/5541.html", "markdown": "https://www.yfchuhai.com/bot/article/5541.md", "published": "2022-02-22T04:02:28+08:00", "author": "刘茗", "tags": [], "summary": "本文转自网易游戏内部知识管理平台，首发网易游学APP（原网易游戏学院）。" }, { "type": "article", "id": 5545, "title": "告别旧模式！教你“玩转” DTC 品牌出海", "canonical": "https://www.yfchuhai.com/article/5545.html", "markdown": "https://www.yfchuhai.com/bot/article/5545.md", "published": "2022-02-22T04:02:22+08:00", "author": "亿邦动力", "tags": [], "summary": "根据零一创投的调研，过去海外很多 DTC 品牌虽陆续上市，但上市后的股价表现平平，疫情来临后，有数个知名 DTC 品牌应对乏力，营收下降。\n\n这一现状对中国的 DTC 品牌有什么样的启示呢？" }, { "type": "article", "id": 5539, "title": "实现春节档IAA爆量！Ohayoo找准产品流量中枢，IAA产品集体升维", "canonical": "https://www.yfchuhai.com/article/5539.html", "markdown": "https://www.yfchuhai.com/bot/article/5539.md", "published": "2022-02-22T04:02:19+08:00", "author": "九夜", "tags": [], "summary": "春节档，游戏界的兵家必争之地，一个长时段的黄金档，足够孵化多款新品并实现爆量。" }, { "type": "article", "id": 5547, "title": "出海Or出局:手游版号已停发7个月 1.4万家企业注销", "canonical": "https://www.yfchuhai.com/article/5547.html", "markdown": "https://www.yfchuhai.com/bot/article/5547.md", "published": "2022-02-22T04:02:09+08:00", "author": "扬帆出海", "tags": [], "summary": "游戏版号已经停发七个月" }, { "type": "article", "id": 5543, "title": "估值12亿美元，融资2亿美元，物联网+区块链项目Helium是布局还是做局？", "canonical": "https://www.yfchuhai.com/article/5543.html", "markdown": "https://www.yfchuhai.com/bot/article/5543.md", "published": "2022-02-22T04:02:07+08:00", "author": "北辰", "tags": [], "summary": "前两天号称「The People's Network」的Helium，以12亿美元估值完成了2亿美元的D轮融资，由Tiger Global和FTX Ventures参投。" }, { "type": "article", "id": 5537, "title": "即视角｜出海正当时：欧美、东南亚、中东、拉美市场观察", "canonical": "https://www.yfchuhai.com/article/5537.html", "markdown": "https://www.yfchuhai.com/bot/article/5537.md", "published": "2022-02-22T03:02:15+08:00", "author": "即构科技", "tags": [ "行业动态：全球市场格局新脉络" ], "summary": "共享即构新洞察，共建行业新动能" }, { "type": "article", "id": 5515, "title": "独家专访 | 我们是要成为最强虚拟偶像二人组的狼和羊", "canonical": "https://www.yfchuhai.com/article/5515.html", "markdown": "https://www.yfchuhai.com/bot/article/5515.md", "published": "2022-02-21T11:29:06+08:00", "author": "茶馆小二儿", "tags": [], "summary": "2020年9月12日，小羊咩栗在B站完成了自己的直播首秀；一周后，小狼呜米也在B站迎来了自己出道后的首次直播。咩栗电气呆萌，呜米帅气逼人，私底下两人又是非常要好的朋友，一个名叫MeUmy小团体就这么诞生。" }, { "type": "article", "id": 5514, "title": "体验38天后，我开始期待天美《重返帝国》的公测表现", "canonical": "https://www.yfchuhai.com/article/5514.html", "markdown": "https://www.yfchuhai.com/bot/article/5514.md", "published": "2022-02-21T11:20:18+08:00", "author": "游戏陀螺", "tags": [], "summary": "不久前《重返帝国》开启了新一轮测试，这是我第二次参加测试。上一测结束后，当联盟的小伙伴问我下测还玩吗，我脱口而道：“玩”。回顾起来，它还是头一款在测试阶段便令我如此“上头”的SLG。" }, { "type": "article", "id": 5513, "title": "NCsoft去年收入122.5亿元，爆款游戏收入曝光，要做全球游戏公司", "canonical": "https://www.yfchuhai.com/article/5513.html", "markdown": "https://www.yfchuhai.com/bot/article/5513.md", "published": "2022-02-21T11:10:05+08:00", "author": "GameLook", "tags": [], "summary": "近日，NCsoft 公开了 2021 年全年以及第四季度的财报。该公司全年销售额为2.31万亿韩元（约122.5亿元人民币），同比下降4%；营业利润为3752.13亿韩元（约19.85亿元人民币），同比下降55%；净利润3957.35亿韩元（约20.93亿元人民币），与前一年相比也下降了33%。" }, { "type": "article", "id": 5511, "title": "欧美玩家玩得不亦乐乎，亚马逊是否解决了亚洲MMO的通病？", "canonical": "https://www.yfchuhai.com/article/5511.html", "markdown": "https://www.yfchuhai.com/bot/article/5511.md", "published": "2022-02-21T10:41:18+08:00", "author": "GameLook", "tags": [], "summary": "随着2月12日免费版正式解锁，由韩国SmileGate旗下公司SmileGate RPG开发、亚马逊代理的MMO《失落的方舟》（Lost Ark）迎来了自己的高光时刻。" }, { "type": "article", "id": 5510, "title": "已经上线6年，它凭什么是2021海外最佳MOBA手游？", "canonical": "https://www.yfchuhai.com/article/5510.html", "markdown": "https://www.yfchuhai.com/bot/article/5510.md", "published": "2022-02-21T10:31:29+08:00", "author": "恶魔摸摸猫", "tags": [], "summary": "昨天（2月18日），沐瞳旗下的游戏《Mobile Legends: Bang Bang》（简称 MLBB）荣获了，由Sensor Tower颁发的“2021年海外最佳MOBA手游”奖项。" }, { "type": "article", "id": 5509, "title": "产品观察 |高居全球下载突破榜第9名 语聊StarChat如何以产品差异化突围", "canonical": "https://www.yfchuhai.com/article/5509.html", "markdown": "https://www.yfchuhai.com/bot/article/5509.md", "published": "2022-02-21T10:17:20+08:00", "author": "扬帆出海", "tags": [ "行业动态：全球市场格局新脉络" ], "summary": "StarChat的商业化运营有何可取之处？" }, { "type": "article", "id": 5508, "title": "半年测了4次，我们是时候聊聊天美的第二款SLG了", "canonical": "https://www.yfchuhai.com/article/5508.html", "markdown": "https://www.yfchuhai.com/bot/article/5508.md", "published": "2022-02-21T10:09:47+08:00", "author": "shadow", "tags": [], "summary": "节后第五天，《重返帝国》开启了“登峰测试”。至此，在过去半年时间内，它已经进行了4次成规模测试。而在去年8月，官方还特意为游戏举办了一场长达三天三夜的直播造势活动，并邀请Xbox Game Studios为其站台。" }, { "type": "article", "id": 5507, "title": "昆仑万维旗下Opera 2021年营收同比增长52.1% Q4美洲用户增长强劲", "canonical": "https://www.yfchuhai.com/article/5507.html", "markdown": "https://www.yfchuhai.com/bot/article/5507.md", "published": "2022-02-18T20:24:33+08:00", "author": "昆仑万维集团", "tags": [ "财报专辑：各大厂商最核心营收数据解读总览" ], "summary": "2月17日，昆仑万维旗下社交信息分发平台Opera（NASDAQ：OPRA）公布了2021年Q4和2021全年未经审计的财务业绩。2021年Opera全年营收为2.51亿美元，同比增长52.1%，收入和调整后的EBITDA均超出预期；在强大的产品组合和高ARPU市场增长的推动下，Opera 2021年Q4营收7262.6万美元，同比增长45%。" }, { "type": "article", "id": 5459, "title": "如何通过联盟营销提高转化|出海笔记操盘手面对面精华", "canonical": "https://www.yfchuhai.com/article/5459.html", "markdown": "https://www.yfchuhai.com/bot/article/5459.md", "published": "2022-02-18T17:40:03+08:00", "author": "跨境小师妹Cici", "tags": [], "summary": "这一次我要讲的主题就是联盟这一个推广渠道，其实这一个推广渠道是一个很高转化的渠道" }, { "type": "article", "id": 5450, "title": "行业观察丨新东方转型“新西方” 教育出海到底是渡劫还是淘金", "canonical": "https://www.yfchuhai.com/article/5450.html", "markdown": "https://www.yfchuhai.com/bot/article/5450.md", "published": "2022-02-18T17:39:46+08:00", "author": "扬帆出海", "tags": [ "教育出海专题：知识与商业的碰撞" ], "summary": "随着“双减”政策的正式落地，中国K-12教育的进程被按下暂停键。行业巨头好未来和新东方宣布在2021年底彻底停止K9业务，作业帮、小猿搜题等软件因惰化学生思维能力、影响学生独立思考被迫下线；主打“外教差异化”的51Talk与VIPKID随着“禁止聘请境外外教培训”的规定落地，核心竞争壁垒也被碾个粉碎。" }, { "type": "article", "id": 5456, "title": "2022年全球新兴市场物流整体竞争力排名中国、印度、阿联酋列前三 | 美通社头条", "canonical": "https://www.yfchuhai.com/article/5456.html", "markdown": "https://www.yfchuhai.com/bot/article/5456.md", "published": "2022-02-18T17:39:30+08:00", "author": "美通社头条", "tags": [], "summary": "2022年全球新兴市场物流整体竞争力排名中国、印度、阿联酋列前三。开拓药业普克鲁胺治疗轻中症新冠全球III期临床完成中国首例患者给药。舍弗勒携手合作伙伴推动液态有机氢载体技术产业化发展。霍尼韦尔智能楼宇技术助力张家口太子城冰雪小镇建设。IBM与SAP强化合作助力客户将SAP工作负载迁移上云。日本关西三大铁道公司携手推广沿线深度旅游体验。菲律宾邀约中国游客践行可持续旅行。“元宇宙生态大会2022”将于4月21日在上海召开。" }, { "type": "article", "id": 5465, "title": "爱彼迎第四季度营收15亿美元 同比扭亏为盈", "canonical": "https://www.yfchuhai.com/article/5465.html", "markdown": "https://www.yfchuhai.com/bot/article/5465.md", "published": "2022-02-18T17:39:11+08:00", "author": "品玩", "tags": [ "财报专辑：各大厂商最核心营收数据解读总览" ], "summary": "爱彼迎第四季度营收为15.32亿美元，与上年同期的8.59亿美元相比增长78%，不计入汇率变动的影响为同比增长79%；净利润为5500万美元，相比之下上年同期的净亏损为38.88亿美元，同比扭亏为盈；" }, { "type": "article", "id": 5461, "title": "微信内测跨境电商平台“云逛全球”，加码电商新场景", "canonical": "https://www.yfchuhai.com/article/5461.html", "markdown": "https://www.yfchuhai.com/bot/article/5461.md", "published": "2022-02-18T17:39:01+08:00", "author": "Tech星球", "tags": [], "summary": "作为近两年在电商领域进击的腾讯，在继小鹅拼拼、腾讯惠聚后，再次在电商领域落下一子。" }, { "type": "article", "id": 5467, "title": "榜单观察|棒糖科技跃升至出海收入榜Top24 女性向&大健康赛道也跑出了爆款App", "canonical": "https://www.yfchuhai.com/article/5467.html", "markdown": "https://www.yfchuhai.com/bot/article/5467.md", "published": "2022-02-18T17:38:49+08:00", "author": "扬帆出海", "tags": [], "summary": "近日，App Annie发布1月非游戏类厂商出海三十强，棒糖科技相比上个月前进一名，排在榜单第二十四名的位置。这也印证了我们对女性健康赛道的猜测。" }, { "type": "article", "id": 5466, "title": "Akamai宣布9亿美元收购著名VPS服务商Linode", "canonical": "https://www.yfchuhai.com/article/5466.html", "markdown": "https://www.yfchuhai.com/bot/article/5466.md", "published": "2022-02-18T17:38:36+08:00", "author": "扬帆出海", "tags": [], "summary": "Akamai作为全球规模最大、最稳定的智能云平台，今天宣布以9亿美元的价格收购了Linode" }, { "type": "article", "id": 5464, "title": "Facebook推出六项新价值观：包括“Meta、Metamates、Me”", "canonical": "https://www.yfchuhai.com/article/5464.html", "markdown": "https://www.yfchuhai.com/bot/article/5464.md", "published": "2022-02-18T17:38:23+08:00", "author": "cnBeta", "tags": [], "summary": "Facebook在10月将其公司名字改为Meta以反映其对创建虚拟空间的关注，人们可以在所谓的元空间中工作、玩耍和社交。现在这个社交媒体巨头正在修改其价值观。" }, { "type": "article", "id": 5445, "title": "突发:印度下架54款中国出海App扩大到手游 万国觉醒/ Free Fire等均在其列（内附完整名单）", "canonical": "https://www.yfchuhai.com/article/5445.html", "markdown": "https://www.yfchuhai.com/bot/article/5445.md", "published": "2022-02-18T17:38:12+08:00", "author": "扬帆出海", "tags": [], "summary": "2022年2月14日，印度再度封禁和中国明显有关联的APP 54款" }, { "type": "article", "id": 5433, "title": "聊一聊最近刷屏的啫喱APP", "canonical": "https://www.yfchuhai.com/article/5433.html", "markdown": "https://www.yfchuhai.com/bot/article/5433.md", "published": "2022-02-18T17:37:58+08:00", "author": "设计师啵啵", "tags": [], "summary": "我对登顶App Store的啫喱应用的体验" }, { "type": "article", "id": 5505, "title": "天美策划拆解《SIFU》：从细节设计，到每一次“不断上头”的重开", "canonical": "https://www.yfchuhai.com/article/5505.html", "markdown": "https://www.yfchuhai.com/bot/article/5505.md", "published": "2022-02-18T17:37:39+08:00", "author": "wenlonliu", "tags": [ "全球爆款游戏发行讯息与内容集合" ], "summary": "编者按 最近，由法国工作室Sloclap制作的“中国功夫”大作《SIFU》上线即好评如潮，有人评价“格斗体验爽爆了”、“毫无防备直接心流！”，也有人评价：“20岁进夜店，75岁被抬出来”，直呼难度太高，血压飙升...... 让我们一起来看一下这款“中国功夫”游戏有哪些出彩之处，也希望看完后能帮助大家20岁一命通关。同时，也欢迎大家留言，分享《SIFU》的玩后感，小编将在2月23日前，抽取5位送出鹅厂周边礼品。" }, { "type": "article", "id": 5472, "title": "《赛马娘》繁体中文版官宣了，简体中文版基本也给剧透了！", "canonical": "https://www.yfchuhai.com/article/5472.html", "markdown": "https://www.yfchuhai.com/bot/article/5472.md", "published": "2022-02-18T17:37:18+08:00", "author": "猫老板", "tags": [], "summary": "在 Cygames《赛马娘 Pretty Derby》（下称：赛马娘）上线即将满一周年之际，围绕这款日本手游历史上最成功产品的代理消息，又有了一些眉目。" }, { "type": "article", "id": 5460, "title": "莉莉丝《伊甸启示录》项目组解散，2021年11月曾首测", "canonical": "https://www.yfchuhai.com/article/5460.html", "markdown": "https://www.yfchuhai.com/bot/article/5460.md", "published": "2022-02-18T17:36:58+08:00", "author": "阿河", "tags": [], "summary": "近日，莉莉丝新游《伊甸启示录》项目被解散了。" }, { "type": "article", "id": 5312, "title": "300亿的网文市场大小玩家剧增：谁会是下一个跑出来的Dreame？", "canonical": "https://www.yfchuhai.com/article/5312.html", "markdown": "https://www.yfchuhai.com/bot/article/5312.md", "published": "2022-02-18T17:36:35+08:00", "author": "扬帆出海", "tags": [ "从内容输出到搭建生态 网文漫画出海动态追踪" ], "summary": "回顾2021年，网络文学出海热度不减，整个行业仍处在稳定增长的态势" }, { "type": "article", "id": 5313, "title": "出海观察丨龙渊网络的逆转思维：用《自走棋》IP反向打造MOBA游戏", "canonical": "https://www.yfchuhai.com/article/5313.html", "markdown": "https://www.yfchuhai.com/bot/article/5313.md", "published": "2022-02-18T17:35:55+08:00", "author": "扬帆出海", "tags": [ "出海新“玩”意：带你第一时间遇见新品" ], "summary": "曾经风靡一时的《多多自走棋》(Auto Chess) 于1月9日在官方推特上发布视频宣布以《多多自走棋》为IP的全新 MOBA手游即将推出。" }, { "type": "article", "id": 5329, "title": "有消息显示，苹果在韩国、荷兰相继支持第三方支付", "canonical": "https://www.yfchuhai.com/article/5329.html", "markdown": "https://www.yfchuhai.com/bot/article/5329.md", "published": "2022-02-18T17:35:35+08:00", "author": "三易生活", "tags": [], "summary": "继上周苹果方面宣布，将允许App Store的开发者在韩国提供替代性支付系统归于，日前其也已宣布遵守荷兰方面的要求，并在开发者文件中指出，将提供“两个可选的新权利，专门适用于荷兰App Store上的社交音乐，为用户提供额外的支付处理选项”。" }, { "type": "article", "id": 5330, "title": "行业观察丨12月收入榜Top30公布 社交应用SeeYA飙升22名首度入榜", "canonical": "https://www.yfchuhai.com/article/5330.html", "markdown": "https://www.yfchuhai.com/bot/article/5330.md", "published": "2022-02-18T17:35:17+08:00", "author": "Lynn; Teng", "tags": [], "summary": "SeeYA空降榜单，快手迅猛发力，视频编辑工具竟成出海热门，2022的增长势头，从这里开始。" }, { "type": "article", "id": 5342, "title": "微软687亿美元收购动视暴雪，收购完成后游戏会尽力加入XGP", "canonical": "https://www.yfchuhai.com/article/5342.html", "markdown": "https://www.yfchuhai.com/bot/article/5342.md", "published": "2022-02-18T17:35:02+08:00", "author": "雷电bluecube", "tags": [], "summary": "微软官网发布消息，正式收购动视暴雪及其旗下所有子公司。收购金额为68.7billion，我数学不好，好像是687亿美元！之前收购Bethesda及其品牌下全部子公司和品牌金额为75亿美元。" }, { "type": "article", "id": 5343, "title": "展望·2022丨10多款“游二代”来势汹汹 米哈游旧IP打开新型市场", "canonical": "https://www.yfchuhai.com/article/5343.html", "markdown": "https://www.yfchuhai.com/bot/article/5343.md", "published": "2022-02-18T17:34:45+08:00", "author": "扬帆出海", "tags": [], "summary": "2022疾驰而来，哪些IP巨作将会在今年逐鹿中原？" }, { "type": "article", "id": 5355, "title": "回首·2021丨七大关键词解读泛娱乐App出海最新趋势", "canonical": "https://www.yfchuhai.com/article/5355.html", "markdown": "https://www.yfchuhai.com/bot/article/5355.md", "published": "2022-02-18T17:34:29+08:00", "author": "扬帆出海", "tags": [], "summary": "7个关键词回顾2021泛娱乐行业趋势" }, { "type": "article", "id": 5359, "title": "秦朔看中国跨境电商：出海企业全面应对全球化新秩序", "canonical": "https://www.yfchuhai.com/article/5359.html", "markdown": "https://www.yfchuhai.com/bot/article/5359.md", "published": "2022-02-18T17:34:14+08:00", "author": "后浪学派", "tags": [], "summary": "在跨境电商出口市场迅猛发展的10年里，国内市场不断涌现出优秀的出海企业，这些企业走向全球化的同时，也在向世界展示中国制造的魅力。" }, { "type": "article", "id": 5436, "title": "印度再禁50款中国手机应用：腾讯加速器和美颜相机在列", "canonical": "https://www.yfchuhai.com/article/5436.html", "markdown": "https://www.yfchuhai.com/bot/article/5436.md", "published": "2022-02-18T17:33:54+08:00", "author": "cnBeta", "tags": [], "summary": "包括腾讯公司的Xriver和网易的Onmyoji Arena在内，印度计划禁止50款中国相关的应用程序。" }, { "type": "article", "id": 5437, "title": "非程周报 |腾讯探索参投Reliance Health的4000万美元融资；老虎基金领投Thndr的2000万美元融资", "canonical": "https://www.yfchuhai.com/article/5437.html", "markdown": "https://www.yfchuhai.com/bot/article/5437.md", "published": "2022-02-18T17:33:20+08:00", "author": "非程创新", "tags": [ "行业动态：全球市场格局新脉络" ], "summary": "尼日利亚医疗科技初创公司 Reliance Health 筹集了4000万美元的 B 轮融资；埃及金融理财应用 Thndr 获得了2000万美元的 A 轮融资；坦桑尼亚移动支付公司 NALA 筹集了1000万美元的种子轮融资；尼日利亚汽车金融初创公司 Moove 筹集了1000万美元的债权融资。" }, { "type": "article", "id": 5506, "title": "跨境电商2022开年盛典，巨头齐聚携手木瓜移动开启跨境聚能周", "canonical": "https://www.yfchuhai.com/article/5506.html", "markdown": "https://www.yfchuhai.com/bot/article/5506.md", "published": "2022-02-18T17:32:23+08:00", "author": "木瓜移动", "tags": [], "summary": "本届跨境聚能周的主题为“因为出海，所以精彩”。旨在通过这一盛典汇聚跨境电商行业的“能人”、“能力”与“能量”，形成 2022 “跨境新势能”。" }, { "type": "article", "id": 5504, "title": "获快手投资，单品流水数亿，CEO自述：现在中小团队难得要死", "canonical": "https://www.yfchuhai.com/article/5504.html", "markdown": "https://www.yfchuhai.com/bot/article/5504.md", "published": "2022-02-18T15:14:23+08:00", "author": "爱游戏的葡萄君", "tags": [ "全球爆款游戏发行讯息与内容集合" ], "summary": "他们如何起死回生？" }, { "type": "article", "id": 5502, "title": "出海观察丨剖析Voodoo 3大超休闲手游爆款 探寻60亿下载背后方法论", "canonical": "https://www.yfchuhai.com/article/5502.html", "markdown": "https://www.yfchuhai.com/bot/article/5502.md", "published": "2022-02-18T14:10:35+08:00", "author": "扬帆出海", "tags": [ "全球爆款游戏发行讯息与内容集合" ], "summary": "Voodoo旗下全部游戏下载量破60亿，前9月贡献10亿下载量" }, { "type": "article", "id": 5500, "title": "【出海榜单】2022 年 1 月中国非游戏厂商及应用出海收入 30 强（修订版）", "canonical": "https://www.yfchuhai.com/article/5500.html", "markdown": "https://www.yfchuhai.com/bot/article/5500.md", "published": "2022-02-18T13:28:11+08:00", "author": "Nassa, Luey", "tags": [ "全球爆款游戏发行讯息与内容集合" ], "summary": "根据 data.ai 估算数据显示，2022 年开年第一个月中国非游戏厂商出海收入榜单，前三名依旧毫无悬念：字节，欢聚集团以及腾讯持续霸榜。想要挑战这三大巨头的位置，后浪们估计还需要再持续加把劲。" }, { "type": "article", "id": 5499, "title": "谷歌正式表态，将会实施与“苹果不同”的隐私保护政策", "canonical": "https://www.yfchuhai.com/article/5499.html", "markdown": "https://www.yfchuhai.com/bot/article/5499.md", "published": "2022-02-18T12:10:29+08:00", "author": "游戏陀螺", "tags": [ "行业动态：全球市场格局新脉络" ], "summary": "继苹果去年正式实施隐私新政后，关于谷歌是否跟进且如何跟进的话题，一直是行业关注的焦点，现今官方终于正式表态。" }, { "type": "article", "id": 5498, "title": "怎么做到海外月收入榜前十的呢？《口袋奇兵》买量素材分析", "canonical": "https://www.yfchuhai.com/article/5498.html", "markdown": "https://www.yfchuhai.com/bot/article/5498.md", "published": "2022-02-18T11:57:29+08:00", "author": "5τ5", "tags": [ "全球爆款游戏发行讯息与内容集合" ], "summary": "根据广大大手游出海相关数据显示，由TopwarStudio研发的《口袋奇兵》（英文名“Top War：Battle Game”）在2022年1月营收表现亮眼，它在“出海移动游戏收入榜单”中，最高达到iOS端TOP.10，安卓端TOP.08。" }, { "type": "article", "id": 5497, "title": "观看量超过168亿次，TikTok带飞亚马逊产品！", "canonical": "https://www.yfchuhai.com/article/5497.html", "markdown": "https://www.yfchuhai.com/bot/article/5497.md", "published": "2022-02-18T11:42:19+08:00", "author": "Olivia", "tags": [ "出海新“玩”意：带你第一时间遇见新品" ], "summary": "作为当今流量界的扛把子，殊不知在带货领域，TikTok也是一把好手。现如今，更是掀起了一股“亚马逊带货风”。" }, { "type": "article", "id": 5496, "title": "Sensor Tower APAC Awards 2021 - 中国", "canonical": "https://www.yfchuhai.com/article/5496.html", "markdown": "https://www.yfchuhai.com/bot/article/5496.md", "published": "2022-02-18T11:29:25+08:00", "author": "战略分析师Nan Lu", "tags": [], "summary": "为了表彰对行业贡献卓越的移动应用和发行商，Sensor Tower 特设立年度亚洲奖项。我们依据Sensor Tower平台的估算数据，评选出过去一年在国内和海外市场取得突出成绩的中国发行商及其应用。分析这些明星产品在移动市场如何获得成功同时，我们也将进一步了解关于移动互联网用户的最新趋势。" }, { "type": "article", "id": 5495, "title": "从行业寒冬到全球前八，特步的「数字进化」十年丨数字化的秘密", "canonical": "https://www.yfchuhai.com/article/5495.html", "markdown": "https://www.yfchuhai.com/bot/article/5495.md", "published": "2022-02-18T11:20:24+08:00", "author": "李怡彭", "tags": [ "行业动态：全球市场格局新脉络" ], "summary": "产品与品牌战后，数字化成了最重要的抓手。" }, { "type": "article", "id": 5494, "title": "版号未发，厂商开春集体出海，日本免费榜TOP10上演中日5V5大决战", "canonical": "https://www.yfchuhai.com/article/5494.html", "markdown": "https://www.yfchuhai.com/bot/article/5494.md", "published": "2022-02-18T11:07:08+08:00", "author": "GameLook", "tags": [], "summary": "在隔海相望的日本手游市场，却在二月开春后迎来了一波新游戏大爆发。目前在日本iOS免费榜TOP10中，竟有八款都是上线不足一个月的新品。更有趣的是，八款新游戏中，有四款由中国公司开\n\n发，还有一款是由中日双方合作，而考虑到还有一款国产老游戏在买量，今日的日本免费榜TOP10离奇变成了中日5V5的局面。" }, { "type": "article", "id": 5493, "title": "专访莉莉丝《末世余晖》策划：好产品不该用“是否3A”去评判", "canonical": "https://www.yfchuhai.com/article/5493.html", "markdown": "https://www.yfchuhai.com/bot/article/5493.md", "published": "2022-02-18T10:51:55+08:00", "author": "手游那点事", "tags": [], "summary": "Jeremy Liu，自2013年起加入网易，2016年前往卡内基梅隆大学攻读Entertainment Technology硕士学位。先后加入EA以及Rockstar Games，有着横跨中美两国手游和AAA系统的8年游戏策划经验。参与制作过的项目有：《Red Dead Redemption 2（荒野大镖客2：救赎）》、《NBA Live Mobile》、《天下3》及《秘境对决》。同时，他也是《游戏设计艺术》一书的译者之一。" }, { "type": "article", "id": 5492, "title": "新游观察丨《Flash Party》登顶免费榜 心动迎来出海首次大考", "canonical": "https://www.yfchuhai.com/article/5492.html", "markdown": "https://www.yfchuhai.com/bot/article/5492.md", "published": "2022-02-18T10:50:46+08:00", "author": "扬帆出海", "tags": [ "全球爆款游戏发行讯息与内容集合" ], "summary": "《Flash Party》揭开心动2022出海面纱" }, { "type": "article", "id": 5491, "title": "在卷疯了的二次元赛道，这款新游竟然还能杀进日本畅销Top2", "canonical": "https://www.yfchuhai.com/article/5491.html", "markdown": "https://www.yfchuhai.com/bot/article/5491.md", "published": "2022-02-18T10:40:20+08:00", "author": "Flamie、Yami", "tags": [], "summary": "有什么事情是一名玩家在入睡之前绝对不能做的？\n对于SLG玩家来说，那大概会是开一把《文明6》；对于竞技游戏玩家来说，则可能是“赢一把就睡”；但对于这几天的二次元玩家来说，这个答案可能是看完《Heaven Burns Red》" }, { "type": "article", "id": 5490, "title": "连续爆量，SLG大黑马《文明与征服》开启了哪些营销新打法？", "canonical": "https://www.yfchuhai.com/article/5490.html", "markdown": "https://www.yfchuhai.com/bot/article/5490.md", "published": "2022-02-18T10:25:08+08:00", "author": "游戏陀螺", "tags": [], "summary": "2021年底，国内SLG赛道迎来了新超级黑马《文明与征服》，从产品设计到上线的宣发造势，它的表现在很长一段时间内，均为业界的话题中心。" }, { "type": "article", "id": 5489, "title": "【移动榜单】2022 年 1 月 data.ai 月度指数排行榜", "canonical": "https://www.yfchuhai.com/article/5489.html", "markdown": "https://www.yfchuhai.com/bot/article/5489.md", "published": "2022-02-18T10:13:12+08:00", "author": "Yang, Alice", "tags": [], "summary": "2022 年伊始，1 月全球应用下载前五名依然没有悬念，但 Shopee 在年末电商季之后依然保持高昂的增长态势，在其他市场维稳的同时，还凭借该 App 在印度市场的爆发甚至将近期势头很猛的本土电商 meesho 都甩在身后，全球排名上升两位。同时 Zoom 也同样借助印度市场重回榜单。" }, { "type": "article", "id": 5488, "title": "突发！Shein控股主体已变更为新加坡公司，许仰天已是永久居民", "canonical": "https://www.yfchuhai.com/article/5488.html", "markdown": "https://www.yfchuhai.com/bot/article/5488.md", "published": "2022-02-17T18:22:47+08:00", "author": "亿观资讯组", "tags": [ "行业动态：全球市场格局新脉络" ], "summary": "据路透社报道， 女装巨头Shein的实际控股主体，已经变更为新加坡公司。据一项文件显示，Shein的创始人许仰天，也已经成为新加坡永久居民。" }, { "type": "article", "id": 5486, "title": "伽马数据：中国手游市场1月收入222.4亿元，同比增长17.76%", "canonical": "https://www.yfchuhai.com/article/5486.html", "markdown": "https://www.yfchuhai.com/bot/article/5486.md", "published": "2022-02-17T17:55:08+08:00", "author": "GameLook", "tags": [ "全球爆款游戏发行讯息与内容集合" ], "summary": "2022年游戏行业的第一份成绩单出炉。" }, { "type": "article", "id": 5485, "title": "2021年营收大涨51%，Supercell CEO亲笔信反思：这几年我犯的大错", "canonical": "https://www.yfchuhai.com/article/5485.html", "markdown": "https://www.yfchuhai.com/bot/article/5485.md", "published": "2022-02-17T17:21:16+08:00", "author": "GameLook", "tags": [ "全球爆款游戏发行讯息与内容集合", "财报专辑：各大厂商最核心营收数据解读总览" ], "summary": "刚刚送走了虎年元宵节，芬兰手游公司Supercell就发布了喜讯，在其官方网站上，CEO Ilkka Paananen照例发布了一年一度的公开信，据其公开的财务数据显示，2021年Supercell公司分成后收入22.4亿美元，同比增长51.4%；税前利润（EBITDA）为8.52亿美元，同比增长了84%，MAU为2.5亿。" }, { "type": "article", "id": 5484, "title": "东南亚最大分类广告平台为什么要不停并购？", "canonical": "https://www.yfchuhai.com/article/5484.html", "markdown": "https://www.yfchuhai.com/bot/article/5484.md", "published": "2022-02-17T17:02:23+08:00", "author": "Aishwarya", "tags": [ "聚焦电商营销“蓝海”新风向" ], "summary": "近来，东南亚坊间传闻本土最大的移动分类广告平台Carousell即将收购新加坡的房产分类平台99.co。" }, { "type": "article", "id": 5483, "title": "月入百万！亚马逊最赚钱的品类居然是这个！", "canonical": "https://www.yfchuhai.com/article/5483.html", "markdown": "https://www.yfchuhai.com/bot/article/5483.md", "published": "2022-02-17T16:52:07+08:00", "author": "Yola", "tags": [ "行业动态：全球市场格局新脉络" ], "summary": "最近冰墩墩在亚马逊可谓是火得一塌糊涂，也成为大量卖家创造财富的首选商品。\n\n\n\n不过绝大部分卖家都没有授权，再借“墩”牟利，运气好被平台下架处理，运气不好就是“坐大牢”了。正所谓，亚马逊运营之难，难在选品！\n\n\n\n那么在销售冰墩墩面临诸多法律风险的时候，还有什么类目最吃香？" }, { "type": "article", "id": 5482, "title": "账户无故被封！亚马逊卖家闹上TikTok！", "canonical": "https://www.yfchuhai.com/article/5482.html", "markdown": "https://www.yfchuhai.com/bot/article/5482.md", "published": "2022-02-17T16:37:50+08:00", "author": "Olivia", "tags": [ "行业动态：全球市场格局新脉络" ], "summary": "“亚马逊的账号说封就封！”如今，不止是中国卖家怨声载道，就连国外卖家都表示看不下去了！" }, { "type": "article", "id": 5481, "title": "全球10大美妆集团9个涨，通过财报看美妆行业的发展趋势", "canonical": "https://www.yfchuhai.com/article/5481.html", "markdown": "https://www.yfchuhai.com/bot/article/5481.md", "published": "2022-02-17T16:17:38+08:00", "author": "Fmarketing", "tags": [ "财报专辑：各大厂商最核心营收数据解读总览" ], "summary": "近日，欧莱雅、资生堂、雅诗兰黛、宝洁、强生、科蒂、LVMH、爱茉莉太平洋、LG生活健康等十家外资美妆巨头已经陆续发布了2021年公司财报。" }, { "type": "article", "id": 5480, "title": "谁还相信名创优品？", "canonical": "https://www.yfchuhai.com/article/5480.html", "markdown": "https://www.yfchuhai.com/bot/article/5480.md", "published": "2022-02-17T15:19:01+08:00", "author": "栗不旬", "tags": [ "行业动态：全球市场格局新脉络" ], "summary": "市值暴跌后，名创优品还能用什么打动资本市场？" }, { "type": "article", "id": 5478, "title": "埃及——一个快速崛起的市场", "canonical": "https://www.yfchuhai.com/article/5478.html", "markdown": "https://www.yfchuhai.com/bot/article/5478.md", "published": "2022-02-17T14:28:02+08:00", "author": "非程创新", "tags": [], "summary": "2020到2021，埃及势头正猛，逐渐成为了非洲第四大市场主体。国际资本对埃及的持续关注是偶然吗？本文旨在剖析埃及市场的特点，展现其巨大吸引力的来源。" }, { "type": "article", "id": 5477, "title": "2022年1月全球热门移动游戏收入TOP10", "canonical": "https://www.yfchuhai.com/article/5477.html", "markdown": "https://www.yfchuhai.com/bot/article/5477.md", "published": "2022-02-17T14:17:34+08:00", "author": "Sensor Tower", "tags": [], "summary": "Sensor Tower 商店情报数据显示，2022年1月腾讯《PUBG Mobile》(合并《和平精英》收入)在全球 App Store 和 Google Play 吸金2.37亿美元，蝉联全球手游畅销榜冠军。其中，64%的收入来自其中文iOS版本《和平精英》，美国和土耳其市场的收入分别占8%和7%。" }, { "type": "article", "id": 5476, "title": "Roblox上市后的第一份全年财报：营收19亿美元，同比翻倍", "canonical": "https://www.yfchuhai.com/article/5476.html", "markdown": "https://www.yfchuhai.com/bot/article/5476.md", "published": "2022-02-17T14:14:13+08:00", "author": "泽塔", "tags": [ "财报专辑：各大厂商最核心营收数据解读总览" ], "summary": "Roblox今天公布了2021年的财务业绩，也是公司自从去年3月份IPO上市以来对外发布的首份全年财报。根据财报显示，Roblox去年营收、预售服务收入(bookings)约为19亿美元和27亿美元，同比分别增长了108%和45%。" }, { "type": "article", "id": 5475, "title": "《三战》流水破10亿美元后，阿里的第二款SLG终于来了", "canonical": "https://www.yfchuhai.com/article/5475.html", "markdown": "https://www.yfchuhai.com/bot/article/5475.md", "published": "2022-02-17T14:07:23+08:00", "author": "恶魔摸摸猫", "tags": [], "summary": "前段时间，一款名为《代号S6》的三国题材SLG游戏在国内悄悄开启了小范围的测试。" }, { "type": "article", "id": 5474, "title": "博雅公司转战香港，旗下游戏自带“房卡”功能", "canonical": "https://www.yfchuhai.com/article/5474.html", "markdown": "https://www.yfchuhai.com/bot/article/5474.md", "published": "2022-02-17T13:50:44+08:00", "author": "胤武", "tags": [], "summary": "近年来，国内政策愈发收紧，不少从业者纷纷南下，除了双印（印度、印尼）之外，港澳台地区也是兵家必争之地。而在港澳台市场，做得最出彩的大陆厂商，当属博雅。" }, { "type": "article", "id": 5473, "title": "游戏抽卡次数受限，监管形势下厂商们要向哪走？", "canonical": "https://www.yfchuhai.com/article/5473.html", "markdown": "https://www.yfchuhai.com/bot/article/5473.md", "published": "2022-02-17T13:41:28+08:00", "author": "钱泓言", "tags": [], "summary": "抽卡之后会是什么？抽卡，会是手游的尽头吗？" }, { "type": "article", "id": 5471, "title": "Supercell去年营收22.4亿美元，MAU达到2.5亿", "canonical": "https://www.yfchuhai.com/article/5471.html", "markdown": "https://www.yfchuhai.com/bot/article/5471.md", "published": "2022-02-17T12:18:07+08:00", "author": "爱游戏的葡萄君", "tags": [], "summary": "去年Supercell的营收和利润都实现了可观增长。" }, { "type": "article", "id": 5469, "title": "App Annie 现更名 data.ai – 首家由 AI 赋能的聚合数据公司", "canonical": "https://www.yfchuhai.com/article/5469.html", "markdown": "https://www.yfchuhai.com/bot/article/5469.md", "published": "2022-02-16T14:47:45+08:00", "author": "扬帆出海", "tags": [], "summary": "2月15日，App Annie正式更名data.ai，作为首家由AI 赋能的聚合数据公司，致力于创造更广阔的企业市场机遇。" }, { "type": "article", "id": 5468, "title": "一款上线了四年的盲人MMO", "canonical": "https://www.yfchuhai.com/article/5468.html", "markdown": "https://www.yfchuhai.com/bot/article/5468.md", "published": "2022-02-16T14:18:40+08:00", "author": "爱游戏的葡萄君", "tags": [], "summary": "心智互动团队为视障群体研发的MMORPG《听游江湖》，目前游戏已经获得了百万下载量，服务了约12万视障用户。" }, { "type": "article", "id": 5463, "title": "2022年1月全球热门移动应用收入TOP10", "canonical": "https://www.yfchuhai.com/article/5463.html", "markdown": "https://www.yfchuhai.com/bot/article/5463.md", "published": "2022-02-16T11:11:23+08:00", "author": "Sara Tan", "tags": [], "summary": "Sensor Tower 商店情报数据显示，2022年1月抖音及海外版TikTok在全球App Store和Google Play的内购收入达到2.66亿美元，是去年同期的2.1倍，蝉联全球移动应用(非游戏)收入榜冠军。" }, { "type": "article", "id": 5462, "title": "东南亚美妆品牌Y.O.U完成4000万美元C轮融资，引领新兴市场美妆行业", "canonical": "https://www.yfchuhai.com/article/5462.html", "markdown": "https://www.yfchuhai.com/bot/article/5462.md", "published": "2022-02-16T11:05:55+08:00", "author": "高榕资本", "tags": [], "summary": "2022年2月16日，东南亚领先的美妆品牌Y.O.U宣布完成4000万美元C轮融资，由隐山资本领投，SIG、高榕资本、ATM Capital、eWTP Arabia Capital和M31资本等机构跟投。" }, { "type": "article", "id": 5458, "title": "盗版冰墩墩卖家已获刑！亚马逊正严查，这些产品或遭下架", "canonical": "https://www.yfchuhai.com/article/5458.html", "markdown": "https://www.yfchuhai.com/bot/article/5458.md", "published": "2022-02-15T18:18:49+08:00", "author": "AMZ123", "tags": [], "summary": "制售盗版冬奥吉祥物的犯罪嫌疑人被判处了有期徒刑一年、并处罚金4万元。" }, { "type": "article", "id": 5457, "title": "英雄互娱潘神工作室曝光，神秘二次元RPG原创项目在研", "canonical": "https://www.yfchuhai.com/article/5457.html", "markdown": "https://www.yfchuhai.com/bot/article/5457.md", "published": "2022-02-15T15:47:32+08:00", "author": "月下", "tags": [], "summary": "根据官方发布的成员招募显示，团队目前人员50人左右，有二次元+RPG的原创IP项目在研。" }, { "type": "article", "id": 5455, "title": "《火炬之光：无限》海外开测，今年的ARPG手游大战要开始了？", "canonical": "https://www.yfchuhai.com/article/5455.html", "markdown": "https://www.yfchuhai.com/bot/article/5455.md", "published": "2022-02-15T15:09:26+08:00", "author": "爱游戏的葡萄君", "tags": [], "summary": "春节前，心动旗下的《火炬之光：无限》在海外地区开始了又一轮测试。" }, { "type": "article", "id": 5454, "title": "监管收紧，国内各主要安卓商店限制捕鱼游戏，相继出台措施", "canonical": "https://www.yfchuhai.com/article/5454.html", "markdown": "https://www.yfchuhai.com/bot/article/5454.md", "published": "2022-02-15T14:21:33+08:00", "author": "GameLook", "tags": [], "summary": "去年11月中旬，GameLook曾报道腾讯系平台宣布暂停所有捕鱼类游戏推广和搜索。" }, { "type": "article", "id": 5453, "title": "印尼独角兽也“出海”", "canonical": "https://www.yfchuhai.com/article/5453.html", "markdown": "https://www.yfchuhai.com/bot/article/5453.md", "published": "2022-02-15T14:06:57+08:00", "author": "刘清华", "tags": [], "summary": "2022年1月，印尼水产初创公司eFishery获得9000万美元C轮融资，成为一时的头条。" }, { "type": "article", "id": 5452, "title": "2022年1月成功出海的中国手游TOP30 - 《原神》拿下海外手游收入冠军，8款新品集中亮相", "canonical": "https://www.yfchuhai.com/article/5452.html", "markdown": "https://www.yfchuhai.com/bot/article/5452.md", "published": "2022-02-15T13:17:31+08:00", "author": "战略分析师Nan Lu", "tags": [], "summary": "Sensor Tower商店情报平台最新数据显示，2022年1月中国手游产品在海外市场收入及下载量排行榜，详细榜单变化如下。" }, { "type": "article", "id": 5451, "title": "曝滴滴几乎全线业务裁员，约 20％；亿万富翁包圆 SpaceX 三次飞行任务；传小米计划裁员 10%", "canonical": "https://www.yfchuhai.com/article/5451.html", "markdown": "https://www.yfchuhai.com/bot/article/5451.md", "published": "2022-02-15T12:39:05+08:00", "author": "郑玥", "tags": [], "summary": "知乎称未使用行为感知系统监测员工：坚决反对违规收集个人信息；宁德时代多名员工跳槽对手，蜂巢能源回应被起诉：已积极准备应诉；Canalys：2021 年全球电动汽车销量增长 109% 中国大陆占一半" }, { "type": "article", "id": 5449, "title": "荷兰监管机构向苹果追加500万欧元罚单 反对强迫要求提供替代支付应用", "canonical": "https://www.yfchuhai.com/article/5449.html", "markdown": "https://www.yfchuhai.com/bot/article/5449.md", "published": "2022-02-15T12:24:57+08:00", "author": "cnbeta", "tags": [], "summary": "荷兰消费者和市场管理局（ACM）今天再度对苹果公司追加了500万欧元的罚款，因为它被指控未能满足其对约会应用程序替代支付系统的要求。这是ACM连续第四周对苹果公司进行罚款，目前总罚款额为2000万欧元。" }, { "type": "article", "id": 5448, "title": "腾讯马晓轶分享游戏行业的发展驱动力", "canonical": "https://www.yfchuhai.com/article/5448.html", "markdown": "https://www.yfchuhai.com/bot/article/5448.md", "published": "2022-02-15T12:01:13+08:00", "author": "腾讯游戏学堂", "tags": [], "summary": "大家可能也关注到，整个中国游戏行业的增长率都在下降，面对这样的情况，究竟未来机会在哪里？" }, { "type": "article", "id": 5447, "title": "阅文集团启动“2022全球作家孵化项目”", "canonical": "https://www.yfchuhai.com/article/5447.html", "markdown": "https://www.yfchuhai.com/bot/article/5447.md", "published": "2022-02-15T11:16:55+08:00", "author": "暴侃网文", "tags": [], "summary": "近日，由阅文旗下海外门户起点国际联合新加坡国立大学、新加坡南洋理工大学发起的2022全球作家孵化项目(Global Author IncubationProject 简称GAIP)正式启动。" }, { "type": "article", "id": 5446, "title": "3.19·广州丨扬帆出海联手潮游圈 五大活动引爆2022游戏出海季", "canonical": "https://www.yfchuhai.com/article/5446.html", "markdown": "https://www.yfchuhai.com/bot/article/5446.md", "published": "2022-02-15T11:04:09+08:00", "author": "扬帆出海", "tags": [], "summary": "3月19日，潮游圈携手扬帆出海于广州举办“虎运当头·潮游无界——2022潮游圈年会活动" }, { "type": "article", "id": 5444, "title": "《突袭：暗影传说》采访：欧美公司如何做出月收入过亿RPG手游？", "canonical": "https://www.yfchuhai.com/article/5444.html", "markdown": "https://www.yfchuhai.com/bot/article/5444.md", "published": "2022-02-14T18:06:53+08:00", "author": "GameLook", "tags": [], "summary": "据业内数据显示，欧美RPG手游市场规模47亿美元，其中表现最好的是Plarium发布的《突袭：暗影传说（RAID Shadow Legends）》" }, { "type": "article", "id": 5442, "title": "微软副总裁采访：600人团队服务开发者，微软如何构建游戏生态圈？", "canonical": "https://www.yfchuhai.com/article/5442.html", "markdown": "https://www.yfchuhai.com/bot/article/5442.md", "published": "2022-02-14T17:45:10+08:00", "author": "GameLook", "tags": [], "summary": "作为知名主机三巨头的之一的微软一直是游戏行业有力的竞争者，它也一直在游戏、云技术等领域进行积极的业务探索。" }, { "type": "article", "id": 5441, "title": "海南“网文出海” 跃跃欲试", "canonical": "https://www.yfchuhai.com/article/5441.html", "markdown": "https://www.yfchuhai.com/bot/article/5441.md", "published": "2022-02-14T17:25:37+08:00", "author": "昂颖", "tags": [], "summary": "2021年度取得海南省艺术系列中初级专业技术资格人员名单公布，有8名网络文学作家名列其中。" }, { "type": "article", "id": 5440, "title": "TikTok电商，只等一个“罗永浩”？", "canonical": "https://www.yfchuhai.com/article/5440.html", "markdown": "https://www.yfchuhai.com/bot/article/5440.md", "published": "2022-02-14T17:08:49+08:00", "author": "36氪", "tags": [ "聚焦电商营销“蓝海”新风向" ], "summary": "出海浪潮曾经造就一批财富神话，而在不少人眼里，TikTok 电商是下一艘即将起航的巨舶。大船还在建造，希望占据先机的人们已经涌入。" }, { "type": "article", "id": 5439, "title": "AMD宣布赛灵思收购案将于2月14日左右完成", "canonical": "https://www.yfchuhai.com/article/5439.html", "markdown": "https://www.yfchuhai.com/bot/article/5439.md", "published": "2022-02-14T16:45:46+08:00", "author": "新浪科技", "tags": [ "行业动态：全球市场格局新脉络" ], "summary": "AMD公司宣布已获得了有关收购赛灵思的所有必要批准" }, { "type": "article", "id": 5438, "title": "亚太第一大外卖平台”的271亿美金GMV是从哪来的？", "canonical": "https://www.yfchuhai.com/article/5438.html", "markdown": "https://www.yfchuhai.com/bot/article/5438.md", "published": "2022-02-14T16:38:45+08:00", "author": "MW", "tags": [ "行业动态：全球市场格局新脉络" ], "summary": "号称在亚太市场GMV排名第一的德国外卖集团Delivery Hero上周四（2月10日）公布了2021年的全年财报和2022年的展望" }, { "type": "article", "id": 5435, "title": "2022 年 1 月中国非游戏厂商及应用出海收入 30 强", "canonical": "https://www.yfchuhai.com/article/5435.html", "markdown": "https://www.yfchuhai.com/bot/article/5435.md", "published": "2022-02-14T16:04:22+08:00", "author": "Nassa, Luey", "tags": [ "行业动态：全球市场格局新脉络" ], "summary": "根据 App Annie 估算数据显示，2022 年开年第一个月中国非游戏厂商出海收入榜单" }, { "type": "article", "id": 5432, "title": "硅谷独角兽 Branch获F轮3亿美元融资，估值升至 40 亿美元", "canonical": "https://www.yfchuhai.com/article/5432.html", "markdown": "https://www.yfchuhai.com/bot/article/5432.md", "published": "2022-02-11T22:39:56+08:00", "author": "Branch Metrics", "tags": [], "summary": "硅谷创业公司帮助包括 NBC、安德玛（Under Armour）和爱彼迎（ Airbnb） 等 100,000 多家企业打造及衡量用户的移动体验。" }, { "type": "article", "id": 5431, "title": "DTC特稿|情人节“搞钱”哪家强 SheIn/名创优品等大厂如何玩转“爱情”牌", "canonical": "https://www.yfchuhai.com/article/5431.html", "markdown": "https://www.yfchuhai.com/bot/article/5431.md", "published": "2022-02-11T21:53:54+08:00", "author": "扬帆出海", "tags": [], "summary": "对于跨境电商的从业者，2月14日则是为情人节大卖做准备的收官之日，是2022年度过的第一个关键节日。情侣们的战斗力或许足够让卖家们在营销日历上画上一个心满意足的圆圈。" }, { "type": "article", "id": 5430, "title": "知乎被曝大裁员 视频部门被裁一半", "canonical": "https://www.yfchuhai.com/article/5430.html", "markdown": "https://www.yfchuhai.com/bot/article/5430.md", "published": "2022-02-11T16:13:19+08:00", "author": "游民星空", "tags": [], "summary": "知乎正在低调裁员" }, { "type": "article", "id": 5429, "title": "Twitter 2021 财年营收 50.8 亿美元同比增长 37%，净亏损 2.21 亿美元", "canonical": "https://www.yfchuhai.com/article/5429.html", "markdown": "https://www.yfchuhai.com/bot/article/5429.md", "published": "2022-02-11T11:50:06+08:00", "author": "Twitter", "tags": [], "summary": "Twitter 今天发布了截至 12 月 31 日的 2021 财年第四季度及全年财报。" }, { "type": "article", "id": 5428, "title": "Disney+第一财季订阅新增1180万", "canonical": "https://www.yfchuhai.com/article/5428.html", "markdown": "https://www.yfchuhai.com/bot/article/5428.md", "published": "2022-02-11T11:45:35+08:00", "author": "techcrunch", "tags": [], "summary": "Disney+订阅者在第一财季强势新增1180万。迪士尼将Disney+和ESPN+与Hulu Live服务捆绑在一起，来促进增长。" }, { "type": "article", "id": 5426, "title": "跨境电商观察丨冬奥刷屏 解读“谷爱凌”们背后的三大DTC爆款品牌", "canonical": "https://www.yfchuhai.com/article/5426.html", "markdown": "https://www.yfchuhai.com/bot/article/5426.md", "published": "2022-02-11T11:11:25+08:00", "author": "扬帆出海", "tags": [], "summary": "Lululemon与安踏的DTC之旅" }, { "type": "article", "id": 5425, "title": "硅谷独角兽 Branch 获 F 轮 3 亿美元融资，估值升至 40 亿美元", "canonical": "https://www.yfchuhai.com/article/5425.html", "markdown": "https://www.yfchuhai.com/bot/article/5425.md", "published": "2022-02-11T10:41:22+08:00", "author": "Branch Metrics", "tags": [], "summary": "硅谷创业公司帮助包括 NBC、安德玛（Under Armour）和爱彼迎（ Airbnb） 等 100,000 多家企业打造及衡量用户的移动体验。" }, { "type": "article", "id": 5424, "title": "前融云 CTO 杨攀加入涛思数据，CEO 陶建辉：如虎添翼", "canonical": "https://www.yfchuhai.com/article/5424.html", "markdown": "https://www.yfchuhai.com/bot/article/5424.md", "published": "2022-02-11T10:29:48+08:00", "author": "InfoQ", "tags": [], "summary": "涛思数据创始人兼 CEO 陶建辉正式官宣杨攀加入涛思数据任战略合作 & 开发者生态副总裁" }, { "type": "article", "id": 5423, "title": "8个月ROI提升超120%，揭秘某中东头部直播语聊APP如何买量搞钱", "canonical": "https://www.yfchuhai.com/article/5423.html", "markdown": "https://www.yfchuhai.com/bot/article/5423.md", "published": "2022-02-10T22:55:05+08:00", "author": "YinoLink易诺", "tags": [], "summary": "KOL网红营销带来长期广泛曝光" }, { "type": "article", "id": 5422, "title": "《文明与征服》——看似“缝合怪”实则slg融合中的创新者", "canonical": "https://www.yfchuhai.com/article/5422.html", "markdown": "https://www.yfchuhai.com/bot/article/5422.md", "published": "2022-02-10T22:35:58+08:00", "author": "王福昆", "tags": [], "summary": "「文明与征服」成为新SLG的代表" }, { "type": "article", "id": 5421, "title": "Messenger将在美国大推“分期付款”功能", "canonical": "https://www.yfchuhai.com/article/5421.html", "markdown": "https://www.yfchuhai.com/bot/article/5421.md", "published": "2022-02-10T12:38:23+08:00", "author": "Techcrunch", "tags": [], "summary": "Meta周三宣布，Messenger将向美国所有iOS和Android用户推出“分期支付”功能。" }, { "type": "article", "id": 5420, "title": "时装品牌gucci，继NFT之后又进军时尚品牌The Sandbox ", "canonical": "https://www.yfchuhai.com/article/5420.html", "markdown": "https://www.yfchuhai.com/bot/article/5420.md", "published": "2022-02-10T11:56:33+08:00", "author": "扬帆出海", "tags": [], "summary": "奢侈品牌Gucci在The Sandbox中购买虚拟土地" }, { "type": "article", "id": 5419, "title": "对比了中美的 167 个订阅服务价格，我有哪些思考", "canonical": "https://www.yfchuhai.com/article/5419.html", "markdown": "https://www.yfchuhai.com/bot/article/5419.md", "published": "2022-02-09T19:05:03+08:00", "author": "麒麟桦", "tags": [], "summary": "你在订阅服务上花了多少钱？" }, { "type": "article", "id": 5418, "title": "2021 Top 15 手游圈并购“钞”能力盘点：除了腾讯字节系 还有这些公司", "canonical": "https://www.yfchuhai.com/article/5418.html", "markdown": "https://www.yfchuhai.com/bot/article/5418.md", "published": "2022-02-09T15:31:48+08:00", "author": "扬帆出海", "tags": [], "summary": "腾讯隐藏幕后 字节直接摊牌" }, { "type": "article", "id": 5417, "title": "如果“蓝翔技校”也出海 全球职业类App市场正崛起", "canonical": "https://www.yfchuhai.com/article/5417.html", "markdown": "https://www.yfchuhai.com/bot/article/5417.md", "published": "2022-02-09T14:43:17+08:00", "author": "扬帆出海", "tags": [], "summary": "招聘狂潮引发市场增长" }, { "type": "article", "id": 5415, "title": "2022年1月中国手游发行商全球收入排行榜", "canonical": "https://www.yfchuhai.com/article/5415.html", "markdown": "https://www.yfchuhai.com/bot/article/5415.md", "published": "2022-02-09T13:30:36+08:00", "author": "Sensor Tower", "tags": [], "summary": "Sensor Tower商店情报平台显示，2022年1月中国手游发行商在全球 App Store 和 Google Play 的收入排名。本期共34个中国厂商入围全球手游发行商收入榜TOP100，合计吸金22.6亿美元，占全球TOP100手游发行商收入近39%。" }, { "type": "article", "id": 5414, "title": "恺英网络入股余烬科技，网易是第二大股东", "canonical": "https://www.yfchuhai.com/article/5414.html", "markdown": "https://www.yfchuhai.com/bot/article/5414.md", "published": "2022-02-09T13:22:43+08:00", "author": "游戏日报", "tags": [], "summary": "杭州余烬科技发生工商变更，股东新增恺英网络子公司“上饶盛英网络科技有限公司”，持股15%。此次变更的同时其另一股东网易（杭州）股份上升，增至18.68%成为余烬科技的第二大股东。" }, { "type": "article", "id": 5413, "title": "首款SLG总流水破亿美元，高图游戏在全球化道路上如何破局？", "canonical": "https://www.yfchuhai.com/article/5413.html", "markdown": "https://www.yfchuhai.com/bot/article/5413.md", "published": "2022-02-09T11:06:40+08:00", "author": "Echo Z", "tags": [], "summary": "SLG赛道真香的又一案例。" }, { "type": "article", "id": 5412, "title": "社交产品中的信号与暗示：关注（下）", "canonical": "https://www.yfchuhai.com/article/5412.html", "markdown": "https://www.yfchuhai.com/bot/article/5412.md", "published": "2022-02-09T10:57:08+08:00", "author": "Eugene Wei", "tags": [], "summary": "在这个世界上，每个社交媒体账户只能与一个身份关联，用户被锁定在每个账户的单一图谱中。" }, { "type": "article", "id": 5411, "title": "社交产品中的信号与暗示：关注（上）", "canonical": "https://www.yfchuhai.com/article/5411.html", "markdown": "https://www.yfchuhai.com/bot/article/5411.md", "published": "2022-02-09T10:49:00+08:00", "author": "Eugene Wei", "tags": [], "summary": "社交媒体将人们在社交应用上的行为过度归因于他们的天性，而低估了归因于应用所处的社交环境。也许社交媒体中最重要的背景影响就是一个人的社交图谱。" }, { "type": "article", "id": 5410, "title": "开发者从实际的运营角度谈塑造游戏角色的7大技巧", "canonical": "https://www.yfchuhai.com/article/5410.html", "markdown": "https://www.yfchuhai.com/bot/article/5410.md", "published": "2022-02-09T10:36:13+08:00", "author": "Herbert Llanas", "tags": [], "summary": "7条建议能够让你在不知不觉中创造出一个既迷人又独特的游戏角色" }, { "type": "article", "id": 5409, "title": "开发者从4个角度探讨游戏开发路径和市场路径", "canonical": "https://www.yfchuhai.com/article/5409.html", "markdown": "https://www.yfchuhai.com/bot/article/5409.md", "published": "2022-02-09T10:30:30+08:00", "author": "Abhinav Gupta", "tags": [], "summary": "提升用户留存和广告优化的四个注意点" }, { "type": "article", "id": 5408, "title": "2022首月数据更新 | 苹果设备全球多地区iOS系统占比概况", "canonical": "https://www.yfchuhai.com/article/5408.html", "markdown": "https://www.yfchuhai.com/bot/article/5408.md", "published": "2022-02-09T10:19:00+08:00", "author": "量仔", "tags": [], "summary": "2022年1月，苹果设备全球多地区iOS系统占比中， iOS15各版本占比与去年12月相比有较大幅度的波动。" }, { "type": "article", "id": 5407, "title": "美国“辞职潮”对经济体产生的影响，求职应用开始崭露头角", "canonical": "https://www.yfchuhai.com/article/5407.html", "markdown": "https://www.yfchuhai.com/bot/article/5407.md", "published": "2022-02-07T21:39:47+08:00", "author": "App Annie", "tags": [], "summary": "App Annie 发布的《2022年移动市场报告》中的数据显示，新冠肺炎疫情加速了人们工作、尤其是求职的根本性变化。" }, { "type": "article", "id": 5406, "title": "行业观察 | 频获高额融资 跨境电商出海2021年投融资大事件（附跨境电商行业年度报告合集）", "canonical": "https://www.yfchuhai.com/article/5406.html", "markdown": "https://www.yfchuhai.com/bot/article/5406.md", "published": "2022-02-07T11:43:50+08:00", "author": "扬帆出海", "tags": [], "summary": "2021年度跨境电商行业投融资回顾" }, { "type": "article", "id": 5405, "title": "行业观察 | 直播/陌生社交多领域新秀崛起 泛娱乐出海2021年投融资大事件（附泛娱乐行业年度报告合集）", "canonical": "https://www.yfchuhai.com/article/5405.html", "markdown": "https://www.yfchuhai.com/bot/article/5405.md", "published": "2022-02-07T11:19:17+08:00", "author": "扬帆出海", "tags": [], "summary": "2021年度泛娱乐行业投融资回顾" }, { "type": "article", "id": 5403, "title": "扬帆出海2022百场出海活动规划曝光 将启动演讲嘉宾合作计划", "canonical": "https://www.yfchuhai.com/article/5403.html", "markdown": "https://www.yfchuhai.com/bot/article/5403.md", "published": "2022-02-07T10:18:58+08:00", "author": "扬帆出海", "tags": [], "summary": "眨眼间2021已成为过去式，在这一年，我们没有虚度光阴。" }, { "type": "article", "id": 5402, "title": "「大佬的本命年」之俞敏洪：花甲之年，虎落乡野", 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"title": "全球品牌TOP20，中美开始平分秋色，华为进入前十，不过中国有个差距", "canonical": "https://www.yfchuhai.com/article/5381.html", "markdown": "https://www.yfchuhai.com/bot/article/5381.md", "published": "2022-01-27T13:17:49+08:00", "author": "前HR随笔", "tags": [], "summary": "中国品牌前20占7家，华为进入前10！这次品牌非常体现中国和美国企业的特点。" }, { "type": "article", "id": 5380, "title": "数额惊人！盘点2021收入最高的十大YouTube博主", "canonical": "https://www.yfchuhai.com/article/5380.html", "markdown": "https://www.yfchuhai.com/bot/article/5380.md", "published": "2022-01-27T13:00:52+08:00", "author": "Tia", "tags": [], "summary": "如今，YouTube拥有近20亿用户，比以往任何时候都多，五年内增长了40%。博主们大约一半的收入来自广告收入。" }, { "type": "article", "id": 5379, "title": "出海放置类又一代表作！这款手游如何在韩国市场打响开年第一炮？", "canonical": "https://www.yfchuhai.com/article/5379.html", "markdown": "https://www.yfchuhai.com/bot/article/5379.md", "published": "2022-01-27T12:43:49+08:00", "author": "Echo Z & 伊布", "tags": [], "summary": "1月11日，Ujoy在韩国上线第二款产品——放置卡牌手游《SOLAR REVIVAL》，成功拿下谷歌、苹果、One store三平台推荐，并且稳定在iOS畅销榜Top 10和谷歌畅销榜Top 21。" }, { "type": "article", "id": 5378, "title": "一款产品撑起一条赛道，半年狂赚4亿，这品类还有无限可能？", "canonical": "https://www.yfchuhai.com/article/5378.html", "markdown": "https://www.yfchuhai.com/bot/article/5378.md", "published": "2022-01-27T12:03:27+08:00", "author": "ohzyh", "tags": [], "summary": "《金铲铲之战》成功突围，足够引起行业对自走棋品类的重新审视" }, { "type": "article", "id": 5377, "title": "回顾丨2011-2021，安克创新的十年成长之路", "canonical": "https://www.yfchuhai.com/article/5377.html", "markdown": "https://www.yfchuhai.com/bot/article/5377.md", "published": "2022-01-27T11:52:38+08:00", "author": "安克创新", "tags": [], "summary": "安克创新的十年成长之路" }, { "type": "article", "id": 5376, "title": "从亏损19亿到盈利6亿，恺英网络做对了什么？", "canonical": "https://www.yfchuhai.com/article/5376.html", "markdown": "https://www.yfchuhai.com/bot/article/5376.md", "published": "2022-01-27T11:36:15+08:00", "author": "有饭研究", "tags": [], "summary": "如果要在业内做个“近五年A股最惨游戏公司”评选，恺英网络最有可能高票当选。" }, { "type": "article", "id": 5375, "title": "暴雪全新IP生存游戏公布，暴白：回来了，全回来了！", "canonical": "https://www.yfchuhai.com/article/5375.html", "markdown": "https://www.yfchuhai.com/bot/article/5375.md", "published": "2022-01-27T11:30:33+08:00", "author": "游戏陀螺", "tags": [], "summary": "今天，暴雪发布了一则招聘信息，据透露，他们正在开发一款全新世界观的多平台（PC端及主机端）3A级生存游戏。这也是是继2014年暴雪嘉年华公布《守望先锋》之后，暴雪首次正式对外公布新IP宇宙。" }, { "type": "article", "id": 5374, "title": "年营收超40亿，波克在印尼封神了？", "canonical": "https://www.yfchuhai.com/article/5374.html", "markdown": "https://www.yfchuhai.com/bot/article/5374.md", "published": "2022-01-27T11:11:15+08:00", "author": "纵横报", "tags": [], "summary": "自2017年入局印尼市场以来，凭借旗下王牌产品Higgs Domino Island（下文简称Higgs），波克在印尼大杀四方，势如破竹。中联畅想，深圳指间等深耕印尼多年的老牌厂商在波克的猛烈攻势之下，被打得丢盔弃甲，溃不成军。" }, { "type": "article", "id": 5373, "title": "后Cookie时代的出海营销：玩转一方数据，独立站ROI提升6倍", "canonical": "https://www.yfchuhai.com/article/5373.html", "markdown": "https://www.yfchuhai.com/bot/article/5373.md", "published": "2022-01-26T15:05:50+08:00", "author": "LiveRamp", "tags": [], "summary": "全球领先的数据连接平台LiveRamp链睿和Stream正携手为中国出海企业的海外营销保驾护航，更已为独立站创造出不依赖Cookie的情况下ROI表现提升6倍的优异成绩。" }, { "type": "article", "id": 5372, "title": "完美世界将裁员数百至一千人；于今年全球发行《幻塔》", "canonical": "https://www.yfchuhai.com/article/5372.html", "markdown": "https://www.yfchuhai.com/bot/article/5372.md", "published": "2022-01-25T23:12:02+08:00", "author": "爱游戏的葡萄君", "tags": [], "summary": "1月24日，完美世界披露了投资者关系活动记录。其中提到：完美世界在2021年，精简和调优了一些跟公司未来大方向、调性不是很契合的团队，第四季度已经优化了几百人。截至目前，其研发团队有四千人左右，后续的一轮优化，预计“将减少大几百到一千人”。" }, { "type": "article", "id": 5371, "title": "重磅报告分析全球1300w＋款App 被AppStore推荐最多的游戏和App有哪些特质（附PPT下载）", "canonical": "https://www.yfchuhai.com/article/5371.html", "markdown": "https://www.yfchuhai.com/bot/article/5371.md", "published": "2022-01-25T22:58:37+08:00", "author": "扬帆出海", "tags": [], "summary": "七麦数据发布《2021年移动互联网行业白皮书》，本书共涵盖9个应用市场，155个国家地区，1300w＋款App。本文将就白皮书出海部分进行部分节选解读。" }, { "type": "article", "id": 5369, "title": "重磅发布！《2021全球移动应用（非游戏）营销白皮书》", "canonical": "https://www.yfchuhai.com/article/5369.html", "markdown": "https://www.yfchuhai.com/bot/article/5369.md", "published": "2022-01-25T16:29:19+08:00", "author": "重磅发布！《2021全球移动应用（非游戏）营销白皮书》", "tags": [], "summary": "广大大正式发布《2021全球移动应用（非游戏）营销白皮书》，完整白皮书内容超过50页，涉及数据包括多个70+个国家/地区和70个广告渠道。同时白皮书还收录了国内知名应用厂商Flat Ads、棒糖科技和CyberAds对于2022年移动应用市场的洞察和去年的整体大盘趋势观察。" }, { "type": "article", "id": 5368, "title": "2021中国手游出海年度盘点丨42款国产手游海外收入破亿", "canonical": "https://www.yfchuhai.com/article/5368.html", "markdown": "https://www.yfchuhai.com/bot/article/5368.md", "published": "2022-01-25T00:22:45+08:00", "author": "Nan Lu", "tags": [], "summary": "2021年是中国手游出海“大年”，《原神》一周年之际，移动端海外收入达到2.3亿美元，打破该游戏在2020年10月创下的出海手游月收入纪录。文中列举了2021年出海收入TOP30榜单，分队热门出海市场进行了分析，让我们一起来对2021年游戏出海的情况做个概览。" }, { "type": "article", "id": 5367, "title": "海外观察丨蓝城兄弟私有化 当Blued遇上赤子城Mico会怎样？", "canonical": "https://www.yfchuhai.com/article/5367.html", "markdown": "https://www.yfchuhai.com/bot/article/5367.md", "published": "2022-01-25T00:05:41+08:00", "author": "扬帆出海", "tags": [], "summary": "1月14日，社交出海公司赤子城科技发布公告称，宣布将于3月31日前，与Spriver Tech Limited及其一家全资附属公司合伙成立基金，基金成立的目的之一是参与蓝城兄弟的私有化交易。" }, { "type": "article", "id": 5366, "title": "6waves卖了2亿美元，这是半年内第三家被外国资本收购的中国游戏公司", "canonical": "https://www.yfchuhai.com/article/5366.html", "markdown": "https://www.yfchuhai.com/bot/article/5366.md", "published": "2022-01-24T08:18:42+08:00", "author": "游戏陀螺", "tags": [], "summary": "Stillfront以2.01亿美元收购中国老牌游戏厂商6waves100%股权。" }, { "type": "article", "id": 5365, "title": "思考：对游戏设计者来说最重要的能力是什么呢？", "canonical": "https://www.yfchuhai.com/article/5365.html", "markdown": "https://www.yfchuhai.com/bot/article/5365.md", "published": "2022-01-20T17:41:19+08:00", "author": "世界是流动的", "tags": [], "summary": "对游戏设计者来说最重要的能力是什么呢？我认为是设计思维。" }, { "type": "article", "id": 5364, "title": "用游戏语言讲好三国故事，《真·三国无双 霸》如何撬动港澳台新马玩家", "canonical": "https://www.yfchuhai.com/article/5364.html", "markdown": "https://www.yfchuhai.com/bot/article/5364.md", "published": "2022-01-20T16:41:01+08:00", "author": "手游那点事", "tags": [], "summary": "进入移动互联网时代，伴随着中国手游产业的爆炸式发展，真·三国无双又经由光荣特库摩授权，中手游和天戏互娱联合打造《真·三国无双 霸》。" }, { "type": "article", "id": 5363, "title": "全球Steam热销第三，这款国产Roguelike堪称一群「烂泥」的逆袭", "canonical": "https://www.yfchuhai.com/article/5363.html", "markdown": "https://www.yfchuhai.com/bot/article/5363.md", "published": "2022-01-20T15:18:54+08:00", "author": "爱游戏的葡萄君", "tags": [], "summary": "1月19日，B站游戏发行的《暖雪》上线后，很快登顶了Steam国区热销榜，位列全球热销榜第三。" }, { "type": "article", "id": 5360, "title": "互联网大厂战投转舵", "canonical": "https://www.yfchuhai.com/article/5360.html", "markdown": "https://www.yfchuhai.com/bot/article/5360.md", "published": "2022-01-20T14:12:41+08:00", "author": "燃财经工作室", "tags": [], "summary": "互联网大厂的战略投资十分活跃。创业投资数据机构IT桔子2021年发布报告指出，截至2021年8月底，国内企业风险投资机构中，互联网行业占21%，是排名最高的细分行业。" }, { "type": "article", "id": 5358, "title": "巨量引擎下海做游戏了！这款末日生存手游空降iOS免费榜第一", "canonical": "https://www.yfchuhai.com/article/5358.html", "markdown": "https://www.yfchuhai.com/bot/article/5358.md", "published": "2022-01-20T13:49:48+08:00", "author": "GameLook", "tags": [], "summary": "巨量引擎独代发行的第一款游戏来了。" }, { "type": "article", "id": 5357, "title": "【移动榜单】2021 年 12 月 App Annie 月度指数排行榜", "canonical": "https://www.yfchuhai.com/article/5357.html", "markdown": "https://www.yfchuhai.com/bot/article/5357.md", "published": "2022-01-20T11:48:18+08:00", "author": "Sherlock;Jeffery", "tags": [], "summary": "非游戏应用中，全球 12 月下载榜前十名有 6 款社交媒体应用，2 款娱乐应用（TikTok/Spotify），1 款购物应用（Shopee），1 款照片和视频软件应用（CapCut）。" }, { "type": "article", "id": 5354, "title": "谷歌年度游戏报告：亚太、欧美、拉美有怎样的趋势？", "canonical": "https://www.yfchuhai.com/article/5354.html", "markdown": "https://www.yfchuhai.com/bot/article/5354.md", "published": "2022-01-19T17:02:32+08:00", "author": "GameLook", "tags": [], "summary": "2021年已然过去，面对全新的2022，全球游戏业又将走向何方？" }, { "type": "article", "id": 5353, "title": "2700万点击量！虎年产品悄悄爆火海外", "canonical": "https://www.yfchuhai.com/article/5353.html", "markdown": "https://www.yfchuhai.com/bot/article/5353.md", "published": "2022-01-19T16:30:08+08:00", "author": "雨果跨境", "tags": [], "summary": "距离虎年春节已经不到半个月时间，不少中国卖家已经在各大平台适时推出带有虎年元素的产品，包括红包、玩偶、挂饰、项链、手链等，有的产品上线不久就售罄。海外消费者的剁手速度也是极快，每逢节假日，他们对带有中国传统元素的产品的喜爱，也给了跨境卖家与外贸人士提供了新的选品思路。" }, { "type": "article", "id": 5351, "title": "国产游戏已经悄悄占领了全球市场", "canonical": "https://www.yfchuhai.com/article/5351.html", "markdown": "https://www.yfchuhai.com/bot/article/5351.md", "published": "2022-01-19T15:40:17+08:00", "author": "依光流", "tags": [], "summary": "国产游戏占领全世界是必然的历史趋势，不可避免。" }, { "type": "article", "id": 5350, "title": "获5500万美元巨额融资，这家初创公司要做的竟是这类手游？", "canonical": "https://www.yfchuhai.com/article/5350.html", "markdown": "https://www.yfchuhai.com/bot/article/5350.md", "published": "2022-01-19T14:20:37+08:00", "author": "GameLook", "tags": [], "summary": "对于一家初创游戏公司而言，能有百万级的种子轮融资，足可谓赢在起跑线上了。而如果把这一门槛提高到千万，符合条件的明星创业公司就变得屈指可数了。想得到这种量级的初始融资，往往意味着从创始团队到产品原型再到商业模型都有着明显的过人之处。" }, { "type": "article", "id": 5349, "title": "京东供应链接入Shopify，将为Shopify中国卖家提供选品及物流服务", "canonical": "https://www.yfchuhai.com/article/5349.html", "markdown": "https://www.yfchuhai.com/bot/article/5349.md", "published": "2022-01-19T14:01:51+08:00", "author": "常薇倩", "tags": [], "summary": "据悉，京东是首个 Shopify 官宣的中国战略合作伙伴。" }, { "type": "article", "id": 5348, "title": "苹果在荷兰开放外部支付服务，未来或将扩展至全球", "canonical": "https://www.yfchuhai.com/article/5348.html", "markdown": "https://www.yfchuhai.com/bot/article/5348.md", "published": "2022-01-19T13:51:22+08:00", "author": "Lily Ji", "tags": [], "summary": "1 月 16日，苹果公司宣布允许外部支付服务提供商进驻 App Store，遵守荷兰政府的要求，苹果向该国 “约会应用” 开放了第三方支付，将推出两个新的支付处理选项。" }, { "type": "article", "id": 5347, "title": "多平台爆火，《躺平发育》打响2022年休闲游戏第一枪", "canonical": "https://www.yfchuhai.com/article/5347.html", "markdown": "https://www.yfchuhai.com/bot/article/5347.md", "published": "2022-01-19T11:46:21+08:00", "author": "小猪", "tags": [], "summary": "近日，由蜜獾工坊出品的塔防游戏《躺平发育》（又名《猛鬼宿舍》）突然爆火。" }, { "type": "article", "id": 5346, "title": "[报告分享]《2021年全球交友应用市场洞察》", "canonical": "https://www.yfchuhai.com/article/5346.html", "markdown": "https://www.yfchuhai.com/bot/article/5346.md", "published": "2022-01-19T11:36:01+08:00", "author": "分析师Ting Qian", "tags": [], "summary": "在全球疫情的大环境下，用户对于线上交友、匹配约会的需求未减反增。大多数交友应用也因此进行了功能与运营策略的调整以适应市场变化，从而获得快速增长。" }, { "type": "article", "id": 5345, "title": "利润直逼网易！腾讯网易双雄格局已被这家公司打破｜游戏业2021", "canonical": "https://www.yfchuhai.com/article/5345.html", "markdown": "https://www.yfchuhai.com/bot/article/5345.md", "published": "2022-01-19T11:21:19+08:00", "author": "碧海银鲨，猫与海", "tags": [], "summary": "说的正是米哈游。" }, { "type": "article", "id": 5344, "title": "从“没有制作人”到“打开中东SLG市场”，WafaGames出海的这四年", "canonical": "https://www.yfchuhai.com/article/5344.html", "markdown": "https://www.yfchuhai.com/bot/article/5344.md", "published": "2022-01-19T10:52:02+08:00", "author": "shadow", "tags": [], "summary": "在竞争加剧，政策收紧的当下，出海的重要性愈发凸显。而放眼全球，中东必将成为下一阶段的“兵家必争之地”。" }, { "type": "article", "id": 5341, "title": "传音控股确认向海龙加盟，海外新兴市场移动互联再起风云？", "canonical": "https://www.yfchuhai.com/article/5341.html", "markdown": "https://www.yfchuhai.com/bot/article/5341.md", "published": "2022-01-18T18:18:52+08:00", "author": "电鳗快报", "tags": [], "summary": "百度前高级副总裁向海龙加入传音，担任该公司移动互联(事业部)总裁的职位。" }, { "type": "article", "id": 5340, "title": "《最强蜗牛》拿下了艾菲奖，游戏加上音乐原来还能这样玩", "canonical": "https://www.yfchuhai.com/article/5340.html", "markdown": "https://www.yfchuhai.com/bot/article/5340.md", "published": "2022-01-18T17:18:36+08:00", "author": "Jimmy", "tags": [], "summary": "作为去年营销打法以及市场成绩都让人眼前一亮的产品，《最强蜗牛》此次得奖并不意外，而且这次得奖的主要原因正是游戏的营销打法。" }, { "type": "article", "id": 5339, "title": "跨境流量新赛道，Amazon Live直播带货助力Listing腾飞", "canonical": "https://www.yfchuhai.com/article/5339.html", "markdown": "https://www.yfchuhai.com/bot/article/5339.md", "published": "2022-01-18T17:01:53+08:00", "author": "雨果跨境", "tags": [], "summary": "相比于国内电商，跨境电商在直播领域还处于萌芽阶段。前有Amazon Live的低调发展，后有TikTok的各种高调宣传。但不得不承认的是，行业内目前会玩的人还是少之又少。虽然整体流量很大，但是做到转化并把粉丝和商品结合，是很难的事情。" }, { "type": "article", "id": 5338, "title": "UBI又挑战做手游了，这款3D策略塔防游戏貌似很行？", "canonical": "https://www.yfchuhai.com/article/5338.html", "markdown": "https://www.yfchuhai.com/bot/article/5338.md", "published": "2022-01-18T16:26:19+08:00", "author": "GameLook", "tags": [], "summary": "育碧开发的塔防手游《Clash of Beasts: Tower Defense》（以下简称为《COB》）曾在去年12月初上架巴西、越南及菲律宾区域 iOS 平台，据官方公布消息，此游戏刚于近期（北京时间1月12日）正式全球发布。" }, { "type": "article", "id": 5337, "title": "国产手游出海战绩复盘：SLG、ARPG持续发力输出", "canonical": "https://www.yfchuhai.com/article/5337.html", "markdown": "https://www.yfchuhai.com/bot/article/5337.md", "published": "2022-01-18T15:52:36+08:00", "author": "锋见", "tags": [], "summary": "2021年已经过去，在这一年中，游戏行业也迎来了新的气象，《原神》、《幻塔》等开放世界 ARPG 游戏变得火热，另一边 SLG 游戏也在持续输出有生力量，以稳定的营收，将海外增长的优势牢牢把握在手中。同时，ARPG 游戏的突飞猛进、SLG 游戏的稳定输出、休闲品类游戏的全方面覆盖与发展、让国产手游的出海发展更为迅猛。不过随着后起之秀的崛起，可以预见未来的竞争会更加激烈。" }, { "type": "article", "id": 5336, "title": "Etsy与TikTok合作，卖家迎发展新机遇！", "canonical": "https://www.yfchuhai.com/article/5336.html", "markdown": "https://www.yfchuhai.com/bot/article/5336.md", "published": "2022-01-18T15:36:16+08:00", "author": "王美荣", "tags": [], "summary": "Etsy与TikTok合作，加强卖家产品推广能力。" }, { "type": "article", "id": 5335, "title": "版号未发已逾5个月，游戏行业的“诺亚方舟”将驶向何方？", "canonical": "https://www.yfchuhai.com/article/5335.html", "markdown": "https://www.yfchuhai.com/bot/article/5335.md", "published": "2022-01-18T14:49:00+08:00", "author": "21世纪经济报道", "tags": [], "summary": "回顾刚结束的2021年，游戏行业走过了“风雨交加”的一年。" }, { "type": "article", "id": 5334, "title": "App Store中国大陆市场应用类月平均下载量突破7亿 哪些产品表现最突出？", "canonical": "https://www.yfchuhai.com/article/5334.html", "markdown": "https://www.yfchuhai.com/bot/article/5334.md", "published": "2022-01-18T14:32:46+08:00", "author": "量仔", "tags": [], "summary": "从下载量的角度，来看看2021年App Store中国大陆市场应用类产品的走势有何特点。" }, { "type": "article", "id": 5333, "title": "条款没谈妥，巨人收购淘米72.81%股权不再有排他约束", "canonical": "https://www.yfchuhai.com/article/5333.html", "markdown": "https://www.yfchuhai.com/bot/article/5333.md", "published": "2022-01-18T14:16:11+08:00", "author": "月下", "tags": [], "summary": "巨人网络发布公告称，鉴于商洽过程中市场宏观环境发生变化等原因，交易双方就交易方案的部分条款未能达成一致；且因为当初签署的《投资意向书》有效期已届满，巨人不再对收购淘米72.81%股权进行排他协议约定，这也意味着淘米网络可以寻找除了巨人之外的潜在买家。" }, { "type": "article", "id": 5332, "title": "开发者分享：如何用叙事工具让游戏剧情和玩法更有吸引力？", "canonical": "https://www.yfchuhai.com/article/5332.html", "markdown": "https://www.yfchuhai.com/bot/article/5332.md", "published": "2022-01-18T14:10:57+08:00", "author": "GameLook", "tags": [], "summary": "在大多数的游戏里，剧情都是非常重要的。优秀的游戏故事可以提升玩家的代入感，也是带动长线参与的关键因素。" }, { "type": "article", "id": 5331, "title": "五个关键词回顾2021年的云游戏行业", "canonical": "https://www.yfchuhai.com/article/5331.html", "markdown": "https://www.yfchuhai.com/bot/article/5331.md", "published": "2022-01-18T13:49:47+08:00", "author": "絮雅", "tags": [], "summary": "2021年已然过去，在这一年中，我们看到了云游戏行业发展过程的诸多事件。" }, { "type": "article", "id": 5328, "title": "23家厂商46款Q1新品储备：扎紧裤腰带，慢慢过冬", "canonical": "https://www.yfchuhai.com/article/5328.html", "markdown": "https://www.yfchuhai.com/bot/article/5328.md", "published": "2022-01-17T23:12:36+08:00", "author": "爱游戏的葡萄君", "tags": [], "summary": "一年一度的春节档又要开始了。葡萄君整理了各家Q1的产品储备情况，共统计到23家厂商、46款新品。与过往各季度数据对比，储备名单的萎缩态势开始放缓：厂商名单保持在25-30家之间，产品总数稳定在50款以内。各项数据似乎都到了最低点。" }, { "type": "article", "id": 5327, "title": " 中国App正成为全球流行消费品", "canonical": "https://www.yfchuhai.com/article/5327.html", "markdown": "https://www.yfchuhai.com/bot/article/5327.md", "published": "2022-01-17T21:01:48+08:00", "author": "阑夕", "tags": [], "summary": "在全球用户的数字生活里，中国解决方案的身影愈渐清晰。在刚刚过去的2021年，TikTok取代Google，成为了全球访问量最高的互联网平台。这是有史以来第一次，来自中国互联网公司开发的产品能够跻身榜首，一边承受着地缘政治的压力，一边获得了用脚投票的殊荣。更重要的是，TikTok并没有依赖所谓「十四亿人口的巨大红利」，而是仅仅凭借海外市场，就做到了Google、Facebook等老牌巨头难以企及的事情。" }, { "type": "article", "id": 5326, "title": "顺为资本冯铮Metaverse万字行业研究：虚拟技术赋能物理世界，数字生活值得期待", "canonical": "https://www.yfchuhai.com/article/5326.html", "markdown": "https://www.yfchuhai.com/bot/article/5326.md", "published": "2022-01-17T20:42:07+08:00", "author": "顺为资本冯铮", "tags": [], "summary": "近日，顺为团队曾与大家分享 2020 年 8 月时，顺为资本副总裁冯铮内部分享的《我们距离中的「Metaverse」还有多远？》虚拟人行业报告。" }, { "type": "article", "id": 5325, "title": "10人初创团队，一切从零开始，他们用五年时间精心打磨了一个国产JRPG爆款", "canonical": "https://www.yfchuhai.com/article/5325.html", "markdown": "https://www.yfchuhai.com/bot/article/5325.md", "published": "2022-01-17T17:51:34+08:00", "author": "GR", "tags": [], "summary": "去年9月，由心动发行、皮克皮工作室耗时5年多完成的像素风冒险解谜《风来之国》（Eastward）正式发售。这款以出色的像素美学在上线前就获得极大关注的作品，在发售后也不负众望，取得了相当不错的好成绩。对于一个几近初创的游戏开发团队，皮克皮是如何在与自己较量完成一步又一步的开发挑战并最终完成作品？近日，笔者有幸采访了《风来之国》制作人Tommo，分享该作创作历程故事。" }, { "type": "article", "id": 5323, "title": "在这个百亿级的内卷品类市场，网易终于出手了", "canonical": "https://www.yfchuhai.com/article/5323.html", "markdown": "https://www.yfchuhai.com/bot/article/5323.md", "published": "2022-01-17T17:02:17+08:00", "author": "游戏陀螺", "tags": [], "summary": "在移动游戏市场继续高歌猛进的今天，客户端游戏市场表现如何？" }, { "type": "article", "id": 5322, "title": "国产买断制游戏元年！2021年销售额27.9亿同比翻了4倍多", "canonical": "https://www.yfchuhai.com/article/5322.html", "markdown": "https://www.yfchuhai.com/bot/article/5322.md", "published": "2022-01-17T16:17:07+08:00", "author": "winjoo", "tags": [], "summary": "游戏玩家和产业都在进步，一切都在朝着美好的方面发展，对未来始终心怀期待。" }, { "type": "article", "id": 5320, "title": "跨境电商的中东征途：格局已变，新机将至", "canonical": "https://www.yfchuhai.com/article/5320.html", "markdown": "https://www.yfchuhai.com/bot/article/5320.md", "published": "2022-01-17T15:29:10+08:00", "author": "雨果跨境", "tags": [], "summary": "中东电商的故事，翻开了新篇章。" }, { "type": "article", "id": 5319, "title": "阿凡达手游海外首曝，祖龙+腾讯+迪士尼能形成什么化学反应？", "canonical": "https://www.yfchuhai.com/article/5319.html", "markdown": "https://www.yfchuhai.com/bot/article/5319.md", "published": "2022-01-17T14:59:28+08:00", "author": "爱游戏的葡萄君", "tags": [], "summary": "登顶全球影史票房13年后，这个重磅IP公布了一款新手游。" }, { "type": "article", "id": 5318, "title": "沙特电商渗透率翻倍后，下一个风口在哪？", "canonical": "https://www.yfchuhai.com/article/5318.html", "markdown": "https://www.yfchuhai.com/bot/article/5318.md", "published": "2022-01-17T14:09:26+08:00", "author": "中东跨境电商汇", "tags": [], "summary": "Noon 的首席执行官 Faraz Khalid 表示，过去 18 个月，沙特阿拉伯的电子商务渗透率翻了一番。" }, { "type": "article", "id": 5317, "title": "2021年12月全球热门移动游戏收入TOP10", "canonical": "https://www.yfchuhai.com/article/5317.html", "markdown": "https://www.yfchuhai.com/bot/article/5317.md", "published": "2022-01-17T13:56:13+08:00", "author": "Sensor Tower", "tags": [], "summary": "2021年12月腾讯《PUBG Mobile》(合并《和平精英》收入)在全球 App Store 和 Google Play 吸金2.44亿美元，相较2020年12月增长36.7%，蝉联全球手游畅销榜冠军。" }, { "type": "article", "id": 5316, "title": "从昭和米国物语到云堇，游戏出海还能怎么玩", "canonical": "https://www.yfchuhai.com/article/5316.html", "markdown": "https://www.yfchuhai.com/bot/article/5316.md", "published": "2022-01-17T11:48:30+08:00", "author": "钱泓言", "tags": [], "summary": "2022年，出海已成为游戏公司的必修课。" }, { "type": "article", "id": 5315, "title": "发布3年，海外年收入破3亿，这款二次元麻将游戏神奇还在继续！", "canonical": "https://www.yfchuhai.com/article/5315.html", "markdown": "https://www.yfchuhai.com/bot/article/5315.md", "published": "2022-01-17T11:09:34+08:00", "author": "GameLook", "tags": [], "summary": "如果国内二次元厂商手头上都有一本相同的黄历，那么2022年第一条一定是“宜动画化”。" }, { "type": "article", "id": 5314, "title": "【出海榜单】2021 年 12 月中国游戏厂商及应用出海收入 30 强", "canonical": "https://www.yfchuhai.com/article/5314.html", "markdown": "https://www.yfchuhai.com/bot/article/5314.md", "published": "2022-01-17T10:54:17+08:00", "author": "Carrie; Amy", "tags": [], "summary": "App Annie 12 月游戏厂商出海收入榜前十名排名变化甚微。" }, { "type": "article", "id": 5311, "title": "在中东社交娱乐宝地沙特，Yalla Group缘何赢得市场？", "canonical": "https://www.yfchuhai.com/article/5311.html", "markdown": "https://www.yfchuhai.com/bot/article/5311.md", "published": "2022-01-15T00:23:25+08:00", "author": "满投财经", "tags": [], "summary": "日前，App Growing发布了2021年全球手游买量白皮书。整个2021年，国内全网共有2亿多条手游相关的广告在投，同比2020年增长高达222%，在所有行业中移动广告投放数占比第一。而在全球视角下，2021年投放手游广告超过1170万组，同比增长达到64%。从投放份额来看，美国、新加坡、加拿大、台湾等地皆是手游集中投放的地区。" }, { "type": "article", "id": 5310, "title": "流量圈SaaS收购潮: 汇量15亿收购热云打造“SaaS工具生态”", "canonical": "https://www.yfchuhai.com/article/5310.html", "markdown": "https://www.yfchuhai.com/bot/article/5310.md", "published": "2022-01-14T18:47:09+08:00", "author": "扬帆出海", "tags": [], "summary": "4月28日，汇量科技Mobvista(HK.1860)发布公告，宣布将全资收购热云数据——国内领先的第三方移动监测和营销科技公司，总交易对价超过15亿人民币(含现金及股票)。" }, { "type": "article", "id": 5309, "title": "解读美国最严隐私法CCPA，哪些出海企业需要注意？", "canonical": "https://www.yfchuhai.com/article/5309.html", "markdown": "https://www.yfchuhai.com/bot/article/5309.md", "published": "2022-01-14T18:29:20+08:00", "author": "数美科技", "tags": [], "summary": "《加州消费者隐私法案》（CCPA）是继欧盟《一般数据保护条例》（GDPR）颁布后又一部数据隐私领域的重要法律。它于2018年6月28日正式颁布，在随后的两年内又陆续做了多次修订，2020年7月1日开始正式执行。" }, { "type": "article", "id": 5307, "title": "互联网巨头：“卷”到海外去｜破浪之后", "canonical": "https://www.yfchuhai.com/article/5307.html", "markdown": "https://www.yfchuhai.com/bot/article/5307.md", "published": "2022-01-14T14:51:50+08:00", "author": "董小花", "tags": [], "summary": "过去一年里，越来越多的中国App走入国际视野。从电商到社交，从手游到网文，各行各业在“出海”中迎来高光时刻。然而受到新冠疫情、地缘政治等黑天鹅事件影响，中国企业的出海之路也走得颇为曲折。乘风破浪之后，中国企业如何逆流而上，从“新”出发？" }, { "type": "article", "id": 5306, "title": "2021全球广告素材分析洞察报告", "canonical": "https://www.yfchuhai.com/article/5306.html", "markdown": "https://www.yfchuhai.com/bot/article/5306.md", "published": "2022-01-14T14:37:48+08:00", "author": "扬帆出海", "tags": [], "summary": "2021年，出海企业的投放与增长团队遭遇了许多挑战，尤其是在面对iOS骤然收紧的隐私政策和消失的用户级数据时，显得不知所措。\n我们都清楚的知道，IDFA的消失只是个开始，各大平台都会在会在2022年进一步收紧隐私政策——当用户数据不再是在线营销领域的核心时，谁可以取而代之，成为广告主进行归因和优化的抓手？" }, { "type": "article", "id": 5305, "title": "试错两年，这个研发团队做出了2021最后一款国产爆款 | 游茶访", "canonical": "https://www.yfchuhai.com/article/5305.html", "markdown": "https://www.yfchuhai.com/bot/article/5305.md", "published": "2022-01-13T18:02:41+08:00", "author": "小猪", "tags": [], "summary": "2021年12月，模拟类超休闲游戏《DIYKeyboard》空降Google Play美榜TOP10，下载量也迅速突破1000W大关。除了突出的市场表现外，这款游戏吸引游戏茶馆的最重要原因则是这款产品背后是一家地道的国产游戏开发团队。" }, { "type": "article", "id": 5304, "title": "摆脱桎梏，国产游戏对美日文化的重新解构", "canonical": "https://www.yfchuhai.com/article/5304.html", "markdown": "https://www.yfchuhai.com/bot/article/5304.md", "published": "2022-01-13T17:32:20+08:00", "author": "由江", "tags": [], "summary": "武汉的独立游戏公司“铃空游戏（NEKCOM）”新制作的一款名为《昭和米国物语》的游戏，该游戏将上世纪80、90年代的日本和美国文化进行融合吗，打造出前所未有的架空世界观。从这款游戏的背景设定开始，就已经显现出了它离谱的画风。" }, { "type": "article", "id": 5303, "title": "万字长文丨不破不立，互联网出海2021", "canonical": "https://www.yfchuhai.com/article/5303.html", "markdown": "https://www.yfchuhai.com/bot/article/5303.md", "published": "2022-01-13T17:08:46+08:00", "author": "王大路、雪莉", "tags": [], "summary": "可以肯定的是，2021年，“出海”已成为互联网行业最大的确定性。而在经历了这一年涅槃后，2022年，这个行业正在走向新生……" }, { "type": "article", "id": 5302, "title": "首测即获得TapTap9.5分，这款游戏会不会是下一个二次元爆款？​", "canonical": "https://www.yfchuhai.com/article/5302.html", "markdown": "https://www.yfchuhai.com/bot/article/5302.md", "published": "2022-01-13T16:50:02+08:00", "author": "九莲宝灯", "tags": [], "summary": "最具电影感的手游。" }, { "type": "article", "id": 5301, "title": "Shopee正式进入阿根廷市场：包邮有门槛、可分期", "canonical": "https://www.yfchuhai.com/article/5301.html", "markdown": "https://www.yfchuhai.com/bot/article/5301.md", "published": "2022-01-13T16:23:43+08:00", "author": "MW", "tags": [], "summary": "在巴西、墨西哥、哥伦比亚和智利之后，准备多时的Shopee阿根廷市场也正式开通了，在拉美再扎了一个点。" }, { "type": "article", "id": 5300, "title": "全球社媒使用数据大盘点：超8成美国网民沉迷YouTube", "canonical": "https://www.yfchuhai.com/article/5300.html", "markdown": "https://www.yfchuhai.com/bot/article/5300.md", "published": "2022-01-13T15:29:05+08:00", "author": "谷哥", "tags": [], "summary": "在过去20年间，社交媒体不断发展演变，从一家独大发展成百家争鸣的局面。" }, { "type": "article", "id": 5299, "title": "Tiger Global在Refyne的第二轮融资中领投8200万美元", "canonical": "https://www.yfchuhai.com/article/5299.html", "markdown": "https://www.yfchuhai.com/bot/article/5299.md", "published": "2022-01-13T15:10:20+08:00", "author": "kali", "tags": [], "summary": "基于薪酬需求的初创公司Refyne在B轮融资中筹集了8200万美元，该轮融资由Tiger Global领投，并获得了Digital Horizon、QED investors、DST Global的合作伙伴、Jigsaw VC、XYZ Capital和RTP Global等新、现有投资者的融资。" }, { "type": "article", "id": 5298, "title": "12月应用海外买量市场分析：《Cartlow》发力买量；社交类新品素材一览", "canonical": "https://www.yfchuhai.com/article/5298.html", "markdown": "https://www.yfchuhai.com/bot/article/5298.md", "published": "2022-01-13T15:01:14+08:00", "author": "AppGrowingGlobal", "tags": [], "summary": "12月海外非游戏应用买量市场回归平稳，各类别应用广告量均在正常范围内波动。" }, { "type": "article", "id": 5297, "title": "2021年12月成功出海的中国手游 - 《使命召唤手游》总收入突破13亿美元，《指环王》IP新游收入增长49%​​", "canonical": "https://www.yfchuhai.com/article/5297.html", "markdown": "https://www.yfchuhai.com/bot/article/5297.md", "published": "2022-01-13T14:51:07+08:00", "author": "战略分析师Nan Lu", "tags": [], "summary": "Sensor Tower商店情报平台最新数据显示，2021年12月中国手游产品在海外市场收入及下载量排行榜，详细榜单变化如下。" }, { "type": "article", "id": 5296, "title": "千亿级全球RPG手游赛道，谁才是真正的RPG之王？", "canonical": "https://www.yfchuhai.com/article/5296.html", "markdown": "https://www.yfchuhai.com/bot/article/5296.md", "published": "2022-01-13T14:34:33+08:00", "author": "GameLook", "tags": [], "summary": "进一步从报告、以及全球市场结构变化可以发现，千亿的RPG手游市场中，收集型RPG正在风靡全球，替代MMO成为手游时代RPG中新王者。" }, { "type": "article", "id": 5295, "title": "对话英雄CEO吴旦：美术决定了一款游戏的爆发力，是玩家的第一感知-7.GAME", "canonical": "https://www.yfchuhai.com/article/5295.html", "markdown": "https://www.yfchuhai.com/bot/article/5295.md", "published": "2022-01-13T10:33:50+08:00", "author": "www.sevengame.cn", "tags": [], "summary": "随着时代的发展，和社会需求的进步，游戏行业如今在向前奔袭的途中开始慢慢进行了改变，各大游戏厂商们都越发开始注重起游戏的品质。" }, { "type": "article", "id": 5294, "title": "拍乐云首发音视频「分组讨论」开放能力，开启线上群聊互动新玩法", "canonical": "https://www.yfchuhai.com/article/5294.html", "markdown": "https://www.yfchuhai.com/bot/article/5294.md", "published": "2022-01-13T09:51:52+08:00", "author": "拍乐云Pano", "tags": [], "summary": "拍乐云Pano推出业内首个实时音视频的「分组讨论」开放能力，助力企业和开发者在应用中快速还原线下真实分组互动场景，在同一个频道内开启多个分组，在主会场和分组之间做到毫秒级无感切换，让在线群聊互动的形式更灵活、更多元。" }, { "type": "article", "id": 5293, "title": "DTC品牌突围：打造出海差异化逻辑 建立不可复制的壁垒", "canonical": "https://www.yfchuhai.com/article/5293.html", "markdown": "https://www.yfchuhai.com/bot/article/5293.md", "published": "2022-01-13T09:33:19+08:00", "author": "马小眺", "tags": [], "summary": "DTC是英文Direct To Customer（直接面向消费者）的缩写。DTC品牌出海，顾名思义则是直接给消费者提供产品服务的品牌商。" }, { "type": "article", "id": 5292, "title": "推特2021年游戏推文24亿条 国产游戏成最大赢家", "canonical": "https://www.yfchuhai.com/article/5292.html", "markdown": "https://www.yfchuhai.com/bot/article/5292.md", "published": "2022-01-12T18:26:59+08:00", "author": "扬帆出海", "tags": [], "summary": "24亿条推文中，《原神》被提及最多次" }, { "type": "article", "id": 5291, "title": "2人开发，美榜第3！国内游戏发行Smillage再出爆款", "canonical": "https://www.yfchuhai.com/article/5291.html", "markdown": "https://www.yfchuhai.com/bot/article/5291.md", "published": "2022-01-12T17:20:55+08:00", "author": "random", "tags": [], "summary": "截至12月22日中午，《Hotties Up》在美国App Store游戏免费榜排名第3。" }, { "type": "article", "id": 5290, "title": "三七互娱原投资副总裁转投字节跳动 林均全任抖音生态战略负责人", "canonical": "https://www.yfchuhai.com/article/5290.html", "markdown": "https://www.yfchuhai.com/bot/article/5290.md", "published": "2022-01-12T16:09:09+08:00", "author": "新言财经", "tags": [], "summary": "三七互娱前投资副总裁林均全任抖音生态战略负责人" }, { "type": "article", "id": 5289, "title": "【热点追踪】2021 年圣诞节，TikTok 位居全球下载量榜首", "canonical": "https://www.yfchuhai.com/article/5289.html", "markdown": "https://www.yfchuhai.com/bot/article/5289.md", "published": "2022-01-12T15:52:13+08:00", "author": "App Annie", "tags": [], "summary": "全球范围内，TikTok、Instagram 和 Facebook 在 iOS 和 Google Play 的每日下载量排行榜上名列前茅。" }, { "type": "article", "id": 5288, "title": "当“大女主”邂逅“国风文化”，这款新品能否为“女性向”开辟出一条新路？", "canonical": "https://www.yfchuhai.com/article/5288.html", "markdown": "https://www.yfchuhai.com/bot/article/5288.md", "published": "2022-01-12T15:36:13+08:00", "author": "南山", "tags": [], "summary": "近年来，女性向赛道一直处在新品不断，但又爆款匮乏的尴尬处境，“雷声大雨点小”是该品类的真实写照。" }, { "type": "article", "id": 5287, "title": "蒋凡出海，政策骤变！阿里打响跨境第一枪！", "canonical": "https://www.yfchuhai.com/article/5287.html", "markdown": "https://www.yfchuhai.com/bot/article/5287.md", "published": "2022-01-12T15:20:31+08:00", "author": "电商君", "tags": [], "summary": "去年12月那次重大的人事调整之后，阿里迎来了新的战略周期，原天猫淘宝总裁蒋凡再次被委以重任，奔赴阿里布局多年的海外战场。" }, { "type": "article", "id": 5286, "title": "从“ 平台转型 ”到“ DTC品牌出海 ”，2022趋势何在？", "canonical": "https://www.yfchuhai.com/article/5286.html", "markdown": "https://www.yfchuhai.com/bot/article/5286.md", "published": "2022-01-12T14:55:10+08:00", "author": "引路人", "tags": [], "summary": "在这几年，整个独立站领域，COD和Dropshipping的占比逐渐变少，特别是在Facebook对于流量和开户管控，以及Google广告对网站审核严格等条件下，COD模式在开户和收单率等问题上无法解决，使得此模式基数缩小。" }, { "type": "article", "id": 5285, "title": "快手游戏业务寻突破，海外FPS能否助其打开局面", "canonical": "https://www.yfchuhai.com/article/5285.html", "markdown": "https://www.yfchuhai.com/bot/article/5285.md", "published": "2022-01-12T14:41:26+08:00", "author": "苏于涵", "tags": [], "summary": "新势力布局游戏业务会贯彻一个方针：自研发行全都要。" }, { "type": "article", "id": 5284, "title": "二次元手游2021年收入榜：原神一骑绝尘，幻塔半月入账近5亿", "canonical": "https://www.yfchuhai.com/article/5284.html", "markdown": "https://www.yfchuhai.com/bot/article/5284.md", "published": "2022-01-12T14:25:20+08:00", "author": "GameLook", "tags": [], "summary": "要评判一款游戏的市场表现，营收无疑是最为直观的标准。" }, { "type": "article", "id": 5283, "title": "马化腾：腾讯只是一家普通公司，随时可以被替换", "canonical": "https://www.yfchuhai.com/article/5283.html", "markdown": "https://www.yfchuhai.com/bot/article/5283.md", "published": "2022-01-12T13:38:39+08:00", "author": "观察者网", "tags": [], "summary": "1月10日消息，在去年底的员工大会上，马化腾对2021年发生的一系列变化表达了自己的想法。" }, { "type": "article", "id": 5282, "title": "游戏初创公司Zupee融资1.02亿美元;与Reliance Jio合作", "canonical": "https://www.yfchuhai.com/article/5282.html", "markdown": "https://www.yfchuhai.com/bot/article/5282.md", "published": "2022-01-12T11:39:43+08:00", "author": "kali", "tags": [], "summary": "技术型休闲游戏公司Zupee在B轮融资中获得1.02亿美元，由总部位于孟买的投资公司Nepean Capital牵头投资7200万美元。" }, { "type": "article", "id": 5281, "title": "2021年12月手游海外买量市场分析：《王者荣耀》国际版买量激增", "canonical": "https://www.yfchuhai.com/article/5281.html", "markdown": "https://www.yfchuhai.com/bot/article/5281.md", "published": "2022-01-12T11:03:54+08:00", "author": "AppGrowingGlobal", "tags": [], "summary": "12月，海外手游买量市场整体继续保持平稳，多数品类、地区、渠道未见明显变化。" }, { "type": "article", "id": 5280, "title": "回首·2021丨日本篇：从《IDOLY PRIDE》透视音游品类 细分赛道国产大放异彩", "canonical": "https://www.yfchuhai.com/article/5280.html", "markdown": "https://www.yfchuhai.com/bot/article/5280.md", "published": "2022-01-12T09:55:01+08:00", "author": "扬帆出海", "tags": [ "出海新“玩”意：带你第一时间遇见新品" ], "summary": "扬帆出海年末系列复盘——【回首·2021】日本篇" }, { "type": "article", "id": 5279, "title": "Airwallex空中云汇首秀亚马逊跨境峰会，刮起出海旋风！", "canonical": "https://www.yfchuhai.com/article/5279.html", "markdown": "https://www.yfchuhai.com/bot/article/5279.md", "published": "2022-01-11T21:27:09+08:00", "author": "扬帆出海", "tags": [], "summary": "千呼万唤始出来！万众瞩目的2022亚马逊全球开店跨境峰会于1月11日-1月13日重磅开启，一场为期三天的跨境电商年度线上盛会耀目来袭！云集行业精英领袖，亚马逊资深产品经理与运营专家等，共话2022年行业趋势，把握出海时代脉搏，受到各界媒体共同关注。" }, { "type": "article", "id": 5277, "title": "对话腾讯汤道生：产业互联网的马拉松，才刚起跑100米", "canonical": "https://www.yfchuhai.com/article/5277.html", "markdown": "https://www.yfchuhai.com/bot/article/5277.md", "published": "2022-01-11T17:49:46+08:00", "author": "秦朔", "tags": [], "summary": "要把握下一个阶段的增长机会，数字化是一个突破口，助力实体经济和数字经济的融合，从而催生一场产业大变局。但是，怎么做？谁来做？做得如何？" }, { "type": "article", "id": 5276, "title": "万字解析：如何塑造高吸引力的游戏角色？", "canonical": "https://www.yfchuhai.com/article/5276.html", "markdown": "https://www.yfchuhai.com/bot/article/5276.md", "published": "2022-01-11T17:37:02+08:00", "author": "李思雨", "tags": [], "summary": "本文是围绕游戏角色吸引力这一主题展开的，分为两大部分，前半部分讲述虚构作品中角色魅力的根源，后半部分讲电子游戏角色与传统虚构角色的区别以及电子游戏角色设计的一些独特思路。" }, { "type": "article", "id": 5275, "title": "直播APP东渡记：对决日本财团，俘获日本宅男", "canonical": "https://www.yfchuhai.com/article/5275.html", "markdown": "https://www.yfchuhai.com/bot/article/5275.md", "published": "2022-01-11T15:42:30+08:00", "author": "千里", "tags": [], "summary": "过去一年里，越来越多的中国App走入国际视野。从电商到社交，从手游到网文，各行各业在“出海”中迎来高光时刻。然而受到新冠疫情、地缘政治等黑天鹅事件影响，中国企业的出海之路也走得颇为曲折。" }, { "type": "article", "id": 5274, "title": "创游戏业收购记录，TakeTwo将以127亿美元并购Zynga，发力手游", "canonical": "https://www.yfchuhai.com/article/5274.html", "markdown": "https://www.yfchuhai.com/bot/article/5274.md", "published": "2022-01-11T15:09:45+08:00", "author": "GameLook", "tags": [], "summary": "1月10日消息，美国游戏巨头Take-Two宣布将以127亿美元收购Zynga" }, { "type": "article", "id": 5273, "title": "2021买量除了越来越难了，还有哪些新低谷与新机遇？", "canonical": "https://www.yfchuhai.com/article/5273.html", "markdown": "https://www.yfchuhai.com/bot/article/5273.md", "published": "2022-01-11T14:53:49+08:00", "author": "Morketing", "tags": [], "summary": "“买量越来越难了...”是近两年移动互联网每逢年中与年末的高频考点和固定趋势。" }, { "type": "article", "id": 5272, "title": "2022年，跨境DTC品牌出海的十个关键词", "canonical": "https://www.yfchuhai.com/article/5272.html", "markdown": "https://www.yfchuhai.com/bot/article/5272.md", "published": "2022-01-11T14:16:12+08:00", "author": "谷哥", "tags": [], "summary": "出海、封号、融资、破产、DTC、洗牌……2021年，跨境电商行业历经了前所未有的大变革。" }, { "type": "article", "id": 5271, "title": "2022游戏前瞻：爆品化、云游化、混合变现深度演绎", "canonical": "https://www.yfchuhai.com/article/5271.html", "markdown": "https://www.yfchuhai.com/bot/article/5271.md", "published": "2022-01-11T13:47:24+08:00", "author": "陈佩佩", "tags": [], "summary": "循着技术、商业变现路径，走上快车道" }, { "type": "article", "id": 5270, "title": "运营10年不断破圈，网易这款MMO搭建起了自己的“IP宇宙”", "canonical": "https://www.yfchuhai.com/article/5270.html", "markdown": "https://www.yfchuhai.com/bot/article/5270.md", "published": "2022-01-11T11:50:58+08:00", "author": "Sam", "tags": [], "summary": "对于已经走过十年的《新倩女幽魂》来说，随着剧情不断推陈出新，游戏的故事以及舞台也越发充实和贴近现实，甚至让市场看到了这个“倩女宇宙”的雏形。" }, { "type": "article", "id": 5269, "title": "哔哩哔哩漫画海外版月活超300万，国漫进入平台出海时代？", "canonical": "https://www.yfchuhai.com/article/5269.html", "markdown": "https://www.yfchuhai.com/bot/article/5269.md", "published": "2022-01-11T11:36:19+08:00", "author": "施忆", "tags": [], "summary": "头部平台能否成为国漫出海的渡海之舟。" }, { "type": "article", "id": 5268, "title": "放置赛道火爆，韩国人气产品长啥样？养忍者、猫煲汤、像素风，脑洞大开", "canonical": "https://www.yfchuhai.com/article/5268.html", "markdown": "https://www.yfchuhai.com/bot/article/5268.md", "published": "2022-01-11T11:22:13+08:00", "author": "GameLook", "tags": [], "summary": "就话题度而言，过去一年在游戏圈里能和“元宇宙”掰掰手腕的并不算多，但放置手游一定是其中一个。" }, { "type": "article", "id": 5267, "title": "2021年全球收入超过10亿美元的8款手游", "canonical": "https://www.yfchuhai.com/article/5267.html", "markdown": "https://www.yfchuhai.com/bot/article/5267.md", "published": "2022-01-11T11:06:37+08:00", "author": "Sensor Tower", "tags": [], "summary": "Sensor Tower 商店情报数据显示，以腾讯《PUBG mobile》、《王者荣耀》和米哈游《原神》为首的8款手游，2021年在全球 App Store 和 Google Play 均获得超过10亿美元的内购收入。" }, { "type": "article", "id": 5266, "title": "行业洞察丨欧洲市场2021移动市场破千亿 《State of Survival》等月环比增长超50%", "canonical": "https://www.yfchuhai.com/article/5266.html", "markdown": "https://www.yfchuhai.com/bot/article/5266.md", "published": "2022-01-11T10:23:42+08:00", "author": "扬帆出海", "tags": [], "summary": "欧洲手游市场仍然在稳步上升" }, { "type": "article", "id": 5265, "title": "海外开发者谈丨《Kids vs Zombies》制作人教你如何打造非线性PVP对战玩法", "canonical": "https://www.yfchuhai.com/article/5265.html", "markdown": "https://www.yfchuhai.com/bot/article/5265.md", "published": "2022-01-11T09:40:58+08:00", "author": "扬帆出海（编译）", "tags": [], "summary": "设计一款市面少有的游戏，总要付出一些培训成本" }, { "type": "article", "id": 5264, "title": "《GTA》开发商母公司127亿美元收购Zynga，或成游戏行业至今最大交易", "canonical": "https://www.yfchuhai.com/article/5264.html", "markdown": "https://www.yfchuhai.com/bot/article/5264.md", "published": "2022-01-10T23:56:56+08:00", "author": "扬帆出海", "tags": [], "summary": "R星母公司Take-Two 将以127亿美元收购国外社交游戏巨头Zynga，大举进军手机游戏领域。" }, { "type": "article", "id": 5263, "title": "大家貌似对DTC品牌出海有点误解", "canonical": "https://www.yfchuhai.com/article/5263.html", "markdown": "https://www.yfchuhai.com/bot/article/5263.md", "published": "2022-01-10T20:01:45+08:00", "author": "马小眺", "tags": [], "summary": "在近几年，DTC品牌出海的概念十分火爆，做跨境电商的，如果不说自己在进行DTC品牌出海的尝试，那几乎缺少了同行业在饭桌上闲聊的谈资。\n\n但大家会发现，大部分的DTC品牌出海，实际上仅仅符合DTC，但并不符合“品牌”两字。实际上，对大部分跨境电商企业来说，他们口中的DTC品牌出海，实际上仍是过去“卖货逻辑”的一种延续。" }, { "type": "article", "id": 5262, "title": "中国十二大互联网公司核心管理层变动 2021 年盘点", "canonical": "https://www.yfchuhai.com/article/5262.html", "markdown": "https://www.yfchuhai.com/bot/article/5262.md", "published": "2022-01-10T17:41:18+08:00", "author": "晚点LatePost", "tags": [], "summary": "过去一年，不管是已上市成熟公司、还是希望借上市加速发展的公司，都遇到了更严峻的挑战。退市、裁员、组织调整、收缩业务战线、升级战略等都是他们应对的手段。\n中国互联网公司高歌猛进发展的时代已经过去，公司在压力下如何管理和设计组织变得更加重要，因此《晚点 LatePost》在 2021 年下半年开始推出「大公司最有权力的人」系列，希望从梳理这些公司的组织架构开始，理解一个个市值数百亿、数千亿美元、渗入数亿人生活的公司究竟如何运作和管理。" }, { "type": "article", "id": 5261, "title": "扬帆 2022 内容出海，谷歌为你启航", "canonical": "https://www.yfchuhai.com/article/5261.html", "markdown": "https://www.yfchuhai.com/bot/article/5261.md", "published": "2022-01-10T14:57:32+08:00", "author": "扬帆出海", "tags": [], "summary": "2021的内容出海格外亮眼，但如何在2022持续创造新高成为当下挑战。这次由谷歌带你一起面对未来，教你如何挖掘更多出海商机，实现进一步增长。" }, { "type": "article", "id": 5260, "title": "​干货荟萃丨回归产品本质 一线大咖多角度解读App出海增长新思路", "canonical": "https://www.yfchuhai.com/article/5260.html", "markdown": "https://www.yfchuhai.com/bot/article/5260.md", "published": "2022-01-10T12:02:24+08:00", "author": "扬帆出海", "tags": [ "【出海移动增长峰会】精选报道" ], "summary": "1月5日，由 Branch 发起的，扬帆出海联合主办的“ 2022 出海移动增长峰会 Masters of Mobile”在北京圆满落幕。" }, { "type": "article", "id": 5259, "title": "安卓和iOS留存率呈现冰火两重天？细剖App 提升留存之道", "canonical": "https://www.yfchuhai.com/article/5259.html", "markdown": "https://www.yfchuhai.com/bot/article/5259.md", "published": "2022-01-07T22:14:27+08:00", "author": "AppsFlyer", "tags": [], "summary": "安卓留存稳步下滑，iOS留存缓慢增长" }, { "type": "article", "id": 5258, "title": "领航2022：出海社交媒体营销的5个新趋势", "canonical": "https://www.yfchuhai.com/article/5258.html", "markdown": "https://www.yfchuhai.com/bot/article/5258.md", "published": "2022-01-07T17:22:33+08:00", "author": "OneSight", "tags": [], "summary": "随着科技进步和社会环境变化，新的一年中，全球用户的行为偏好、社媒平台的政策和趋势也在不断变化。" }, { "type": "article", "id": 5257, "title": "二次元手游神仙打架，各显神通", "canonical": "https://www.yfchuhai.com/article/5257.html", "markdown": "https://www.yfchuhai.com/bot/article/5257.md", "published": "2022-01-07T16:43:29+08:00", "author": "AppGrowingGlobal", "tags": [], "summary": "如今是Z世代二次元手游爱好者的黄金时代。" }, { "type": "article", "id": 5256, "title": "独立于TIK TOK，Fanno能否承载字节海外电商的野心？", "canonical": "https://www.yfchuhai.com/article/5256.html", "markdown": "https://www.yfchuhai.com/bot/article/5256.md", "published": "2022-01-07T15:46:06+08:00", "author": "吕鑫燚", "tags": [], "summary": "TIK TOK曾被认为是最成功的出海应用之一，依托于TIK TOK的流量红利，Fanno能否吃下跨境电商这份蛋糕？" }, { "type": "article", "id": 5255, "title": "如何挖掘题材品类的“预期差”？这款末日新游给出了解法", "canonical": "https://www.yfchuhai.com/article/5255.html", "markdown": "https://www.yfchuhai.com/bot/article/5255.md", "published": "2022-01-07T15:35:17+08:00", "author": "南山", "tags": [], "summary": "近年来，游戏市场迈入存量时代，“精品化”行业浪潮也随之愈演愈烈，厂商们聚焦热门题材、品类开展差异化创新的行为，已成为驱动新品突围的一个重要方向。" }, { "type": "article", "id": 5253, "title": "印度电商市场解析 | 是水太深，还是电商巨头们飘了？", "canonical": "https://www.yfchuhai.com/article/5253.html", "markdown": "https://www.yfchuhai.com/bot/article/5253.md", "published": "2022-01-07T14:25:07+08:00", "author": "后浪学派", "tags": [], "summary": "亚马逊已在印度投资了近65亿美元，未来的投资规模更是不容收紧。" }, { "type": "article", "id": 5252, "title": "《幻塔》全方位多维分发，华为游戏中心的创新破局", "canonical": "https://www.yfchuhai.com/article/5252.html", "markdown": "https://www.yfchuhai.com/bot/article/5252.md", "published": "2022-01-07T14:06:33+08:00", "author": "游戏陀螺", "tags": [], "summary": "游戏精品化时代要求游戏厂商和渠道紧密合作，渠道为开发者提供全生命周期服务已经成为一种趋势。" }, { "type": "article", "id": 5251, "title": "Actoz在印度发行《Clash of Titans》：印度特供版王者荣耀？", "canonical": "https://www.yfchuhai.com/article/5251.html", "markdown": "https://www.yfchuhai.com/bot/article/5251.md", "published": "2022-01-07T13:49:37+08:00", "author": "GameLook", "tags": [], "summary": "近日，一款名为《Clash of Titans》（以下简称《CoT》）的游戏上架了印度的应用市场，发行方为来自新加披的Actoz SG" }, { "type": "article", "id": 5250, "title": "中小手游厂商出海，如何顺畅进入未知市场？", "canonical": "https://www.yfchuhai.com/article/5250.html", "markdown": "https://www.yfchuhai.com/bot/article/5250.md", "published": "2022-01-07T11:44:27+08:00", "author": "Morketing", "tags": [], "summary": "2020年是特殊的一年，疫情所导致的手游行业强势增长前所未见，年度收入增长27%，全球活跃的手游玩家数量逼近22 亿。" }, { "type": "article", "id": 5249, "title": "从TPG获得3.6亿美元融资后，Fractal成为“独角兽”", "canonical": "https://www.yfchuhai.com/article/5249.html", "markdown": "https://www.yfchuhai.com/bot/article/5249.md", "published": "2022-01-07T11:24:34+08:00", "author": "kali", "tags": [], "summary": "Fractal从TPG Capital Asia获得了3.6亿美元的新一轮融资" }, { "type": "article", "id": 5248, "title": "跟KOL合作前记住这三点！", "canonical": "https://www.yfchuhai.com/article/5248.html", "markdown": "https://www.yfchuhai.com/bot/article/5248.md", "published": "2022-01-07T10:41:58+08:00", "author": "Miang卜卜", "tags": [], "summary": "随着媒介技术和媒介环境的发展，KOL概念逐渐从线下群体过渡到线上群体，并且不断衍生出更加丰富的内涵、形式和特征。" }, { "type": "article", "id": 5247, "title": "腾讯还是出手了！全资收购乐动卓越，《我叫MT5》处于研发阶段", "canonical": "https://www.yfchuhai.com/article/5247.html", "markdown": "https://www.yfchuhai.com/bot/article/5247.md", "published": "2022-01-07T09:45:29+08:00", "author": "Rust、Bugmond", "tags": [], "summary": "腾讯全资收购了乐动卓越" }, { "type": "article", "id": 5246, "title": "海外开发者谈丨论折叠屏时代手游设计 如何讨好这一批最多金的大R用户", "canonical": "https://www.yfchuhai.com/article/5246.html", "markdown": "https://www.yfchuhai.com/bot/article/5246.md", "published": "2022-01-07T09:33:45+08:00", "author": "扬帆出海（编译）", "tags": [], "summary": "手机厂商现在的屏幕是越来越不按套路出牌" }, { "type": "article", "id": 5245, "title": "“不要出售我的个人信息”，如何解读CCPA消费者权利？ | 风控Law School", "canonical": 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"https://www.yfchuhai.com/article/5241.html", "markdown": "https://www.yfchuhai.com/bot/article/5241.md", "published": "2022-01-06T15:40:03+08:00", "author": "GameLook", "tags": [], "summary": "独立游戏一直被很多玩家视作游戏行业的清流，近两年国内外独立游戏也呈现出了崛起的态势" }, { "type": "article", "id": 5239, "title": "Steam年度大奖出炉：生化危机获年度最佳，三款国产游戏遗憾落选", "canonical": "https://www.yfchuhai.com/article/5239.html", "markdown": "https://www.yfchuhai.com/bot/article/5239.md", "published": "2022-01-06T14:47:34+08:00", "author": "GameLook", "tags": [], "summary": "经历了近两周的投票与统计后，1月4日，2021 Steam年度大奖的获奖名单出炉。" }, { "type": "article", "id": 5238, "title": "Noon CEO谈中东电商，表示还有增长空间", "canonical": "https://www.yfchuhai.com/article/5238.html", "markdown": "https://www.yfchuhai.com/bot/article/5238.md", "published": "2022-01-06T14:27:19+08:00", "author": "中东跨境电商汇", "tags": [], "summary": "疫情帮助 Noon 加快了零售和支付领域的数字化转型。" }, { "type": "article", "id": 5237, "title": "万物数字化浪潮下，出海企业如何切入营销数字化并实现增长？", "canonical": "https://www.yfchuhai.com/article/5237.html", "markdown": "https://www.yfchuhai.com/bot/article/5237.md", "published": "2022-01-06T14:06:09+08:00", "author": "陈修建", "tags": [], "summary": "万物皆可数字化，数字化是浪潮，只进不退；数字化是魔法，以小博大见微知著。" }, { "type": "article", "id": 5236, "title": "曾经的4399又回来了？他们做了一款SLG，还杀进畅销Top5", "canonical": "https://www.yfchuhai.com/article/5236.html", "markdown": "https://www.yfchuhai.com/bot/article/5236.md", "published": "2022-01-06T13:53:54+08:00", "author": "陈心泉", "tags": [], "summary": "SLG市场竞争激烈有目共睹，份额被几款头部产品牢牢占据，现在入场也不知是否为时过晚。" }, { "type": "article", "id": 5235, "title": "【揭秘篇】扒一扒APP出海推广前要做的事儿", "canonical": "https://www.yfchuhai.com/article/5235.html", "markdown": "https://www.yfchuhai.com/bot/article/5235.md", "published": "2022-01-06T11:55:40+08:00", "author": "YinoLink易诺", "tags": [], "summary": "中国移动应用APP出海势头不减，许多移动应用APP都选择了海外市场。" }, { "type": "article", "id": 5234, "title": "​2021年中东电商融资最多的三家均为B2B，为什么？", "canonical": 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"https://www.yfchuhai.com/bot/article/5221.md", "published": "2022-01-05T10:23:37+08:00", "author": "扬帆出海", "tags": [], "summary": "在“疲惫”的2021即将过去之际，我们还是看到了游戏市场的潜力与势头。" }, { "type": "article", "id": 5220, "title": "重磅活动丨2022出海移动增长峰会1.5北京开幕 与出海大厂共寻App增长新玩法", "canonical": "https://www.yfchuhai.com/article/5220.html", "markdown": "https://www.yfchuhai.com/bot/article/5220.md", "published": "2022-01-05T10:09:10+08:00", "author": "扬帆出海", "tags": [ "【出海移动增长峰会】精选报道" ], "summary": "1月5日，扬帆出海将携手Branch于北京举办“Masters of Mobile ——2022出海移动增长峰会”" }, { "type": "article", "id": 5219, "title": "AppLovin已完成对Twitter旗下MoPub业务的收购", "canonical": "https://www.yfchuhai.com/article/5219.html", "markdown": "https://www.yfchuhai.com/bot/article/5219.md", "published": "2022-01-05T09:57:44+08:00", "author": "AppLovin", "tags": [], "summary": "AppLovin(纳斯达克: APP)宣布已完成对Twitter (纽交所: TWTR)旗下MoPub业务的收购" }, { "type": "article", "id": 5218, "title": "回首·2021丨美国手游市场盘点：除了《Free Fire》 这4款游戏值得把玩和学习", "canonical": "https://www.yfchuhai.com/article/5218.html", "markdown": "https://www.yfchuhai.com/bot/article/5218.md", "published": "2022-01-05T09:48:22+08:00", "author": "扬帆出海", "tags": [], "summary": "2021年已经悄然离去，回顾这一年，疫情不仅没有在人们的期待中消失，反而随着【奥密克戎】的继续肆虐，2022注定又是“疫”年。" }, { "type": "article", "id": 5217, "title": "休闲化趋势下的力量剥夺&高难度游戏的魅力", "canonical": "https://www.yfchuhai.com/article/5217.html", "markdown": "https://www.yfchuhai.com/bot/article/5217.md", "published": "2021-12-31T17:31:30+08:00", "author": "游戏邦编译", "tags": [], "summary": "近年来，由于电子游戏变得越来越流行，玩家的数量也在成倍增长，因此，开发商的多数作品都是面向于广泛玩家群体的游戏体验" }, { "type": "article", "id": 5216, "title": "区块链游戏命运分叉：NFT接纳度陡增，P2E遭封杀，W2E是未来？", "canonical": "https://www.yfchuhai.com/article/5216.html", "markdown": "https://www.yfchuhai.com/bot/article/5216.md", "published": "2021-12-31T17:13:33+08:00", "author": "GameLook", "tags": [], "summary": "在韩国“P2E不行，但NFT行”。" }, { "type": "article", "id": 5215, "title": "全球娱乐应用市场收入70.2%来自iOS，哪些App贡献最大？", "canonical": "https://www.yfchuhai.com/article/5215.html", "markdown": "https://www.yfchuhai.com/bot/article/5215.md", "published": "2021-12-31T17:04:00+08:00", "author": "量江湖", "tags": [], "summary": "2021年1月至11月期间，全球娱乐应用收入再创新高，达到91.8亿美元。" }, { "type": "article", "id": 5214, "title": "用户规模增长几近停滞，2022年游戏行业增量往哪儿找？", "canonical": "https://www.yfchuhai.com/article/5214.html", "markdown": "https://www.yfchuhai.com/bot/article/5214.md", "published": "2021-12-31T16:57:47+08:00", "author": "爱游戏的葡萄君", "tags": [], "summary": "仅靠少数长板，已经不足以成功了。" }, { "type": "article", "id": 5213, "title": "中小游戏公司再入寒冬？版号停发五个月1.4万家公司注销", "canonical": "https://www.yfchuhai.com/article/5213.html", "markdown": "https://www.yfchuhai.com/bot/article/5213.md", "published": "2021-12-31T16:45:42+08:00", "author": "证券日报", "tags": [], "summary": "截至12月30日，游戏版号审批已暂停了5个月。" }, { "type": "article", "id": 5212, "title": "掌握DTC品牌的出海门道：《DTC品牌出海行业报告及实操宝典 》", "canonical": "https://www.yfchuhai.com/article/5212.html", "markdown": 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"https://www.yfchuhai.com/article/5205.html", "markdown": "https://www.yfchuhai.com/bot/article/5205.md", "published": "2021-12-30T17:40:14+08:00", "author": "游戏陀螺", "tags": [], "summary": "近日，市场研究机构Newzoo对2021全球游戏市场关键数据以及行业重要事件进行回顾与分析，内容涉及全球游戏、投融资、云游戏、电竞和直播。" }, { "type": "article", "id": 5204, "title": "跨境电商还值得投资吗？", "canonical": "https://www.yfchuhai.com/article/5204.html", "markdown": "https://www.yfchuhai.com/bot/article/5204.md", "published": "2021-12-30T17:02:12+08:00", "author": "陶洋峰", "tags": [ "行业动态：全球市场格局新脉络" ], "summary": "跨境电商行业在过去几年经历了有史以来超强的繁荣和\"黑天鹅\"下的快速调整" }, { "type": "article", "id": 5203, "title": "全链路打通，“游戏发行人计划”是怎么做《幻塔》内容发行的？", "canonical": "https://www.yfchuhai.com/article/5203.html", "markdown": "https://www.yfchuhai.com/bot/article/5203.md", "published": "2021-12-30T16:48:14+08:00", "author": "winjoo", "tags": [], "summary": "说起来最近热度最高的游戏，大概非完美世界游戏的《幻塔》莫属了，开放世界、MMO、二次元，它拥有的每个关键词，都是如今手游界炙手可热的标签。" }, { "type": "article", "id": 5202, "title": "魂世界获快手投资，曾研发流水数亿的模拟经营游戏", "canonical": "https://www.yfchuhai.com/article/5202.html", "markdown": "https://www.yfchuhai.com/bot/article/5202.md", "published": "2021-12-30T16:31:12+08:00", "author": "爱游戏的葡萄君", "tags": [], "summary": "根据企查查的消息，12月23日，魂世界获得了快手关联的北京慕远科技有限公司的战略投资。" }, { "type": "article", "id": 5201, "title": "《2021年娱乐应用市场洞察报告》- 全球年度收入超过91亿美元，再创新高", "canonical": "https://www.yfchuhai.com/article/5201.html", "markdown": "https://www.yfchuhai.com/bot/article/5201.md", "published": "2021-12-30T16:25:56+08:00", "author": "分析师Ting Qian", "tags": [], "summary": "随着全球进入后疫情时代，娱乐应用在人们日常生活中的使用比重得到进一步提升!" }, { "type": "article", "id": 5200, "title": "FunPlus出海营销之道：内容为王 数据驱动 打造精品化游戏产品", "canonical": "https://www.yfchuhai.com/article/5200.html", "markdown": "https://www.yfchuhai.com/bot/article/5200.md", "published": "2021-12-30T16:16:26+08:00", "author": "新浪游戏", "tags": [], "summary": "12月30日下午，由Morketing主办的第六届“Morketing Summit 2021·灵眸大赏”游戏场将以“玩家思维·体验时代”为主题在上海浦东嘉里大酒店召开。" }, { "type": "article", "id": 5199, "title": "FunPinPin完成千万级美金A轮融资，DTC品牌出海元年到来？", "canonical": "https://www.yfchuhai.com/article/5199.html", "markdown": "https://www.yfchuhai.com/bot/article/5199.md", "published": "2021-12-30T15:45:25+08:00", "author": "林京", "tags": [], "summary": "FunPinPin未来将重点赋能DTC卖家及亚马逊精品卖家。" }, { "type": "article", "id": 5198, "title": "内置游戏比本体更抢手？《风来之国》光怪陆离世界背后的创作分享", "canonical": "https://www.yfchuhai.com/article/5198.html", "markdown": "https://www.yfchuhai.com/bot/article/5198.md", "published": "2021-12-30T14:47:10+08:00", "author": "GR", "tags": [], "summary": "对于一个几近初创的游戏开发团队，皮克皮是如何在与自己较量完成一步又一步的开发挑战并最终完成作品？" }, { "type": "article", "id": 5197, "title": "女性游戏硝烟再起，腾讯网易对垒娱乐圈，玩家不谈恋爱拼事业？", "canonical": "https://www.yfchuhai.com/article/5197.html", "markdown": "https://www.yfchuhai.com/bot/article/5197.md", "published": "2021-12-30T14:38:18+08:00", "author": "GameLook", "tags": [], "summary": "以2017年底《恋与制作人》的走红为分水岭，女性向游戏市场已经悄悄发育了4年时间。" }, { "type": "article", "id": 5196, "title": "Adjust盘点移动电商应用制胜法宝，完美备战2022", "canonical": "https://www.yfchuhai.com/article/5196.html", "markdown": "https://www.yfchuhai.com/bot/article/5196.md", "published": "2021-12-30T12:01:52+08:00", "author": "扬帆出海", "tags": [ "行业动态：全球市场格局新脉络" ], "summary": "纵观令人欣喜的2021年，移动电商又该如何如何迎接即将到来的2022年？" }, { "type": "article", "id": 5195, "title": "新游快报丨​腾讯再添新IP？联手《Control》开发商Remedy打造3A射击游戏", "canonical": "https://www.yfchuhai.com/article/5195.html", "markdown": "https://www.yfchuhai.com/bot/article/5195.md", "published": "2021-12-30T10:10:00+08:00", "author": "扬帆出海", "tags": [], "summary": "扬帆出海12月29日讯，Remedy公布了其即将推出的实时多人射击游戏 《Vanguard》的新细节。" }, { "type": "article", "id": 5194, "title": "专访Smillage刘毅：2人研发团队，测试期险些被砍，这款超休闲如何逆转成美榜下载第3", "canonical": "https://www.yfchuhai.com/article/5194.html", "markdown": "https://www.yfchuhai.com/bot/article/5194.md", "published": "2021-12-30T09:53:04+08:00", "author": "扬帆出海", "tags": [], "summary": "基本的自信是出海的核心" }, { "type": "article", "id": 5193, "title": "《幻塔》新大考：成为MMO界的二次元，还是二次元界的MMO？", "canonical": "https://www.yfchuhai.com/article/5193.html", "markdown": "https://www.yfchuhai.com/bot/article/5193.md", "published": "2021-12-29T17:29:19+08:00", "author": "GameLook", "tags": [], "summary": "纵观2021年国内二次元赛道，新游戏可谓事故不断，而年末《幻塔》一鸣惊人折服了玩家和游戏业" }, { "type": "article", "id": 5191, "title": "字节跳动增持麦博游戏持股18.64%，后者为欧美休闲游戏研发商", "canonical": "https://www.yfchuhai.com/article/5191.html", "markdown": "https://www.yfchuhai.com/bot/article/5191.md", "published": "2021-12-29T16:39:11+08:00", "author": "游戏陀螺", "tags": [], "summary": "有消息称，字节跳动斥资过亿元增持麦博游戏，持股比例增至18.64%" }, { "type": "article", "id": 5190, "title": "ASA观察：2021年中国游戏产业报告，释放了哪些重要信号？", "canonical": "https://www.yfchuhai.com/article/5190.html", "markdown": "https://www.yfchuhai.com/bot/article/5190.md", "published": "2021-12-29T16:20:52+08:00", "author": "量仔", "tags": [], "summary": "对于开发者和相关从业人员来说，《2021年中国游戏产业报告》不单单是一份数据总结，其数据背后所释放的一些重要信息也值得关注。" }, { "type": "article", "id": 5189, "title": "Steam公布2021年最佳游戏，《永劫无间》双榜名列前茅", "canonical": "https://www.yfchuhai.com/article/5189.html", "markdown": "https://www.yfchuhai.com/bot/article/5189.md", "published": "2021-12-29T16:13:07+08:00", "author": "winjoo", "tags": [], "summary": "Steam商店，发布了2021年最佳游戏榜单" }, { "type": "article", "id": 5188, "title": "漫威游戏高管：优秀的IP改编游戏是怎样做成的？", "canonical": "https://www.yfchuhai.com/article/5188.html", "markdown": "https://www.yfchuhai.com/bot/article/5188.md", "published": "2021-12-29T15:49:19+08:00", "author": "GR编译", "tags": [], "summary": "过去很长一段时间里，由漫威IP改编而成的游戏并不以质量闻名，它们往往口碑欠佳，甚至经常遭到外界嘲讽。" }, { "type": "article", "id": 5187, "title": "乘胜追击：NFT游戏Mir4成功后，娱美德将把这款Slots手游区块链化", "canonical": "https://www.yfchuhai.com/article/5187.html", "markdown": "https://www.yfchuhai.com/bot/article/5187.md", "published": "2021-12-29T15:33:06+08:00", "author": "GameLook", "tags": [], "summary": "虽然一直存在争议，但区块链游戏无疑是今年最为活跃的概念之一。" }, { "type": "article", "id": 5185, "title": "不止亚马逊，又一飞速发展的欧洲电商平台红利期来袭！", "canonical": "https://www.yfchuhai.com/article/5185.html", "markdown": "https://www.yfchuhai.com/bot/article/5185.md", "published": "2021-12-29T11:58:08+08:00", "author": "雨果网", "tags": [ "行业动态：全球市场格局新脉络" ], "summary": "仅2021年1到3月份，亚马逊全球新增近30万新卖家！这相当于每天新增3700多个新卖家，甚至每小时有155个新卖家加入亚马逊平台。其中近40％的卖家，都选择了加入亚马逊欧洲市场……" }, { "type": "article", "id": 5184, "title": "2021年全球游戏市场收入超1800亿美元，手游收入932亿美元", "canonical": "https://www.yfchuhai.com/article/5184.html", "markdown": "https://www.yfchuhai.com/bot/article/5184.md", "published": "2021-12-29T11:53:13+08:00", "author": "爱游戏的葡萄君", "tags": [], "summary": "2021年全球游戏市场的增长幅度不太明显。" }, { "type": "article", "id": 5183, "title": "电商“独角兽”Mensa Brands收购印度本土品牌High Star", "canonical": "https://www.yfchuhai.com/article/5183.html", "markdown": "https://www.yfchuhai.com/bot/article/5183.md", "published": "2021-12-29T11:42:09+08:00", "author": "suzo", "tags": [], "summary": "电商初创企业门萨品牌(Mensa Brands)收购了本土D2C牛仔品牌High Star，这是该公司今年进行的一系列收购的一部分。" }, { "type": "article", "id": 5182, "title": "Z世代的移动社交共性：线上青春、虚拟共创、情感陪伴和表达倾诉", "canonical": "https://www.yfchuhai.com/article/5182.html", "markdown": "https://www.yfchuhai.com/bot/article/5182.md", "published": "2021-12-29T09:48:13+08:00", "author": "马丘", "tags": [], "summary": "Z世代不仅个性鲜明、视野开阔、理性务实、独立包容，而且其作为一个十分庞大的消费群体，消费潜力不可限量；他们有着与众不同的消费习性、消费选择和消费方式，并且形成自己独特的消费品位、消费模态和消费特质。" }, { "type": "article", "id": 5181, "title": "出海东南亚，阿里没得选", "canonical": "https://www.yfchuhai.com/article/5181.html", "markdown": "https://www.yfchuhai.com/bot/article/5181.md", "published": "2021-12-28T18:17:55+08:00", "author": "唐飞", "tags": [], "summary": "整个电商市场进入了内卷大战。" }, { "type": "article", "id": 5180, "title": "2021年东南亚科创关键词：IPO、独角兽和数据泄漏", "canonical": "https://www.yfchuhai.com/article/5180.html", "markdown": "https://www.yfchuhai.com/bot/article/5180.md", "published": "2021-12-28T17:18:40+08:00", "author": "施忆", "tags": [], "summary": "本篇是 KrASIA 的年终盘点系列之一，回顾了东南亚科创生态今年的一些重要事件。" }, { "type": "article", "id": 5178, "title": "《忍者必须死》之后，老派题材如何再度发光？", "canonical": "https://www.yfchuhai.com/article/5178.html", "markdown": "https://www.yfchuhai.com/bot/article/5178.md", "published": "2021-12-28T15:33:33+08:00", "author": "宋树伦", "tags": [], "summary": "忍者，一直都是游戏的热门题材之一，拥有庞大的粉丝基础，受到广大玩家的喜爱。" }, { "type": "article", "id": 5177, "title": "2022年跨境电商平台展望：多元化平台时代正在形成", "canonical": "https://www.yfchuhai.com/article/5177.html", "markdown": "https://www.yfchuhai.com/bot/article/5177.md", "published": "2021-12-28T15:06:31+08:00", "author": "Arthur Meng", "tags": [ "聚焦电商营销“蓝海”新风向", "行业动态：全球市场格局新脉络" ], "summary": "2021年对于大多数跨境电商卖家而言都是极不寻常的一年。" }, { "type": "article", "id": 5176, "title": "用牛仔题材打开美国市场后，这家国内厂商又做了一款“另类”的SLG", "canonical": "https://www.yfchuhai.com/article/5176.html", "markdown": "https://www.yfchuhai.com/bot/article/5176.md", "published": "2021-12-28T14:46:23+08:00", "author": "爱游戏的葡萄君", "tags": [ "实战篇：研发与发行策略锦囊" ], "summary": "每当你以为这个品类已经固化的时候，它总会有些其他的变数出现。" }, { "type": "article", "id": 5175, "title": "2021年印度电商之战，亚马逊与Flipkart谁赢了？", "canonical": "https://www.yfchuhai.com/article/5175.html", "markdown": "https://www.yfchuhai.com/bot/article/5175.md", "published": "2021-12-28T14:18:35+08:00", "author": "后浪学派", "tags": [ "行业动态：全球市场格局新脉络" ], "summary": "截止2026年，印度电商市场将突破2000亿美元，年复合增长率达到19%。" }, { "type": "article", "id": 5174, "title": "恺英网络投资光粒网络，后者为SLG游戏《无尽银河》研发商", "canonical": "https://www.yfchuhai.com/article/5174.html", "markdown": "https://www.yfchuhai.com/bot/article/5174.md", "published": "2021-12-28T14:09:05+08:00", "author": "游戏陀螺", "tags": [], "summary": "恺英网络在其官方微信公众号上发文宣布，旗下全资子公司上饶盛英网络科技有限公司投资上海光粒网络科技有限公司" }, { "type": "article", "id": 5173, "title": "盘点YouTube上的宝藏游戏博主", "canonical": "https://www.yfchuhai.com/article/5173.html", "markdown": "https://www.yfchuhai.com/bot/article/5173.md", "published": "2021-12-28T13:55:48+08:00", "author": "Elliott", "tags": [], "summary": "自疫情以来，大多数人由于无法出门，间接促涨了线上产业的发展，其中比较显著的就是游戏产业。" }, { "type": "article", "id": 5172, "title": "字节过亿资金增持休闲出海研发商麦博游戏，总占股达18.64%", "canonical": "https://www.yfchuhai.com/article/5172.html", "markdown": "https://www.yfchuhai.com/bot/article/5172.md", "published": "2021-12-28T13:44:02+08:00", "author": "小猪", "tags": [], "summary": "上海麦博文化传播有限公司（下称“麦博游戏”）发生股份变更，字节跳动子公司北京游逸科技的持股比例从3.96%增加到了18.64%。" }, { "type": "article", "id": 5171, "title": "报告分享：游戏出海的策略“方法论”总结", "canonical": "https://www.yfchuhai.com/article/5171.html", "markdown": "https://www.yfchuhai.com/bot/article/5171.md", "published": "2021-12-28T11:06:40+08:00", "author": "扬帆出海", "tags": [], "summary": "游戏出海的策略“方法论”总结" }, { "type": "article", "id": 5170, "title": "重磅嘉宾、议程曝光！小米国际、追觅科技、小牛电动、爱奇艺、TikTok For Business等出海大咖确认出席第六届灵眸大赏", "canonical": "https://www.yfchuhai.com/article/5170.html", "markdown": "https://www.yfchuhai.com/bot/article/5170.md", "published": "2021-12-28T09:56:14+08:00", "author": "Morketing Global", "tags": [], "summary": "12月30日·上海·浦东，由Morketing举办的MS2021灵眸大赏即将召开" }, { "type": "article", "id": 5169, "title": "因为停发版号就出海是不是一个伪命题？", "canonical": "https://www.yfchuhai.com/article/5169.html", "markdown": "https://www.yfchuhai.com/bot/article/5169.md", "published": "2021-12-28T09:46:56+08:00", "author": "曾嵘", "tags": [], "summary": "本文来自SAGI GAMES 创始人 曾嵘 ，SAGI GAMES曾在全网发行超过5款休闲游戏和小游戏，代表作包括《天才枪手》、《单挑篮球》和《玩具大作战》等等，产品MAU最高达到3900万。" }, { "type": "article", "id": 5168, "title": "想在沙特做电商本地派，如何申请沙特快递牌照？", "canonical": "https://www.yfchuhai.com/article/5168.html", "markdown": "https://www.yfchuhai.com/bot/article/5168.md", "published": "2021-12-27T18:01:13+08:00", "author": "中东跨境电商汇", "tags": [], "summary": "如今沙特电商市场发展得如火如荼，跨境物流服务商有意向往沙特电商本地派送业务靠拢，那么如何申请到快递牌照呢？" }, { "type": "article", "id": 5167, "title": "中国游戏业新考题：新游戏需求大于供给，中国玩家正加速出海？", "canonical": "https://www.yfchuhai.com/article/5167.html", "markdown": "https://www.yfchuhai.com/bot/article/5167.md", "published": "2021-12-27T17:17:07+08:00", "author": "GameLook", "tags": [], "summary": "中国玩家偏爱手游和强联网游戏，如2021年中国游戏市场实际销售收入近3000亿，光手游就有2255亿。" }, { "type": "article", "id": 5166, "title": "当腾讯最成功的MMO开始研究开放世界", "canonical": "https://www.yfchuhai.com/article/5166.html", "markdown": "https://www.yfchuhai.com/bot/article/5166.md", "published": "2021-12-27T17:01:23+08:00", "author": "爱游戏的葡萄君", "tags": [ "实战篇：研发与发行策略锦囊" ], "summary": "\"日拱一卒。\"" }, { "type": "article", "id": 5165, "title": "网易想做下一个射击爆款！", "canonical": "https://www.yfchuhai.com/article/5165.html", "markdown": "https://www.yfchuhai.com/bot/article/5165.md", "published": "2021-12-27T16:40:09+08:00", "author": "恶魔摸摸猫", "tags": [ "实战篇：研发与发行策略锦囊" ], "summary": "近日，网易的FPS新作《Hyper Front》（曾经代号为《Project M》，如今中文译名“超前战区”）在海外一些地区悄悄开启了测试。" }, { "type": "article", "id": 5164, "title": "Newzoo 2021全球游戏市场报告：规模1803亿美元，手游占比52%", "canonical": "https://www.yfchuhai.com/article/5164.html", "markdown": "https://www.yfchuhai.com/bot/article/5164.md", "published": "2021-12-27T15:38:56+08:00", "author": "GameLook", "tags": [], "summary": "云游戏、电子竞技和直播业务都有着不同的增长，成为未来发展的热门，而元宇宙则或许会成为未来的社交中心。" }, { "type": "article", "id": 5163, "title": "成为游戏出海龙头，字节还要几年？", "canonical": "https://www.yfchuhai.com/article/5163.html", "markdown": "https://www.yfchuhai.com/bot/article/5163.md", "published": "2021-12-27T15:04:36+08:00", "author": "麻吉", "tags": [], "summary": "在游戏出海这件事上，不被看好的字节跳动，今年隐约有了小范围出圈的苗头。" }, { "type": "article", "id": 5162, "title": "《土豆英雄》双端流水过亿，“混合变现”成解题关键", "canonical": "https://www.yfchuhai.com/article/5162.html", "markdown": "https://www.yfchuhai.com/bot/article/5162.md", "published": "2021-12-27T14:55:04+08:00", "author": "MoRA", "tags": [], "summary": "相比2020年，今年国内市场对于休闲游戏、特别是小游戏端的关注度减少了一些。" }, { "type": "article", "id": 5161, "title": "韩国游戏巨头Netmarble北美子公司Jam City将推出NFT手游", "canonical": "https://www.yfchuhai.com/article/5161.html", "markdown": "https://www.yfchuhai.com/bot/article/5161.md", "published": "2021-12-27T14:27:28+08:00", "author": "GameLook", "tags": [], "summary": "风风火火的Metaverse热潮，时隔两年再次炒热了区块链游戏的概念。" }, { "type": "article", "id": 5160, "title": "更新！更新！Fanno入驻须知", "canonical": "https://www.yfchuhai.com/article/5160.html", "markdown": "https://www.yfchuhai.com/bot/article/5160.md", "published": "2021-12-27T13:55:58+08:00", "author": "Ada的跨境营销圈", "tags": [ "聚焦电商营销“蓝海”新风向" ], "summary": "Fanno是字节跳动在跨境电商领域的新探索、新尝试。" }, { "type": "article", "id": 5159, "title": "Zenlayer完成C+轮融资，稳步领跑东南亚市场", "canonical": "https://www.yfchuhai.com/article/5159.html", "markdown": "https://www.yfchuhai.com/bot/article/5159.md", "published": "2021-12-27T13:37:02+08:00", "author": "Zenlayer", "tags": [ "投融资：资金流动与合作方式复盘" ], "summary": "全球领先的边缘云服务提供商Zenlayer宣布完成C+轮融资。" }, { "type": "article", "id": 5158, "title": "出海必读丨打造优质的全球化团队 大宇无限做对了什么？", "canonical": "https://www.yfchuhai.com/article/5158.html", "markdown": "https://www.yfchuhai.com/bot/article/5158.md", "published": "2021-12-27T10:48:04+08:00", "author": "扬帆出海", "tags": [ "2021全球互联网产业CEO大会" ], "summary": "始于颜值 敬于才华 合于性格 久于人品——公司与员工间完美的关系" }, { "type": "article", "id": 5157, "title": "初心资本Max：出海不只看C端，开源/应用软件/MarTech正是扬帆起浪时", "canonical": "https://www.yfchuhai.com/article/5157.html", "markdown": "https://www.yfchuhai.com/bot/article/5157.md", "published": "2021-12-27T10:40:01+08:00", "author": "扬帆小编", "tags": [ "2021全球互联网产业CEO大会" ], "summary": "开源、软件出海和MarTech，我们认为是中国能够借助自己的优势走向全球市场的非常关键的三条。" }, { "type": "article", "id": 5155, "title": "世纪华通公告最高法院终审裁判：盛趣游戏合法享有“传奇”IP著作权", "canonical": "https://www.yfchuhai.com/article/5155.html", "markdown": "https://www.yfchuhai.com/bot/article/5155.md", "published": "2021-12-24T18:18:50+08:00", "author": "杨国强", "tags": [], "summary": "12月24日，世纪华通 (002602.SZ) 发布公告，公示了5项有关盛趣游戏旗下经典“传奇”IP的最高法终审等裁判结果。这是中国最高法历史性首次针对“传奇”游戏相关权利和效力，作出的终审裁判，进一步明确了盛趣游戏和亚拓士合法享有“传奇”IP的各项权益。" }, { "type": "article", "id": 5154, "title": "瑞典发行商Embracer收购完美世界北美分公司，总价1.25亿美元", "canonical": "https://www.yfchuhai.com/article/5154.html", "markdown": "https://www.yfchuhai.com/bot/article/5154.md", "published": "2021-12-24T14:58:28+08:00", "author": "爱游戏的葡萄君", "tags": [], "summary": "瑞典游戏发行集团Embracer Group收购完美世界娱乐，即完美世界在北美的分公司" }, { "type": "article", "id": 5153, "title": "韩人气NFT手游将停服改为合法模式；Zynga牵手Forte进军区块链游戏", "canonical": "https://www.yfchuhai.com/article/5153.html", "markdown": "https://www.yfchuhai.com/bot/article/5153.md", "published": "2021-12-24T14:52:26+08:00", "author": "GameLook", "tags": [], "summary": "韩国游戏公司Natris宣布将停止旗下P2E手游《无限突破三国志》（무한돌파 삼국지 리버스）的服务，并为玩家提供另一个无NFT的版本。" }, { "type": "article", "id": 5152, "title": "一年大投80家游戏公司，腾讯变了吗？", "canonical": "https://www.yfchuhai.com/article/5152.html", "markdown": "https://www.yfchuhai.com/bot/article/5152.md", "published": "2021-12-24T14:39:43+08:00", "author": "Rust、Bugmond", "tags": [], "summary": "2021年，游戏行业的投资浪潮重新火热了起来。" }, { "type": "article", "id": 5151, "title": "博彩类11月买量洞察：Slot北美火热，捕鱼、扑克东南亚突围", "canonical": "https://www.yfchuhai.com/article/5151.html", "markdown": "https://www.yfchuhai.com/bot/article/5151.md", "published": "2021-12-24T14:17:20+08:00", "author": "AppGrowingGlobal", "tags": [ "买量篇：投放平台与趋势洞察" ], "summary": "疫情影响下，全球游戏下载量明显增长，博彩品类也有亮眼表现。" }, { "type": "article", "id": 5150, "title": "游戏下载量超10亿次，Rollic怎样用“抖音化”思路做超休闲游戏？", "canonical": "https://www.yfchuhai.com/article/5150.html", "markdown": "https://www.yfchuhai.com/bot/article/5150.md", "published": "2021-12-24T13:55:09+08:00", "author": "泽塔（编译）", "tags": [ "实战篇：研发与发行策略锦囊" ], "summary": "Rollic是一家超休闲手游发行商，到目前为止，这家公司游戏的总下载量已经突破了10亿次，其中有7款曾进入美国iOS App Store免费下载榜前两名。" }, { "type": "article", "id": 5149, "title": "全球游戏市场规模1803 亿美元，云游戏市场翻倍", "canonical": "https://www.yfchuhai.com/article/5149.html", "markdown": "https://www.yfchuhai.com/bot/article/5149.md", "published": "2021-12-24T13:44:51+08:00", "author": "苏于涵", "tags": [], "summary": "后疫情时代下游戏市场前景仍可期" }, { "type": "article", "id": 5148, "title": "印度突然搜查多家中企", "canonical": "https://www.yfchuhai.com/article/5148.html", "markdown": "https://www.yfchuhai.com/bot/article/5148.md", "published": "2021-12-24T13:34:25+08:00", "author": "王逸 杨升 张鸿陪", "tags": [], "summary": "印度政府又对中国企业下手。" }, { "type": "article", "id": 5147, "title": "年度最佳游戏、东南亚收入天花板，为什么《仙境传说：新世代的诞生》手游能一直赢？", "canonical": "https://www.yfchuhai.com/article/5147.html", "markdown": "https://www.yfchuhai.com/bot/article/5147.md", "published": "2021-12-24T12:00:22+08:00", "author": "GameLook", "tags": [ "实战篇：研发与发行策略锦囊" ], "summary": "在中国游戏厂商手里，RO总是一个能够创造奇迹，特别是在海外市场创造奇迹的IP。" }, { "type": "article", "id": 5146, "title": "东风西渐：美国老铁在中国App里狂欢", "canonical": "https://www.yfchuhai.com/article/5146.html", "markdown": "https://www.yfchuhai.com/bot/article/5146.md", "published": "2021-12-24T11:48:33+08:00", "author": "霞光社工作室", "tags": [], "summary": "一起聚焦海外市场，洞察出海风向，力求以多维视角，发现和记录出海行业和企业的最新动向，给企业以启示，给行业以借鉴，给创投以认识。" }, { "type": "article", "id": 5145, "title": "圣诞节营销，电商卖家如何通过广告内容提高出单？", "canonical": "https://www.yfchuhai.com/article/5145.html", "markdown": "https://www.yfchuhai.com/bot/article/5145.md", "published": "2021-12-24T11:34:24+08:00", "author": "GoodSpy", "tags": [ "聚焦电商营销“蓝海”新风向" ], "summary": "圣诞节作为今年最后一个重磅节日，虽然受疫情影响，但人们在此期间的线上消费情绪依旧高涨。" }, { "type": "article", "id": 5144, "title": "《默途》开发商梦匠互娱获吉比特、腾讯等合伙企业投资", "canonical": "https://www.yfchuhai.com/article/5144.html", "markdown": "https://www.yfchuhai.com/bot/article/5144.md", "published": "2021-12-24T11:21:04+08:00", "author": "GR", "tags": [], "summary": "《默途》是一款基于物理的2D动作解谜平台游戏。" } ] }