想要看 Roblox 2021年的流行趋势，没有什么比数据更直观了！因此，我们非常激动地向大家介绍首届“ Roblox 年度回顾”，其中包含了2021年 Roblox 的一些亮点、反思以及体验。大家可以在社交媒体上带上话题标签 #YearOnRoblox，分享你最喜欢的10款游戏、相关数据以及流行趋势。

  

*以下数据截止至2021 年 11 月

  

ROBLOX 用户访问量最多的游戏

     

在2021年，我们可以看到：

  

— 26,953款游戏的访问量达到10万次以上

  

— 107,737款游戏的访问量达到1万次以上

 

 

01  角色扮演类

  

用户可以扮演特定人物角色的游戏；专注于模拟生活的某些方面或者进行相关的角色定制

 

02  动作类

  

其中一些比较受欢迎的子品类包括了格斗和生存类型（这种类型主要是和竞争者进行战斗或者用户需要让角色在游戏中生存下去）

   

以及类似于 Murder Mystery 这种类型的游戏（参与者被安排到一个群体里面的某个特定角色，这个群体主要由无辜和邪恶的角色组成，他们各自需要为了胜利而努力完成任务）

  

03  模拟类

    

模拟一系列的活动，让用户可以通过收集指定物品或者重复点击来进行升级

 

04  平台跳跃/障碍赛跑类

  

用户可以尝试在崎岖的地形、悬浮平台或者各种危险地形中（例如熔岩）完成障碍考验

 

05  大亨类

  

较为还原的模拟现实生活的活动，专注于通过赚钱来建立和升级用户的个人资产。

     

2021年，我们可以看到动漫和恐怖类型游戏数量增幅明显。比如像 Anime Fighters Simulator 以及 The Mimic 这样的新游戏，它们在短时间内获得了数亿次的访问，而像 Shindo Life 和 Spider 这两款老游戏的在线活跃，也同比上一年翻了一倍。某些特定的子品类（例如模拟器收集类型），特别是那些需要用户收集小兵来对抗NPC的游戏，这类型的游戏游玩时间也同比增长了4倍。

      

2021年该类型表现比较突出的新游戏包括：Pet Simulator X 和 StrongMan Simulator，它们分别获得超20亿和超4.7亿的访问量。

   

除此之外，凭借在 Roblox 上举办的音乐发布派对和时装秀等数十种品牌和音乐合作联动，像 The Fashion Awards 这样的时尚派对，也在直播期间成为了最受欢迎的体验。

 

用户访问量排名前十的游戏

 

2021年，在 Roblox 上访问量排名前十的游戏，共获得了数十亿次的访问和参与时间，具体游戏如下：

   

Brookhaven

Tower of Hell

Adopt Me！

MeepCity

Royale High

BedWars

Blox Fruits

Piggy

Murder Mystery 2

All Star Tower Defense

  

Brookhaven 作为访问量第一的游戏，2020年刚推出后，取得了约20亿的访问量，仅2021年这一年，就增加了超过122亿的访问量。

   

排行榜中的游戏机制和主题种类繁多，我们可以从一些流行的热门游戏中看出这一点。比如在 BedWars 这款竞技类游戏中，玩家需要在浮动的竞技场里摧毁对手的床，同时保护自己的床免遭伤害；还有 Blox Fruits，是一款开发世界的游戏，你可以通过完成任务来获取特殊技能，并且通过训练来变得更强。

 

 

总收入排名前十的游戏

 

从用户转化成粉丝这个角度来看，以下这组游戏已经证明了它们的成功。他们的开发者通过精彩内容的持续更新和紧跟热点的运营手段，为社区带来惊喜和快乐，同时还在 Roblox 上建立可持续发展的业务，并不断发展扩大他们的团队。2021年，这些高收入的游戏作为社交场合，通过共享体验连接来自世界各地的人们，这些体验包括饲养宠物或建造城市，以及一起发现宝藏等。

  

Adopt Me！

Welcome to Bloxburg

Brookhaven

Murder Mystery 2

Royale High

Blox Fruits

Jailbreak

Shindo Life

All Star Tower Defense

Grand Piece Online

 

ROBLOX 最受哪个地区用户的欢迎

 

当我们分析不同国家地区访问量最大的游戏的时候，我们看到了许多相似之处。Z世代社区之间联系紧密，这是因为平台的社交属性，以及当下全球化趋势发展迅速。但是，我们还是发现了全球范围内不同市场之间的一些差异。

   

比如说，美国地区访问量前十中有 Welcome to Bloxburg 和 Shindo Life 这两款游戏；英国和德国地区的访问量前十中，让人意外的是出现了 Club Roblox 这款游戏；而 Tower of Misery 则成功吸引了德国地区的用户，进入了德国地区访问量前十。2021年推出的 Anime Fighters Simulator，在巴西地区名列前茅。与此同时，在亚太地区，日本地区用户访问量前十里面出现了 Escape Running Head 和 Twilight Daycare，而韩国地区的访问量前十里面出现了 Islands，其中 King Legacy是继 BedWars 之后，访问量第二大的游戏。

  

最后，从“2021年哪些地区的用户在 Roblox 上花费了最多时间来沟通和创作”这个榜单上，可以反映 Roblox 在某些市场是重要的社交场合。如果出现在这个榜单上，说明这些用户在 Roblox 上至少花费了数亿小时，其中前七名超过了10亿小时。

 

 

17岁以上的用户都在哪里比较活跃？

 

当我们查看 Roblox 的不同年龄层（13 岁以下、13-17 岁和 17 岁以上）以及他们对内容的偏好时，我们发现了一些相似之处，比如 Brookhaven 在所有年龄组中名列前茅。和 Roblox 所追求的一样，在 2020 年至 2021 年之间，许多热门游戏有意识地开始去吸引年龄层较大的用户，游戏里也逐渐出现了17 岁以上的用户。例如，2021 年，Roblox 上访问量最大的十款游戏（如 All Star Tower Defense、Blox Fruits 和 Shindo Life）中，超过 40% 的用户大于17 岁。

   

目前我们增长最快的用户群体，是17至24岁年龄段的人群。所以 Roblox 开发者社区，希望通过新鲜的内容和多样性的体验，特别是令人惊叹的视觉和效果，来应对这个不断扩大的市场。我们可以通过下面几款游戏看到这个趋势：专注于解谜的奇幻角色扮演冒险游戏 Deepwoken、快节奏的 riving

  

Simulator 以及开发者曾经在 DEMO 演示过的、即将推出的动感十足的 Rolling Thunder。像 Phantom Forces 和 World // Zero 这两款游戏，它们拥有更多大龄化的游戏内容，所以它们超过40%的粉丝大于17岁；而像 Deepwoken 这款游戏，大于17岁的粉丝达到了60%的占比。

 

游戏以外还有哪些吸引人的内容

 

2021年，我们可以看到许多杰出的音乐艺术家和品牌，通过和 Roblox 合作，在平台上创造了属于他们自己的游戏体验，包括 Twenty One Pilots 演唱会、梦幻十足的 Gucci 花园以及 Vans World 的大型滑板公园。一些开发者还直接和受大众欢迎的品牌进行合作，尤其是他们的过往的一些老用户，比如说，Jailbreak 的开发者和 NASCAR 进行合作，举办了一场创意竞赛，让社区的用户有机会亲自设计虚拟 NASCAR 皮肤，并且可以在游戏里面体验到驾驶赛车的乐趣。

   

2021年 Roblox 和其他品牌的联动，都取得了巨大的成功，我们可以看到，这些活动的访问量达到数百万，并且17岁以上的用户访问量接近三分之一（或更多）。其中17岁及17岁以上的用户里面，参与量超过30%的前五组活动为：

  

Gucci Garden

Twenty One Pilots Concert Experience

KSI Launch Party

The Fashion Awards 2021

NIKELAND

  

 

2021 年，Roblox 上的用户，每天会给朋友发送 25 亿条左右的聊天消息，同时社区内共产生了 1700 万个好友关系。

  

*数据来源于随机选择的、具有代表性的日子当日的活跃用户（12/20/21)

  

ROBLOX 的用户怎么表达自我

 

Roblox 竭尽全力的去营造社区内多元化、包容和尊重的氛围，社区欢迎所有人，无论他们是什么样的身份或者拥有怎样的信仰。我们的愿景是，在 Roblox 上，人们可以成为任何他们想成为的人——我们希望用户的旅途，从创建一个独特的虚拟形象开始，这个形象可以在平台任意地方进行穿戴，为用户的自我表达（无论是体型、发型还是配饰）以及来自 Roblox 皮肤商店的服饰提供了无限的机会。虚拟形象对我们的社区非常重要，这一点，我们可以从 Roblox 上用户所创造、获取和穿戴物品的种类和数量中看出来。

 

2021年，Roblox 上关于虚拟形象的一些数据：

 

Roblox 社区创作者创造了超过 2500 万件虚拟物品；

 

共超过 58 亿个虚拟物品（包括免费和付费）被使用；

 

共发生超 1650 亿次更换虚拟形象的操作；

 

五分之一的日活用户每天都会更新他们的头像；

 

大部分的更新内容为身体和面部，其次是配件

   

 

用户在平台上选择的虚拟形象非常多元化，2021年，女性形象 Linlin 在“最受欢迎的虚拟形象系列”的榜单上名列前茅；同时上榜的10个角色里面，有5个都是女性角色。

  

 

2021年最想获得的皮肤系列前十名

  

Linlin

Junkbot

Knights of Redcliff: Paladin

Denny

Dennis

City Life Woman

ROBLOX Girl

Oliver

Lindsey

Cindy

  

从 Roblox 形象商店里面最畅销的UGC创作作品，我们可以看到，排名前十的主要是休闲装里的T恤，比如像 Wolf & Moon 和 Flaming Dragon 款式。而最畅销的3D物品，则是各种创意配饰以及虚拟物品，比如 Shadowed Head 和 BubbleGum Candy，它们是2021年销量最高的物品。由于现实生活的影响，社区成员也为他们的虚拟形象购买各式各样的口罩，其中销量排名第二的物品就是一款黑色医用口罩，而排名第五的是一款白色医用口罩。这两件物品都是由同一个创作者制作的，他希望社区成员保持健康和安全，并且能够去传播口罩的重要性。

 

社区开发者和创作者的趋势

 

我们创作者社区的成员来自170个国家，他们分别代表了各行各业、不同文化背景的人们，而 Roblox 上创作的内容也体现了这些特点。社区正在驱动大家去开创包容性更强的元宇宙，而更让我们惊喜的是，目前已经使用过我们的免费且沉浸感十足的 Roblox Studio 的新创作者，数量同比去年增长了三位数的百分比，其中女性创作者的总体份额（基于活跃的 Studio 用户数量）也在持续增加，我们可以在疫情期间显著的看到这一趋势：女性创作者新用户数已经超过了之前增长显著的男性创作者新用户数。

   

2021 年，女性创作者新用户的数量，同比增长了 353%，男性创作者新用户则增长了 323%。

 

 

全球某些地区高度重视拥有开发经验的 Roblox 开发者，以及能够创作虚拟形象物品的创作者。看到美国位居榜首我们并不意外，开发者和创作者数量均位居第二的是巴西，俄罗斯和菲律宾紧随其后（领先于英国、德国和加拿大）。拥有最多开发者的国家前十名中出现了韩国，泰国是 UGC 创作者最多的国家之一，而土耳其和墨西哥则出现在拥有最多开发者和创作者的榜单上。

     

  

 

   

开发者榜单

  

美国

巴西

俄罗斯

菲律宾

英国

德国

加拿大

墨西哥

土耳其

韩国

   

 

创作者榜单

 

美国

巴西

菲律宾

俄罗斯

英国

泰国

墨西哥

加拿大

德国

土耳其

 

最畅销的 UGC 创作者来自美国、西班牙、澳大利亚、丹麦和墨西哥。2021 年创作量最多的前十名创作者（这意味着一年内制作了数百件作品）包括了来自荷兰、巴西以及美国的创作者。

   

我们还可以看到像泰国和巴西这些地区的创作者，可能会更倾向于将他们对当地趋势和文化的了解，融入到他们的 UGC 作品中。如此一来，他们也让世界各地的社区用户扩展了自我表达的方式，更多的人可以通过这种形式去表达和他们相关的事情。

 

不同性别用户的内容偏好

 

当我们查看 Roblox 上不同性别用户的游戏类型偏好时，我们发现不管任何群体，角色扮演类都非常受欢迎（在所有榜单中，这个类型至少出现两次）。不管是男性还是女性用户（界定标准是用户在平台上明确选择了是男性还是女性），或者没有显示男性或者女性的用户（这部分占总用户10%），以及没有选择明确性别的用户（在 Roblox 上是可选的选项），Brookhaven 都是访问量最高的游戏。

    

那些拥有跌宕起伏剧情的游戏，在男性用户中非常受欢迎，同样受欢迎的还有模拟器类（前五的类型中就包含了两个）以及一些策略类游戏。女性用户则比较喜欢角色扮演类，除此之外还喜欢平台游戏/竞速障碍类、沙盒/建造类、大亨类以及其它一些动作游戏，比如 survival and murder mystery ，用户会在群体中被赋予不同的角色，主要由无辜和邪恶的角色组成，将会为了胜利努力完成各自的任务。

   

没有明确性别用户访问量前十的游戏榜单，和男性或者女性用户的榜单有所差别。比如，Royale High（女性用户榜单靠前）和 Blox Fruits（男性用户榜单靠前）进入了前 5 名，而 Murder Mystery 2 在没有明确区分性别的榜单上，排名高于它在男性或女性用户榜单上的排名。

 

不同性别用户访问量排名前十的游戏

 

男性用户

  

Brookhaven

Blox Fruits

Adopt Me!

Pet Simulator X!

All Star Tower Defense

Anime Fighters Simulator

Shindo Life

Murder Mystery 2

BedWars

King Legacy

  

女性用户

  

Brookhaven

Adopt Me！

Welcome to Bloxburg

Royale High

MeepCity

Murder Mystery 2

Tower of Hell

Livetopia

Piggy

Gacha Online

  

没有选择性别的用户

  

Brookhaven

Adopt Me！

Blox Fruits

Murder Mystery 2

Royale High

Welcome to Bloxburg

MeepCity

Pet Simulator X！

BedWars

Tower of Hell

  

伴随着新的一年的到来，我们非常期待看到接下来会出现什么样的新趋势。通过数以千万计的日活用户在 Roblox 上创作和分享体验，这里将会为各种创新想法提供无限的机会，而这些想法将会以我们无法想象的方式去塑造更好的未来！

A YEAR ON ROBLOX: 2021 IN DATA

2021 was a transformative year for Roblox. As we reimagine the way people come together through shared experiences, our community grew from 32.6 million daily active users in 2020 to nearly 50 million* across 180 countries. With this growth came a groundswell of talented developers who leveraged our latest technological advancements to create engaging and immersive experiences along with new genres. It was also great seeing our community express their identity by embracing and creating digital fashion items on Roblox.

There’s no better way to point out some of the top trends we saw in 2021 than to look into the data. So, we’re proud to introduce our inaugural “A Year on Roblox” recap featuring some of the top highlights, reflections, and experiences brought to life on the platform in 2021. Share your favorite top 10s, stats, and trends with the #YearOnRoblox hashtag.

*As of November 2021

WHICH EXPERIENCES DID ROBLOX USERS VISIT THE MOST?

In 2021:

26,953 experiences reached 100k or more visits.

107,737 experiences reached 10k or more visits.

Experiences that simulate real-life activities such as school and family dominated the list of the most popular genres on Roblox in 2021 and got twice as much engagement time from the year before. The popularity of Brookhaven, which according to its developers, is a place where you can “hang out with like-minded people” while exploring and living in a virtual city, is a good example of this trend. Empowering people to play, connect, and create on Roblox just like they can in the real world has always been core to who we are, and this is one way our community is doing just that.

Here are the Top 5 Most Popular Genres in 2021:

Role-Playing (Experiences where users take on a certain character role; can be focused on simulating certain aspects of life or character customization)

Action, with some of the most popular subgenres being Fighting and Survival (experiences featuring combat against opponent(s) or those where users try to keep their characters alive), as well as Murder Mystery (where participants get assigned certain roles as part of a group, mainly consisting of innocent and evil characters trying to complete their own missions in order to win)

Simulator (Experiences closely simulating a variety of activities where users are collecting certain items or clicking repeatedly to upgrade the experience)

Platformer/Obby (Experiences where users attempt to complete an obstacle course with uneven terrain, suspended platforms, and/or various hazards, such as lava)

Tycoon (Experiences closely simulating real-world activities focused around earning money to build and upgrade a user’s individual empire) 

In 2021, we saw a surge in anime and horror experiences. New titles like Anime Fighters Simulator and The Mimic quickly accrued hundreds of millions of visits while existing titles like Shindo Life and Spider saw their activity double year over year. There was also a 4x year-over-year engagement time spike in certain subgenres like simulator collector experiences, particularly those that require users to collect minions to fight non-player characters (NPCs). Prominent new examples created in 2021 in this genre include Pet Simulator X and StrongMan Simulator, which respectively racked up over two billion and 470 million visits. 

Additionally, with dozens of brand and music partnership experiences like music launch parties and fashion shows hosted on the platform, experiences such as The Fashion Awards started trending among the most popular while live on the platform.

TOP 10 MOST VISITED EXPERIENCES 

The Top 10 Most Visited Experiences on Roblox garnered billions of visits and hours of engagement time in 2021:

Brookhaven

Tower of Hell

Adopt Me!

MeepCity

Royale High

BedWars

Blox Fruits

Piggy

Murder Mystery 2

All Star Tower Defense

The #1 most visited experience Brookhaven added over 12.2B visits in 2021 alone—compared to approximately 2B visits in 2020 when it launched. 

There’s a notable variety of mechanics and themes in this list, as seen in the rise of popular titles like BedWars, a competitive experience where you must destroy opponents’ beds in a floating arena while defending your own from other users, and Blox Fruits, an open-world experience where you complete objectives to get special abilities and train to become more powerful.

TOP 10 GROSSING EXPERIENCES

This next group of experiences have proven success in terms of turning users into fans. Their creators continue to surprise and delight the community with exciting new updates and timely content, while also building sustainable businesses on Roblox and growing their teams. In 2021, these top earners also served as social hangouts connecting people from all over the world through shared experiences, be it raising pets or building cities and discovering treasures together. 

Adopt Me!

Welcome to Bloxburg

Brookhaven

Murder Mystery 2

Royale High

Blox Fruits

Jailbreak

Shindo Life

All Star Tower Defense

Grand Piece Online

WHAT DO INTERNATIONAL ROBLOX USERS MOST ENJOY AND WHERE ARE OUR MOST ENGAGED USERS?

When we analyzed the most visited experiences in different countries, we saw many similarities. Gen Z communities are very interconnected, and global trends spread fast thanks to the social nature of the platform. However, we did spot a few differences from the global ranking in different markets. 

For example, Welcome to Bloxburg and Shindo Life ranked among the Top 10 Most Visited Experiences in the USA, while Club Roblox popped up in the Top 10 Most Visited Experiences in the United Kingdom and Germany. Tower of Misery drew in users from Germany. And Anime Fighters Simulator, which launched in 2021, featured in the top rankings in Brazil. Meanwhile, in the APAC market, Japanese users’ visits pushed experiences like Escape Running Head and Twilight Daycare into their top 10, while South Korea’s top 10 includes Islands and features King Legacy as the second most visited experience after BedWars. 

Finally, the list of countries where people spent the most time connecting and creating on the platform in 2021 reflects Roblox’ status as a major social hub in certain markets. Presence on this list indicates at least hundreds of millions of hours spent on the platform, with the top seven surpassing one billion hours.

WHERE ARE USERS 17+ SPENDING TIME ON ROBLOX? 

When we looked at the different age groups on the platform (under 13, 13-17, and over 17) and their preferences in content, we saw some similarities, including Brookhaven at the top across all age groups. Much like the platform, many of the popular experiences have aged up meaningfully between 2020 and 2021, adding users from the 17+ audience. For example, experiences on the list of Top 10 Most Visited on Roblox, such as All Star Tower Defense, Blox Fruits, and Shindo Life, had over 40% of their users in the 17+ year-old group in 2021. 

With our fastest-growing demographic being 17-to-24-year-olds, the Roblox developer community is tackling this expanding market with new content updates and more complex experiences featuring stunning visuals and effects. Consider, for instance, Deepwoken, a fantasy roleplaying adventure focused on unraveling mysteries, the fast-paced Driving Simulator, or the upcoming action-packed Rolling Thunder that developers teased in a demo. Experiences with more aged-up content like Phantom Forces and World // Zero also have over 40% of their fans in the 17+ category, while an experience like Deepwoken has over 60% in the 17+ age group. 

In 2021, we also saw exceptional music artists and brands create their own experiences on the platform in partnership with Roblox, including the Twenty One Pilots concert and the surreal Gucci Garden experience, and the massive skate park in Vans World. Some developers are also directly collaborating with brands that have a mass appeal, especially with these older users. For example, in partnership with NASCAR, developers of Jailbreak held a creative contest where the community had the opportunity to design virtual NASCAR skins and then drive those cars in the experience.

While all of the brand partner events hosted in 2021 saw great success with millions of visits and nearly a third (or more) visits from our 17+ year old audience, the top 5 events that engaged over 30% of visitors in the 17+ age group were:

Gucci Garden

Twenty One Pilots Concert Experience

KSI Launch Party

The Fashion Awards 2021

NIKELAND

In 2021, approximately 2.5 billion chat messages were sent and 17 million friendships were made on Roblox daily.*

*Measured on active users on a representative, randomly selected day (12/20/21)

HOW DO ROBLOX USERS EXPRESS THEMSELVES

Roblox is committed to ensuring a diverse, inclusive, and respectful community that’s welcoming of everyone, whatever their identity and beliefs. Our vision is that on Roblox people can be whoever they want to be—our users’ journey starts with creating a unique digital identity that they take everywhere they go on the platform, with limitless opportunities for self-expression, body shapes, hair, accessories, and clothing from the Roblox Avatar Marketplace. Digital identity is important to our community, and we see this in the variety and number of items created, acquired, and worn on the platform. 

In 2021：

25 million+ virtual items were created by the Roblox community.

5.8 billion+ virtual items (both free and paid) got acquired. 

165 billion+ avatar updates were performed.

1 in 5 daily active users updated their avatar on any given day. 

Most updates included body and face, followed by accessories.

We also see a great diversity of digital identities selected by users on the platform: a female character Linlin leads the list of the Most Acquired Avatar Bundles in 2021, where 5 out of 10 are female characters.

TOP 10 MOST ACQUIRED AVATAR BUNDLES IN 2021

Linlin

Junkbot

Knights of Redcliff: Paladin

Denny

Dennis

City Life Woman

ROBLOX Girl

Oliver

Lindsey

Cindy

Looking at the top-selling Roblox Avatar Marketplace items from our user-generated content (“UGC”) creators, the top 10 is dominated by casual wear like T-shirts, such as these fun Wolf & Moon and Flaming Dragon styles. As for the top-selling 3D items, they include a creative variety of accessories and virtual objects like Shadowed Head and BubbleGum Candy, which were among the most sold in 2021. Reflecting on real-life trends, community members bought a variety of face masks to wear on their avatar, with the #2 most sold item being a black Medical Mask and #5 being a white Medical Mask. Both items were made by the same creator, who encouraged community members to “stay safe and spread awareness about how much masks can make an impact.”

TRENDS IN THE DEVELOPER AND CREATOR COMMUNITY 

Our creator community comes from 170 countries and represents people from all walks of life, very different cultural backgrounds, and demographics, which is reflected in the content created on the platform. This community has already become a driving force in pioneering a more inclusive metaverse, and it’s incredible to see a triple-digit percentage surge year over year in the number of new creators that have used our free immersive creation engine Roblox Studio for the first time. The overall share of female creators (based on the number of active Studio users) is also increasing. We saw this trend accelerate during the pandemic when the growth in the number of first-time female users of Roblox Studio surpassed the already significant growth of Studio use by new male creators.

In 2021, the number of new female creators using Roblox Studio for the first time grew 353% year over year — compared to 323% growth for new male creators. 

There are certain parts of the world where we are starting to see hubs with high concentrations of Roblox developers, who build experiences, and creators, who make avatar items. While it may not be a big surprise to see the United States topping the list, Brazil is second in both developer and creator numbers, and Russia and the Philippines follow right behind (ahead of the UK, Germany, and Canada). South Korea shows up in the top 10 list of countries with the most developers, while Thailand is among the countries with the most UGC creators, and Turkey and Mexico are present on both. 

COUNTRIES WITH THE LARGEST NUMBER OF DEVELOPERS AND CREATORS

（DEVELOPERS）

United States

Brazil

Russia

Philippines

United Kingdom

Germany

Canada

Mexico

Turkey

South Korea

（CREATORS）

United States

Brazil

Philippines

Russia

United Kingdom

Thailand

Mexico

Canada

Germany

Turkey

The top-selling UGC creators come from the U.S., Spain, Australia, Denmark, and Mexico. The top 10 creators who made the largest number of items in 2021 (which means hundreds of items made in one year) include creators from the Netherlands and Brazil, in addition to the U.S.

We are also seeing that creators in many regions such as Thailand and Brazil are more likely to integrate their knowledge of local trends and culture into their UGC items. Thus, they are expanding the ways our community members from around the world can express themselves in a way that’s relevant to them.

HOW DO CONTENT PREFERENCES ON THE PLATFORM DIFFER BY GENDER?

When we look at the types of experiences that users of different gender identities enjoy on the platform, we see role-playing experiences being popular across all groups (with at least two such experiences across all top 10s). Brookhaven is the #1 most visited experience for both male and female users (users who chose to specify their gender as either male or female on the platform), as well as for the 10% of our users who either don’t identify as male or female, or didn’t select a specific gender preference (which is optional on Roblox).

Action-packed experiences were very popular among male users, as were simulators—comprising two of the top five genres—and some strategy experiences. Female genre preferences were dominated by role-playing experiences (with 3 of the top 5 genres in the category), and our female community members also enjoy platformer/obby experiences, sandbox/building experiences, tycoons, and some action experiences like survival and murder mystery where people are given different roles in a group, mainly consisting of innocent and evil characters trying to complete their own missions in order to win.

The top 10 ranking for the group that didn’t specify their gender is distinct from the male and female lists. For example, both Royale High (high ranking for females) and Blox Fruits (high ranking for males) made it to the top 5, and Murder Mystery 2 ranked higher than it did on either the male or female lists.

TOP 10 MOST VISITED BY GENDER 

（Male）

Brookhaven

Blox Fruits

Adopt Me!

Pet Simulator X!

All Star Tower Defense

Anime Fighters Simulator

Shindo Life

Murder Mystery 2

BedWars

King Legacy 

（Female）

Brookhaven

Adopt Me!

Welcome to Bloxburg

Royale High

MeepCity

Murder Mystery 2

Tower of Hell

Livetopia

Piggy

Gacha Online

（Gender Not Provided）

Brookhaven

Adopt Me!

Blox Fruits

Murder Mystery 2

Royale High

Welcome to Bloxburg

MeepCity

Pet Simulator X!

BedWars

Tower of Hell

As we head into the new year, we look forward to seeing what trends will emerge next. With tens of millions of daily active users creating and sharing experiences on Roblox, there are boundless opportunities for innovative ideas that will shape our future in ways we can only imagine.